Article Per Year (5 Year)
p-Index From 2021 - 2026
2.551
P-Index
This Author published in this journals
All Journal Hasanuddin Economics and Business Review JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) IKRA-ITH ABDIMAS Jurnal Pendidikan dan Konseling SABDAMAS Jurnal Bakti Masyarakat Indonesia Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Abdimas Ekonomi dan Bisnis Jurnal Riset Manajemen dan Bisnis Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Mamangan Social Science Journal Innovative: Journal Of Social Science Research Veteran Economics, Management & Accounting Review
Nobelson, Nobelson
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
PENGELOLAAN MODAL KERJA UKM GROGOL LIMO DEPOK Nurmatias Nurmatias; Nobelson Nobelson
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM usaha tempe di Kelurahan Grogol yang terletak di Kecamatan Limoberjumlah 271, pelaku usaha tempe sebanyak 16 (6%) dari jumlah UMKM yang ada diKelurahan Grogol. Target dan luaran dari pengabdian kepada masyarakat ini adalahmemberikan solusi kepada UMKM usaha tahu dalam pengelolaan modal kerjamelalui perhitungan/penetapan kebutuhan dana per hari dan penetapan periodeketerikatan dana sehingga tercapai modal kerja yang optimal. Pengabdian kepadamasyarakat ini dilakukan dalam bentuk pelatihan pengelolaan modal kerja. Sebelumpelatihan, para pelaku usaha tempe diminta untuk mengisi kuesioner tentangpengelolaan modal kerja dan di akhir pelatihan dilakukan evaluasi untuk mengetahuipemahaman mereka tentang pelatihan yang telah dilakukan oleh tim pengabdi. Darihasil evaluasi, pemahaman mereka meningkat 95% dan selanjutnya merekamempraktikkan usaha yang mereka lakukan.
KEUNGGULAN KOMPETITIF MELALUI PEMASARAN KEWIRAUSAHAAN DAN ORIENTASI KEWIRAUSAHAAN USAHA MIKRO KECIL MENENGAH Suharyati Suharyati; Ediwarman Ediwarman; Nobelson Nobelson
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 1 (2021): Vol 7, No. 1 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2226.244 KB) | DOI: 10.34203/jimfe.v7i1.2996

Abstract

Abstrak: Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk menguji pengaruh pemasaran kewirausahaan dan orientasi kewirausahaan terhadap keunggulan kompetitif. Jumlah populasi dalam penelitian ini sebesar 351 pelaku UMKM. Sampel dipilih menggunakan purposive sampling method. Sampel berjumlah sebesar 100 pelaku UMKM di desa Kanekes, Kecamatan Leuwidamar, Lebak. Penelitian ini menggunakan alat analisis partial least square (PLS) dalam analisis inferensial. Hasil penelitian ini menunjukkan bahwa variabel pemasaran kewirausahaan dan orientasi kewirausahaan berpengaruh positif terhadap keunggulan kompetitif. Hasil penelitian ini bermanfaat sebagai bahan masukan bagi pemegang kebijakan mengenai strategi pengembangan keunggulan kompetitif UMKM, dan diharapkan pula dinas terkait dikabupaten Lebak agar menerima hasil penelitian sebagai bahan informasi dalam pengambilan kebijakan guna merumuskan program pembinaan bagi UMKM.  Abstract: This study is a quantitative study that aims to examine the effect of entrepreneurial marketing and entrepreneurial orientation on competitive advantage. The total population in this study was 351 MSME actors. The sample was selected using purposive sampling method. The sample is 100 SMEs in Kanekes village, Leuwidamar district, Lebak. This study uses a partial least square (PLS) analysis tool in inferential analysis. The results of this study indicate that the variables of entrepreneurial marketing and entrepreneurial orientation have a positive effect on competitive advantage. The results of this study are useful as input for policy holders regarding the development of a competitive advantage strategy for SMEs, and it is also hoped that the relevant agencies in Lebak Regency will accept the results of the research as information material in policy making in order to formulate a coaching program for SMEs.
PEMBERDAYAAN UMKM MELALUI KOPERASI PADA KECAMATAN LEUWIDAMAR, KABUPATEN LEBAK, BANTEN Suharyati Suharyati; Ediwarman Ediwarman; Nobelson Nobelson
Jurnal Bakti Masyarakat Indonesia Vol 4, No 1 (2021): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v4i1.9292

