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EXPERIENTIAL MARKETING AND EXPERIENTAL VALUE, HOW DOES IT IMPACT ON CONSUMER REPURCHASE INTENTIONS Yanto, Beatrice Tan; Lindawati, Tuty; Pradana, Dominicus Wahyu
Research In Management and Accounting (RIMA) Vol. 3 No. 1 (2020): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v3i1.2746

Abstract

Today's competition is very intens, with many restaurants, cafes and food court popping up so that competition arises from the side of sellers and consumers. Today's consumers are more likely to get bored so quickly that they will use all existing facilities such as information technology to get information about what they want to know. Marketers must have a positive strategy in experiential marketing to create a good experience for consumers. This study aims to determine the effect of experiential marketing on repurchase intention through experiential value for consumers of Pasa Rame Restaurant in Surabaya. Respondent samples used were 200 respondents who are the consumers of Pasa Rame Restaurant in Surabaya. Sampling of respondents using non probability sampling by purposive sampling. The data collection tool used is a questionnaire. The data analysis technique used is the Structural Equation Modelling using the Lisrel program.The results of this study state that experiential marketing has a positive and significant effect on experiential value, experiential marketing has a positive and significant effect on repurchase intention, experiential value has a positive and significant effect on repurchase intention and experiential marketing has a positive and significant effect on repurchase intention through experiential value for consumers of Pasa Rame Restaurant in Surabaya
THE EFFECT OF JOB INSECURITY ON PERFORMANCE THROUGH JOB STRESS AS INTERVENING VARIABLE FOR RETAIL STORE EMPLOYEES IN SURABAYA Natalia, Fransisca; Lindawati, Tuty; Pradana, Dominicus Wahyu
Research In Management and Accounting (RIMA) Vol. 5 No. 1 (2022): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v5i1.3718

Abstract

This study aims to analyze and test the influence of job insecurity with job stress as mediation to performance in employees of convenience stores (retail) in Surabaya. The sample was 105 respondents. The data collection tool used is a questionnaire with a copying method using convenience sampling. Hypothesis analysis and testing techniques using PLS-based SEM (Structural Equation Modeling) (Partial Least Square) are processed using the SmartPLS 3.0 program. This study showed that job insecurity has a negative and significant effect on job stress, job stress has a positive and significant effect on performance, job insecurity has no effect on performance, and job insecurity has an indirect effect negatively and significantly on performance
Penguatan Strategi Edukasi Keluarga pada Era Digital Pradana, Dominicus Wahyu; Yuniarto, Antonius; Lukito, Robertus Sigit Haribowo
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v3i2.1823

Abstract

The big challenge facing parents today is about educating their children. This is due to generational differences that give rise to different characteristics and habits in each generation. The purpose of this community service is to foster a new mindset in educating children and being able to develop alternative ways of educating children to be more effective. The target of this activity is family in the Church of St. Paulus Juanda, Sidoarjo, totaling 52 people. After participating in this activity, the participants finally understood collectively the problems they faced as parents who educating millennial children. This awareness is followed by the development of a mindset that moves responses to the problem of educating children's character. There are similarities in responses even though the problems faced are quite complex. After listening to the speaker's presentation, each family formulates concrete intentions according to the child's uniqueness.