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All Journal TOMALEBBI: Jurnal Pemikiran, Penelitian Hukum, Pendidikan Pancasila dan Kewarganegaraan (PPKn) SALAM: Jurnal Sosial dan Budaya Syar-i JURNAL MANAJEMEN MOTIVASI Risâlah, Jurnal Pendidikan dan Studi Islam AL-ULUM: JURNAL SAINS DAN TEKNOLOGI Jurnal Pengabdian Al-Ikhlas Jurnal Engine: Energi, Manufaktur, dan Material Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) Aslim: Journal of Education and Islamic Studies Indonesian Journal of Social Science and Education
MUHAMMAD FIRMAN
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Journal : JURNAL MANAJEMEN MOTIVASI

 1 
Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Membeli Sepeda Motor Secara Kreditpada PT.Smart Multi Finance Pontianak Muhammad Firman
JURNAL MANAJEMEN MOTIVASI Vol 10, No 2 (2014)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.741 KB) | DOI: 10.29406/jmm.v10i2.26

Abstract

The purpose of this study was to determine the effect of the marketing mix for the consumer's decision to buy a motorcycle on credit at PT. Smart Multi Finance Pontianak. Form of research is descriptive method. Population in this study are all consumers who take credit motorcycle PT. Smart Multi Finance Pontianak. Samples selected 100 people who have used credit since 2012, which uses proportionated sample stratified random sampling. Data were collected through observation, interviews, questioneir. The data analysis technique used is a simple regression analysis. The analysis showed that the influence of both the manner and simultaneously t test or F-test that showed a significant effect of the marketing mix for the consumer's decision to buy a motorcycle on credit at PT. Smart Multi Finance Pontianak which proved that tcount> t table (18.933> 2.000) or the significance value of 0.000 <0.05 while the value of F ie 358.465> 2.11 (F table) or a significant F value is 0.000, which is smaller than 0.05. The coefficient of determination (R2) was 78.50%, and the remaining 21.50% is influenced by other variables outside of this research. Multiple correlation coefficient value (R) is 0.886, while 0.886 is while 0.886 lies in the 0,800 and 1,000 who had a very strong correlation.
Co-Authors . MUSTARI Achmad Jaelani Amin, Ahmadil Berliana Denda Ginanjar Edi Hermanto Harizal Latif Hendricus Abednego Iim Wasliman Isep Sunandi Jainal Arifin Joko Juliati Juliati M. Hasbi Muhammad Frandika Mustaqim Nadila Maharani Rafi Harits Anandito Rendi Rendi Rendi Rico Januar Rusli Faldi Tubagus Aswin Aswangga Uce Gunawan Wandra Wardiansha Purnama Widaningsih, Neni Zulkifli