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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam Ekspektra: Jurnal Bisnis & Manajemen Media Mahardhika Ecopreneur.12 Accounting and Management Journal Community Development Journal Community Development Journal: Jurnal Pengabdian Masyarakat Indonesia Berdaya Jurnal Manajemen dan Inovasi (MANOVA) Abimanyu: Journal of Community Engagement Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PROCURATIO: Jurnal Manajemen dan Bisnis BARAKATI: Journal of Community Service
Amri Rasyid, Reizano
Fakultas Eknomi Dan Bisnis, Universitas Nahdlatul Ulama Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Label Halal terhadap Keputusan Pembelian Produk Skincare Rizqina Mardhotillah, Rachma; Putri, Endah Budi Permana; Rasyid, Reizano Amri; Sahrin, Laila Alfi
JURNAL AKUNTANSI DAN MANAJEMEN Vol 6 No 1 (2022): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v6i1.2790

Abstract

Perempuan merupakan segmen pasar yang potensial dan memiliki banyak kebutuhan. Setiap hari, wanita tidak lepas dari penggunaan produk perawatan kulit. Oleh karena itu, banyak perusahaan yang berusaha memenuhi permintaan skincare dengan berbagai inovasi produk. Produsen melakukan inovasi produk perawatan wajah untuk mendapatkan kepercayaan konsumen terhadap produk tersebut. Apalagi mayoritas penduduk di Indonesia beragama Islam. Oleh karena itu kepastian kehalalan produk menjadi hal yang penting untuk diperhatikan. Salah satu standar yang diberikan oleh konsumen muslim adalah adanya label halal pada produk skincare tersebut. Beberapa konsumen mempertimbangkan ada tidaknya label halal ketika memutuskan untuk membeli produk. Namun sebagian konsumen tidak percaya dengan ada tidaknya label halal pada produk tersebut. Sehingga saat ini label halal menjadi salah satu faktor dalam keputusan pembelian produk skincare khususnya bagi konsumen muslim.
Social Media Marketing: Social Media Content, Brand Image, Brand Awareness, and Purchase Intention CHUSNAINI, AZMIL CHUSNAINI; RASYID, REIZANO AMRI
JURNAL AKUNTANSI DAN MANAJEMEN Vol 6 No 2 (2022): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v6i2.3028

Abstract

Mengingat saat ini UMKM yang sudah memasukin ekosistem digital hanya sebanyak 9,2 juta UMKM. Maka dari itu keutamaan penelitian ini yaitu untuk memberikan edukasi kepada pelaku usaha tentang pentingnya menggunakan sosial media marketing untuk mengembangkan bisnisnya dan mencapai target bisnisnya. Dari urgensi permasalahan serta kebaruan kajian dalam penelitian ini, maka penelitian ini berfokus pada pengaruh sosial media marketing marketing terhadap niat pembelian produk. Penelitian ini diharapkan dapat menghasilkan landasan kegiatan bisnis bagi para pelaku usaha untuk dapat memahami pentingnya penggunaan sosial media sebagai tempat pemasaran digital dan memperkenalkan brand. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner yang disebarkan kepada 150 responden. Hasil penelitian menjelaskan bahwa sosial media marketing, social media conten, brand image dan brand awareness memiliki pengaruh positif dan signifikan terhadap niat pembelian.
SOSIALISASI PEMANFAATAN TEKNOLOGI DAN LITERASI DIGITAL DI PONDOK AL MUIN SYARIF HIDAYATULLAH Herlambang, Teuh; Yudianto, Firman; Susanto, Fajar Annas; Adinugroho, Mukhtar; Rasyid, Reizano Amri; Sahri, Moch.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.32741

