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All Journal Jurnal Manajemen Terapan dan Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Jurnal Ilmu Manajemen METHONOMIX Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Ekonomi International Journal of Economic, Technology and Social Sciences (Injects)
Nurmaidah Ginting
Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Influence Of Product Quality Price And Promotion On Customer Purchase Decision at PT. Socfin Indonesia (Socfindo) Nurmaidah Ginting; Mikha Situmorang; Ruth Yohana; Elisa Pebrina; Ridwan Syahputra
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.598 KB)

Abstract

Researcher chooses object research at PT. SOCFIN INDONESIA (SOCFINDO), because experience problem sale in 3 years final consequence covid 19 pandemic. About theory used for support study is a  theory according to experts part management related marketing with quality products, prices and promotions. The researcher use population customers as many as 91 people with sample research used for results from the validity and reliability test of as many as 30 customers at PT. Socfin Indonesia (SOCFINDO). Research results show Quality products, prices and promotions by Partial take effect significant on decision customer. simultaneous Quality Products, Prices and Promotions take effect significant on decision purchase. With score coefficient, the determination seen of Adjust R Square is 0.593 which means influence variable free (Quality products, prices and promotions) top variable bound (Purchase Decision) by 59.3% and more of 40.7% is influence from variable independent foreigners who don't researched in research this like brand, quality service etc. PT. Socfin Indonesia (SOCFINDO) is companies engaged in  plantation coconut palm oil and rubber, as well as sale seeds and seeds coconut palm quality high. PT. Socfin Indonesia (SOCFINDO) was established in 1930 as a company Socfindo Medan.
Analisis Pentingnya Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan Jefry Leonardo; Nurmaidah Ginting; Jacky Laidy; Marcelino Dustin; Angeline Tannia; Firmansyah Firmansyah
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6561

Abstract

This research aims to test and analyze the influence of pricing, product quality and service quality on purchasing decisions. The research method used is quantitative and the type of research is descriptive and the nature of the research is explanatory research. The research results obtained that partially and simultaneously Pricing, Product Quality and Service Quality have a significant effect on Purchasing Decisions. In conclusion, the better the pricing, product quality and service quality, the better the level of purchasing decisions. Keywords: Price, Purchase Decision, Service, Product
Pengaruh Kualitas Pelayanan, Harga Dan Kesadaran Merek Terhadap Keputusan Pembelian Pada PT Universal MitraTeknik Kevin Kevin; Windy Cang; Della Amanda; Nurmaidah Ginting; Debora Tambunan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7698

Abstract

PT Universal Mitra Teknik merupakan perusahaan yang bergerak di bidang konstruksi seperti Pembangunan rumah, renovasi rumah dan lainnya yang berasal dari kota medan. Penelitian ini bertujuan untuk mengetahui Pengaruh kualitas pelayanan, harga dan kesadaran merek terhadap keputusan pembelian pada PT Universal Mitra Teknik Populasi dalam penelitian ini adalah seluruh konsumen pada tahun 2023 berjumlah 132 konsumen sehingga menggunakan rumus slovin sehingga mendapatkan sampel berjumlah 99 orang. Hasil penelitian secara parsial menunjukan bahwa Kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada PT Universal Mitra Teknik, Harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada PT Universal Mitra Teknik dan Kesadaran Merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada PT Universal Mitra Teknik. Secara simultan Kualitas pelayanan, Harga dan Kesadaran Merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada PT Universal Mitra Teknik.
Co-Authors Andrianto Andrianto Angeline Tannia Annisa Fimadita Ari Wijaya Hutagalung Arvin Bilbao Carlos Napitupulu Calvin Calvin Debora Tambunan Della Amanda Edy Gunawan Elisa Pebrina Erlita Julianti Sinaga Firmansyah Firmansyah Fitri Fitri Florentina Putri Indah Garamba Fransisca Fortunata Idcha Bey Hutabarat Indah Puspitasari Simanungkalit Jacky Laidy Jefry Leonardo Jhekson Sitorus Joni Kevin Kevin Marcelino Dustin Matthew Yesaya Simanjuntak Meilisa Sinaga Mikha Situmorang Neni Marcelina Pakpahan Nicholas Anderson Rani Beby Yohana Hutagalung Ricky Onggo Ridwan Syahputra Ruth Yohana Selviany Luhur Simanjuntak, Demak Claudia Yosephine Sintya Dewi Siahaan Tampubolon, Lasma Ria Tirta Nadia Sibarani Veren Phannata Vina Fransiska Vincent Vincent Viona Adelina Lion Master Winda Winda Windy Cang Yuni Lastri Panjaitan