Abstract

The era of globalization and digitalization have the impact of narrowing the space for cooperatives and fierce competition. Cooperatives contribute to the Indonesian economy, and to improve people's welfare. The activity of empowering MSMEs through cooperatives is expected to be able to contribute to optimizing MSMEs. The participants of the activity were 30 craftsmen in Kanekes village, Leuwidamar sub-district. Activities carried out by lectures and discussions method about the roles and benefits of cooperatives for MSMEs. Participants were also given a questionnaire to fill in demographic data and a test of understanding of cooperatives. Based on the results, it was found that the largest number of participants were at the productive age, had a typical Baduy business. The business is a home business with an average number of employees of two people who are family members. The amount of capital is in the range of IDR 10,000,000 to 25,000,000 in the form of own capital. The monthly income received is ≤ 1.000.000,- because the business is on a micro-scale. Business age ≤ 2 years, the training participants are relatively new business actors. As for financial services through cooperatives, 77% of participants did not use them. The test results show an understanding of cooperatives by 86% and an interest in becoming a cooperative member by 80%, which means that after being given provisioning, the participants really understand the role of cooperatives for MSMEs and are interested in becoming cooperative members ABSTRAK:Era globalisasi dan digitalisasi cenderung memiliki dampak mempersempit ruang gerak koperasi, dan persaingan ketat. Koperasi berkontribusi bagi perekonomian Indonesia, dan merupakan wadah untuk meningkatkan kesejahteraan masyarakat. Kegiatan pemberdayaan UMKM melalui koperasi ini diharapkan mampu memberikan kontribusi dalam mengoptimalkan UMKM untuk berpartisipasi pada koperasi. Peserta kegiatan adalah pengrajin di desa Kanekes, kecamatan Leuwidamar sebanyak 30 orang. Kegiatan dilaksanakan dengan metode ceramah dan diskusi mengenai peran dan manfaat koperasi bagi UMKM. Pada akhir kegiatan peserta diberikan kuesioner untuk mengisi data demografi dan test pemahaman mengenai perkoperasian. Berdasarkan hasil deskripsi data peserta diperoleh jumlah terbesar usia peserta berada pada usia produktif, memiliki usaha kerajinan khas suku baduy, seperti kain tenun, tas koja, souvenir. Usaha yang dilakukan berupa usaha rumahan dengan jumlah karyawan rata-rata dua orang yang merupakan anggota keluarga. Jumlah modal pada kisaran Rp.10.000.000,- s/d 25.000.000,- berupa modal sendiri. Pendapatan yang diterima perbulan  ≤ 1.000.000,- karena usaha yang dilakukan berada pada skala mikro. Usia usaha ≤ 2 tahun, peserta pelatihan merupakan pelaku usaha yang relatif baru. Sedangkan untuk layanan keuangan melalui koperasi sebesar 77% peserta tidak menggunakan. Hasil test menunjukkan pemahaman mengenai perkoperasian sebesar 86% dan minat untuk menjadi anggota koperasi sebesar 80%, yang berarti setelah diberikan pembekalan peserta sangat memahami peran koperasi bagi UMKM dan berminat menjadi anggota koperasi.
PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MARKETPLACE SHOPEE Rizky Dwijantoro; Bernadin Dwi; Nobelson Syarief
Jurnal Riset Manajemen dan Bisnis Vol 16, No 2 (2021): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.066 KB) | DOI: 10.21460/jrmb.2021.162.392

Abstract

ABSTRAK Penelitian ini menggunakan metode deskriptif kuantitatif yang dilakukan pada pelanggan marketplace Shopee. Tujuan dari penelitian ini adalah untuk mengetahui dan membuktikan apakah keputusan pembelian pada marketplace Shopee dipengaruhi oleh harga, kualitas produk dan promosi. Populasi dalam penelitian ini adalah mahasiswa yang pernah melakukan pembelian melalui Shopee. Sampel yang diambil dalam penelitian ini yaitu berjumlah 75 responden dengan metode Purposive Sampling dengan menyebarkan kuisioner melalui googleform. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis inferensial dengan menggunakan alat analisis Partial Least Square (PLS). Hasil penelitian menunjukan bahwa variabel harga dan kualitas produk berpengaruh terhadap keputusan pembelian. Promosi juga yang berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: keputusan pembelian, harga, kualitas produk, promosi ABSTRACT This study uses a quantitative descriptive method conducted on Shopee marketplace customers. The purpose of this research is to find out and prove whether purchasing decisions in the Shopee marketplace are determined by price, product quality, and promotion. The population in this study were students who had made purchases through Shopee. The sample taken in this study was to find 75 respondents using the purposive sampling method by distributing questionnaires through google form. The analytical technique used is descriptive analysis and inferential analysis using Partial Least Square (PLS) analysis tool. The results showed that the variables of price and product quality had an effect on purchasing decisions. Promotion also has a positive and significant effect on purchasing decisions. Keywords: purchase decision, price, product quality, promotion
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN NIVEA Shabrina Khoirunnisa; Nobelson Syarief; Yudi Nur Supriadi
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 1 (2022): Bussman Journal | Januari - April 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i1.90

