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p-Index From 2021 - 2026

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All Journal Jurnal Konseling dan Pendidikan JOIV : International Journal on Informatics Visualization International Journal of Community Service & Engagement Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ilmu Komunikasi Riwayat: Educational Journal of History and Humanities Jurnal Sains Student Research RESLAJ: Religion Education Social Laa Roiba Journal EduInovasi: Journal of Basic Educational Studies Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat

Isna Wijayani

Universitas Bina Darma

Author-ID : 2555458

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 14 Documents Claim Missing Document

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Development of Inventory Information System Using Enterprise Architecture Planning Method Muhammad Sobri; Poppy Indriani; Mohamad Taha Ijab; Isnawijayani Isnawijayani; Marlindawati Marlindawati
JOIV : International Journal on Informatics Visualization Vol 3, No 4 (2019)
Publisher : Society of Visual Informatics

Universitas Bina Darma is a university that has a vision to become an international standard university driven by innovations in Information and Communication Technology (ICT). The aim of this research is to support the vision of Universitas Bina Darma by creating an inventory information system for the university-wide implementation. The research uses Enterprise Architecture Planning (EAP) which defines the data architecture, application architecture, technology architecture, and its implementation. EAP consists of four levels, where by the top level is planning initiation, the second level consists of two stages namely business modeling, and current systems and technology, the third level consists of three stages of data architecture, application architecture and technology architecture. Lastly, the bottom level is implementation or migration plans. The results of this research is in the form of the Inventory Information Systems that has several menus, among others: procurement menu, maintenance menu, move transfer menu, space menu, loan space menu, asset menu and request menu. This Inventory Information System facilitates the faster processing of inventory data so as to produce quality report Â that is timely available when needed by the leadership, as well as facilitates the supervision of existing inventory.

The Meaning of Longing for the Tradition of “Ngirup Cuko Pempek” Palembang as Friendship Communication in the Covid–19 Pandemic Era Isnawijayani Isnawijayani; Agustin Rozalena; Ratu Mutialela Caropeboka
International Journal of Community Service & Engagement Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v2i4.490

This research aimed to construct the meaning of longing for the tradition of ngirup cuko pempek as a friendship communication for the people of Palembang in the Covid-19 pandemic era. This longing communication research is qualitative one. The object of research, namely the behaviour of longing for tradition ngirup cuko pempek. The research subjects are Palembang residents who often travel out of town. The research data used participated observation, interview and documents analysis obtained from informants. The data analysis technique used an interactive model of Miles and Huberman. The results of the research showed, 1) Ngirup cuko is the local wisdom and eating culture of Palembang citizens; 2) The meaning on the longing philosophy on ngirup cuko pempek shows love for the traditions identity of the region, kinship and togetherness, the friendship, as well as typically Palembang culinary promotion.

Social Media as Self Existence in Students Using Tiktok Applications Diki Affandi; Isna Wijayani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 3 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Tik Tok is an application that provides unique and interesting special effects that users of this application can easily use to create cool short videos that can attract the attention of many people who see it. The Tik Tok application is a Chinese social network and music video platform that was launched in September 2016. This application is a short video creation application with music support that is very popular with many people, including adults and minors. This Tik Tok application can also make its users known or famous. The existence of adolescents is important in socializing. The existence of teenagers is also a symbol that teenagers can get along and choose connections with other people. Existing for a teenager is a pleasure in itself. Because its existence is often connoted with pleasant things. For example, having lots of friends and connections, being an important person and some of the pleasures of being with other teenagers like being able to express themselves freely and doing things that are trending for other teenagers. This is what makes the lifestyle of teenagers in general change. They try to always exist so that sometimes they are too exaggerated and wrong in their search for existence. This research uses a qualitative research type with a phenomenological approach, and the location of the research is at Syulthan Thaha Saifuddin State Islamic University Jambi, and the data collection method uses observation, interviews, and documentation, data sources are taken from local officials, and interviews with users of the Tiktok application. The data that has been collected is then analyzed using a qualitative descriptive method. Kata Kunci: Media sosial Tik Tok, Eksistensi Diri, Kretifitas

Penerapan Personal Branding Andini Shidqin Maza sebagai Beauty Influencer Palembang di Media Sosial Tiktok Delima Destiana Firmansyah; Isna Wijayani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

The existence of TikTok social media has created a new phenomenon among youth. An influencer is also known as someone who has the ability to influence other people in making decisions to buy a product. TikTok influencers are people who are famous for having a fairly high popularity, namely by having a large number of followers, which is tens to hundreds of thousands. Someone is said to be an influencer because of the large number of followers or fans on TikTok and this can also be seen from the interesting video content that is liked by other TikTok users. Influencers use TikTok to build their personal brand according to their skills and interests. Based on gender, influencers are divided into several types, namely travel influencers, fashion influencers, food influencers, lifestyle/socialite influencers, comedy influencers, and beauty influencers. TikTok @andinishidqin05 has around 56.4K followers and 1.8 million likes (as of July 14, 2022). The author sees Andini Shidqin Maza has something interesting as an influencer. It can be seen from his who has 56.4 thousand followers and can form good personal branding on TikTok so that he can attract the attention of several big brands in Indonesia to use his services as endorsers. Keywords: Personal Branding, Social Media TikTok, Beauty Influencer

