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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Pendidikan Akuntansi (JPAK) Jurnal Riset Akuntansi dan Bisnis IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Substansi: Sumber Artikel Akuntansi Auditing dan Keuangan Vokasi MANAJERIAL Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI YUME : Journal of Management Jurnal Pendidikan Akuntansi dan Keuangan Jurnal Review Pendidikan dan Pengajaran (JRPP) Organum: Jurnal Saintifik Manajemen dan Akuntansi KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL AKUNTANSI Amnesty: Jurnal Riset Perpajakan JIKA (Jurnal Informatika) Nusantara Science and Technology Proceedings Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis Jurnal Bisnis Mahasiswa Journal of Financial and Tax Journal of Accounting Research, Organization and Economics (JAROE) Jurnal Sosial-Politika Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Riset Ilmiah Journal of Islamic Contemporary Accounting and Business Jurnal Manajemen dan Pemasaran
Ida Farida Adi Prawira
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Penerapan SEO Dalam Strategi Pemasaran Perusahaan Fiky Budi Dewanto; Muhammad Habib Purnama Febrian; Muhammad Raihan Amir; Ida Farida Adi Prawira
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 4 (2023): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i4.1900

Abstract

This article aims to determine the influence of implementing SEO (Search Engine Optimization) in marketing company. In this article, data were collected using the SLR (Systematic Literature Review) method and analyzed qualitatively. Findings suggest that as time goes by, trading companies are starting to adapt by changing their conventional trading systems to modern systems, including their marketing strategies to reach wider and more target markets. A modern marketing strategy that combines digital media with marketing skills has become a new marketing technique called digital marketing. Digital marketing can be maximized by utilizing the internet as a marketing medium, one of which is by creating a website that markets the company's products or services. In order to compete with other websites, the website created must also be optimized for use, one of which is by implementing SEO. SEO optimizes a company's website so that it remains at the top of the first page of searches on search engines. In addition, implementing SEM (Search Engine Marketing) in the form of advertising on search engines, will have an impact on traffic from potential consumers and be able to increase sales of the products or services offered. Keywords: SEO; digital marketing; marketing strategy.
Inovasi Amazon dalam Menerapkan Teknologi sebagai Strategi Bisnis terhadap Keunggulan Bersaing Baiturrahmi Nur Hizbandyah; Laras Silvia; Salsa Nurahma; Ida Farida Adi Prawira
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 10 No 4 (2023): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v10i4.6260

Abstract

Amazon, salah satu perusahaan teknologi terkemuka di dunia, telah memanfaatkan inovasi teknologi sebagai strategi bisnis utamanya untuk menciptakan dan mempertahankan keunggulan kompetitif dalam industri e-commerce. Amazon memulai perjalanan bisnisnya sebagai toko buku online pada tahun 1994, dan sejak itu, Amazon telah berkembang menjadi raksasa global dengan beragam produk dan layanan. Inovasi Amazon mencakup pengenalan sistem tanpa kasir yang memungkinkan pelanggan berbelanja tanpa melalui kasir fisik, layanan komputasi awan melalui Amazon Web Services (AWS), dan penggunaan kecerdasan buatan pada perangkat seperti asisten virtual Alexa. Metode yang dilakukan Amazon dalam menerapkan inovasi tersebut melibatkan berbagai langkah, mulai dari penelitian dan pengembangan hingga investasi pada teknologi yang mendukung visi mereka untuk menciptakan pengalaman berbelanja yang lebih baik dan efisien. Hasil dari strategi bisnis Amazon berdampak signifikan terhadap industri e-commerce. Amazon telah berhasil memperkenalkan pengiriman yang lebih cepat, pengalaman belanja yang lebih personal, dan layanan komprehensif kepada pelanggannya. Hal ini telah menciptakan loyalitas pelanggan yang kuat dan membantu mereka mengamankan pangsa pasar yang besar.
Tax Planning atas Beban Penghasilan pada PT Eagle Golden Energy Tiara Setra Linuhung; Memen Kustiawan; Ida Farida Adi Prawira
Journal of Financial and Tax Vol 4 No 1 (2024): Journal of Financial and Tax
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52421/fintax.v4i1.434

Abstract

This study aims to save tax burden through maximization of expense recognition. The method used is descriptive analysis. Tax planning in this article focuses on maximizing the recognition of CSR expenses, employee training expenses, and post-employment benefit expenses. After the three expenses were recognized, the company's profit before tax decreased by Rp49,037,201,277 and income tax expense decreased by Rp10,788,184,281
Analisis Pengaruh Strategi Pemasaran melalui TikTok terhadap Minat Beli Konsumen: Studi Literatur Febri Annisa; Mochammad Reza Fadli; Novia Suherman; Ida Farida Adi Prawira
Jurnal Bisnis Mahasiswa Vol 4 No 1 (2024): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v4i1.art2

