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All Journal JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Community Empowerment Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Batara Wisnu : Indonesian Journal of Community Services International Journal of Entrepreneurship and Sustainability Studies
Suharyati
Department Of Management , UPN Veteran Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE IMPACT OF ENTREPRENEURIAL GROWTH MINDSET ON ENTREPRENEURIAL PERFORMANCE MEDIATED BY TECHNOPRENEURIAL COMPETENCIES IN SMEs Nobelson Nobelson; Suharyati Suharyati
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the impact of an entrepreneurial growth mindset on entrepreneurial performance by involving technopreneur competencies as a mediator. Quantitative research was conducted with 100 micro sector MSMEs in the Sawangan and Bojongsari areas, Depok City as samples, using the purposive sampling method. Data analysis was carried out using Smart PLS 3.0 software. The results of the SEM PLS analysis show that the entrepreneurial growth mindset has a positive and significant effect on technopreneur competence. However, an entrepreneurial growth mindset does not have a significant direct impact on entrepreneurial performance. On the other hand, technopreneur competence has a positive and significant effect on entrepreneurial performance, this shows that the level of technopreneur competence plays a role in improving entrepreneurial performance. These results also reveal that the positive impact of an entrepreneurial growth mindset on entrepreneurial performance occurs through the mediator of technopreneurial competence, indicating the important role of technopreneurial competence in linking these two factors.
The Impact of Sostac's Digital Marketing Planning Strategy on Marketing Performance Through Competitive Advantage Suharyati Suharyati; Tati Handayani; Nobelson Nobelson
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 1 (2023): July 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v3i1.1325

Abstract

The majority of MSMEs in the Sukmajaya sub-district, Depok, are engaged in the culinary field, totaling 771 MSMEs out of a total of 2,835 MSMEs. The decline in the number of MSMEs in 2020 due to the Covid-19 pandemic has made it difficult for MSMEs to market their products. On the other hand, during this period, SMEs emerged with digital innovation. Digital marketing planning is necessary for MSMEs in running their business to create a competitive advantage and improve marketing performance. MSMEs that do not implement digital marketing in running their business will be left behind and lose customers because customer buying behavior has changed towards digital. This research is quantitative descriptive research using the SmartPLS 3.0 tool to analyze the effect of each variable. The type of data is primary data by distributing questionnaires to 125 Culinary MSME respondents in the Sukmajaya sub-district, Depok city via Google form. In this study, data analysis techniques were carried out in the form of descriptive data analysis and inferential data analysis, and hypothesis testing. The results of the study prove that digital marketing planning using the SOSTAC method has a positive and significant effect on Competitive advantage, SOSTAC Digital marketing planning has a positive and significant effect on marketing performance and Competitive advantage has a positive and significant effect on marketing performance. The results of the study show that SOSTAC Digital Marketing Planning has a positive and significant indirect relationship to marketing performance through competitive advantage, which is bigger than the direct relationship. Thus, in SOSTAC Digital Marketing Planning, to achieve marketing performance, MSME actors must first be able to create a competitive advantage.
PENGARUH SOCIAL MEDIA MARKETING, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANGAN Qamilla Nurul Halimah; Suharyati Suharyati
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.445

Abstract

The development of the use of technology and social media, helps coffee shop businesses grow and compete. One of them is the Kenangan Coffee shop business. Some important variables that are taken into consideration for consumers in choosing which coffee shop to go to are Instagram social media marketing, brand image, and service quality. The purpose of this study is to determine and analyze the influence of Instagram social media marketing variables, brand image, and service quality on the purchase decision of Kopi Kenangan.This study includes quantitative research and uses questionnaires as primary data. Hypothesis testing was carried out using the Partial Least Square method and using the help of SmartPLS 3.0 software applications. The results of the research obtained are Instagram social media marketing variables have a positive and significant effect on purchase decisions. This shows that uploading content on Instagram social media can influence consumer purchasing decisions. Brand image variables do not have a significant influence on purchasing decisions. Service quality variables have a positive and significant influence on consumer purchasing decisions. This proves that good service from coffee shop employees can influence consumer purchasing decisions
Efforts to develop micro, small, and medium enterprises through education on branding, design, and financial statements Anggi Angga Resti; Suharyati Suharyati; Mira Rahmi
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8977

Abstract

Design and branding play a crucial role in attracting potential consumers for micro, small, and medium enterprises (MSMEs) and influencing their purchasing decisions. However, many MSME entrepreneurs still lack a clear understanding of how design and branding function, particularly as tools for product uniqueness and global market competitiveness. This program partners with Griya UKM Cinere, involving 20 MSMEs specializing in handmade crafts and fashion. The primary goal of this community service is to educate the partners about the significance of design, branding, and financial statements in boosting sales and serving as effective digital marketing tools. The program includes interactive discussions and training sessions, resulting in increased awareness among partners regarding the vital aspects of branding, design, and financial statements. Evaluation outcomes indicate that 75% of the participants have gained a solid grasp of the materials presented.
PEMBERDAYAAN SANTRI MELALUI PEMBUATAN PRODUK SABUN ALOEVERA DAN STRATEGI BAURAN PEMASARAN Suharyati Suharyati; Fitri Yeti; Kery Utami
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.1031

Abstract

Pondok Pesantren Al Misbah in Ciseeng, Bogor, integrates religious education with practical skills development to enhance economic self-sufficiency. A service team from the Faculty of Economics and Business at UPN Veteran Jakarta identified opportunities for empowering students by developing aloe vera soap products and their marketing strategies. Aloe vera was chosen for its health and beauty benefits. The aim of this service project is to enhance the economic independence of the students and to broadly introduce the product. The solutions offered include training in the production of aloe vera soap and marketing strategies. Data testing results showed adequate validity and reliability. The activity involved 32 students out of a total of 40, comprising 53% males and 47% females. Through tests, the participants' understanding of marketing strategies and the benefits of aloe vera exceeded the expected target, reaching 87% and 86%, respectively. Moreover, based on the three-box method index calculation, the index value falls in the high category. However, further evaluation is necessary to ensure participants achieve maximum understanding
Co-Authors Anggi Angga Resti Ediwarman Ediwarman Ediwarman Ediwarman Ediwarman Ediwarman Ediwarman Ediwarman Fitri Yeti Kery Utami Mira Rahmi Nobelson Nobelson Nobelson Nobelson Nobelson, Nobelson Qamilla Nurul Halimah Rosali Rosali Siti Hidayati Subur subur Tati Handayani Tati Handayani Tati Handayani Utami, Kery Winda Noor Nawang Wulan