Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal Polingua : Scientific journal of Linguistics, Literature and Language Education Dedikasi: Jurnal Pengabdian Masyarakat Holistics Journal Journal of English Language and Education LANGUAGE: Jurnal Inovasi Pendidikan Bahasa dan Sastra International Journal of Research in Vocational Studies (IJRVOCAS) Priviet Social Sciences Journal
Nurul Aryanti
Politeknik Negeri Sriwijaya
Religion Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Tourism communication strategies in increasing visitor interest in the Punti Kayu Nature Tourism destination, Palembang City Feronika Feronika; Nurul Aryanti; Ahmad Iman Mulyadi
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1187

Abstract

This study aimed to analyze the tourism communication strategies implemented by the management of the Punti Kayu Nature Tourism Park in Palembang City to enhance tourist interest in visiting. This research employs a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. Data were collected from four informants consisting of one destination manager, one institutional representative, and two repeat visitors. The findings indicate that management applies communication strategies centered on the use of digital media, such as Instagram, TikTok, and Facebook, as primary promotional channels. These strategies are considered effective, efficient, and capable of reaching the young tourist segment. In addition, interpersonal communication through events and community collaboration further strengthens tourist engagement. The main challenges include limited promotional budgets, insufficient digital marketing training, and fluctuations in visitor numbers due to post-pandemic economic conditions. The study concludes that adaptive and collaborative digital communication strategies play a crucial role in reinforcing the destination image and increasing visitor interest.
Co-Authors Achmad Leofaragusta Achmad Leofaragusta Kurniawan Ahmad Iman Mulyadi AHMAD LEO FARAGUSTA Aisyah Shahab Andi Arisana Septapiana Putri Aria Septi Anggaira Feronika Feronika Muhammad Nadjmuddin Muhammad Sabari Murwani Ujihanti Pratiwi Lestari Risnawati Risnawati Tasya Wulandari Vani Annas Tasya Vasa Annisa Indina Vasa Annisa Indina Wasitoh Meirani Welly Ardiansyah