Abstract

TikTok, dengan lebih dari 1 miliar pengguna aktif global, telah menjadi platform pilihan untuk pemasaran bisnis, khususnya di Indonesia dengan 22,2 juta pengguna aktif. Bisnis menggunakan TikTok untuk menciptakan konten menarik, berkolaborasi dengan influencer, dan menjalankan iklan berbayar. Strategi pemasaran ini bertujuan untuk meningkatkan kesadaran merek dan mendorong interaksi dengan konsumen. Beberapa penelitian telah menunjukkan kesuksesan kampanye TikTok, seperti kampanye "BFI Smile Ramadhan" oleh BFI Finance. TikTok juga digunakan untuk mempengaruhi keputusan pembelian, seperti dalam studi yang melibatkan salah satu merek yaitu Bittersweet by Najla. Semua ini menegaskan peran penting TikTok dalam pemasaran digital. Penelitian yang dilakukan bertujuan untuk mengumpulkan bukti melalui metode studi literatur berdasarkan penelitian yang telah dilakukan mengenai Pengaruh Pemasaran melalui TikTok terhadap Minat Beli Konsumen.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI RELEVANSI NILAI INFORMASI AKUNTANSI Fushila, Venna; Rosianti, Rosi; Prawira, Ida Farida Adi
Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Vol 5 No 2 (2021): April
Publisher : Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jsikap.v5i2.518

Abstract

Penelitian ini membahas mengenai relevansi nilai informasi akuntansi dan faktor-faktor yang mempengaruhinya. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang dapat mempengaruhi relevansi nilai informasi akuntansi. Metode penelitian yang digunakan adalah literature review atau tinjauan pustaka dengan unit analisis berupa artikel-artikel dengan topik relevansi nilai akuntansi (value relevance of accounting) dari berbagai jurnal internasional yang terindeks Scopus dan dari berbagai jurnal nasional yang terindeks Science and Technology Index (SINTA). Hasil penelitian menunjukkan bahwa terdapat banyak faktor yang mempengaruhi relevansi nilai informasi akuntansi antara lain: adopsi IFRS, laba dan ekuitas, profitabilitas, revaluasi aset tetap, konservatisme keuangan, pengungkapan modal intelektual, penghindaran pajak, tata kelola perusahaan, dan kepemilikan saham
Analysis of Tax Planning for Corporate Income Tax Case Study at PT.Victoria Care Indonesia Year 2022 Endarty, Kharisma; Prawira, Ida Farida Adi
Jurnal Riset Perpajakan: Amnesty Vol 7, No 1 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jrp.v7i1.13696

Abstract

The purpose of this study is to delve into the tax planning strategies employed by PT Victoria Care Indonesia, aimed at optimizing the company's tax liabilities. Tax planning is a crucial aspect of corporate finance, allowing businesses to strategically manage their tax obligations within the bounds of the law. Through meticulous planning and analysis, companies can identify opportunities to minimize tax burdens while remaining compliant with regulatory requirements. In this research, secondary data is utilized, drawing from various sources within PT Victoria Care Indonesia. The quantitative approach adopted facilitates a systematic examination of the company's tax planning practices. By employing descriptive analysis methods, the study provides a comprehensive overview of the tax planning landscape within the organization. The findings reveal significant efficiencies derived from the implementation of tax planning measures. Specifically, two key areas emerge as focal points of tax optimization: investment in human capital through training and development initiatives, and the provision of health benefits to employees in monetary form. These strategies not only contribute to enhancing employee welfare but also serve as effective tax planning tools, enabling the company to capitalize on tax incentives and deductions associated with such expenditures. Moreover, the study underscores the importance of integrating tax planning into broader corporate strategies, emphasizing its role as a proactive financial management tool rather than a reactive compliance exercise. By aligning tax planning efforts with organizational goals, PT Victoria Care Indonesia can not only minimize tax liabilities but also drive sustainable growth and profitability. In essence, this study sheds light on the nuanced complexities of tax planning within the context of corporate governance, underscoring its significance in optimizing financial performance and ensuring long-term viability for businesses operating in an increasingly intricate regulatory environment.
Tax Planning for Corporate Income Tax at PT Lippo General Insurance, Tbk Fauzia, Nasihah; Prawira, Ida Farida Adi; Kustiawan, Memen
Jurnal Riset Perpajakan: Amnesty Vol 7, No 1 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jrp.v7i1.13733

