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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Modernisasi JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi Media Mahardhika Gorontalo Management Research Adimas : Jurnal Pengabdian Kepada Masyarakat Eksis: Jurnal Riset Ekonomi dan Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Jurnal Abdi Masyarakat Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Akuntansi Dan Manajemen Asian Journal of Management, Entrepreneurship and Social Science
Rika Rahayu
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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INOVASI FINANCIAL TECHNOLOGY TERHADAP PENINGKATAN INKLUSI KEUANGAN Dian Ratnasari Yahya; Rika Rahayu
Media Mahardhika Vol. 18 No. 2 (2020): January 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v18i2.144

Abstract

People’s lifestyle in the digital era is very varied, almost all stratum of society use technology to gain information, data, loans, transactions, and others practically and quickly. This study aims to find customer trust on intention to adopt fintect performance, find the effect of fintect promotion on the intention to adopt fintect, find the effect of intention to adopt fintect on financial inclusion. This study used survey methods through questionnaires for respondents who used fintect products (OVO applications) in Surabaya with a total sample of 265 respondents. To find out the responses of the respondents toward fintect products, it uses a Likert scale. The data processing performed by using Partial Least Square (PLS). The results show that there was an influence between customer trust on intention to adopt fintect, there was an influence between fintect promotion on intention to adopt fintect, and there was an influence between intention to adopt fintect on financial inclusion.
PENGARUH PENDIDIKAN PELATIHAN DAN KESEJAHTERAAN TERHADAP PRODUKTIVITAS KERJA KARYAWAN (Studi Kasus pada PT. X Desa Sidareja Kabupaten Purbalingga) Rika Rahayu; Ajeng Sekar Dini
Jurnal Akuntansi Dan Manajemen Vol 33 No 2 (2022): JAM Vol 33 No 2 Agustus 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v34i2.75

Abstract

This study aims to identify the Effect of Village Fund Implementation and Village Program Effectiveness on the Quality of Human Resources in Margokatan Village and Margoluwih Village, Seyegan District, Sleman Regency. The type of data used is primary data obtained through the distribution of questionnaires with a google form. Respondents are the people of Margokatan Village and Margoluwih Village. The total number of respondents obtained was 101 people. The data were processed using multiple linear regression analysis techniques and using SPSS. The results of the study show that (1) the implementation of the Village Fund has a positive effect on the Quality of Human Resources in Margokaton Village and Margoluwih Village, Seyegan District, Sleman Regency, (2) Village Program Effectiveness has a positive effect on the Quality of Human Resources in Margokaton Village and Margoluwih Village, Seyegan District, Sleman Regency.
Increasing Financial Inclusion in the General Business Environment Rika Rahayu; Maratus Zahro; Budiyanto Budiyanto
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze increasing financial inclusion in the general business environment. This research is a quantitative research with the hypothesis that there is an influence between financial literacy, financial technology, intensity of social media, gender, education, income, type of business, trust on financial inclusion and there is an influence between financial inclusion and income increase. The variables used in this study include endogenous variables, namely financial literacy, financial technology, intensity of social media, income, trust and financial inclusion. The exogenous variables are income variables. The results of this study are financial literacy has no effect on financial inclusion but has an effect on income, financial technology has no effect on financial inclusion but has an effect on income, trust has no effect on financial inclusion but has an effect on income, increased income has an effect on financial inclusion and has an effect on income. The intensity of social media has no effect on financial inclusion but has an effect on income. Financial inclusion has an effect on income.
PENERAPAN PLATFORM DIGITAL MARKETING SHOPEE BAGI UMKM KOTA SURABAYA Wahidahwati, Wahidahwati; Rahayu, Rika; Zahro, Mar’atus; Maryam, Dewi; Kirana, Ardilla Ayu
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v7i2.6684

Abstract

New Normal saat ini memaksa Usaha Mikro, Kecil dan Menengah (UMKM) untuk menjual dan memasarkan produknya secara online agar bisa tetap bertahan. Ada banyak UMKM di Kecamatan Asemrowo dengan berbagai produk UMKM, namun pada saat pandemi Covid-19 mengalami penurunan penjualan bahkan mati. Untuk itu tujuan dari program pengabdian ini adalah untuk memberikan pelatihan dan pendampingan UMKM di Kecamatan Asemrowo melalui strategi digital marketing dengan platform shopee. Keuntungan dari strategi digital marketing, mulai dari meningkatkan brand awareness hingga kenaikan omset penjualan secara online. Mitra usaha yakni para pelaku UMKM yang terdiri dari pengusaha makanan yang terus berinovasi dalam memasarkan produk secara digital (Shopee). Kegiatan implementasi digital marketing dilakukan melalui tahapan survei mitra, pelatihan dan pendampingan, pembuatan media sosial bagi UMKM Kecamatan Asemrowo, dan evaluasi atas implementasi virtual marketing untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan dan lesunya perekonomian saat ini.
EMPLOYEE PERFORMANCE IN THE NEXUS OF LEADERSHIP AGILITY, PERCEIVED ORGANIZATIONAL SUPPORT, ORGANIZATIONAL COMMITMENT AND READINESS FOR CHANGE Suhermin, Suhermin; Rahayu, Rika; Zahro, Mar'atus; Shabrie, Wiwiek Srikandi; Suryawirawan, Okto Aditya
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 1 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i1.75373

