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All Journal Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Procuratio : Jurnal Ilmiah Manajemen eCo-Buss Bima Journal : Business, Management and Accounting Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Agroteksos eCo-Fin Studi Akuntansi, Keuangan, dan Manajemen Innovative: Journal Of Social Science Research MABUSS: Journal of Management, Business and Social Sciences Journal Education and Government Wiyata Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Selfia Alke Mega, Selfia Alke
Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal EMT KITA

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Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung) Selfia Alkemega; M. Fikri Ramadhan
Jurnal EMT KITA Vol 7 No 2 (2023): APRIL 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i2.1113

Abstract

Although the iPhone brand is not among the best-selling smartphones in Indonesia, iPhone sales are still the highest in the world. The purpose of this study is to analyze the influence of brand image, product quality, and price on the iPhone purchase decisions of students of Faculty of Economics, Bandar Lampung University. A total of 79 student respondents were used as the sample for this quantitative study. Methods used include multiple regression, coefficient of determination, hypothesis testing (t-test and F-test). The results show that brand image and product quality have a positive impact on purchase decisions, while price has a negative impact on iPhone smartphone purchase decisions. The F-test results show that brand image, product quality, and price together have a significant impact on purchasing decisions. These three variables have 58% predictive power in iPhone brand purchasing decisions, with other factors influencing the remaining factors.
Pengaruh Product, Price, Place, Promotion (4P) Terhadap Peningkatan Penjualan Minuman Kedai Kopi Mikano Oktori, Zidan Yuslian; Mega, Selfia Alke
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1606

Abstract

This study aims to evaluate the influence of product, price, place and promotion (4Ps) as elements of the marketing mix and the factors that have the most influence on increasing sales at Mikano Coffee Shop. Primary data was collected through interviews and questionnaires. The population of this study includes all consumers of Mikano coffee shop. For sampling, a non-probability method was used by distributing questionnaires to 50 respondents. Data analysis was performed using SPSS 26 software, with descriptive analysis and multiple linear regression. The research results show that Product, Price, Place, and Promotion (4P) have a positive impact on increasing sales, both partially and simultaneously. The promotion variable has the largest positive and significant impact on increasing sales at the Mikano Coffee Shop.
Co-Authors Adi Gunawan Andala Rama Putra Barusman Anggraini, Sari Ardiyanti, Vera Aulia Rahmawati Dhani, Akhmad Dyan Nofita Habiburahman, Habiburahman Haninun Imanuriea Annisa Putri Lim, Arcellia M. Fikri Ramadhan M. Yusuf Sulfarano Barusman Maksum, Asep Muhamad Emil Rachman Ni Putu Widhia Rahayu Oktori, Zidan Yuslian Po, Michael Putra, Chandra Almer Sabki Sabki Sakti Jaka Triasmara Syarif Saputra, Belden Ang Setiawan, Russell Evan Tuti Hairani Vincent Vincent, Vincent Wenny Permata Sari