Abstract

This study aims to determine, prove, and analyze the effect of product quality, brand image, and price on purchasing decisions of Nivea sunscreen products in South Jakarta. The technique used in determining the number of samples with non-probability sampling with purposive sampling obtained a total sample of 75 respondents using sunscreen in South Jakarta. Data collection using a questionnaire through Google forms. The data analysis technique used descriptive analysis which was processed with SmartPLS 3.3.9 software. The data analysis technique in this research is descriptive and inferential data analysis. The results of this study state that: (1) there is a significant effect on product quality of 0.267 on the purchase decision of Nivea sunscreen; (2) a significant effect on brand image of 0.471 on the purchase decision of Nivea sunscreen; (3) there is no significant effect on the price of 0.249 on the decision to purchase Nivea sunscreen. The contribution of product quality, brand image, and price variables together is shown by the adjusted Rsquare value of 92.6% while the remaining 7.4% is caused by other factors outside this research model
PENGARUH STRATEGI PROMOSI MEDIA SOSIAL INSTAGRAM, CITRA MEREK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK HITO COFFEE BEKASI Humam Hanif Nasution; Nobelson Syarief; Yudi Nur Supriadi
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 1 (2022): Bussman Journal | Januari - April 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i1.91

Abstract

This study aims to determine and analyze the effect of Instagram's social media promotion strategy, brand image, lifestyle on purchasing decisions for Hito Coffee Bekasi products. This research method uses quantitative methods with 75 consumers of Hito Coffee respondents in Bekasi with purposive sampling technique. The data analysis technique was taken through a questionnaire with descriptive data analysis techniques then tested for validity and reliability then continued with hypothesis testing using SmartPLS 3.0. Hypothesis testing in this study used the analysis of the inner model, outer model, and t-statistical test with a significance level of 5% (0.05). The results showed that (1) the Instagram social media promotion strategy variable had a positive and significant effect on purchasing decisions (2) the brand image variable had a positive and significant effect on purchasing decisions (3) the lifestyle variable had no significant effect on purchasing decisions
PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN NIKE Ghivari Varreldiazka; Nobelson Syarief; Yudi Nur Supriadi
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 3 (2022): Bussman Journal | September - Desember 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i3.92

Abstract

This study aims to determine and analyze the effect of brand ambassador, product quality, and price on Nike basketball shoes purchase decision in South Jakarta. This research is using quantitative method with 75 respondents in South Jakarta with purposive sampling technique. The data analysis technique was taken through a questionnaire with descriptive data analysis techniques then tested the validity and reliability test and then continued with hypothesis testing using SmartPLS 3.0. Hypothesis testing in this study used the analysis of the inner model, outer model, and t-statistical test and significance level of 5% (0.05). The result shows that (1) brand ambassador variable has an effect of 0.186 positive and significant effect on purchase decision, (2) product quality has an effect of 0.665 positive and significant effect on purchase decision, (3) price has an effect of 0.143 positive and significant effect on purchase decision. While the contribution that was given by the variable of brand ambassador, product quality, and price collectively is 0.960 or 96%
Pelatihan Penyusunan Laporan Keuangan Berbasis Digital Pada Para Santri Pondok Pesantren Sirajussa’adah Nurmatias Nurmatias; Nobelson Nobelson; Shinta Widyastuti; Alfida Aziz
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2389

