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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Sosioteknologi Professional : Jurnal Komunikasi dan Administrasi Publik JRK (Jurnal Riset Komunikasi) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat SEIKO : Journal of Management & Business Sospol : Jurnal Sosial Politik Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian LINIMASA: JURNAL ILMU KOMUNIKASI DIALEKTIKA Avant Garde Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Charity : Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Daengku: Journal of Humanities and Social Sciences Innovation INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Scriptura: Jurnal Ilmiah Komunikasi Media Nusantara Jurnal Spektrum Komunikasi
Ratih Hasanah Sudrajat
Universitas Telkom
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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

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FROM PERSUASION TO PURCHASE: EXAMINING FEAR OF MISSING OUT (FOMO) AS A MEDIATOR IN INFLUENCER MARKETING Wildan Alfarizi; Ratih Hasanah Sudradjat
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1138

Abstract

This study examines the role of social media influencers in shaping consumer behavior, specifically focusing on TikTok creator Niky Cu. We explore how persuasive communication, particularly through urgency and social proof, triggers the fear of missing out (FOMO) and influences purchase intentions. Data were collected through an online survey of 400 respondents exposed to the influencer’s content. Findings indicate that message quality and the influencer’s appeal significantly impact FOMO and purchase intention. The results highlight the importance of emotional urgency and social influence in digital marketing, which often drives impulsive buying behavior without thorough consideration.
Co-Authors Afifah Fathia Az Zahra Aiga Diwani Aprilia Dwi Eristiani Arie Prasetio Aryani Septiana Aulia Rizkiyah Fagita Ayub Ilfandy Imran Azalia Hartoputri Cahaya Mustika Pertiwi Cindy Sri Hayati David Anggarda Sampurna Desvia Dwiana Putri Ayuningtias Dina Nur Handayani Dini Salmiyah Farisa Dea Gede Agung Ary Gita Atiko Haris Annisari Indah Nur Rochimah Idola Perdini Putri Ike Herliana Ginting Indah Mestika Jauza Abiyya Mirza Kharisma Nasionalita Maulana Rezi Ramadhana Nabilla Nur Permata Nadya Istighfarina Nadya Oktaviana Neema Aliifah Azzahra Nunki Imtinan Valentina Nurul Hikmah Putri Nabilah Anjani Rd Tasyania Aprielianty M Reni Nuraeni, Reni Setia Indah Setara Bulan Steven Steven Taufiqurrahman Taufiqurrahman Wahyuni Aritonang Wilda Nasution Wildan Alfarizi YUYUN SITI ROHMAH