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STRATEGI PEMASARAN DIGITAL BAGI UMKM DI KECAMATAN WONOKROMO KOTA SURABAYA Palupi, Dian; Wahidahwati, Wahidahwati; Iswara, Ulfah Setia; suwitho, suwitho
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 3 No. 1 (2021): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v3i1.1888

Abstract

Pandemi Covid 19 yang melanda hampir seluruh dunia pada Bulan Maret 2019 membuat banyak negara mengalami perubahan secara cepat, baik dalam perekonomian maupun gaya hidup. Hal ini berdampak signifikan terhadap dunia usaha, tidak terkecuali usaha mikro, kecil dan menengah (UMKM). Permasalahan yang dihadapi oleh UMKM mitra adalah menurunnya omset penjualan yang disebabkan oleh penurunan daya beli masyarakat selama pandemi Covid 19 dan belum optimalnya pemanfaatan dan penguasaan teknologi. Pengabdian masyarakat ini dilakukan melalui pendampingan, pembekalan berupa penguatan mental dan semangat untuk tetap dapat mempertahankan eksistensi usaha serta pelatihan melalui beberapa cara pemasaran yang lebih efektif dan efisien dengan menggunakan pemasaran digital kepada kepada Usaha Mikro Kecil Menengah yang berada di wilayah Kecamatan Wonokromo, Kota Surabaya. Kesimpulan yang kami dapat adalah permasalahan yang dihadapi oleh UMKM adalah rata-rata UMKM memiliki penurunan penjualan dalam masa pandemi covid 19 ini dan diperlukan implementasi strategi pemasaran secara digital yang lebih intensif.
INFLUENCE OF CONTEXTUAL FACTORS ON INTENTION OF ENTREPRENEURSHIP Tegowati, Tegowati; Palupi, Dian; Rochdianingrum, Widhi Ariestianti
Tibuana Vol 2 No 01 (2019): Tibuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.2.01.1779.38-44

Abstract

One way to improve the competence of college graduates can be done by giving motivation to students to become entrepreneurs. In addition to improving student competency, entrepreneurship is also one of the efforts of universities to reduce the unemployment rate of college graduates. For this reason, interest in entrepreneurship among academics must be increased because it has a large contribution to the progress of a nation. This study aims to review the interests of student entrepreneurship from contextual factors.The population in this study were students in Surabaya with a sample size of 100. The sampling technique used was accidental sampling and data analysis using SEM. The results of this study are: There is a positive and significant influence of contextual factors on the interest in entrepreneurship. Based on the standardized results the parameter coefficient of 0.955 is significant at 0.001 (p = ***).
IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM SWK TAMAN BUNGKUL: Implementation Of Digital Marketing In Msmes SWK Taman Bungkul Setia Iswara, Ulfah; Suwitho; Palupi, Dian; Setyabudi, Teguh Gunawan
JAMAS : Jurnal Abdi Masyarakat Vol. 1 No. 3 (2023)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v1i3.61

Abstract

Potensi ekonomi masyarakat Kecamatan Wonokromo Kota Surabaya khususnya di bidang kuliner harus terus digali untuk mencapai pertumbuhan ekonomi yang optimal. Upaya peningkatan perekomian masyarakat dilakukan dengan fokus pada usaha-usaha ekonomi kreatif yang terus berkembang. Tujuan dari program ini adalah untuk memberikan pendampingan implementasi pemasaran digital baik melalui aplikasi e-commerce terkini untuk memperkenalkan produk kepada konsumen sekaligus meningkatkan omzet penjualan. Mitra usaha yakni para pelaku UMKM yang terdiri dari pengusaha makanan di Sentra Wisata Kuliner Taman Bungkul yang terus berinovasi dalam memasarkan produk secara digital. SWK Taman Bungkul berlokasi di area Taman Bungkul yang terkenal sebagai ikon Kota Surabaya. Kegiatan implementasi pemasaran digital dilakukan melalui tahapan survey mitra, pelatihan dan pendampingan, serta monitoring dan evaluasi bagi UMKM di SWK Taman Bungkul Kecamatan Wonokromo Kota Surabaya. Tahapan yang dilalui atas implementasi pemasaran digital pada UMKM berguna untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan dan lesunya perekonomian saat ini.
PENINGKATAN PENGETAHUAN BISNIS BAGI PELAKU UMKM KECAMATAN GENTENG KOTA SURABAYA Iswara, Ulfah Setia; Suwitho, Suwitho; Palupi, Dian; Setyabudi, Teguh Gunawan
ABDI MAKARTI Vol 3, No 1 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i1.581