Abstract

Regulation of the Minister of Home Affairs of the Republic of Indonesia No. 1 of 2013 that thegovernment supports efforts to realize the welfare of families and communities by empowering thecommunity. The variety of welfare-improving programs so far that are materially oriented has not hadmuch impact on reducing the poor This is due to the lack of consideration of the ecosystem aspects of anarea. So that the need for innovative efforts and knowledge to accelerate the alleviation of welfare inaddition to what has been done so far. Pondok Pesantren Sirajussa'adah, is one of the islamicboarding schools located in the village of Maruyung, Limo District, Depok, West Java, students asbusiness people with a micro scale are a form of responsibility in improving the economy,especially Pesatren Sirajus Sa'adah. Sirajussa'adah Islamic Boarding School has built islamic boardingschool business units that are handled and carried out by The main problem of this Pesantren is the lowquality of human resources (HR) caused by the lack of knowledge and understanding in recording eachtransaction and compiling financial reports. Therefore, activities are needed in community service aimedat students in the form of training with digital-based financial management. students in the form ofbusiness units which include the Tempe Industry, Pure Honey and Water RO Sirajussa'adah. which isquite easy and practical so that later it is expected to provide additional income for Pesatren SirajusSa'adah, so that with the empowerment of these students, it is also expected to be able to play a real rolein improving the economy of Pesatren Sirajus Sa'adah during the Covid-19 period. The approach methodis to provide training on Digital-based financial management applications so that it is hoped that businessactors in addition to increasing their income economically can also get additional financing from banks.
Studi Deskriptif Intercultural Sensitivity dan Kemampuan Berbahasa Inggris pada Mahasiswa UPN Veteran Jakarta Diana Triwardhani; Yuliniar Yuliniar; Lina Aryani; Nobelson Nobelson
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 5 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i5.7166

Abstract

Tujuan dari penelitian ini adalah untuk melihat keadaan intercultural sensitivity dan kemampuan berbahasa Inggris pada mahasiswa manajemen yang ada di UPN Veteran Jakarta. Dengan sampel sebanyak 120 orang dan penentuan sampel secara acak, hasil yang diperoleh adalah bahwa mahasiswa S1 Manajemen yang ada sesuai sampel ada pada tahap Mayoritas memiliki intercultural sensitivity yang berada pada tahap Acceptance. Sedangkan pada tahap Denial, mahasiswa Fakultas Ekonomi Universitas Pembangunan Nasional Veteran Jakarta tidak diperoleh data pada tahap tersebut. Setelah tahap acceptance yang paling banyak adalah pada tahap minimization yaitu 40 orang responden. Sementara pada tahap adoption hanya ada 4 orang responden sedangkan kemampuan berbahasa Inggrisnya yaitu sebanyak 66 orang mempunyai prediction toefl sebesar 450.
PENGARUH PROMOSI, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET BIOSKOP CGV DI DKI JAKARTA Niken Diah Fitriana; Nobelson Nobelson; Iwan Kresna Setiadi; Yudi Nur Supriadi
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 3 No. 2 (2023): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v3i2.69

Abstract

Cinema is a place that is used as a means of entertainment for some individuals after facing the busy daily activities that are carried out. They think that watching movies in cinemas can relieve stress, is a place for relaxation, and can also be enjoyed by all ages which makes it a suitable place for family entertainment. Currently, there are several phenomena that influence the decision to purchase CGV cinema tickets so the formulation of the problem is obtained regarding whether promotion, service quality, and price can influence purchasing decisions. This research was conducted with the aim of proving whether promotion, service quality, and price influence purchasing decisions. The target population in this study were all consumers from CGV cinemas in DKI Jakarta with a sample of 100 respondents using a non- probability sampling technique and a purposive sampling method. This research uses quantitative methods. The tool used is Partial Least Square (PLS) with Smart PLS 3.0 software. The results of this study indicate that the promotion, service quality, and price variables have a significant positive influence on the decision to purchase CGV cinema tickets in DKI Jakarta. Based on the t-statistic test, the variables studied have the same effect, but the promotion variable has a greater influence in measuring purchasing decisions by 35.5%.
Co-Authors Alfida Aziz Anggi Angga Resti Bernadin Dwi M Budilaksono, Sularso Desmintari Diana Triwardhani Ediwarman Ediwarman Ediwarman Ediwarman Ghivari Varreldiazka Hartoto Hartoto Humam Hanif Nasution Iwan Kresna Setiadi Lina Aryani Matondang, Nurkhafifah Miftah, Munasiron Nasution, Humam Hanif Niken Diah Fitriana Nurmatias Nurmatias Nurmatias Nurmatias Oktana, Enda Rizky Dwijantoro Shabrina Khoirunnisa Shinta Widyastuti Sufyati HS Suharyati Suharyati Suharyati Tati Handayani, Tati TITIS SURYA MAHA RIANTI YUDI NUR SUPRIADI Yuliniar Yuliniar