Abstract

Literasi digital setidaknya mempunyai dua tantangan yang harus dihadapi pada saat ini. Tantangan ini bisa diatasi dengan mengimplementasikan literasi digital dalam setiap penggunakan teknologi informasi dan komunikasi. tantangan yang pertama adalah arus informasi yang banyak, tantangan paling kuat dari literasi digital adalah arus informasi yang banyak. Artinya masyarakat terlalu banyak menerima informasi di saat yang bersamaan. Dalam hal inilah literasi digital berperan, yakni untuk mencari, menemukan, memilah serta memahami informasi yang benar dan tepat. tantangan yang kedua adalah konten negatif yang juga menjadi salah satu tantangan era literasi digital. Contohnya konten pornografi, isu SARA dan lainnya. Kemampuan individu dalam mengakses internet, khususnya teknologi informasi dan komunikasi, harus dibarengi dengan literasi digital. Sehingga individu bisa mengetahui, mana konten yang positif dan bermafaat serta mana konten negatif. Dengan literasi digital ini memberikan percepatan belajar yang bisa kapanpun dan dimanapun. Mengingat pentingnya literasi digital, maka harus selalu disosialisasikan ke seluruh Masyarakat agar bisa mendapatkan dampak positif dari literasi digital. Pondok pesantren adalah salah satu bagian dari masyarakat yang perlu diberikan edukasi terkait pemanfaatan teknologi dan literasi digital. Sehingga perlu diadakannya sosialisasi pentingnya literasi digital kepada para santri agar para santri dapat memanfaatkan era digital ini dengan belajar dimanapun dan kapanpun yang nantinya akan memberikan dampak positif bagi pengetahuan dan skill para santri.
SOSIALISASI PEMBUATAN PEMROGRAMAN MOBILE LAPORAN KEUANGAN DI PT ABISAKTI SURYA MEGAKON Katias, Puspandam; Herlambang, Teguh; Yudianto, Firman; Anshori, Mohamad Yusak; Adinugroho, Mukhtar; Rasyid, Reizano Amri; Sahri, Moch.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.33539

Abstract

Di era digital ini masyarakat diharapkan mampu menguasai teknologi dan mengoperasikannya. Hal ini juga berlaku bagi pelaku Usaha Mikro Kecil Menengah. Pelaku UMKM dituntut untuk bisa membuat pembukuan untuk laporan keuangan baik secara manual maupun secara digital. Laporan keuangan adalah catatan informasi suatu perusahaan pada periode akuntansi yang menggambarkan kinerja perusahaan tersebut. Selama ini para pelaku UMKM dan Perusahaan yang baru memulai usaha dalam mencatat pembukuan dan transaksi keuangan secara manual, sehingga mereka kesulitan dalam menentukan laba dan jumlah persediaan. Namun karena terdapat keterbatasan pengetahuan dalam mengelola atau membuat laporan keuangan yang cukup rumit seperti yang diterapkan perusahaan besar, maka pada akhirnya di era digitalisasi ini mulai tersedia berbagai pencatatan keuangan UMKM dengan aplikasi mobile seperti aplikasi BukuKas dan Buku Warung untuk UMKM. Aplikasi mobile ini dapat membantu pelaku UMKM dalam membuat laporan keuangan yang sederhana namun tetap sesuai dengan Standar Akuntansi Keuangan (SAK). Sehingga kegiatan pengabdian kepada masyarakat tentang sosialisasi pembuatan pemrogaman mobile sistem ini menjadi signifikan untuk menunjang kemandirian manajemen sebuah perusahan. Oleh karena itu dirasa perlu diadakan Sosialisasi Pembuatan pemrograman mobile laporan keuangan di PT Abisakti Surya Megakon, maka dapat menjadikan bahan pemantauaan kas perusahaan.
Examining the Role of Consumer Ethnocentrism in the Relationship between Quality, Price, and Fashion Preferences Rasyid, Reizano Amri; Anshori, Mohamad Yusak; Adinugroho, Mochtar; Candraningrat; Wulansari, Yuli Yanti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.179