Abstract

This research aims to explore the multifaceted impact of Industry 4.0 on employee performance through the involvement of leadership agility, perceived organizational support, organizational commitment, and readiness for change in PT Angkasa Pura I - Juanda, the company responsible for   overseeing airports in Indonesia. This study employs random sampling with specific inclusion criteria to gather the respondent. The data was collected from 150 employees of PT Angkasa Pura I - Juanda and analyzed using Partial Least Square through SmartPLS. The results show that the leadership agility significantly and positively influences the employee performance, individual readiness for change, and organizational commitment. Further, the perceived organizational support significantly and positively influences the organizational commitment and employee performance. Additionally, both the individual readiness for change and organizational commitment significantly and positively influences the employee performance. These results provide several implications related to the importance of   leadership agility, perceived organizational support, organizational commitment, and readiness for change in fostering employee performance.JEL: D23, M12, O15.
Strategi Virtual Marketing Bagi UMKM Di Kecamatan Asemrowo Kota Surabaya Jawa Timur Wahidahwati; Rahayu, Rika; Maratus Zahro; Ardilla Ayu Kirana; Dewi Maryam
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i1.9537

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan motor penggerak perekonomian yang diharapkan dapat meningkatkan kesejahteraan masyarakat. Kreativitas masyarakat dan kemampuan memanfaatkan sumber daya alam yang ada untuk memandu ide dan kreasi diwujudkan dalam berbagai produk UMKM. Ada banyak UMKM di Kecamatan Asemrowo dengan berbagai  produk UMKM, namun pandemi membuat beberapa UMKM mati. Tujuan dari program pengabdian ini adalah untuk memberikan pelatihan dan pendampingan UMKM di Kecamatan Asemrowo melalui strategi virtual marketing. Keuntungan dari strategi virtual marketing, mulai dari meningkatkan brand awareness hingga kenaikan omset penjualan. Mitra usaha yakni para pelaku UMKM yang terdiri dari pengusaha makanan yang terus berinovasi dalam memasarkan produk secara digital (instagram dan facebook). Kegiatan implementasi virtual marketing dilakukan melalui tahapan survei mitra, pelatihan dan pendampingan, pembuatan media sosial bagi UMKM Kecamatan Asemrowo, dan evaluasi atas implementasi virtual marketing untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan dan lesunya perekonomian saat ini
Navigating Financial Behavior: How Literacy, Herding, Risk Perception, and Attitude Shape Generation Z's Investment Decision Zahro, Mar’atus; Rahayu, Rika; Triyonowati, Triyonowati; Suhermin, Suhermin; Suryawirawan, Okto Aditya
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i1.1583

Abstract

In Indonesia, numerous young retail investors exhibit a lack of adequate financial knowledge and comprehension of investment fundamentals, potentially resulting in suboptimal investment choices and heightened financial exposure. This research seeks to examine how financial literacy, herding, risk perception, and attitude toward investment can enhance the decision-making process for students in investments, enabling them to make more educated and self-assured selections in financial markets. The study employed non-probability purposive sampling, involving 84 Generation Z participants. Data analysis was conducted using Partial Least Square (PLS) via SmartPLS. The findings reveal that financial literacy positively and significantly influences investment decision-making. Conversely, herding does not have a substantial impact on investment choices. Risk perception demonstrates a significant negative effect on investment decision-making, whilst attitude towards investment shows a significant positive influence. The study also found that attitude towards investment does not mediate the relationship between financial literacy and investment decision-making, nor does it mediate the impact of risk perception on investment decisions. However, it does mediate the influence of herding on investment decision-making. These outcomes contribute to a more comprehensive understanding of how each antecedent variable affects the decision-making processes of Generation Z students, offering valuable insights for educators, policymakers, and financial institutions aiming to improve investment education and support for young investors.
Environmental Uncertainty in the Influence of Strategic Change on Financial Performance Triyonowati, Triyonowati; Rahayu, Rika; Zahro, Mar'atus; Maryam, Dewi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i2.1637

