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All Journal NIKe Jurnal Ilmiah Perikanan dan Kelautan | Fisheries and Marine Scientific Journal Jambura Journal of Animal Science Aksara: Jurnal Ilmu Pendidikan Nonformal Journal of International Conference Proceedings IJEFSD Abdurrauf Science and Society
Yapanto, Lis M
Universitas Negeri Gorontalo
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pemasaran Udang Vaname (Lithopenaeus vannamei) di Kabupaten Pohuwato, Indonesia Yapanto, Lis Melissa; Panigoro, Citra; Antu, Suprianto
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 7, No 2 (2021): May 2021
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.7.2.659-666.2021

Abstract

Tujuan penelitian ini adalah untuk mengetahui bentuk saluran tataniaga, margin tataniaga, dan efisiensi tataniaga udang vaname (lithopenaeus vannamei). Desa Mootilango Kecamatan Duhiadaa Kabupaten Pohuwato. Penelitian ini dilaksanakan pada bulan Desember sampai bulan Januari 2021. Lokasi penelitian ini di Desa Mootilango. Pengumpulan data dalam penelitian ini dilakukan melalui wawancara langsung kepada petambak, pedagang pengumpul dan pedagang pengecer. Hasil penelitian ini menunjukan bahwa terjadi dua saluran tataniaga udang, saluran tataniaga I dari Petambak - Pedagang pengumpul - Konsumen (Pengiriman luar daerah), pada saluran tataniaga II Petambak - Pedagang pengumpul - Pedagang pengecer - Konsumen. Dengan margin tatniaga udang vaname saluran tataniaga I sebesar Rp 5.000/kg dan pada saluran tataniaga II sebesar Rp 10.000/kg.  Tataniaga yang terjadi dikatakan efisien pada saluran I dengan nilai 0,9% dan saluran II 1,4%.
Economic Impact Analysis of Marine Tourism to Community Revenue Sri Fitriani Monoarfa; Sri Nuryatin Hamzah; Lis M Yapanto
The NIKe Journal VOLUME 7 ISSUE 3 | SEPTEMBER 2019
Publisher : Faculty of Fishery and Marine Sciences - Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (77.8 KB) | DOI: 10.37905/.v7i3.5031

Abstract

This study aims to determine the economic impact on the income of nautical tourism village community Olele District of Kabila Bone Bone Bolango District. This research was conducted in July-November 2015. The respondents rating determined non-probality sampling, are selected by convenience sampling method. Researchers chose rating arbitrary or accidental encounter. The data collection was done by direct observation using questionnaires. The economic impact was analyzed by using Keynesian Income Multiplier. The results showed that the impact on revenues of maritime tourism Olele village communities are in the category of low and have not been felt evenly. Income Keynesian Multiplier value is 0.99, Type 1 Income Multiplier Ratio is 1.21 and Type 2 Income Multiplier Ratio is 1.67. Direct economic impact in the form of income owners of business units that is equal to 66.27%. While the indirect impact in the form of labor income is still very low at 2.81%. Further impact in the form of labor expenditures amounted to 48.76% is used for food. Keywords: Marine tourism; Keynesian Income Multiplier; economic impact
Community Participation in Marine Tourism Development at Olele Village Rahmawaty Baderan; Sri Nuryatin Hamzah; Lis M Yapanto
The NIKe Journal VOLUME 8 ISSUE 1 | MARCH 2020
Publisher : Faculty of Fishery and Marine Sciences - Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.033 KB) | DOI: 10.37905/.v8i1.4712

Abstract

This study aims to determine the participation of the community in the development of marine tourism in the Village District Olele Kabila Bone Bone Bolango District. The method used in this research is qualitative method with descriptive design. The results showed that community participation in marine tourism development in Olele Village consists of 3 aspects, namely the involvement of the emotional aspects of decision making, social involvement that is maintaining water resources, providing services and security, supervising or monitoring marine tourism, and involvement in terms of Economy that is managing or utilizing marine tourism. Keywords: community; participation; marine tourism.
TATANIAGA DAN MARGIN PEMASARAN IKAN TUNA DI KOTA GORONTALO Lis M Yapanto
Jambura Journal of Animal Science Vol 2, No 2 (2020): Jambura Journal of Animal Science
Publisher : Animal Husbandry Department, Faculty of Agriculture Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.642 KB) | DOI: 10.35900/jjas.v2i2.5215