Abstract

Purpose – This study aims to investigate the influence of consumer ethnocentrism (CETH), perceived quality, and perceived price on the purchase intention of Generation Z university students in Indonesia. Grounded in Consumer Value Theory (CVT), this research specifically examines preferences between domestic and imported fashion products, intending to understand the key factors shaping Gen Z's purchasing decisions on e-commerce platforms. Design/method/approach – This research employed a quantitative approach. Data were collected via an online survey (Google Forms) over two months, yielding 380 valid responses from Generation Z students who frequently purchase local fashion products on e-commerce (Shopee and Tokopedia). The data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables, ensuring construct reliability and validity. Findings – The results show that perceived quality and perceived price significantly influence consumer ethnocentrism. Furthermore, this study confirms that perceived quality, perceived price, and consumer ethnocentrism each exert significant positive effects on purchase intention. Implications – These findings offer crucial practical insights for domestic fashion brands. To compete effectively and attract Generation Z consumers, local brands are strongly advised to prioritize product quality, maintain competitive pricing, and leverage cultural alignment to build ethnocentric sentiment. Novelty/Originality – The originality of this research lies in its specific focus on the Generation Z demographic in Indonesia within the context of domestic vs. imported product competition in the digital era. This study fills a literature gap by analyzing the determinants of purchase intention on leading e-commerce platforms, providing fresh insights into this key consumer segment.
Implementasi Hybrid Contract Pada Perbankan Syariah di Indonesia (Perspektif Fiqih) Mukhtar Adinugroho; Zujajatul Ílmi; Reizano Amri Rasyid
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 01 (2025): JIEI : Vol.11, No. 01, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hybrid Contract is part of the form of ijtihad which is built in order to develop functions and products in Shari'ah Banking, so that Shari'ah Banking can fulfill the needs of the current economic transactions of modern Muslim communities, so that there is a need for innovation in contract development shari'ah. The purpose of this paper is to find out the types of transactions that use Hybrid Contract especially in the Syari'ah Banking area, and analyzed from the standpoint of Islamic economic law (fiqh mu'amalah). The method used is a normative juridical method using data from primary and secondary legal sources, so that there is a match or difference in the theory and facts of economic transactions in Islamic Banking in Indonesia. The results of this study are that the permissibility of multi-contracts based on the principle of the original law of the contract is permissible and the law of multi-contracts is likened to the law of the contracts that build it, must pay attention to the religious provisions that limit it. This means that even though multi-contracts are permitted, there are limits that must not be violated, because these limits are signs for multi-contracts so that they do not fall into prohibited muamalah practices. The limits as explained in the previous section are the boundary lines for multi-contract practices that must not be crossed.
Trust As Mediator Between Service Quality And Customer Satisfaction: Evidence From Courier Services In Surabaya And Sidoarjo Fardan, Moch Khoirul Fardan; Rachma Rizqina Mardhotillah; Azmil Chusnaini; Reizano Amri Rasyid
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 9 No. 1 (2026): January
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v9i1.2320

Abstract

This study examines the effect of service quality on customer satisfaction with trust as a mediating variable, focusing on JNE courier service customers in Surabaya and Sidoarjo. Employing a quantitative research design, data were collected through questionnaires distributed to 121 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that both service quality and trust have a positive and significant influence on customer satisfaction; however, trust does not significantly mediate the relationship between service quality and customer satisfaction. The study’s scope was limited to courier service customers in two major Indonesian cities, suggesting the need for future research to expand the sample size, include multiple courier firms, or conduct cross-regional comparisons to enhance external validity. These results emphasize the strategic importance for courier companies to improve service quality and strengthen customer satisfaction while fostering trust through transparent, consistent, and reliable service performance. This research contributes empirical evidence on the mediating role of trust within Indonesia’s courier service industry and enriches the growing literature on customer behavior and digital service management in emerging markets.
Pemanfaatan Desain dan Digital Marketing untuk Meningkatkan Keterampilan Komersialisasi Produk bagi Siswa SMK Al-Islah Azmil Chusnaini; Anshori, Mohamad Yusak; Rasyid, Reizano Amri
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