Abstract

The increasingly competitive business environment has a negative impact on company performance. Companies are expected to create strategic competitiveness to maintain their competitive advantage and sustain their performance. Strategic change is a company's effort to adapt to a competitive environment. Additionally, changes in the external environment create environmental uncertainty, which can further deteriorate company performance. Therefore, strategic change becomes the primary choice for companies to improve performance when environmental uncertainty increases. This study aims to analyze the effect of strategic change on company performance and the role of environmental uncertainty in moderating this relationship. Using purposive sampling, this study utilizes data from 503 manufacturing companies that are listed on the Indonesia Stock Exchange from 2016 to 2020. Multiple linear regression and moderated regression analyses are employed as the analytical techniques. The results of this study indicate that strategic change has a positive and significant effect on company performance, and environmental uncertainty strengthens this influence.
Pelatihan dan Pendampingan Manajemen Rantai Pasok Industri Bawang Goreng di Desa Tlasih, Kabupaten Sidoarjo Kusuma, Emeralda Ayu; Wahidahwati, Wahidahwati; Rahayu, Rika; Zahro, Mar'atus; Maryam, Dewi; Kirana, Ardilla Ayu
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 3 (2025): JPMI - Juni 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3532

Abstract

Desa Tlasih, Sidoarjo dikenal dengan banyaknya industri rumah tangga yang memproduksi makanan khas seperti bawang goreng dan camilan tradisional lainnya. Permasalahan utama dalam industri ini adalah masih rendahnya literasi dan implementasi manajemen rantai pasok dan hanya berfokus pada omset penjualan. Kegiatan pengabdian masyarakat bertujuan untuk meningkatkan efisiensi dan efektivitas implementasi manajemen rantai pasok dari kegiatan pengadaan bahan baku, proses produksi, hingga distribusi. Melalui manajemen rantai pasok yang baik, industri bawang goreng dapat mengamankan pasokan bawang merah sebagai bahan baku utama. Metode pada kegiatan ini dibagi menjadi tiga fase yaitu identifikasi, implementasi dan monitoring serta evaluasi. Hasil dari kegiatan ini adalah para UKM Bawang Goreng di Desa Tlasih, Kabupaten Sidoarjo meningkatkan literasi tentang manajemen rantai pasok bagi pelaku industri bawang goreng serta pelaku UKM sudah memahami cara mengimplementasikan manajemen rantai pasok industri bawang goreng. Dampak nyata dari kegiatan ini adalah pelaku UKM sudah menerapkan manajemen rantai pasok dalam pengadaan bahan baku, penyimpanan bahan baku, proses produksi bawang goreng, dan distribusi.
PENGUATAN KOMPETENSI UMKM DALAM BIDANG DESAIN BRANDING, LABELING, DAN KEMASAN PRODUK MELALUI PEMANFAATAN PLATFORM KHUSUS DI WILAYAH KOTA SURABAYA Wahidahwati; Zahro, Maratus; Maryam, Dewi; Kirana, Ardilla Ayu; Rahayu, Rika
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 5 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v5i3.7413

Abstract

Desain Merek, labeling, dan kemasan merupakan salah satu cara untuk mengembangkan dan memasarkan produk. Pelaku UMKM masih banyak yang kurang paham bagaimana cara untuk mengembangkan produknya sehingga dikenal oleh konsumen. Ada banyak UMKM di Kecamatan Asemrowo dengan berbagai produk UMKM, penurunan penjualan bahkan mati. Untuk itu tujuan dari program pengabdian ini adalah untuk memberikan pelatihan dan pendampingan UMKM di Kecamatan Asemrowo melalui Pengembangan kemampuan UMKM melalui platform desain merek, labeling, dan kemasan produk. Mitra usaha yakni para pelaku UMKM yang terdiri dari pengusaha makanan yang terus berinovasi dalam memasarkan produk secara digital melalui desain merek, labeling dan kemasan yang unik untuk menarik perhatian pelanggan. Kegiatan implementasi dari pengabdian ini dilakukan melalui tahapan survei mitra, pelatihan dan pendampingan, pembuatan desain merek, labeling dan kemasan unik di UMKM Kecamatan Asemrowo, dan evaluasi atas implementasi untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan dan lesunya perekonomian saat ini. Dari hasil kegiatan pelatihan dan pendampingan, para pelaku UMKM memahami pentingnya design merk dan kemasan, serta berencana untuk membuat design merk dan kemasan yang lebih menarik.
Co-Authors Ajeng Sekar Dini Ardilla Ayu Kirana Budiyanto Budiyanto Dewi Maryam Dewi Maryam Dian Ratnasari Yahya Emeralda Ayu Kusuma Mar'atus Zahro Mar'atus Zahro Maratus Zahro Maratus Zahro Muhammad Faisal Nur Fadjrih Asyik Okto Aditya Suryawirawan Palupi, Dian Rochdianingrum, Widhi Ariestianti Shabrie, Wiwiek Srikandi Suhermin, Suhermin Triyonowati, Triyonowati Wahidahwati Wahidahwati Yahya, Dian Ratnasari Zahro, Mar'atus Zahro, Maratus Zahro, Mar’atus Zahro, Mar’atus