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All Journal Ekonomi Bisnis PINISI Discretion Review BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Pengabdian Kepada Masyarakat Khidmah Nusantara Jejak digital: Jurnal Ilmiah Multidisiplin Advances In Education Journal
Az zuhri, Fahmi Muhammad
Politeknik Negeri Malang
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ANALISIS BUDAYA ORGANISASI TERHADAP MOTIVASI KERJA DALAM MENINGKATKAN KINERJA KARYAWAN FIS UNIVERSITAS NEGERI MALANG Fahmi Muhammad Az zuhri; Kartika Indah Permanasari Permanasari
Ekonomi Bisnis Volume 24, No. 2, Oktober 2019
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.771 KB) | DOI: 10.17977/um042v24i2p93-103

Abstract

Kinerja karyawan yang optimal merupakan salah satu sasaran organisasi untuk mencapai produktivitas kerja yang tinggi. Sikap mental karyawan yang pro dan positif terhadap situasi kerja itulah yang memperkuat motivasi kerjanya untuk mencapai kinerja maksimal. Tujuan penelitian ini adalah untuk mengetahui apakah ada pengaruh langsung antara Budaya Organisasi terhadap Kinerja  karyawan Fakultas Ilmu Sosial Universitas Negeri Malang dan untuk mengetahui apakah ada pengaruh tidak langsung antara Budaya Organisasi terhadap Kinerja Karyawan Fakultas Ilmu  Sosial Universitas Negeri Malang melalui  Motivasi kerja Karyawan. Jumlah sampel yang digunakan adalah 99 responden. Alat analisis yang digunakan adalah Path Analysis. Hasil menunjukkan bahwa terdapat pengaruh langsung yang signifikan antara budaya organisasi terhadap kinerja karyawan FIS UM. Terdapat pengaruh tidak langsung antara budaya organisasi terhadap kinerja karyawan melalui motivasi karyawan
Optimizing Information and Communication Technology (ICT) to Build Competitive Advantage for Batik Craftsmen Zuhri, Fahmi Muhammad Az; Sukma, Erlangga Andi; Nikmah, Farika; Rahmawati, Rizka
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 3 (2024): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i3.7969

Abstract

ICT implementation is the application of information technology carried out in business to improve performance, maintain sustainability and gain competitive advantage. ICT implementation in this study is ICT infrastructure, ICT management and ICT proactive. ICT implementation in this study emphasizes the commitment to invest in information technology software and hardware. Then synergize ICT with its business processes. This study uses a quantitative approach, with a sample of 280 batik craftsmen in East Java, Indonesia. Data were obtained by distributing questionnaires, and 264 questionnaires were returned and considered suitable for use as research data. Data were analyzed statistically with SEM PLS. The independent variables in this study are ICT infrastructure, ICT management, ICT proactive and ICT implementation and the dependent variable is competitive advantage. The results of the study found that there was a positive and strong relationship, both for direct and indirect relationships. ICT implementation provides positive and significant support as a moderator in the relationship between ICT infrastructure, ICT management, ICT proactive and competitive advantage. ICT implementation also has a positive and significant direct effect on competitive advantage. ICT is currently not only considered, but should be implemented for batik craftsmen for competitive advantage.
The Influence of Online Advertising and Perceived Usefulness and Its Impact on Actual Use through Payment Intention among ShopeePay E-Wallet Users Permanasari, Kartika Indah; Azzuhri, Fahmi Muhammad; Asmar, Asmar; Salam, Rudi
PINISI Discretion Review Volume 8, Issue 1, September 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i1.66587

Abstract

This study aims to identify and explain whether there is an influence of online advertising on payment intention and actual use among ShopeePay e-wallet users, to determine whether perceived usefulness affects payment intention among ShopeePay users, and whether online advertising influences perceived usefulness among ShopeePay e-wallet users. Additionally, it seeks to identify and explain whether there is an effect of payment intention on actual use among ShopeePay e-wallet users, and whether perceived usefulness affects actual use of ShopeePay. The methodology involves 250 respondents who use ShopeePay, have seen online advertisements, and are between the ages of 15 to 50. The results indicate that online advertising significantly influences perceived usefulness, and has a significant effect on payment intention and actual use. Likewise, perceived usefulness significantly influences both payment intention and actual use. These findings support previous research on the antecedents of advertising attitudes in the context of social media, confirming that online advertising influences product evaluation, and reinforcing that advertising attitude, product evaluation, and incentives are important factors in determining consumer purchase intentions. Practical implications—these findings are crucial for advertising marketing managers. Online advertising on credible social media platforms and apps increases consumers' purchasing intentions. Advertisers should build a good reputation for the online advertisements they broadcast.
Inovasi Pemasaran guna Meraih Pasar Relung untuk Industri Batik Nikmah, Farika; Hasan, Halid; Ramadani Arjo, Tri; Muhammad Azzuhri, Fahmi; Ega Nirwana, Karina
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i3.14036