Abstract

This study aims to determine the marketing of tuna fish in the city of Gorontalo. The analysis used includes marketing margin analysis, profit analysis, marketing efficiency analysis. The study was conducted in October-December 2019 in Gorontalo City. Tuna marketing institutions include; retailers, traveling vendors, and collectors. Tuna fish marketing in Gorontalo City follows general marketing channels, institutions that carry out marketing activities or functions from the producers to the consumers. Tuna Fish marketing is done alone by fishermen or through retailers, traveling traders and (local) collectors, and then sold directly to consumers. Fishermen sell to the market, limited to retailers and direct consumers, with marketing areas only for traditional markets in the city of Gorontalo. Fishermen sell fish to big traders, then big traders sell Tuna fish to exporters in Bali, Makassar, Palu and Surabaya. Exporters then export tuna fish to foreign countries. The initial price of tuna from producers (fishermen) is IDR 40,000 / kg based on the results of an analysis that shows that the margins of each marketing institution include retailers IDR 20,000 / kg, traveling traders IDR 30,000 / kg and traders gathering IDR 50,000 / kg . The highest margin is the trader 55.56%.
ANALISIS ORGANOLEPTIK MUTU HEDONIK DAN KIMIA BAKSO IKAN TUNA DENGAN PENAMBAHAN TEPUNG BUAH LINDUR (Bruguiera gymnorrhiza) Lis Melissa Melissa Yapanto; Rahim Husain; Djainudin Djafar
Jambura Journal of Animal Science Vol 3, No 2 (2021): Jambura Journal of Animal Science
Publisher : Animal Husbandry Department, Faculty of Agriculture Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35900/jjas.v3i2.10287

Abstract

This study aims to determine the use of lindur fruit flour (Bruguiera gymnorrhiza) in making tuna (Thunnus sp) meatballs. and knowing the characteristics of the organoleptic quality and chemical quality of tuna (Thunnus sp) meatballs with the addition of lindur fruit flour (Bruguiera gymnorrhiza). The treatment in this study was the addition of 20 gr, 30 gr and 40 gr lindur fruit flour to the tuna fish balls. The parameters tested were the organoleptic characteristics of hedonic quality which included appearance, aroma, taste and texture which were analyzed using Kruskall Walis. If the results obtained have a significant effect, then proceed with the Duncan test to see the differences in the formulation treatments tested. Chemical characteristics (protein, fat, moisture content, ash and carbohydrates) used a completely randomized design (CRD) and were analyzed by (ANOVA). The results of Duncan's continued test showed that the treatment of tuna meatball formulations with the addition of different lindur fruit flour produced organoleptic characteristics of hedonic quality, appearance, aroma, taste and texture were significantly different. ANOVA test results show that the chemical characteristics of tuna fish balls are protein content ranging from 12.13-15.18%, fat content from 3.73-4.52%, moisture content 15.04-16.55%, ash content 0.50. -0.55% and carbohydrates from 64.72 to 67.21%.
Sistem Pemasaran Ikan Cakalang di Tempat Pelelangan Ikan TPI Desa Katialada Provinsi Gorontalo Lis Melissa Yapanto; Arfiani Rizki Paramata; Tanti H Gumulu
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 7, No 2 (2021): May 2021
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.7.2.233-238.2021

Abstract

Penelitian ini bertujuan untuk (1) Mengetahui sistem pemasaran ikan cakalang diTempat Pelelangan Ikan (TPI) Desa Katialada Kecamatan Kwandang KabupatenGorontalo Utara dan (2) Mengetahui margin pemasaran dan efesiensi pemasaranikan cakalang di Tempat Pelelangan Ikan (TPI) Desa Katialada KecamatanKwandang Kabupaten Gorontalo Utara. Metode penelitian yang digunakan adalahmetode deskriptif. Data primer dan data sekunder yang telah dikumpulkan disajikandalam bentuk bagan dan tabel. Teknik pengumpulan data dilakukan denganwawancara dan observasi. Populasi dalam penelitian ini berjumlah 67 orang denganmetode penarikan sampel yakni total sampling. Hasil penelitian disimpulkan bahwaPemasaran hasil tangkapan ikan cakalang di Tempat Pelelangan Ikan (TPI) di DesaKatialada Desa memiliki sistem pemasaran dari nelayan ke pedagang pengumpulke pedagang besar ke pedagang pengecer dan ke konsumen. Margin pemasaranikan cakalang di TPI Katialada Kecamatan Kwandang Kabupatgen Gorontalo Utarasebesar Rp. 2.500 sedangkan tingkat efisiensi pemasaran adalah 4,2% < 5% dengan kategori efisien.
Traditional Handline Fishing in Pohuwato Regency, Indonesia Lis M. Yapanto; Sitti Nursinar
Journal of International Conference Proceedings (JICP) Vol 3, No 3 (2020): Proceedings of The 1st Virtual International Conference on Economics, Business &
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i5.926

