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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum International Journal of Business Economics (IJBE) Jurnal Media Informatika Jurnal Sains dan Ilmu Terapan Benefit : Journal of Bussiness, Economics, and Finance Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Erlinda Erlinda
Universitas Muhammadiyah Aceh
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH IKLAN MEDIA SOSIAL, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA RATU TEXTIL BANDA ACEH Muhammad Al Thariq; Erlinda Erlinda; Mirza Murni
Jurnal Media Informatika Vol. 7 No. 5 (2026): Edisi Oktober
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v7i5.8230

Abstract

Penelitian ini bertujuan untuk menguji seberapa besar pengaruh iklan media sosial, kualitas produk dan kualitas pelayanan terhadap loyalitas pelanggan pada Ratu Textil Banda Aceh. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan desain asosiatif kausal. Populasi dan sampel yang digunakan dalam penelitian ini adalah sebanyak 96 orang pelanggan pada Ratu Textil Banda Aceh. Hasil penelitian menunjukkan bahwa iklan media sosial secara parsial berpengaruh terhadap loyalitas pelanggan pada Ratu Textil Banda Aceh. Kualitas produk secara parsial berpengaruh terhadap loyalitas pelanggan pada Ratu Textil Banda Aceh. dan Kualitas pelayanan secara parsial berpengaruh terhadap loyalitas pelanggan pada Ratu Textil Banda Aceh. Iklan media sosial, kualitas produk dan kualitas pelayanan secara simultan berpengaruh terhadap loyalitas pelanggan pada Ratu Textil Banda Aceh. Iklan media sosial memberikan pengaruh yang paling besar terhadap loyalitas pelanggan, kemudian kualitas pelayanan dan kualitas produk
The Influence of Service Quality, Product Quality, and Store Atmosphere on Repurchase Decisions at Mie Gacoan in Banda Aceh Ikhwanul Kiram; Erlinda Erlinda; Fandi Bachtiar
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 10 No. 1 (2026): April 2026
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v10i1.7754

Abstract

The high level of competition in the fast food industry requires companies to be able to maintain customer loyalty through repeat purchase decisions. This condition highlights the importance of paying attention to factors that influence consumer behavior, particularly service quality, product quality, and store atmosphere. This study aims to examine and analyze the influence of service quality, product quality, and store atmosphere on consumer repeat purchase decisions at Mie Gacoan Banda Aceh. This study uses a quantitative approach with data collection through a Likert scale questionnaire. The research sample consisted of 96 respondents who were consumers who had made purchases at Mie Gacoan Banda Aceh. The data analysis technique used was multiple linear regression with a significance level of 95% (α = 0.05). The results of the study indicate that product quality and store atmosphere have a positive and significant effect on consumer repurchase decisions. Meanwhile, service quality does not have a significant effect on repurchase decisions, although it shows a positive direction of influence. Simultaneously, service quality, product quality, and store atmosphere have a significant effect on repurchase decisions at Mie Gacoan Banda Aceh.
Co-Authors Fadhlul Teuku Faisal Aqil Siraj Fandi Bachtiar Febyolla Presilawati Ikhwanul Kiram Jasrilyanda Jasrilyanda Julinda Dwi Siska Marlizar, Marlizar Mirza Murni Muhammad Al Thariq Muhammad Hadi Ilyas Natalia Natalia Raja Muhammad Rika Astuti Said Firdaus Sulfitra, Sulfitra Surna Lastri syamsidar syamsidar