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Jurusan Administrasi Niaga, Politeknik Negeri Malang
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Peningkatan Kompetensi SDM untuk Memperkuat Daya Saing pada Bisnis Usaha Perjalanan Wisata Halid Hasan; Ratnaning Palupi; Karina Ega Nirwana; Rizka Rahmawati; Farika Nikmah; Tatiana Kristianingsih; Tintus Eko Heri Prasetyo
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 3 (2026): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i3.791

Abstract

Competent human resources (HR) are essential for every organization, including travel businesses. HR plays a strategic role in generating ideas and innovations to achieve competitive advantage. Community service activities were conducted at Call Me Travel (CMT), a travel business located in Malang, East Java. The problem was that the owner and staff of CMT struggled to maintain market share amidst fierce competition in the tourism industry. Therefore, this community service activity aimed to provide understanding and training to the owner and staff of CMT on how to strategize for a sustainable and competitive business. The community service activity was completed in several stages: preparation, training, and direct mentoring to the target market. In this community service activity, CMT was presented with one business strategy, inclusive tourism, by managing consumers with disabilities. The results of the community service activity showed that after the training and mentoring, the owner and staff of CMT were brave enough to explore new markets, using the concept of inclusive tourism. This market has the potential to grow considering that the right to travel is a right of all humans, including people with disabilities. The owner and staff of CMT have additional competencies, designing tourism marketing strategies using the business model canvas strategy and compiling tourism information in the form of brochures using canvas.
Co-Authors Abdul Waris Abdullah Helmi Abdullah Helmy Ahmad Suyono Ayu Sulasari Az zuhri, Fahmi Muhammad Bambang Suryanto Drs. Joko Samboro Ellyn Eka Wahyu Endang Siti Astuti Eny Widiyowati Erlangga Andi Sukma Farika Nikmah Hadyan Zanuar Ugraha Heru Utomo Izzatul Ulya Joni Dwi Pribadi Karina Ega Nirwana Lilies Nur Ainie Mahmudatul Himma Masrevastuti Masrevastuti Masreviastuti Mohammad Iqbal Mustofa Hadi Nilawati Fiernaningsih Nugraheni Warih Utami NZR Amelia Putri Pudji Herijanto Ratnaning Palupi Rizka Rahmawati Rizky Kurniawan Murtiyanto Rulirianto Rulirianto Salma Sana Siti Nurbaya Tatiana Kristianingsih Tintus Eko Heri Prasetyo Tri Wulida Afrianty Umi Khabibah Yekie Senja Oktora Zhulvardyan Armayrishtya