Communication strategies in the online teaching learning process during pandemic Covid-19 Isnawijayani Isnawijayani; Rahma Santhi Zinaida; Genoveva Refina Virgi Handianita; Tri Widayatsih; Siti Rahayu; Dwi Muhammad Taqwa
Jurnal Konseling dan Pendidikan Vol 10, No 4 (2022): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/183800

Communication in education sector carried out by teachers and student, The main requirements are creation and communication of an effective learning and communicators in delivering learning material. Since December 2019, during the Covid-19 Pandemic, it is necessary to apply appropriate communication strategies in delivering learning materials. This study aims to reveal the Communication Strategy in Online Teaching Learning Process During Pandemic Covid-19. The subject was student and teacher in 6 th grade Xaverius 4 Palembang Elementary school. This research used descriptive qualitative research, data collection techniques used observation by reviewing online teaching and learning activities, interviews with 6 teachers as key informant and data analysis using data reduction, data display, and conclusion drawing/verification. As the result, the Teacher Communication Strategy that was produced in an Effort to Improve Student Learning Process at SD Xaverius 4 Palembang During the Covid-19 Pandemic period using online communication media and social media, Zoom and Whatsapp.

Persuasive Communication of the BPJS Employment Program in the Palembang Branch for Traders at the Padang Selasa Market Yolanda Tri Salsa*; Isnawijayani Isnawijayani
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.34344

Persuasive communication will be effective if it can influence someone's attitude. Palembang Branch of BPJS Ketenagakerjaan is trying to persuade traders at Padang Selasa Market through socialization that has been carried out to educate and make traders aware of being able to take part in the labor social security program. This research aims to determine the persuasive communication of the Palembang branch of the BPJS Ketenagakerjan program for traders at the Padang Selasa Market. The method used in this research is a qualitative descriptive method. Using data collection techniques such as observation, interviews, and documentation. This research uses AIDDA theory to measure the effectiveness of persuasive communication used by the BPJS Ketenagakerjaan team when socializing with traders at the Padang Selasa Market. The results of this research are that the persuasive communication applied in socialization to Padang Selasa Market traders is quite effective seen from the persuasive communication techniques used and measured using AIDDA theory

Strategi Komunikasi Pemasaran PT. Rumah Daun Kreatif untuk Mempertahankan Produk Lokal Kain Jumputan di Kota Palembang Karisa Dwi Heria Rosa; Isna Wijayani
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 11 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i11.9637

This study aims to determine the marketing communication strategy of PT Rumah Daun Kreatif in maintaining local tie-dye textile products in Palembang City amidst increasingly competitive creative industry conditions. The study employed a qualitative method with a case study approach, collecting data through in-depth interviews, observations, and documentation studies of internal company personnel. The results indicate that PT Rumah Daun Kreatif implements integrated marketing communications by utilizing social media such as Instagram and mass media such as television, as well as participation in various events as promotional tools. The promotional strategy focuses on strengthening brand awareness by highlighting local cultural values, unique traditional motifs, and the manual manufacturing process as key attractions. The use of storytelling through digital media is also effective in building emotional closeness and consumer loyalty. The study concludes that an integrated and consistent marketing communication strategy is key to PT Rumah Daun Kreatif's success in maintaining the existence of local tie-dye textile products in both local and national markets.

Pelatihan perancangan ui/ux sistem informasi agenda surat masuk dan disposisi pada dinas tenaga kerja provinsi sumatera selatan Maria Ulfa; Isnawijayani Isnawijayani; Fitri Purwaningtias; Muhamad Ariandi; Ricky Nopria Suryadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b827hz82

Perancangan Sistem Informasi Agenda Surat Masuk dan Disposisi pada instansi pemerintahan memerlukan rancangan yang jelas sebelum dikembangkan menjadi sistem yang utuh. Kegiatan pengaadian ini bertujuan merancang prototipe antarmuka menggunakan Figma pada Bidang Hubungan Industrial Dinas Tenaga Kerja dan Transmigrasi Provinsi Sumatera Selatan. Metode yang digunakan adalah kualitatif deskriptif melalui observasi, studi dokumen, dan analisis kebutuhan selama kegiatan magang. Tahapan perancangan meliputi penyusunan wireframe, pembuatan mockup, dan pengembangan prototipe interaktif. Hasil kegiatan ini berupa prototipe yang mencakup fitur login, dashboard, pengelolaan agenda surat masuk, disposisi, pencarian, laporan, dan logout. Prototipe ini diharapkan menjadi acuan awal dalam pengembangan sistem informasi yang lebih efektif, terstruktur, dan sesuai dengan kebutuhan administrasi pada instansi pemerintahan.selanjutnya.