Abstract

Genteng District, as an icon of the city of Surabaya, has a lot of economic potential for the community, especially in the culinary and handucraft sectors, which must continue to be explored to achieve optimal economic growth. Efforts to improve the community's economy are carried out by focusing on creative economic businesses that continue to develop. The aim of this service program is to provide digital marketing training and assistance in business ethics and bookkeeping which aims to support business development. Business partners, namely MSMEs in Genteng District who operate in the culinary and handicraft sectors, continue to innovate in marketing products digitally. MSME participants have generally been involved in their business for a long time, but some have not kept financial records. This activity was carried out through partner survey stages, digital marketing training and mentoring, business ethics and bookkeeping for MSMEs in Genteng District, and evaluation of digital marketing implementation to expand sales coverage and business continuity amidst the challenges of increasingly competitive competition. MSME players are aware of the importance of online marketing applications, business ethics and business financial records.
Competence, Work Engagement, Perceived Organizational Support on Employee Performance with Organizational Citizenship Behavior as Mediation Variables Palupi, Dian; Amanah, Lailatul; Rochdianingrum, Widhi Ariestianti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7063

Abstract

This study analyzed the impact of competence, work engagement, and perceived organizational support mediated by organizational citizenship behavior. The sample in this study were employees of PT. Fortuna Laboratory Indonesia. This research was quantitative research using questionnaires distributed online. The results showed that competence, work engagement, and perceived organizational support affected employee performance. The results of other studies indicate that organizational citizenship behavior is proven to significantly mediate the effect of competence, work engagement, and perceived organizational support on employee performance. These results showed that companies must train employees to have competence as laboratory assistants and administrative staff and conduct training and seminars as a form of organizational support. In addition, employees need to be involved in organizational decision-making. Thus, they feel valued and entangled in the organization.  
Perkembangan Morfologi Serbuk Sari Passiflora vitifolia Kunth. Berdasarkan Tahap Antesis Bunga Widyasari, Adristi Shafa; Aryani, Riska Desi; Lestari, Sri; Palupi, Dian; Sukarsa, Sukarsa
BioEksakta : Jurnal Ilmiah Biologi Unsoed Vol 5 No 4 (2023): BioEksakta
Publisher : Fakultas Biologi Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.bioe.2023.5.4.10215

Abstract

Serbuk sari merupakan salah satu karakter khas dan unik yang dimiliki oleh setiap tumbuhan berbunga. Serbuk sari dapat dijadikan sebagai salah satu karakter dalam menentukan klasifikasi tumbuhan karena memiliki karakter morfologi berbeda pada setiap bunga dan pada tahap perkembangan bunganya (antesis). Proses perkembangan atau mekarnya bunga dapat berpengaruh pada perkembangan morfologi terhadap pembentukan serbuk sari. Penelitian ini bertujuan untuk mengetahui perkembangan morfologi serbuk sari Passiflora vitifolia Kunth. berdasarkan tahapan antesis bunga. Penelitian menggunakan serbuk sari dari 3 tahap antesis bunga: tahap 1 berupa kuncup ukuran 2 – 3 cm, tahap 2 berupa kuncup ukuran 5 – 8 cm dan tahap 3 bunga mekar sempurna. Hasil penelitian menunjukkan serbuk sari pada setiap tahap mekarnya bunga memiliki perbedaan karakter morfologi. Serbuk sari pada tahap 1 memiliki bentuk bikonkaf dengan warna hijau, sedangkan serbuk sari pada tahap 2 dan 3 memiliki bentuk bulat dengan warna coklat. Serbuk sari P. vitifolia memiliki tipe monad dan ornamentasi reticulate. Pada tahap 3 sebagian serbuk sari sudah terbentuk tabung serbuk sari (pollen tube).
The Hidden Forces Behind Employee Citizenship Behavior: Kekuatan Tersembunyi di Balik Perilaku Kewarganegaraan Karyawan Palupi, Dian; Setyabudi, Teguh Gunawan; Tegowati
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i2.1918

Abstract

This study aims to investigate the direct and indirect effects of perceived organizational support on work engagement and organizational citizenship behavior (OCB). A sample of 60 employees from a clinical laboratory in East Java was examined using a quantitative approach with probability sampling. Data was collected through online questionnaires and analyzed using SmartPLS 3.0 software. The findings reveal that 1) perceived organizational support significantly influences work engagement, 2) work engagement has a significant positive impact on OCB, and 3) perceived organizational support directly affects OCB. Additionally, work engagement mediates the relationship between perceived organizational support and OCB. These results highlight the importance of fostering organizational support to enhance work engagement and citizenship behavior, providing practical insights for improving employee commitment and performance.
Pelatihan Foto Produk dan Penyusunan Laporan Keuangan bagi UMKM Kecamatan Genteng Kota Surabaya Palupi, Dian; Suwitho, Suwitho; Teguh Gunawan Setyabudi; Ulfah Setia Iswara
PEKAT: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Oktober
Publisher : Puslitbang Sinergis Asa Professional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37148/pekat.v3i2.55

