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Siregar, Ina Namora Putri
Universitas Prima Indonesia
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Journal : Niagawan

 1 
LITERASI EKONOMI SYARIAH DAN TEMAN SEBAYA TERHADAP MINAT MENABUNG DI PERBANKAN SYARIAH Noni Rozaini; Rizki Husnul Amelia; Ina Namora Putri Siregar; Mica Siar Meiriza
Niagawan Vol 11, No 1 (2022): NIAGAWAN VOL 11 NO 1 MARET 2022
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v11i1.32924

Abstract

This study aims to determine how much the influence of sharia economic literacy and peers on student savings interest in Islamic banking (study on students of the 2014 batch of Economic Education Study Program at the State University of Medan. The population in this study were all students of 2014 Economic Education Study Program totaling 126 students with 96 students as research samples.The sampling technique used is simple random sampling. Data collection techniques are carried out by means of tests and questionnaires. Test the validity of the questionnaire using the Pearson product moment formula, and its reliability is calculated using Cronbach Alpha. The research data analysis technique is multiple linear regression to test the research hypothesis using t test and F test. The results of multiple regression analysis obtained equation Y = 31,058 - 0,020X1 + 0,320X2 + e. Furthermore, the coefficient of determination (R2) is 0.362 which means that it is equal to 36.2%, the variables X1 and X2 can explain the interest in saving students (Y) and the scales of 63.8% are explained by other variables not examined in this study. Based on the t test, it was found that each variable X1 did not have a positive and significant effect on students' savings interest (Y) in Islamic banking with a tcount <ttable (0.675 <1.666) and there was a positive and significant influence between X2 variables on student savings ( Y) in Islamic banking with a value of t> t table (7.259> 1.666). While the F test found that there is a positive and significant influence between Islamic economic literacy (X1) and peers (X2) on the interest in saving students (Y) in Islamic banking with a value of Fcount> Ftable (26.739> 3.09) and significance value ( 0,000 <0,05).
PENGARUH MEREK DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK DVD PLAYER ELECOR PADA PT. CAKRAWALA ELECORINDO MEDAN Ina Namora Putri Siregar; Elisabeth Natalia
Niagawan Vol 7, No 2 (2018): NIAGAWAN VOLUME 7 NO. 2 JULI 2018
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v7i2.10754

Abstract

PT.Cakrawala Elecorindo merupakan salah satu perusahaan yang menjual produk Elecor di kota Medan. Permasalahan yang terjadi adalah keputusan pembelian yang semakin menurun, merek yang kurang dikenal oleh masyarakat, dan personal selling tidak memahami produk yang akan dijual. Berdasarkan uraian singkat tersebut, maka dirumuskan masalah sebagai berikut bagaimana pengaruh merek dan personal selling terhadap keputusan pembelian produk dvd player Elecor pada PT.Cakrawala Elecorindo. Teori yang digunakan dalam penelitian ini adalah teori Manajemen Pemasaran, yang berkaitan dengan Merek, Personal Selling dan Keputusan Pembelian. Metode penelitian menggunakan pendekatan kuantitatif, jenis penelitian adalah penelitian deskriptif, sifat penelitian adalah deskriptif explanatory. Metode pengumpulan data dilakukan dengan wawancara, kuesioner, dan observasi. Metode analisis yang digunakan adalah analisis regresi linier berganda. Populasi adalah seluruh pelanggan PT.Cakrawala Elecorindo yang berjumlah 100 toko. Penentuan jumlah sampel menggunakan sampel jenuh dimana 30 toko untuk uji validitas dan uji reliabilitas. 70 toko untuk uji responden. Hasil penelitian menunjukkan bahwa merek dan personal selling secara simultan dan parsial berpengaruh signifikan terhadap keputusan pembelian DVD player Elecor pada PT.Cakrawala Elecorindo. Merek dan personal selling memberikan informasi yang dibutuhkan sebesar 38,4% dalam keputusan pembelian produk DVD player Elecor pada PT. Cakrawala Elecorindo dan sisanya sebesar 61,6% dijelaskan oleh kualitas produk, harga, dan lain sebagainya. Keywords : Merek, Personal Selling, Keputusan Pembelian
Co-Authors Ahmad Husein Ainul Mardhiyah, Ainul Angga Mamana Simamora Ardhansyah Putra Hrp Cathryn Yinarta Christian Ginting Cindy Fantika Cindy Putri Rezeki Desyandri Desyandri Dita Eka Pertiwi Sirait Elfrans Fernando Nainggolan Elisabeth Natalia Ellen Angga Elta Romauli Sijabat Esther Praja Anggriany Panggabean Eva Christina Febriyanti Sianipar Farandy Angesti Chandra Fendy Heryanto Wibowo Fernando Antonioli Ferry Anantha Purba Fifi Hardiana Fitria Bidaya Franklyn Yonathan Panjaitan Fuji Astuty Grecca Helena Sipayung Hamdi Roles Gurning Idris Edison Pardede Jonathan Hartanto Jonathan Jonathan kelvin kelvin Khairani Alawiyah Matondang Laura Putri Ayu Situngkir Lia Valensia Lidia Angel Pardede Listra M Siburian Lokot Muda Harahap Maisara Batubara Meiriza, Mica Siar Melly Andriana Messy Roganda Tua Sitanggang Nabila Anjani Putri Nabila Masturasyach Neng Laela Dewi Nicholas Noni Rozaini Pitri Susanti Hutabarat Reny Vera Rizki Husnul Amelia Roiforuasi Simarmata Ruuth Febriyanti Simamora Selvy Selvy Siti Tasya Aisah Kasli Steven Yap SURYANI Susan Tampubolon, Lasma Ria Tarigan, Wendy Ananta Widya Natalia Winda Sri Astuti Doloksaribu Windy Yati Wisa Nursari Simanjuntak Yasti Valen Ginting Yosafat Rizal Simanjuntak