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All Journal ProTVF MetaCommunication; Journal Of Communication Studies Semiotika: Jurnal Komunikasi Kajian Jurnalisme Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) KOMUNIDA: Media Komunikasi dan Dakwah
Lalita Hanief
Prodi Ilmu Komunikasi FISIP, Universitas Lambung Mangkurat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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New Media-Based Tourism Marketing Communication of Curiak Island Mangrove Forest in Increasing Tourist Awareness Lalita Hanief; Achmad Bayu Chandrabuwono; Bambang Dwi Waluyo; Noviana Sari; Siti Wida Ningsih; Alfian Al Azhar
Metacommunication: Journal of Communication Studies Vol 10, No 1 (2025): MARCH
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i1.21352

Abstract

Curiak Island presents nature tourism with a wealth of flora and fauna typical of South Kalimantan, namely the Proboscis Monkey and Rambai Mangrove. Curiak Island is a research center for proboscis monkeys, an endemic fauna of South Kalimantan. Curiak Island ecotourism is not widely known to the people of South Kalimantan. The purpose of this research is to find out the new media-based tourism marketing communication of mangrove forest tourism on Curiak Island in increasing tourist awareness. Data collection techniques are interviews, documentation and literature studies. The research method uses a qualitative approach with descriptive type. The research informants were the manager of the Curiak Island mangrove forest tour, the Barito Kuala Regency Tourism Culture, Youth and Sports Office and Curiak Island tourists. Data analysis techniques using Manual Data Analysis Procedure (MDAP) in the form of daily notes, transcripts, coding, categories, themes, and memos. The results of the study are marketing communication of Curiak Island using new media in the form of Instagram, Facebook and YouTube. Curiak Island is a special interest tour intended for researchers and study groups. Tourist attractions offered in the form of planting mangroves, seeing the life of proboscis monkeys in the wild, observing birds and reptiles
Co-Authors Achmad Bayu Chandrabuwono Achmad Bayu Chandrabuwono Alfian Al Azhar Andika Sanjaya Bachruddin Ali Akhmad Kharis Maulana Akbar Muhammad Alif Novaria Maulina Noviana Sari Noviana Sari Putri Ayu Hidayatur Rafiqoh Rahimah Rahimah Rizkyanoor Rizkyanoor Siti Wida Ningsih Sri Astuty Syarief Hidayat waluyo, bambang dwi Yuanita Setyastuti Yuanita Setyastuti