Abstract

Kecamatan Genteng sebagai ikon kota Surabaya memiliki banyak sekali potensi ekonomi masyarakat khusunya di bidang kuliner dan handycraft yang harus terus digali untuk mencapai pertumbuhan ekonomi yang optimal. Tujuan dari program pengabdian ini adalah untuk memberikan pelatihan dan pendampingan pemasaran digital dan penyusunan laporan keuangan berdasarkan Standar Akuntansi Keuangan Entitas Mikro Kecil Mennegah (SAK EMKM) untuk mendukung pengembangan usaha. Sasaran mitra usaha yakni para pelaku UMKM di Kecamatan Genteng yang bergerak dibidang kuliner dan handicraft terus berinovasi dalam memasarkan produk secara digital. Peserta UMKM pada umumnya telah lama berkecimpung dalam usahanya namun sebagian ada yang belum melakukan pelaporan keuangan. Kegiatan ini dilakukan melalui tahapan survey mitra, pelatihan dan pendampingan foto produk untuk meningkatkan penjualan dan pelaporan keuangan berdasarkan SAK EMKM bagi UMKM di Kecamatan Genteng, dan evaluasi atas implementasi pemasaran digital untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan yang semakin kompetitif. Hasil dari kegiatan ini, peserta UMKM memiliki kemampuan untuk melakukan foto produk dan melakukan pembukuan keuangan. Para pelaku UMKM menyadari pentingnya aplikasi pemasaran melalui online, serta serta pencatatan keuangan usaha.  
TRAINING ON PREPARATION FINANCIAL STATEMENTS BASED ON SAK EMKM FOR MSMEs IN GENTENG DISTRICT SURABAYA: PELATIHAN PENYUSUNAN LAPORAN KEUANGAN BERBASIS SAK EMKM PADA UMKM KECAMATAN GENTENG SURABAYA Setyabudi, Teguh Gunawan; Suwitho, Suwitho; Palupi, Dian; Iswara, Ulfah Setia
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 7 No. 1 (2025): JUNE 2025
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V7.I1.2025.37-41

Abstract

Background: Genteng District, located in the center of Surabaya, is home to many micro, small, and medium enterprises (MSMEs) that hold significant potential for community-based economic growth. However, many of these MSMEs lack formal financial reports, which are essential for evaluating business performance. To support their development, financial literacy-particularly in the preparation of financial statements-is critically needed. Objective: This community service initiative aimed to provide training on financial report preparation for MSMEs in Genteng District. Method: The program consisted of several stages: identifying the needs of the MSME partners, conducting socialization and training sessions, and carrying out monitoring and evaluation activities. The program involved 35 MSMEs operating in the culinary and handicraft sectors. Results: The training involved practical guidance, including examples of financial reports and transaction identification for each business. Participants learned how to post transactions into journals and ledgers, leading to the preparation of financial statements in accordance with Financial Accounting Standards (SAK). The training significantly enhanced participants' skills in preparing financial reports. Conclusion: MSMEs have become more aware of the importance of financial report preparation as a tool for evaluating business performance.
Morphoanatomy and Screening Metabolites Profile of Pararuellia napifera (Zoll.) Bremek. & Nann.-Bremek. (Gempur Batu) at Different Altitudes Lestari, Sri; Aryani, Riska Desi; Amurwanto, Adi; Palupi, Dian
Majalah Obat Tradisional Vol 30, No 2 (2025)
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/mot.93742

Abstract

Pararuellia napifera (Zoll.) Bremek. & Nann.-Bremek. (Gempur Batu) is a wild plant that can thrive in tropical areas and is traditionally used to treat nephrolithiasis. Therefore, this study aimed to explore the morphological, anatomical, and secondary metabolite profiles of P. napifera that grow at different altitudes. This study was conducted using a purposive sampling survey method in the lowlands (<400 m.a.s.l) and highlands (>800 m.a.s.l) in Banyumas, Central Java. The results show that P. napifera at both altitudes has a shrub habitus with fibrous roots, creeping round stems, alternated simple leaves, verticillaster compound flowers, and oval-shaped fruits (foliculus) with blackish-brown color flattened round seeds. P. napifera in lowland regions exhibit greater morphological characteristics compared to those in highland areas, with an average height of 18.5 cm in contrast to 12.64 cm. The habitus of P. napifera in lowland regions also indicates larger stem diameters and leaf sizes. Anatomical analysis of the roots stems, and leaves of P. napifera from both lowland and highland regions reveals a consistent tissue arrangement, although differences are observed in the structure of the transport tissues. Meanwhile, the result of phytochemical screening shows that the roots and leaves extracts contain flavonoids, alkaloids, terpenoids, tannins, and saponins.