In today’s digital economy, the ability to combine creative design with effective marketing strategies has become a key competency in the global creative industry. Vocational education, particularly in design-related fields, plays a crucial role in preparing students to meet these demands. This community service program was conducted at SMK Al-Islah Surabaya, a vocational school specializing in Visual Communication Design (DKV), with the aim of enhancing students’ skills in digital branding and product commercialization. The program involved 40 students and included training and hands-on practice covering branding principles, content creation, social media strategies, and trend analysis. The results showed a significant increase in students’ understanding of branding, from 28% in the pre-test to 85% in the post-test. Students also gained practical experience in producing promotional content and utilizing digital platforms effectively. This program successfully bridged the gap between technical design skills and the application of digital marketing, while also fostering an entrepreneurial mindset among students to better prepare them for the evolving creative industry.
Pelatihan Branding dan Komunikasi Visual bagi Siswa SMK Al-Islah Surabaya Rasyid, Reizano Amri; Mohammad Yusak Anshori; Azmil Chusnaini; Akhmad `Izzul `Arobi
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

This community service activity was initiated to respond to the gap between the technical capabilities and strategic understanding of advertising among vocational high school (SMK) students in the field of Visual Communication Design (DKV). The purpose of this program is to improve students’ understanding of advertising as a strategic communication tool that involves branding, message construction, and audience targeting. The method used consisted of four stages: needs analysis, program planning, training implementation, and evaluation. The activity involved 40 students and was carried out through interactive, practice-based sessions over two days. The results showed a significant improvement in students’ comprehension of advertising strategies, brand identity, and visual communication. Students also demonstrated growth in soft skills such as public speaking, collaboration, and creative thinking. The overall outcome indicates that this training model is effective in enhancing both conceptual understanding and practical competence relevant to the creative industry
Pelatihan Branding dan Komunikasi Visual bagi Siswa SMK Al-Islah Surabaya Anshori, Mohamad Yusak; Azmil Chusnaini; Reizano Amri Rasyid
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

This community service program aims to enhance vocational high school students entrepreneurial competencies, particularly in the creative industry sector, through the implementation of integrated marketing strategy training. The program was conducted at SMK Al-Islah Surabaya, focusing on Visual Communication Design (VCD) expertise, to bridge the gap between students' technical design skills and their understanding of strategic marketing aspects. The method included needs assessment, material preparation, interactive three-day training sessions, and comprehensive evaluation. The core materials delivered were Value Proposition, 5A Consumer Behavior Analysis, and SWOT Analysis. Evaluation results indicated a significant improvement in students' marketing concept comprehension, increased active participation in practical sessions, and the development of entrepreneurial mindsets and professional attitudes. This program demonstrates that an applied, participatory educational approach effectively enhances vocational students' readiness for the job market while fostering early innovation in the creative industry sector
Co-Authors Adinugroho, Mochtar Ahmadah, Nur Hubba Akhmad `Izzul `Arobi Azmil Chusnaini Basuki, Edi Pujo Candraningrat Candraningrat Candraningrat, Candraningrat Djuwari Djuwari Endah Budi Permana Putri Fardan, Moch Khoirul Fardan Herlambang, Teuh Karya, Denis Fidita Mardhotillah, Rachma Rizqina Moch. Sahri Mochammad Irfan Yusuf Mohamad Yusak Anshori Mokhamad Ramadani Ilham Akbar Nailul Authar Puspandam Katias Putri, Ni Made Ardita Arya Putri, Tarisa Adelia Rachma Rizqina M Rachma Rizqina Mardhotillah Rita Sari Riyan Sisiawan Putra Rizqina Mardhotillah, Rachma Sahrin, Laila Alfi Susanto, Fajar Annas Teguh Herlambang Tiyas Saputri Wulan, Tri Deviasari Wulansari, Yuli Yanti Yudianto, Firman Zujajatul Ílmi