Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan

Implementasi Pendampingan Akuntansi untuk UMKM Barokah Sandra, Amelia; Arfianti, Rizka Indri; Apriwenni, Prima
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 1 (2023): Oktober 2023 - Maret 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i1.1075

Abstract

Tujuan dari program ini untuk memberikan pendampingan, diskusi dan sebagai fasilitator dalam penerapan akuntansi sederhana dan pembuatan laporan keuangan yang efektif bagi Usaha Kecil Mikro dan Menengah (UMKM) Barokah di Painan, Sumatera Barat dengan beberapa diversifikasi jenis usaha yaitu dagang dan jasa. Kegiatan ini dilaksanakan pada saat pandemi Covid-19 sehingga kegiatan ini dilaksanakan menggunakan aplikasi google meet. Kehadiran tim instruktur melalui program pengabdian masyarakat dalam pembinaan penerapan akuntansi sederhana mendapat respon positif. Kebutuhan pengetahuan pelaku usaha mengenai pembuatan laporan keuangan untuk dapat menghitung laba rugi usaha, dan juga dapat mengetahui kapan usahanya akan dikenakan pajak. Di samping itu juga dapat memahami bagaimana pengendalian persediaan dengan mudah.
Pelatihan Strategi Pemasaran untuk Usaha Mikro Kecil Menengah Binaan Kantor Walikota Jakarta Utara Setianingsih, Rita Eka; Sandra, Amelia; Arfianti, Rizka Indri
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1150

Abstract

The Covid-19 pandemic has had a significant impact on the government and society. Many business actors have experienced a decrease in sales turnover. This pandemic requires MSME owners to be able to think strategically and dynamically to maintain the business that has been built. MSMEs face a variety of challenges, including ideas, administration, marketing, and money. Administration and marketing concerns are still the key challenges in growing a firm because understanding in these areas is still relatively poor. A good strategy is needed to keep them afloat and increase their revenue turnover. The Indonesian government has tried to make several policies to strengthen MSMEs during the Covid-19 pandemic. For example, During the Covid-19 epidemic, the provision of social aid, tax incentives, and working capital growth all have an impact on MSMEs' development. Marketing strategy is one technique to gain a sustained competitive edge, whether for a company that manufactures goods or services. There are several marketing strategies that can be done to overcome the problems that occur. MSME players are able to survive the pandemic by maximizing sales in the online market. Empowering MSME players in the products that are most needed during the pandemic is necessary for empowering the community of MSME players to test the online market. MSMEs must strive to adopt various digital technologies to overcome this crisis. For this reason, this training is expected to help MSME owners assisted by the North Jakarta Mayor's Office develop and improve their businesses.