Abstract

This study aims to determine the level of income of traditional handline fishing and its marketing efficiency in the Bumbulan Village, Paguat District, Pohuwato Regency, Gorontalo Province. This study used a survey method with questionnaires by interviews. The samples were selected by census of 33 fishermen. This study was conducted in December 2018 to October 2019. The results revealed the traditional handline fishermen average income is Rp. 4,073,030 per month. It is categorized as high income according to BPS (Central Bureau of Statistics).
Sistem Pemasaran Produk Perikanan di Era Digital Yapanto, Lis M
Abdurrauf Science and Society Vol. 1 No. 3 (2025): Abdurrauf Science and Society
Publisher : Yayasan Abdurrauf Cendekia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70742/asoc.v1i3.254

Abstract

Digital transformation has changed the way businesses market their products, including in the fisheries sector. This article examines the fisheries product marketing system in the digital era through descriptive-qualitative and quantitative approaches, using case studies of fisheries MSMEs in Indonesia. The results show that digital platforms such as e-commerce, social media, and integrated logistics applications play a significant role in increasing market access, distribution efficiency, and product added value. However, challenges such as limited digital literacy and infrastructure remain major obstacles. Strategic recommendations include increasing the digital capacity of businesses, integrating supply chain systems, and supporting government policies. Transformasi digital telah mengubah cara pelaku usaha memasarkan produk, termasuk dalam sektor perikanan. Artikel ini mengkaji sistem pemasaran produk perikanan di era digital melalui pendekatan deskriptif-kualitatif dan kuantitatif dengan studi kasus pada pelaku UMKM perikanan di Indonesia. Hasil penelitian menunjukkan bahwa platform digital seperti e-commerce, media sosial, dan aplikasi logistik terintegrasi memiliki peran signifikan dalam meningkatkan akses pasar, efisiensi distribusi, dan nilai tambah produk. Namun, tantangan seperti keterbatasan literasi digital dan infrastruktur masih menjadi kendala utama. Rekomendasi strategis mencakup peningkatan kapasitas digital pelaku usaha, integrasi sistem rantai pasok, dan dukungan kebijakan pemerintah.
The Effect of Marketing Mix for Logistics Services on User Decisions in Manado (Case Study of PT. Pos Indonesia Logistics) Stanss Levynna Hermien Verronica Joyce Lapian; Daniel Stefanus Imanuel Sondakh; Agnes Lutherani Ch. P. Lapian; Lis M Yapanto
International Journal on Economics, Finance and Sustainable Development (IJEFSD) Vol. 5 No. 1 (2023): International Journal on Economics, Finance and Sustainable Development (IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v5i1.3910

