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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Modernisasi JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi Media Mahardhika Gorontalo Management Research Adimas : Jurnal Pengabdian Kepada Masyarakat Eksis: Jurnal Riset Ekonomi dan Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Jurnal Abdi Masyarakat Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Akuntansi Dan Manajemen Asian Journal of Management, Entrepreneurship and Social Science
Rika Rahayu
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Online Marketing Through Digital Marketing Platform for Micro, Small, and Medium Enterprises Bamboo Craftsmen in Sukolilo Village, Lamongan, East Java Wahidahwati, Wahidahwati; Rahayu, Rika; Zahro, Maratus; Maryam, Dewi; Kirana, Ardilla Ayu
Jurnal Abdi Masyarakat Indonesia Vol 5 No 6 (2025): JAMSI - November 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2062

Abstract

In the face of increasingly difficult economic challenges, Micro, Small and Medium Enterprises (MSMEs), especially bamboo craftsmen, are faced with the need to sell and market products online in order to survive. Although many products produced by bamboo artisan MSMEs have quality, the limited location far from the city center and the lack of understanding about online sales cause a lack of interest from consumers. Therefore, the purpose of this service program is to provide training and assistance to MSMEs in Sukolilo Village, Lamongan, especially bamboo craftsmen, in using digital marketing strategies by utilizing the Shopee platform. The community service implementation method consists of 4 stages, namely identification, training and mentoring, monitoring and evaluation, and the impact of the community service. The results of the community service found that this digital marketing strategy can provide various benefits, ranging from increasing brand awareness to increasing online sales turnover. The implementation of digital marketing involves the stages of partner surveys, training and mentoring, the creation of social media specifically for MSME Bamboo Craftsmen in Sukolilo Village, Lamongan Regency, and evaluation of the implementation of digital marketing to expand sales reach and maintain business continuity amidst competition and the current sluggish economic conditions. The impact of this community service is that bamboo craftsmen understand the importance of digital marketing.
PENERAPAN PLATFORM DIGITAL MARKETING SHOPEE BAGI UMKM KOTA SURABAYA Wahidahwati, Wahidahwati; Rahayu, Rika; Zahro, Mar’atus; Maryam, Dewi; Kirana, Ardilla Ayu
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v7i2.6684

Abstract

New Normal saat ini memaksa Usaha Mikro, Kecil dan Menengah (UMKM) untuk menjual dan memasarkan produknya secara online agar bisa tetap bertahan. Ada banyak UMKM di Kecamatan Asemrowo dengan berbagai produk UMKM, namun pada saat pandemi Covid-19 mengalami penurunan penjualan bahkan mati. Untuk itu tujuan dari program pengabdian ini adalah untuk memberikan pelatihan dan pendampingan UMKM di Kecamatan Asemrowo melalui strategi digital marketing dengan platform shopee. Keuntungan dari strategi digital marketing, mulai dari meningkatkan brand awareness hingga kenaikan omset penjualan secara online. Mitra usaha yakni para pelaku UMKM yang terdiri dari pengusaha makanan yang terus berinovasi dalam memasarkan produk secara digital (Shopee). Kegiatan implementasi digital marketing dilakukan melalui tahapan survei mitra, pelatihan dan pendampingan, pembuatan media sosial bagi UMKM Kecamatan Asemrowo, dan evaluasi atas implementasi virtual marketing untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan dan lesunya perekonomian saat ini.
STRATEGI ONLINE MARKETING BERSAMA GRAB DAN GO-BIZZ BAGI UMKM DI SURABAYA Rahayu, Rika; Zahro, Maratus; Maryam, Dewi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 5 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i5.1608-1615

Abstract

The government has made maximum efforts and is fully committed to overcoming poverty and prospering the people through entrepreneurship development programs through training activities. The main reason why independent business training needs to be done is because Micro, Small and Medium Enterprises (MSMEs) have the potential to stabilize the economy through online marketing strategies. Training and facilitation of independent business incubation facilitation activities are carried out to increase the empowerment of MSMEs in order to increase their business or motivate them to continue their business. MSMEs in Bubutan District started to improve MSME performance with the MSME implementation method in Bubutan District, Surabaya City. The material given to MSMEs consisted of: Joint Marketing of Grab and Gojek for MSMEs in Bubutan District. The last stage of this training is monitoring and evaluation with representative results, namely, MSMEs through the Go-bizz application by emphasizing the quality of packaging and product label design, as well as culinary business ethics have implemented online marketing by registering at GRABFOOD and Go-bizz for MSME handicrafts has have unique and innovative packaging as well as food and beverage.
APAKAH HANYA TINGKAT RELIGUITAS YANG MEMPENGARUHI MINAT WISATA RELIGI SUNAN GIRI Rochdianingrum, Widhi Ariestianti; Palupi, Dian; Rahayu, Rika; Faisal, Muhammad
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 1 No 1 (2022): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.457 KB) | DOI: 10.24034/jimbis.v1i1.5269

Abstract

Religious tourism is one of the popular types of tourism in Indonesia and has a considerable influence on the local economy. This religious tour always attracts many visitors throughout the year. The purpose of this research is to know what factors influence people's interest in doing religious tourism in Sunan Giri, Gresik Regency. Respondents in this study were visitors to the tomb of Sunan Giri, both in groups and independently. Analysis of the relationship between the independent variable and the dependent variable in this study using SPSS. From the results of the study, it was found that the level of education, income level, and type of work did not affect the interest of tourists in visiting the tomb of Sunan Giri. Based on the results of the study, it was found that the level of religiosity affects the interest of tourists in doing religious tourism. The more religious a person is, the greater the interest of a person in doing religious tourism. This condition is because when tourists visit places that are considered sacred and bring blessings, the more calm their heart and get positive energy for themselves. Tourists also feel that what is said in prayer will be more easily answered because praying in a place that is considered to bring blessings and goodness.
PENILAIAN INVESTASI MODAL KERJA PADA PERUSAHAAN FINANCIAL UNCONSTRAINTS rahayu, Rika; Zahro, Maratus
Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Vol 1 No 1 (2022): April
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.012 KB) | DOI: 10.24034/jiaku.v1i1.4992

Abstract

This study identifies the assessment of investasi modal kerja in financial constraints on firm value in Indonesia. The dependent variable in this study is the value of the firm. Several components include independent variables on investasi modal kerja, such as: current income, current cash, current changes in fixed assets, current interest, current net working capital, current dividend payout ratio, next year's income, next year's cash, next year's changes in fixed assets. , the following year's interest, the following year's net working capital, the following year's dividend payout ratio. The control variable in this study is the debt to equity ratio. The sample of this study used trading companies registered in Indonesia. The results of this study are several components of investasi modal kerja in the value of firm, namely; current income and net capital for the following year.
Co-Authors Ajeng Sekar Dini Ardilla Ayu Kirana Budiyanto Budiyanto Dewi Maryam Dian Ratnasari Yahya Emeralda Ayu Kusuma Mar'atus Zahro Mar'atus Zahro Maratus Zahro Maratus Zahro Muhammad Faisal Nur Fadjrih Asyik Okto Aditya Suryawirawan Palupi, Dian Rochdianingrum, Widhi Ariestianti Shabrie, Wiwiek Srikandi Suhermin, Suhermin Triyonowati, Triyonowati Wahidahwati Wahidahwati Yahya, Dian Ratnasari Zahro, Mar'atus Zahro, Maratus Zahro, Mar’atus Zahro, Mar’atus