Article Per Year (5 Year)
p-Index From 2021 - 2026
1.642
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL REKAYASA TEKNOLOGI INFORMASI JMM (Jurnal Masyarakat Mandiri) INTECOMS: Journal of Information Technology and Computer Science Martabe : Jurnal Pengabdian Kepada Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Administrasi Bisnis FISIPOL UNMUL JPBM - Journal of Policy and Bureaucracy Management Jurnal Ilmu Akuntansi Mulawarman (JIAM) Jurnal Pembangunan Perikanan dan Agribisnis
Muhammad Zaini
Universitas Mulawarman
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pengaruh Kualitas Produk, Persepsi Harga, Store Atmosphere Terhadap Keputusan Pembelian Pada Forthis House Coffee Kota Samarinda Ainnul Kharim; Muhammad Zaini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10119

Abstract

Talking about coffee is always a conversation that attracts people's attention, especially coffee lovers. In Indonesia, coffee has become a popular trend because many people like this drink, this is in accordance with the Theory of Planned Behavior (TPB) and this theory is used as the grand theory in this research. This research aims to determine the influence of product quality, price perception, store atmosphere on purchasing decisions partially and simultaneously. This research uses quantitative research using an associative approach with a Likert scale. The sampling technique used was the Probability Sampling technique via Accidental Sampling with a sample of 100 Forthis House Coffee consumer respondents in Samarinda City. This research uses the Statistical Package for The Social Science (SPSS Version 26) to test the hypothesis. The research results show that there is a significant influence on price perceptions and store atmosphere, while product quality does not have a significant influence on purchasing decisions. However, simultaneously these three variables have a significant influence on purchasing decisions. So this research proves that consumers of Forthis House Coffee in Samarinda City really consider the price offered and really pay attention to the atmosphere of the cafe so they can make purchasing decisions about Forthis House Coffee in Samarinda City.
Pengaruh Service Quality, Product Quality dan Price Terhadap Behavioral Intention Nasril Nazar; Muhammad Zaini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10658

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh antara Service Quality, Product Quality dan Price terhadap Behavioral Intention melalui Customer Satisfaction. Teknik purposive sampling digunakan dalam penelitian ini. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada pelanggan Pizza Hut Delivery Lambung Mangkurat Samarinda. yang telah melakukan minimal dua kali transaksi pembelian di Outlet maupun melalui aplikasi, berisi sekitar 100 sampel. Program Partial Least Square (PLS) digunakan dalam pemodelan persamaan struktural untuk teknik analisis data. Penelitian ini mengungkapkan bahwa hubungan antara Service Quality, Product Quality, dan Price memiliki pengaruh yang signifikan terhadap Customer Satisfaction.
Co-Authors Aini Pitaloka Ainnul Kharim Alfiana Damayanti Althalets, Fareis Amin Padmo Azam Masa Andriana, Ana Noor Aransyah, Muhammad Fikry Arwin Sanjaya Bambang Indratno Gunawan Bambang Irawan Dhea Aulia Dhika Amalia Sholeha Dinda Noer Pratiwi Dyan Wulan Sari Erwiantono Gea Cita Meiratri Gloria Jelita Hamdani Hamdani Hetami, Adietya Arie Jandrino Two Putra Kartika Kartika Muhammad Fadil Hariyanto Muhammad Irfan Asmi Nasril Nazar Nurlaily Suwondo Nurul A’enaya Qalbi Poppy Alvianolita Sanistasya Rahayu Kinanti Riyadi Riyadi Salmah Pattisahusiwa Sherluna Annisa Sherluna Annisa Siti Masyithoh Trisda Derama Yesy Aningrum