Abstract

The aim of this research is to determine the application of tax planning as an effort to increase the efficiency of Corporate Income Tax Expenses at PT Lippo General Insurance. Descriptive and quantitative research methods are the research methods used in this research and use a case study approach. The results of the research show that PT Lippo General Insurance can still minimize its potential tax payable in 2023 by saving on corporate income tax. Companies can carry out collections with the aim of saving on the company's annual tax rate by calculating the weight of PPh article 21 using the gross up method.
Tax Planning Using the Fixed Asset Depreciation Method for Efficient Tax Payments at PT. Bina Dana Arta Insurance Tbk Natawiria, Muhammad Dava; prawira, Ida farida adi; Kustiawan, Memen
Jurnal Riset Perpajakan: Amnesty Vol 7, No 1 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jrp.v7i1.13975

Abstract

This research aims to evaluate tax planning using the fixed asset depreciation method for efficient tax payments at PT Tri Banyan Tirta Tbk. Quantitative research methods with a descriptive approach are used in the analysis, and the results show that the fixed asset depreciation method, especially the declining balance method, can increase the efficiency of income tax payments. The research was conducted at PT Tri Banyan Tirta Tbk, a bottled drinking water company. Taxes have a large contribution to Indonesia's state revenue, but are also a burden for companies. Therefore, tax planning, especially in choosing the method of depreciation of fixed assets, can influence the size of the tax burden and taxable profit. Fixed assets have an important role in company operations, and the depreciation process is applied systematically over their useful life. This research method analyzes PT Tri Banyan Tirta Tbk financial report data for 2021-2022. The results of calculating depreciation expense using the straight line and declining balance methods show that the declining balance method results in higher depreciation expenses, but results in lower income tax. Therefore, the conclusion of this research is that the declining balance method is more efficient in saving income tax payments for PT Tri Banyan Tirta Tbk.
UTILIZATION OF MOBILE TECHNOLOGY AS MARKETING TOOLS IN THE DIGITAL ERA: APPLICATION & CHALLENGES Ramadhani, Raja Almas; Maharani, Melani Defina; Ruth, Joy Noeliona; Prawira, Ida Farida Adi
Jurnal Informatika Vol 7, No 4 (2023): JIKA (Jurnal Informatika)
Publisher : University of Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jika.v7i4.9707

Abstract

Human life and civilization in the 21st century have increasingly developed based on information technology. The 21st century is a century of openness or globalization; this means that human life today has undergone fundamental changes that have differed from the previous century's life system. These changes cover all aspects of life, including using mobile technology as a marketing tool. The 21st century is a digital era, where the use of digital devices, including mobile technology, is rare and difficult for today's society. This research conducts analysis using a literature review of the extent to which the utilization of mobile technology as a marketing tool is used in terms of application & challenges. This research has reviewed 44 journals from 24 countries in the sectors/industries of Agriculture, Food and drink, Education and services, Retail Business, Tours and travel, Trading Companies, and Others. The results show that mobile application companies, websites, social media, e-mail marketing, and e-commerce have utilized mobile technology as a marketing tool. However, its implementation has several obstacles and challenges; this utilization has had a positive impact and business improvement for the company's business growth.
KEUNGGULAN DAN STRATEGI MODEL BISNIS MIXUE Aprilia, Riska; Ramadhani, Aulya Marshanda; Labibah, Bintu; Prawira, Ida Farida Adi
Oikos Nomos Vol 16, No 2 (2023): Desember 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jkeb.v16i2.22525