Abstract

Industri batik sebagai UKM, mampu menyerap tenaga kerja, berarti  membantu pemerintah dalam mengurangi tingkat pengangguran. Sehingga keberadaan industri batik penting, karena sebagai salah satu tempat untuk mencari penghasilan bagi masyarakat. Maka, industri  batik perlu setiap saat melakukan inovasi untuk menjaga survival usaha. Kegiatan ini dilaksanakan di Batik Bambu Kenanga, merupakan industri batik yang ada di Kabupaten Malang, Jawa Timur, Indonesia. Tujuan kegiatan PkM ini, untuk memberikan pengetahuan dan pengalaman kepada industri batik dalam berinovasi pemasaran untuk meraih pasar relung untuk produk batik dengan pewarna alami. Kegiatan dilaksanakan dengan beberapa tahap, pertama,  diskusi yaitu untuk mencapai kesepakatan dalam menjalankan kegiatan, kedua, pendampingan yaitu mendampingi mitra untuk mengoptimalkan website sebagai media pemasaran online untuk meraih pasar relung luar negeri. Ketiga, dilakukan uji coba inovasi pemasaran dengan mempertemukan mitra pada kegiatan-kegiatan yang dapat menguatkan merek Batik Bambu Kenanga serta meluaskan pasar batik dengan pewarna alami untuk disampaikan di pasar relung. Pasar relung memberikan keuntungan untuk Batik Bambu Kenanga, karena di pasar relung akan bertemu dengan pembeli yang spesifik, harga bukan pertimbangan utama, dengan pembeli seperti kolektor batik atau pembeli yang memprioritaskan pada produk ramah lingkungan. Haapannya, setelah kegiatan ini mitra mampu melanjutkan inovasi pemasaran pada pasar relung dengan cara yang lebih ditingkatkan
Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika; Muhammad Az Zuhri6, Fahmi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

Abstract

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.
Effect of E-Archive Utilization on Work Performance and Productivity: The Moderating Effect of Study Quality Systems in Malang’s State Universities Azzuhri, Fahmi Muhammad; Permanasari, Kartika Indah; Iqbal, Muhammad; Sinartya, Jatrifia Ongga
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.78686

Abstract

This study aims to analyze the effect of e-Archive system utilization on the performance and work productivity of educational staff at state universities in Malang City, with quality systems serving as a moderating variable. Data were collected through questionnaires distributed to academic administrative staff from three state universities in Malang. The analysis employed Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings reveal that the utilization of e-Archive systems has a significant positive effect on improving work performance and productivity. Furthermore, the quality system strengthens the relationship between e-Archive utilization and employee performance improvement. These results highlight the importance of digital document management that is not only technically efficient but also supported by a consistent quality system and responsive service delivery.
Implementasi Penataan Arsip Dinamis Berbasis Google Form Pada Umkm Kedaishi Ramen Kota Malang Asura Ananada Rahmat; Fahmi Muhammad Az Zuhri
Advances In Education Journal Vol. 2 No. 4 (2026): Advances In Education Journal (Februari)
Publisher : Yayasan Al-Afif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research addresses the issue of limited human resources in MSMEs, which often leads to neglected archival management. Consequently, business information records are not well-documented, increasing the risk of losing essential archives. Furthermore, retrieving archives becomes difficult due to the absence of a classification system. This phenomenon is observed at Kedaishi Ramen, an MSME in Malang City. Therefore, this study aims to develop and implement a Google Form-based records management system to improve the efficiency of operational data management at Kedaishi Ramen, thereby minimizing record loss and facilitating easier retrieval when needed. This study employs a qualitative approach with action research methods. The qualitative approach was chosen to gain a deep understanding of the dynamic records management process at Kedaishi Ramen, while the action research method was selected to provide direct practical solutions to their archival challenges. The results indicate that Kedaishi Ramen requires a structured, efficient, digital, and easy-to-implement archival system and guidelines to optimally support administrative activities. Before designing the dynamic records management manual, an initial management process was conducted on existing archives to identify their current condition, types, and the storage systems previously applied. Records management encompasses all tasks related to the administration of archives, including recording, monitoring, distribution, storage, maintenance, supervision, transfer, and disposal. However, at Kedaishi Ramen, these processes were adjusted to fit the existing situation and conditions. The archival management guidelines were developed in the form of a flowchart illustrating the workflow from the creation or receipt of documents to the final storage process in binders (ordners).
Prosedur Alih Media Arsip Menggunakan Metode Konversi pada Dinas Kependudukan dan Pencatatan Sipil Kota Malang Theo Vanda Estapa Rangga; Fahmi Muhammad Az Zuhri
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/skkz1373

Abstract

This study examines the media conversion procedure for birth certificates at the Department of Population and Civil Registration in Malang City. Its goals are to preserve archival information, simplify retrieval, and establish a relevant policy. Using an action research method, data was collected through questionnaires and interviews, then analyzed in two cycles with a Likert scale. The main result is a Standard Operating Procedure (SOP) for media conversion of birth certificate archives. This SOP acts as a work guide for technical staff, filling a gap since the agency previously had no standard procedure. Although the study's findings have not been formally approved by the department head, their validity is considered strong because they have been approved by the division head.
PELATIHAN MEMBUKA JALAN BISNIS INKLUSIF UNTUK KOMUNITAS LINGKAR SOSIAL (LINKSOS) MALANG Joni Dwi Pribadi; Umi Khabibah; Halid Hasan; Abdullah Helmy; Rizka Rahmawati; Fahmi Muhammad Az Zuhri
Jurnal Pengabdian kepada Masyarakat Vol. 13 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT 2026
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v13i1.9737

