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All Journal Jurnal Keperawatan 2-TRIK: TUNAS-TUNAS RISET KESEHATAN Jurnal Ilmiah Keperawatan Indonesia (JIKI) Jurnal Ekonomi Manajemen Sistem Informasi Business Management Journal Program Studi Manajemen Jurnal Keperawatan Dirgahayu (JKD) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Journal of Pubnursing Sciences Jurnal Kedokteran Meditek
Wilhelmus Hary Susilo
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Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Journal : Business Management Journal Program Studi Manajemen

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DAYA SAING UNGGUL INSTITUSI PASCASARJANA PTS DI JAKARTA: ANALISIS FOKUS PADA KONSUMEN DAN KORELASI DIMENSI YANG SUPERIOR Wilhelmus Hary Susilo
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (825.722 KB) | DOI: 10.30813/bmj.v12i1.599

Abstract

A concept that developed from Marketing 3.0 that examine the influence of customer orientation that development the building of Institutional character as build a uniqe and authentic differentiation variable with the level of competitiveness of institutions of higher education as dependent variable. The findings of the research showed positive and significant influence of customer orientation variabel and building character on institutional competitiveness level of variable (P value .002, .002 and .00) . While significant effects also occurs between variable customers orientatition and building character of institution together on the level of competitiveness of institutions simultaneously. Furthermore the relationship dimention the most powerful variable is a responsibility dimension of quality management and task design with r (er) value= .816**.Key words: Organizational Competitiveness. Marketing 3.0, Superior Dimensions.
Co-Authors Anggraeni, Lina Dewi April Gunawan Malau Camelita Butar Carolina Putri Indah Sari Chryest Debby Dewi Prabawati Imam Fahcruddin Keristina Ajul Latipah, Siti Risma Yuniarlina Rizky Reynaldi Rupianta br Karo Serly Agustin Marcus Sondang Ratnauli Sianturi Stefanus Andang Ides Utami, Tuti Asrianti Yakobus Siswadi