Abstract

Artikel ini mengulas keunggulan model bisnis waralaba dan sistem manajemen rantai pasokan yang diterapkan Mixue dalam ekspansi bisnisnya di Indonesia. Dengan melakukan tinjauan literatur, kami menganalisis faktor-faktor yang membuat Mixue berhasil menarik franchisor dan membuka beberapa cabang dalam waktu singkat. Mixue, brand kuliner khusus hidangan manis, sukses menarik minat pengusaha lokal untuk ikut serta dalam model bisnis waralaba mereka. Keunggulan model bisnis waralaba Mixue melibatkan dukungan kuat dari perusahaan, termasuk pelatihan, bahan baku berkualitas, dan pedoman operasional yang komprehensif. Hal ini menciptakan peluang bisnis yang menarik bagi franchisor, dengan tingkat keberhasilan yang tinggi. Selain itu, Mixue menerapkan sistem manajemen rantai pasokan yang efisien untuk memastikan kelancaran pasokan bahan baku ke seluruh outletnya. Hal ini memungkinkan Mixue menjaga konsistensi rasa dan kualitas produk di seluruh jaringan mereka. Artikel ini juga membahas manfaat yang diperoleh pemilik waralaba dengan model bisnis Mixue, termasuk dukungan operasional berkelanjutan dan akses ke merek yang sudah terbukti. Kesimpulannya, Mixue berhasil menciptakan ekosistem bisnis yang menguntungkan baik bagi induk perusahaan maupun franchisor, sehingga menjadikannya salah satu pemain utama industri kuliner di Indonesia.
Co-Authors Abdurrauf Umar Abdurrauf, Umar Ade Irva Nursamsiah Adisty Gusfianura Afdhal, Mufridhal Jamaluddin Afrah Rafania, Talitha Afri, Annisa Aulia Aghnia Rahma Fauziah Agus Widarsono Ahmad Gunawan, Syahrul Akhmad Lutfi Amalia Putri, Amalia Amalia, Nadya Rizki Anggraeny, Nura Anis Paskalia Sariningsih Anisa Anisa Annisa Ayu Handayani Annisa Dwi Julianti Annisa Rifa'atul Mahmudah Annisa, Febri Aprilian Pratama Kusuma, Revanza Ayu Damayanti Baiturrahmi Nur Hizbandyah Balqis Naura Izzati Camela, Mely Cantika, Resa Chiata Oktaverina Dara Putri, Kinanti Delina Herdian Septiani Desy Lutfiati Dhever Hani, Rani Diana Nur'azzah Diva Yulianita Dzakiyyah, Bilqiis Hasna Elysia, Yasinta Gita Endarty, Kharisma Fadilla, Nadyanti Fanny Aulia Putri Faris Hafizh, Muhammad Farisha Eva Apriani Fauzia, Nasihah Fayzieva, Munisa Febri Annisa Fiky Budi Dewanto Fitri Anggrayni Friti Anifa Fushila, Venna Hajj Arham, Muhammad Hasana, Nabila Herlina Herlina Iasha Nastitie Auliawati Rachma illa susilawati Jessie Elita Tarihoran Junyes, Hendy Rizki Khalisya Putri Koeswanti Khoirunnisa Khoirunnisa Khoirunnisa, Novita Kirana, Gaby Kustiawan, Memen Kustiawan, Memen Kusumojati, Putri Pramestiwi Labibah, Bintu Laras Silvia Liana Laela Khafidah Lilim Halimah Lutfi Madani Lutfi Rifida Lutvie Novita Zalwa Maharani, Melani Defina Milasiti Nursadiyah Mitha Krismayanti Mochammad Reza Fadli Muarifah Ika Mardiani Muhamad Iqbal Naimul Firdaus Muhammad Fakhriansyah Kurniawan Muhammad Habib Purnama Febrian Muhammad Raihan Amir Nailatul Fadhila Nasim, Arim Natatsa Salsabila Natawiria, Muhammad Dava Neng Inggrit Candi Kapuri Novelia Dwi Putri Novia Suherman Nugraha, Indri Nur Apandi, R Nelly Nur Kholishah, Auliya Nurhidayah, Fadila Nurrohmah Gika, Eline Nuha Pradita Salsabila Nurhasanah Purba, Olcha Amanatillah Putri Purnomo, Budi Supriatono Putri Dewita, Nur Azizyah Rafsya Aulia Putri Rahma Malika Ayu, Alya Rahmillah, Rahmi Maslahati Ramadhani, Aulya Marshanda Ramadhani, Raja Almas Rezza Regia Sugandi Rida Rosmawati Riska Aprilia, Riska Rista Sari Novareila Rosianti, Rosi Rozmita Dewi Yuniarti, Rozmita Dewi Ruth, Joy Noeliona Salsa Nurahma Salsabila, Nayla Yasmin Sari Damayanti, Sari Septira, Finky Setyaningtyas, Faridah Nur Shifa Miarti Aziza Siti Hasna Nur Azizah Sopriyanti, Mita Sugandi, Rezza Regia Sulastri Sulastri Sulthan Yusuf Abdullah Suryadi, Ryan Syakira, Nafila Ajra Tiara Setra Linuhung Ugli, Yusupov Komaliddin Bakhtiyor Verdi, Azzahra Yoana Khairunissa Santi Yulianti, Nanda Devi Zahwa Nur Hasya Zelina Amalia