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All Journal ETNOREFLIKA: Jurnal Sosial dan Budaya Kabanti : Jurnal Kerabat Antropologi ELITE: Journal of English Language and Literature
Arman Arman
English Literature Study Program, Cultural Science Faculty, Universitas Halu Oleo
Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Framing in Delta and Omicron Variant News in CNN Channel on Youtube.Com ( A Discourse Analysis ) Jaka Santri; Ansor Putra; Arman
ELITE: Journal of English Language and Literature Vol. 7 No. 2 (2022): Vol. 7 No. 2 December 2022
Publisher : Program Studi Sastra Inggris Fakultas Ilmu Budaya Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.856 KB) | DOI: 10.33772/elite.v7i2.1521

Abstract

This study aims to analyze the form of news framing of the Delta and Omicronvariants of Covid-19 on the CNN channel on youtube.com based on theperspective theory of Discourse Analysis of Framing Analysis by Zhondang Pan& Gerald M. Kosicki. The data were analyzed by describing and interpreting thedata to answer the research questions of this research. The writer analyzed twonews videos from the CNN channel. The writer found that the Delta andOmicron variants of news framing from Covid-19 on the CNN channel have atendency to similar schemes between the two video news, it is prioritizingcertain aspects developed by journalists. CNN also shows facts, information,statements and opinions of experts, governments, scientists and related parties tosupport the aspects of the news. Everything is explained by the writer in detail inSyntactical Structure, Script Structure, Thematic Structure, and RhetoricalStructure.
Sign Description on “Sausage Party” Movie Directed by Greg Tiernan & Conrad Vernon Andika; Ansor Putra; Arman
ELITE: Journal of English Language and Literature Vol. 8 No. 1 (2023): Vol. 8 No. 1, June 2023
Publisher : Program Studi Sastra Inggris Fakultas Ilmu Budaya Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/elite.v8i1.2265

Abstract

This study analyzes the signs that exist within the scope of cultural representation in the sausage party movie using Charles Sanders Peirce's semiotic theoretical approach. The purpose of this study is to analyze how culture is represented in the form of signs in the sausage party movie using Charles Sanders Peirce's Semiotic theory approach. The data source is taken from the film Sosis Party. This research uses descriptive qualitative method. Data collection is done by searching and downloading, watching movies, classifying and coding data. based on the analysis the researcher managed to find fifteen signs which were divided into several types of signs including, icon, index, symbol, qualisign, legsign, sinsign, rheme, dicent and argument. Every sign that appears on the characters in this film has a very precise placement and cannot be separated from the rules of the culture that is being represented.
Representation of Masculinity in the Hugo Boss Perfume Advertisement on Youtube.com La Ode Abdul Handoko Marzuki; Neil Amstrong; Arman Arman
ELITE: Journal of English Language and Literature Vol. 8 No. 2 (2023): Vol. 8 No. 2, December 2023
Publisher : Program Studi Sastra Inggris Fakultas Ilmu Budaya Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/elite.v8i2.2318

Abstract

This study focuses on masculinity through power, image, ideal, and domination based on Connel’s masculinity theory displaying the symbol of masculinity in the Hugo Boss perfume advertisement. The Objective of the study in this research is to describe the representation of masculinity which is depicted in the Hugo Boss perfume advertisement on Youtube.com. The research method that the author uses is qualitative. The data source for this research is Hugo's perfume ad videos on YouTube. The data collection method used is proficient free listening and note-taking techniques. This method is used to remember that the data used is pausing and screenshotting the advertisement. As a result, there are 20 pieces of data found by a researcher from 5 advertisements that the researcher chose as the object. The researcher found that there is a unique new concept of masculinity or appearance in Hugo Boss perfume advertisements, the representation of masculinity in the Hugo Boss advertisement is divided into power, image, ideal, and dominance. Hugo Boss perfume advertisements continue to reinforce the ideology of masculinity where masculinity is the separation between men and women in terms of gender and masculinity represents the male gender. The strengthening of masculinity ideology in this advertisement is shown in the aspect of men who are macho and successful. This advertisement also dismantles the ideology of masculinity in the aspect of men having a nerd appearance and manipulative attitudes towards women, both of which are not stereotypical.
Co-Authors Achmad Fauzhi Abdullah Alias Alias ANDIKA Ansor Putra Egris Dain Eva Solina Gultom Hamira Dwi Putra Ighfa Sakinah Yunnisa Jaka Santri La Ode Abdul Handoko Marzuki Muarifuddin Muarifuddin Muhammad Luhfi Neil Amstrong Nurtikawati Nurtikawati Rahmat Sewa Suraya Selvi Dalmayanti Sitti Salma Malewa Tamrin - Tamrin