Abstract

The inclusive disability community at LINKSOS in Lawang, Malang Regency, produces various handicrafts such as batik and scrap-fabric accessories but lacks digital marketing reach to expand their market. This community service program aims to empower these inclusive MSMEs through online marketing training using WhatsApp Business. The activity employed a Lesson Study approach (planning, action, monitoring & evaluation) involving 30 participants, predominantly deaf and mute individuals. Training was facilitated through visual materials, direct mentoring, and adaptive communication without sign language interpreters. Evaluation results showed significant improvements: 100% of participants understood the importance of digital marketing, 83% successfully managed business profiles, and 93% mastered automated messaging. Partner satisfaction was rated highly, particularly regarding team mentoring. Overall, WhatsApp Business proficiency increased from 16% to 90%, with 70% of participants achieving independent account management. The program demonstrates that inclusive training methods effectively enhance digital literacy and economic independence for disabled MSMEs, though sustained mentoring remains necessary for advanced feature optimization.
Peran Pengelolaan Arsip Dinamis dalam Mendukung Ketersediaan Informasi Feizal Ahmad Rifa'i; Fahmi Muhammad Az Zuhri Az Zuhri
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 3 No. 4 (2026): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v3i4.11736

Abstract

Abstract. The availability of accurate and reliable information is a crucial aspect in supporting organizational effectiveness, especially in the era of digital transformation. One of the key elements influencing information availability is the management of dynamic records. Dynamic records management not only functions as a storage system but also plays a strategic role in ensuring information accessibility, authenticity, and usability. This study aims to analyze the role of dynamic records management in supporting information availability through a literature review approach. The method applied is a literature review, which involves examining and synthesizing relevant academic sources to gain insights into the relationship between records management and information availability. The findings indicate that effective dynamic records management significantly contributes to improving information retrieval, decision-making processes, and organizational accountability. Moreover, the integration of digital systems in records management enhances efficiency and reduces the risk of information loss. This study concludes that optimizing dynamic records management is essential for organizations to ensure sustainable information availability in the digital era. Keywords: dynamic records; information availability; records management; information systems; digital archives Abstrak. Ketersediaan informasi yang akurat dan terpercaya merupakan aspek penting dalam mendukung efektivitas organisasi, terutama di era transformasi digital saat ini. Salah satu faktor yang berpengaruh terhadap ketersediaan informasi adalah pengelolaan arsip dinamis yang baik dan sistematis. Pengelolaan arsip dinamis tidak hanya berfungsi sebagai media penyimpanan, tetapi juga memiliki peran strategis dalam menjamin kemudahan akses, keaslian, serta keberlanjutan informasi. Penelitian ini bertujuan untuk menganalisis peran pengelolaan arsip dinamis dalam mendukung ketersediaan informasi melalui pendekatan kajian pustaka. Metode yang digunakan adalah Kajian pustaka dengan mengidentifikasi, mengevaluasi, dan mensintesis berbagai penelitian yang relevan dari sumber ilmiah. Hasil penelitian menunjukkan bahwa pengelolaan arsip dinamis yang efektif mampu meningkatkan kecepatan temu kembali informasi, mendukung pengambilan keputusan, serta memperkuat akuntabilitas organisasi. Selain itu, integrasi teknologi digital dalam pengelolaan arsip juga terbukti meningkatkan efisiensi dan meminimalisir risiko kehilangan data. Penelitian ini menyimpulkan bahwa optimalisasi pengelolaan arsip dinamis menjadi faktor penting dalam menjamin ketersediaan informasi secara berkelanjutan di era digital. Kata kunci: arsip dinamis; ketersediaan informasi; manajemen arsip; sistem informasi; arsip digital
Co-Authors Abdullah Helmy Arif Rochman Fachrudin Asura Ananada Rahmat Baroroh Lestari Ega Nirwana, Karina Erlangga Andi Sukma Evi Suwarni, Evi Feizal Ahmad Rifa'i Fina Andika Frida Astuti Halid Hasan Hasan, Halid Joni Dwi Pribadi Kartika Indah Permanasari Kartika Indah Permanasari Kusumasasti, Ika Lina Budiarti Maskur Maskur Muhammad Iqbal Nikmah, Farika Nilawati Fiernaningsih Ramadani Arjo, Tri Ririn Pratiwi Suharto Rizka Rahmawati Rizka Rahmawati, Rizka RR. Ella Evrita Hestiandari Rudi Salam Sinartya, Jatrifia Ongga Theo Vanda Estapa Rangga Umi Khabibah Wahyu Widyananda Wahyu, Ellyn Eka Yosi Afandi Zubaidi