Article Per Year (5 Year)
p-Index From 2021 - 2026
1.779
P-Index
This Author published in this journals
All Journal SEGMEN Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian kepada Masyarakat Nusantara ProBisnis : Jurnal Manajemen Prosiding University Research Colloquium Sultra Journal of Economic and Business Volatilitas : Jurnal Manajemen Dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Analisis Bisnis Ekonomi
Titin Ekowati
Universitas Muhammadiyah Purworejo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
PERAN COUNTRY OF ORIGIN PADA PEMBENTUKAN BRAND EQUITY Ariningsih, Endah Pri; Ekowati, Titin; Budiyanto, Budiyanto
Jurnal Analisis Bisnis Ekonomi Vol 17 No 1 (2019)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v17i1.2739

Abstract

Various variations mobile phone brands that enter the Indonesian market, consumers provides many alternatives to choose the products that best suit their needs. But on the other hand it can make consumers experience difficulties in making choices on the products they will buy. Marketers must be observant to see exactly what makes consumers interested in making purchases on handphone products. At present there are many mobile brands from China that have entered Indonesia and are in great demand by consumers in our country. Even though many years ago many considered Chinese-made products to be of poor quality In this study the researcher wanted to know how the role of the country of origin to be treated using three different countries using the COM difference was seen as the impact on the brand equity of the product. Research will be conducted using experimental design using 6 factors. The analysis tool that will be used in this study is different testing using One Ways ANOVA. The results showed that there were only one of the six groups which proved to be significantly different between before and after the treatment. While the results of testing the impact of providing information proved that COO had an effect on brand equity for two products.
Pengaruh Fear Of Missing Out (FOMO), Shopping Enjoyment dan Hedonic Shopping Motivation Terhadap Online Impulse Buying (Studi pada Gen Z pengguna E-Commerce Shopee di Purworejo) Ramadhani, Sania Rizki; Ekowati, Titin; Rahmawati, Fitri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10431

Abstract

The growth of e-commerce in Indonesia, particularly through Shopee, has driven changes in consumer behavior, especially among Generation Z, who are quick to adapt to technology and highly active on social media. These conditions make Gen Z more susceptible to emotional triggers and impulsive purchasing tendencies in digital environments. The population in this study consists of all residents of Purworejo. The sample was determined using a purposive sampling technique, resulting in 120 respondents. Data were collected using a questionnaire distributed via Google Forms. Data analysis was carried out using SPSS for Windows. The questionnaire used in this research was pilot-tested and met the required standards of validity and reliability. Hypothesis testing was conducted using multiple linear regression analysis. The findings indicate that (1) fear of missing out (FoMO) has a positive and significant effect on online impulse buying; (2) shopping enjoyment has a positive and significant effect on online impulse buying; and (3) hedonic shopping motivation has a positive and significant effect on online impulse buying.
PENGARUH CONTENT MARKETING, VIRAL MARKETING DAN INFLUENCER TERHADAP MINAT BELI PRODUK SCARLETT Purnama, Silvia Paramitha; Ekowati, Titin; Rahmawati, Fitri
Volatilitas Jurnal Manajemen dan Bisnis Vol. 7 No. 5 (2025): VOLATILITAS - Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/volatilitas.v7i5.6850

Abstract

Media sosial merupakan salah satu perkembangan teknologi yang mempermudah konsumen dalam mencari sebuah produk. Karena dengan memanfaatkan media sosial,konsumen dapat mengakses informasi tentang produk dengan lebih leluasa. Meningkatnya penggunaan media sosial oleh konsumen, membuat perusahaan berusaha untuk membuat strategi dengan memanfaatkan perkembangan teknologi ini. Penelitian ini bertujuan untuk menguji pengaruh content marketing terhadap minat beli, viral marketing terhadap minat beli, dan influencer terhadap minat beli. Populasi pada penelitian ini adalah Masyarakat di Kota Purworejo dan pernah melihat konten produk Scarlett di media sosial. Sampel yang digunakan sebanyak 150 responden, teknik pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data menggunakan kuesioner yang diukur dengan skala likert. Untuk analisis data yang digunakan adalah SPSS versi 26.0 for windows dengan metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa content marketing berpengaruh positif dan signifikan terhadap minat beli, viral marketing berpengaruh positif dan signifikan terhadap minat beli, dan influencer berpengaruh positif dan signifikan terhadap minat beli. Kata Kunci : Content Marketing, Viral Marketing, Influencer, dan Minat Beli
Pengaruh Fear Of Missing Out (FOMO), Shopping Enjoyment dan Hedonic Shopping Motivation Terhadap Online Impulse Buying (Studi pada Gen Z pengguna E-Commerce Shopee di Purworejo) Ramadhani, Sania Rizki; Ekowati, Titin; Rahmawati, Fitri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10431

Abstract

The growth of e-commerce in Indonesia, particularly through Shopee, has driven changes in consumer behavior, especially among Generation Z, who are quick to adapt to technology and highly active on social media. These conditions make Gen Z more susceptible to emotional triggers and impulsive purchasing tendencies in digital environments. The population in this study consists of all residents of Purworejo. The sample was determined using a purposive sampling technique, resulting in 120 respondents. Data were collected using a questionnaire distributed via Google Forms. Data analysis was carried out using SPSS for Windows. The questionnaire used in this research was pilot-tested and met the required standards of validity and reliability. Hypothesis testing was conducted using multiple linear regression analysis. The findings indicate that (1) fear of missing out (FoMO) has a positive and significant effect on online impulse buying; (2) shopping enjoyment has a positive and significant effect on online impulse buying; and (3) hedonic shopping motivation has a positive and significant effect on online impulse buying.
Co-Authors B Budiyanto, B Budiyanto Budiyanto Deni Wahyudi Endah Pri Ariningsih Esti Margiyanti Utami Fitri Rahmawati Hamdani, Rizal Intan Puspitasari Murry Harmawan Saputra Pamungkas, Bela Wani Putra Purnama, Silvia Paramitha Ramadhani, Sania Rizki Runanto, Dedi Septiowati, Tuti Sulasih, Ragil Susi Widjajani Wijayanti Wijayanti