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All Journal Jurnal Manajemen Terapan dan Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Ekonomi International Journal of Economic, Technology and Social Sciences (Injects) Mount Hope Global Economic Journal Jurnal Ilmu Manajemen METHONOMIX
Nurmaidah Ginting
Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Analisis Pentingnya Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan Jefry Leonardo; Nurmaidah Ginting; Jacky Laidy; Marcelino Dustin; Angeline Tannia; Firmansyah Firmansyah
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6561

Abstract

This research aims to test and analyze the influence of pricing, product quality and service quality on purchasing decisions. The research method used is quantitative and the type of research is descriptive and the nature of the research is explanatory research. The research results obtained that partially and simultaneously Pricing, Product Quality and Service Quality have a significant effect on Purchasing Decisions. In conclusion, the better the pricing, product quality and service quality, the better the level of purchasing decisions. Keywords: Price, Purchase Decision, Service, Product
Pengaruh Kualitas Pelayanan, Harga Dan Kesadaran Merek Terhadap Keputusan Pembelian Pada PT Universal MitraTeknik Kevin Kevin; Windy Cang; Della Amanda; Nurmaidah Ginting; Debora Tambunan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7698

Abstract

PT Universal Mitra Teknik merupakan perusahaan yang bergerak di bidang konstruksi seperti Pembangunan rumah, renovasi rumah dan lainnya yang berasal dari kota medan. Penelitian ini bertujuan untuk mengetahui Pengaruh kualitas pelayanan, harga dan kesadaran merek terhadap keputusan pembelian pada PT Universal Mitra Teknik Populasi dalam penelitian ini adalah seluruh konsumen pada tahun 2023 berjumlah 132 konsumen sehingga menggunakan rumus slovin sehingga mendapatkan sampel berjumlah 99 orang. Hasil penelitian secara parsial menunjukan bahwa Kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada PT Universal Mitra Teknik, Harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada PT Universal Mitra Teknik dan Kesadaran Merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada PT Universal Mitra Teknik. Secara simultan Kualitas pelayanan, Harga dan Kesadaran Merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada PT Universal Mitra Teknik.
PENGARUH PROSES REKRUTMEN, LINGKUNGAN KERJA DAN PROSES SELEKSI TERHADAP KINERJA KARYAWAN PADA PT. DANA PURNA INVESTAMA MEDAN Nurmaidah Ginting; Ari Wijaya Hutagalung; Fitri Fitri; Neni Marcelina Pakpahan
Jurnal Ilmu Manajemen METHONOMIX Vol 3 No 2 (2020): Jurnal Ilmu Manajemen METHONOMIX
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtx.Vol3No2.pp53-62

Abstract

Tujuan penelitian adalah untuk menguji dan menganalisis pengaruh proses rekrutmen, lingkungan kerja, proses seleksi dan kinerja karyawan pada PT. Dana Purna Investama Medan. Pendekatan penelitian ini adalah penelitian kuantitatif. Populasi pada penelitian ini ialah seluruh karyawan PT. Dana Purna Investama Medan yang berjumlah 217 orang, dengan jumlah sampel sebanyak 140 responden. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian proses rekrutmen secara parsial berpengaruh signifikan terhadap kinerja karyawan. Lingkungan kerja secara parsial berpengaruh terhadap kinerja karyawan. Proses seleksi secara parsial berpengaruh signifikan terhadap Kinerja karyawan. Proses rekrutmen, lingkungan kerja dan proses seleksi sebesar secara simultan berpengaruh signifikan terhadap kinerja karyawan pada PT. Dana Purna Investama Medan.
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE ON PURCHASE DECISIONS OF TOMORO COFFEE AMONG THE COMMUNITY IN MEDAN MAIMUN DISTRICT Stevani; Jesslyn Tanie; Nurmaidah Ginting; Emma Novirsari
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.714

Abstract

This study aims to determine the influence of product quality, brand image and price on the purchase decision of Tomoro Coffee. The research method used in this study is a quantitative research method. The population in this study consists of the residents of Medan Maimun District who have tasted coffee at Tomoro Coffee, with an unknown exact population size. The sampling technique used is non-probability sampling. The sample size was determined using Slovin’s formula, resulting in a total of 100 respondents. The data analysis method applied in this study is multiple linear regression analysis. The results of the study show that, partially, product quality affects the purchase decision of Tomoro Coffee, brand image affects the purchase decision of Tomoro Coffee and price affects the purchase decision of Tomoro Coffee. Simultaneously, product quality, brand image, and price influence the purchase decision of Tomoro Coffee. The purchase decision of Tomoro Coffee is influenced by product quality, brand image, and price by 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study
Co-Authors Andrianto Andrianto Angeline Tannia Annisa Fimadita Ari Wijaya Hutagalung Arvin Bilbao Carlos Napitupulu Calvin Calvin Debora Tambunan Della Amanda Edy Gunawan Elisa Pebrina Emma Novirsari Erlita Julianti Sinaga Firmansyah Firmansyah Fitri Fitri Florentina Putri Indah Garamba Fransisca Fortunata Idcha Bey Hutabarat Indah Puspitasari Simanungkalit Jacky Laidy Jefry Leonardo Jesslyn Tanie Jhekson Sitorus Joni Kevin Kevin Marcelino Dustin Matthew Yesaya Simanjuntak Meilisa Sinaga Mikha Situmorang Neni Marcelina Pakpahan Nicholas Anderson Rani Beby Yohana Hutagalung Ricky Onggo Ridwan Syahputra Ruth Yohana Selviany Luhur Simanjuntak, Demak Claudia Yosephine Sintya Dewi Siahaan Stevani Tampubolon, Lasma Ria Tirta Nadia Sibarani Veren Phannata Vina Fransiska Vincent Vincent Viona Adelina Lion Master Winda Winda Windy Cang Yuni Lastri Panjaitan