Abstract

Services is very important in this digital era. The decision to use logistics services is influenced by the 7 P's. The marketing mix is ​​one of the important aspects of marketing related to consumer purchasing decisions and is divided into product, price, promotion, location, people/HR (people), physical evidence and process. This research specifically aims to: (1) Know the characteristics of Indonesian Postal Logistics consumers. (2) Knowing what factors influence consumer purchasing decisions for Indonesian Logistics Post products. (3) Knowing the implementation of the marketing mix strategy at the Indonesian Logistics Post.This goal can be achieved by applying a series of explanatory research procedures where data collection is carried out in the city of Manado and the unit of analysis is the customers/consumers of postal logistics services. After the data is obtained then the data is processed and analyzed using multiple regression analysis, t-test and F-test. From the results of the regression analysis and hypothesis testing, it is obtained that the Product, Place, Promotion, People, Physical evidence and Process variables have a positive effect on consumer purchasing decisions (Buying decisions) at the logistics company PT. Logistics Post. If these variables increase, the buying decision will also increase. Vice versa. However, specifically for the Price variable, it shows a negative value, which means that the effect of the Price variable on the Buying decision is opposite, that is, if there is an increase in the price of PT. Post Logistics, there will be a decrease in purchasing decisions for these logistics products/services. Price is one of the determinants of consumers in determining a purchase decision for a product or service. Therefore consumers will definitely consider the price of an item or service with consumer income, the quality obtained and the benefits obtained. PT. Postal Logistics is assessed by the public as still selling its services at a higher price than its competitors. Responding to the conditions for logistics challenges in Indonesia, Post Logistik must be able to elaborate on the company's ability to provide solutions through a national approach that is synergized with global solutions for the use of the right technology, so that the logistics services offered do not only provide solutions for customers but also provide benefits to investors. in improving the Indonesian economy. Therefore a business model that can be built in order to produce competitive logistics service products is as follows: (1) Strategic cooperation with external parties to produce strategic partnerships in the field of transportation in order to realize excellent operations in the distribution function (moving goods) end to end. (2) Regular collaboration with external parties on the principle of a win-win solution to support supporting operations in the fields of Banking, Insurance, Information Technology and Trade. (3) Application of the 7P marketing mix principles (Product, Price, Place, Promotion, People, Physical evidence and Process). (4) Generate competitive postal logistics service offerings. (5) Based everything on the applicable government regulations.
Analisis Farmer Share Nelayan Ikan Tuna di Kota Gorontalo Fa'ana, Lesman; Yapanto, Lis M; Tuli, Munirah
The NIKe Journal VOLUME 10 ISSUE 4 | DECEMBER 2022
Publisher : Fakultas Kelautan dan Teknologi Perikanan - Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/nj.v10i4.1278

Abstract

Penelitian ini dilaksananakan di Desa Tanjung Kramat Kecamatan Hulonthalangi Kota Gorontalo Provinsi Gorontalo.Penelitian ini bertujuan untuk menentukan nilai farmer share nelayan ikan tuna dan mengetahui saluaran pemasaran ikan tuna di Desa Tanjung Kramat.Hasil penelitian menunjukan bahwa saluran pemasaran nelayan ikan tuna di Desa Tanjung Kramat terdapat 2 saluran. Saluran I Nelayan - CV. Camar Laut Gorontalo – Negara Konsumen (Singapura, Malaysia dan Jepang) saluran II Nelayan - pengepul - eksportir CV. Baris Tuna Anugerah Gorontalo – Negara Konsumen (Singapura, Malaysia dan Jepang). Nilai farmer share pada saluran I mendapatkan nilai farmer share yang disesuaikan dengan kriteria kualitas ikan terdapat kualitas A mendapatkan farmer share sebanyak 33% sedangkan pada kualitas AC terdapat farmer share sebanyak 41% dan kualitas C terdapat farmer share sebanyak 36% Sedangkan pada saluran II nilai farmer share ke nelayan ke pengepul yang disesuaikan dengan kualitas ikan. Pada kualitas A nilai farmer share yang didaptkan sebanyak 90% kualitas AC mendapatkan sebanyak 82% dan kualitas C mendaptkan sebanyak 75% sedangkan nilai farmer share ke pengepul ke CV. Baris Tuna Anugerah yang di sesuaikan dengan kualitas ikan. Pada kualitas A mendapatkan nilai farmer share sebanyak 30% dan kualitas AC mendapatkan 26% dan kualitas C mendapatkan nilai farmer share sebanyak 26%.
Co-Authors A.A. Ketut Agung Cahyawan W Agnes Lutherani Ch. P. Lapian Arfiani Rizki Paramata Baruadi, Alfi Sahri Citra Panigoro Daniel Stefanus Imanuel Sondakh Djaina, Windyawati Yusuf Djainudin Djafar Fa'ana, Lesman Munirah Tuli Rahim Husain Rahmawaty Baderan Sitti Nursinar Sri Fitriani Monoarfa Sri Nuryatin Hamzah Stanss Levynna Hermien Verronica Joyce Lapian Tanti H Gumulu