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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Sosioteknologi Professional : Jurnal Komunikasi dan Administrasi Publik JRK (Jurnal Riset Komunikasi) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat SEIKO : Journal of Management & Business Sospol : Jurnal Sosial Politik Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian LINIMASA: JURNAL ILMU KOMUNIKASI DIALEKTIKA Avant Garde Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Charity : Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Daengku: Journal of Humanities and Social Sciences Innovation INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Scriptura: Jurnal Ilmiah Komunikasi Media Nusantara Jurnal Spektrum Komunikasi
Ratih Hasanah Sudrajat
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : DIALEKTIKA

 1 
ANALISIS ISI PESAN TWITTER @IKANATASSA DALAM MEMPROMOSIKAN NOVEL CRITICAL ELEVEN Nurul Hikmah; Ratih Hasanah Sudrajat; Ayub Ilfandy Imran
Dialektika Vol 3 No 1 (2016): Vol.3 No.1 (2016) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The development of technology, information, and communication in Indonesia are growing rapidly accompanied by the development of creative content in the Internet. The emergence of social media has become one of the newly popular media among the society which are utilized as a main weapon for business. Twitter as one of the social media and microblogging platforms is used not only as a medium of communication but also used for promotion. Ika Natassa, a well-known novel writer, uses twitter as one of media promotion in publishing her latest novel titled Critical Eleven. The purpose of this research is to understand the promotional theme of @ikanatassa’s tweets and to understand the message that dominates in @ikanatassa’s tweets in the period of May-June 2015. The method used in this research is a qualitative content analysis with inductive approach and the unit analysis were 300 tweets that related to the promotional activities of Critical Eleven. The findings showed that the content found in @ikanatassa’s tweet are divided into six categories, namely, promotion, sharing personal information, suggestions and tips, behind the scene, contests, and sneak preview. Based on the meaning linked to these six categories, the main theme of @ikanatassa’s tweets is 1,111 #CriticalEleven for Pre-order on 1st July 2015. This theme reflects the character of Critical Eleven and its relevance to the needs of the readers. While, the message that dominates in @ikanatassa’s tweets reflected promotion as the category. The dominance of this category is affected by the coming date of Critical Eleven’s pre-order, the number of interactions between Ika Natassa with her followers, and repetition of tweets about basic information of Critical Eleven’s pre-order.
INTERAKSI SOSIAL KOMUNITAS VIRTUAL MEME COMIC INDONESIA Indah Mestika; Ratih Hasanah Sudrajat; Arie Prasetio
Dialektika Vol 3 No 2 (2016): Vol.3 No.2 (2016) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Humans are social beings who have a need to constantly interact with other humans, the presence of the internet, especially social media change the style of interaction that was originally in person can now be done virtually, evenhumans can form a particular group without having to meet directly with each other via social media. Facebook is one of the social media are widely used in Indonesia and form a virtual community. In this study, researchers interested in studying the social interaction of virtual communities on facebook social media. This type of research is qualitative research constructivist paradigm. Method of the approach in this study is a virtual ethnography. Data collection techniques are performed online and offline interviews and observations online at MCI community. Discussion through interviews, while three key respondents of this research is the facebook social media users were active in the MCI and one supporting respondent namely Admin Coordinator. The results showed that there is a motive behind the four Facebook users join and active in the community MCI there are curious motif, entertaining motif, the motif of expression and motif of self-esteem. In addition, varieties of languages are built facebook users in interaction in MCI, researcher has found three points, namely the term greeting, typical expression, and use hashtag. So it can be said that social interaction in a virtual community also has a culture or way of interacting like usual but it is an internet community.
PENGARUH BRAND AMBASSADOR NCT 127 DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURE REPUBLIC Afifah Fathia Az Zahra; Ratih Hasanah Sudrajat
Dialektika Vol 8 No 2 (2021): September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32816/dialektika.v8i2.1978

Abstract

Banyaknya cara yang dapat dilakukan untuk melakukan promosi suatu produk sehingga dikenal khalayak, dan dapat mempengaruhi suatu keputusan pembelian. Nature Republic sebagai salah satu brand korea dibidang kecantikan yang menggunakan brand ambassador dan penayangan iklan dengan daya tarik tersendiri. Penelitian ini bertujuan untuk mengatahui seberapa besar pengaruh brand ambassador NCT 127 dan daya tarik iklan terhadap keputusan pembelian produk Nature Republic. Penelitian ini menggunakan metode kuantitatif dengan menggunakan teknik non-probability sampling yang mana purposive sampling sebagai jenisnya. Sampel yang digunakan sebanyak 385 responden dengan kriteria tertentu yaitu berjenis kelamin perempuan berdomisili Jakarta yang pernah melakukan transaksi pembelian produk Nature Republic dan melihat iklan Nature Republic yang dibintangi oleh NCT 127. Hasil penelitian menunjukan brand ambassador NCT 127 dan daya tarik iklan mempunyai pengaruh yang signifikan terhadap keputusan pembelian produk Nature Republic secara parsial maupun simultan. Adapun nilai koefisien determinasi sebesar 0,491 sehingga adanya pengaruh brand ambassador NCT 127 dan daya tarik iklan terhadap keputusan pembelian Nature Republic yaitu dengan nilai sebesar 49,2% sedangkan sisanya 50,8% yang dipengaruhi oleh faktor lain.
Co-Authors Afifah Fathia Az Zahra Aiga Diwani Aprilia Dwi Eristiani Arie Prasetio Aryani Septiana Aulia Rizkiyah Fagita Ayub Ilfandy Imran Azalia Hartoputri Cahaya Mustika Pertiwi Cindy Sri Hayati David Anggarda Sampurna Desvia Dwiana Putri Ayuningtias Dina Nur Handayani Dini Salmiyah Farisa Dea Gede Agung Ary Gita Atiko Haris Annisari Indah Nur Rochimah Idola Perdini Putri Ike Herliana Ginting Indah Mestika Jauza Abiyya Mirza Kharisma Nasionalita Maulana Rezi Ramadhana Nabilla Nur Permata Nadya Istighfarina Nadya Oktaviana Neema Aliifah Azzahra Nunki Imtinan Valentina Nurul Hikmah Putri Nabilah Anjani Rd Tasyania Aprielianty M Reni Nuraeni, Reni Setia Indah Setara Bulan Steven Steven Taufiqurrahman Taufiqurrahman Wahyuni Aritonang Wilda Nasution Wildan Alfarizi YUYUN SITI ROHMAH