OPTIMALISASI MANAJEMEN INFORMASI DAN REDUKSI AMBIGUITAS DALAM KOMUNIKASI ORGANISASI DI BIRO HUMAS DAN PROTOKOL PROVINSI SUMATERA SELATAN M.Rizky Syahrer Syahputra; Isnawijayani Isnawijayani
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 4 (2026): Agustus: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i4.11406

Penelitian ini bertujuan untuk menganalisis secara komprehensif peran krusial tata kelola administrasi dalam menjaga efektivitas komunikasi organisasi di lingkungan Biro Humas dan Protokol Sekretariat Daerah Provinsi Sumatera Selatan. Di tengah disrupsi teknologi informasi yang menuntut birokrasi untuk lebih adaptif, fungsi kehumasan pemerintahan saat ini tidak hanya bertumpu pada penyebaran konten publik semata, melainkan sangat bergantung pada presisi alur informasi internal yang tertata. Melalui instrumen administratif seperti pengelolaan Surat Perintah Tugas (SPT), Nota Dinas, serta digitalisasi data kedinasan, Biro Humas berupaya meminimalisir hambatan koordinasi yang sering terjadi dalam struktur birokrasi yang kompleks. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik observasi partisipatif yang dilakukan secara intensif selama masa praktik kerja lapangan (13 April 2026 – 30 Juli 2026). Hasil penelitian menunjukkan bahwa standarisasi dokumen dan manajemen data yang sistematis berfungsi sebagai instrumen vital dalam mereduksi ambiguitas informasi (equivocality), meningkatkan akuntabilitas kinerja, serta mempercepat proses pengambilan keputusan strategis oleh pimpinan. Selain itu, monitoring media yang dilakukan secara berkelanjutan terbukti menjadi feedback loop yang efektif bagi pimpinan dalam memetakan dinamika isu publik secara real-time. Kesimpulan dari penelitian ini menekankan bahwa efisiensi birokrasi sangat bergantung pada ketepatan operasional administratif yang disiplin, yang pada akhirnya menjadi fondasi utama bagi stabilitas, kredibilitas, dan keberhasilan komunikasi publik instansi pemerintah di era digital.

ANALISIS PENINGKATAN KOMPETENSI KOMUNIKASI MAHASISWA MELALUI PROGRAM MAGANG KAMPUS BERDAMPAK PADA DIVISI REDAKSI DIGITAL SUMEKS.CO Muhamad Tino Nopriansyah; Isnawijayani Isnawijayani
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 4 (2026): Agustus: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i4.11536

The rapid development of the cyber media industry demands communication students not only to master classroom theories but also to possess adaptive practical competencies tailored to the digital ecosystem. The Impactful Campus Internship Program serves as a crucial bridge aligning industry requirements with students' academic capacities. This study aims to analyze the enhancement of students' communication competence through the implementation of the Impactful Campus Internship at the Digital Editorial Division of SUMEKS.CO, specifically across interpersonal, professional, and multimedia-based mass communication dimensions. This study employed a descriptive qualitative approach. Data collection was carried out through participatory observation during the 16-week internship period (February–June 2026), semi-structured interviews with field supervisors, and documentation of the entire work portfolio produced within the digital editorial division. Data validity was ensured through source and method triangulation techniques. The conceptual framework used to examine this phenomenon includes David A. Kolb’s Experiential Learning Theory, Contemporary Journalism Theory, and Digital Media Theory. The results of the study indicated that internship activities in the Digital Editorial Division of SUMEKS.CO successfully facilitated a significant increase in students' communication competence through direct involvement in multimedia content production. Throughout the internship period, the student successfully produced a tangible portfolio consisting of 4 creative video contents for Instagram Reels and wrote as well as published dozens of digital journalistic articles across various main rubrics, including Game, Local News, Automotive, Lifestyle, Health, and Business. Through the experiential learning cycle (concrete experience, reflective observation, abstract conceptualization, and active experimentation), the student not only mastered cyber newsroom workflows and journalistic regulations but also improved interpersonal skills, teamwork, copywriting techniques, adaptation to video editing technologies, and basic Search Engine Optimization (SEO) understanding. This study concludes that the Impactful Campus Internship program at the Digital Editorial Division of SUMEKS.CO is highly effective in transforming students' theoretical knowledge into ready-to-use practical-professional competencies in the modern media industry.

Co-Authors Agustin Rozalena Anie Yusti Wara Ayu Widiastuti Delima Destiana Firmansyah Desy Misnawati Diki Affandi Dwi Muhammad Taqwa Dwi Muhammad Taqwa Fitri Purwaningtias Genoveva Refina Virgi Handianita Karisa Dwi Heria Rosa M.Rizky Syahrer Syahputra Mardian Herri Pratama Maria Ulfa Marlindawati Marlindawati Meytari Dewanti Putri Moh. Hafizni Mohamad Taha Ijab Muhamad Tino Nopriansyah Muhammad Sobri Poppy Indriani Rahma Santhi Zinaida Rahma Santi Zinaida Ratu Mutialela Caropeboka Ricky Nopria Suryadi Siti Rahayu Tri Widayatsih Yolanda Tri Salsa*

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