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Journal : Mitra Akademia: Jurnal Pengabdian Masyarakat

PELATIHAN PEMASARAN HASIL BUDIDAYA CACING SUTRA PADA KOMUNITAS PETERNAK IKAN HIAS TAPOS DEPOK Ekowati, Lia
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2021): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/mapnj.v4i2.4235

Abstract

Abstract The ability to market business results is one of the factors that affect the success and achievement of the mission of an entity's vision of activities. The cultivation of silk worms developed by ornamental fish farmers Tapok Depok becomes a commodity that can increase income to deal with the impact of the covid19 pandemic. In 2021, the D4 Financial Accounting Study Program of the Department of Accounting of The State Polytechnic of Jakarta organized devotional activities with the aim of improving the year and ability regarding the marketing strategy of silkworm cultivation. The methods applied in this community service through training and mentoring of marketing activities of silkworm cultivation. Considering the fundamental efforts in helping the marketing of silkworm cultivation products, donated equipment used in the breeding of silk worms and a set of medicines as well as health advocates. One of the results of this training is in the form of a Manual for Marketing Silk Worm Cultivation Products Online. This book provides an explanation of the stages that silkworm breeders can take to market the results online. The ability to market and select marketing strategies are the main keys in the business in today's pandemic. And the use of technology and social media proved to be very positive in increasing income. Keywords: marketing, silk worms, online media. Abstrak Kemampuan dalam memasarkan hasil usaha merupakan salah satu faktor yang mempengaruhi keberhasilan dan tercapainya misi visi kegiatan suatu entitas. Hasil budidaya cacing sutra yang dikembangkan oleh para peternak ikan hias Tapok Depok menjadi komoditas yang dapat meningkatkan penghasilan guna menghadapi dampak pandemi covid19. Pada tahun 2021 Program Studi D4 Akuntansi Keuangan Jurusan Akuntansi Politeknik Negeri Jakarta menyelenggarakan kegiatan pengabdian dengan tujuan meningkatkan pengetahun dan kemampuan mengenai strategi pemasaran budidaya cacing sutra. Metode yang diterapkan dalam pengabdian masyarakat ini melalui pelatihan dan pendampingan kegiatan pemasaran hasil budidaya cacing sutra. Mempertimbangkan upaya mendasar dalam membantu pemasaran hasil budidaya cacing sutra maka disumbangkan peralatan yang digunakan dalam pembiakan cacing sutra dan seperangkat obat-obatan serta pendukung Kesehatan. Salah satu hasil dari pelatihan ini berupa Buku Pedoman Pemasaran Hasil Budidaya Cacing Sutra Secara Online. Buku ini memberikan penjelasan mengenai tahapan yang dapat dilakukan oleh peternak cacing sutra untuk memasarkan hasilnya secara online. Kemampuan memasarkan dan pemilihan strategi pemasaran menjadi kunci utama dalam usaha di masa pandemic sekarang ini. Dan pemanfaatan teknologi serta media sosial terbukti sangat berdampak positif dalam meningkatkan penghasilan. Kata kunci: pemasaran, cacing sutra, media online.
Upaya Fasilitasi Pajak Online Kelompok UMKM Cibinong, Kabupaten Bogor, Jawa Barat Ekowati, Lia; Listiawati, Rodiana; Ratri S, Dini Ayuning; Redyanita, Hastuti; Mahatmyo, Atyanto
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 7 No 2 (2024): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/mapnj.v7i2.6398

Abstract

The existence of the Cibinong District MSME forum, Bogor Regency, which can gather MSME players in the region is very meaningful. Business actors have a very basic problem regarding NPWP ownership and knowledge about NPWP is also still very minimal for MSMEs in the region. NPWP ownership is the basis for a business that wants to upgrade in its business. Community service which is a routine activity of the PNJ DIII Finance and Banking Study Program aims to help partners utilize their gadgets in making NPWP online. NPWP ownership is one of the requirements for entrepreneurs, both individuals and business entities, who want to apply for loans to banking and non-banking business institutions. The Ministry of Finance urges all levels of society to register as taxpayers and benefit from these efforts. This appeal is intended for people who have fulfilled the requirements in accordance with the provisions of tax legislation based on the self-assessment system in order to avoid tax sanctions. Therefore, the community service team provided assistance in making NPWP online. This training and mentoring was held at the Bogor Regency Bappedalitbang Building on July 11, 2023 with 30 training participants. The implementation of the training includes an explanation of the importance of NPWP and direct assistance in making NPWP online, accompanied and guided by the committee. It is expected that from this training activity, MSME players in Bogor District can directly have an NPWP for their business and this NPWP can be used properly.