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All Journal Journal of Management and Business Review Journal of Leadership in Organizations Unri Conference Series: Community Engagement EPIGRAM (e-journal) Jurnal Administrasi Profesional KOPEMAS Linguistic, Literature, and Translation Studies: LinguAmerta Jurnal manajemen dan bisnis (Performa)
Nidia Sofa
Jurusan Administrasi Bisnis, Politeknik Negeri Jakarta, Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PEMBERDAYAAN PEKERJA MIGRAN INDONESIA DI KUALA LUMPUR MALAYSIA: PENDAMPINGAN DAN PELATIHAN ADMINISTRASI, HUKUM, DAN MANAJEMEN Nining Latianingsih; Nidia Sofa; Iis Mariam; Meisa Sofia
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Pekerja migran Indonesia (PMI) di Malaysia, khususnya di Kuala Lumpur, sering kali menghadapi berbagai tantangan, termasuk ketidak pahaman tentang hak-hak mereka, masalah administratif, serta manajemen keuangan. Artikel ini membahas program pemberdayaan yang dilakukan melalui pendampingan dan pelatihan di bidang administrasi, hukum, dan manajemen untuk meningkatkan kapasitas pekerja migran. Dengan menggunakan metode partisipatif, program ini bertujuan untuk memberikan pengetahuan dan keterampilan yang diperlukan agar pekerja migran dapat menghadapi tantangan di negara tempat mereka bekerja. Hasil dari program ini menunjukkan peningkatan pengetahuan dan kepercayaan diri para peserta dalam menjalankan hak dan kewajiban mereka sebagai pekerja migran. Melalui pelatihan ini PMI diharapkan dapat meningkatkan kompetensi mereka dan lebih siap menghadapai tantangan di tempat kerja di Malaysia.
THE EQUIVALENT OF ARCHAIC WORDS IN MODERN ENGLISH A STUDY ON THE TRANSLATION OF THE LAWS AND REGULATIONS OF THE REPUBLIC OF INDONESIA Haeza Zata Amani; Septina Indrayani; Nidia Sofa
LinguAmerta Vol. 1 No. 1 (2024): Vol. 1 No. 1 2024
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jla.v1i1.6408

Abstract

Archaic word is one of the major vocabulary features of legal English. The use of archaic words can be difficult to understand for non-law practitioners because they are no longer commonly used in modern English. This thesis explores the archaic words found in selected laws and regulations of the Republic of Indonesia and investigates their meaning, function, and equivalent modern word replacements and Indonesian translations. The research methodology used is descriptive-qualitative, utilizing linguistic phenomena as data, specifically archaic words. The English and Indonesian versions of Law Number 25 of 2007 on Investment, Law Number 40 of 2007 on Limited Liability Companies, Law Number 3 of 2014 on Industrial Affairs, and several government regulations related to industrial development and permits serve as the data sources. Data collection involves content analysis and Focus Group Discussions (FGD). The data are analyzed in four stages: domain, taxonomy, componential, and cultural themes. The key findings of the study reveal a total of 196 archaic words identified in the selected laws and regulations, consisting of 15 words and phrases. The most frequently encountered archaic phrase is "in the event," followed by "pursuant to," "hereinafter," and "amongst." Understanding the meaning and purpose of these archaic words is essential to comprehend their role within legal documents and facilitate the identification of modern English words or phrases that convey the same legal concepts
CUSTOMER ENGAGEMENT AND WILLINGNESS TO PAY: ADVOCACY MEDIATION AMONG COSMETICS USERS Apreyviesca Shallom Euodia Buana; Endah Wartiningsih; Imas Chandra Pratiwi; Nidia Sofa; Mawarta Onida
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9374

Abstract

This study aims to analyse the effect of customer engagement on willingness to pay, with customer advocacy acting as a mediating variable among users of Guèle cosmetic products in Jakarta. The study adopts a quantitative research approach and utilises Partial Least Squares–Structural Equation Modelling (PLS-SEM) to examine the proposed relationships. Data were collected from 226 respondents through a purposive sampling technique, targeting consumers who have experience using Guèle products. The findings indicate that customer engagement has a significant positive effect on both customer advocacy and willingness to pay. In addition, customer advocacy is found to have a significant positive influence on willingness to pay, confirming its strategic role in shaping consumer value perceptions. The mediation analysis demonstrates that customer advocacy significantly mediates the relationship between customer engagement and willingness to pay, suggesting that highly engaged customers are more willing to pay a premium when they actively advocate for the brand. Overall, all proposed hypotheses are statistically supported. The results highlight the importance of fostering strong engagement and advocacy-driven relationships with consumers in the highly competitive cosmetic industry. This study provides practical insights for cosmetic brands in designing marketing strategies that emphasise interactive engagement and advocacy initiatives to enhance perceived product value. Furthermore, the study offers directions for future research by encouraging the exploration of additional mediating or moderating variables and broader consumer segments.
Co-Authors Abdul Azis Abdillah Amri Amri Apreyviesca Shallom Euodia Buana Azwar Azwar _ Endah Wartiningsih Haeza Zata Amani Halimatussakdiah Halimatussakdiah Halimatussakdiah Halimatussakdiah Husnil Barry Iis Mariam Imas Chandra Pratiwi Irma Suryani Irma Suryani Khatijatusshalihah Khatijatusshalihah Mawarta Onida Meisa Sofia Mila Herfina Muharam Alfaridzi Nining Latianingsih Nisa a Sabrin Nisa Sabrina Ratih Kurnia Hanifa Riska Chayyara Sari Puspita Dewi Septina Indrayani Titik Purwinarti