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ANALISIS BUDAYA ORGANISASI TERHADAP MOTIVASI KERJA DALAM MENINGKATKAN KINERJA KARYAWAN FIS UNIVERSITAS NEGERI MALANG Fahmi Muhammad Az zuhri; Kartika Indah Permanasari Permanasari
Ekonomi Bisnis Volume 24, No. 2, Oktober 2019
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Kinerja karyawan yang optimal merupakan salah satu sasaran organisasi untuk mencapai produktivitas kerja yang tinggi. Sikap mental karyawan yang pro dan positif terhadap situasi kerja itulah yang memperkuat motivasi kerjanya untuk mencapai kinerja maksimal. Tujuan penelitian ini adalah untuk mengetahui apakah ada pengaruh langsung antara Budaya Organisasi terhadap Kinerja karyawan Fakultas Ilmu Sosial Universitas Negeri Malang dan untuk mengetahui apakah ada pengaruh tidak langsung antara Budaya Organisasi terhadap Kinerja Karyawan Fakultas Ilmu Sosial Universitas Negeri Malang melalui Motivasi kerja Karyawan. Jumlah sampel yang digunakan adalah 99 responden. Alat analisis yang digunakan adalah Path Analysis. Hasil menunjukkan bahwa terdapat pengaruh langsung yang signifikan antara budaya organisasi terhadap kinerja karyawan FIS UM. Terdapat pengaruh tidak langsung antara budaya organisasi terhadap kinerja karyawan melalui motivasi karyawan

Optimizing Information and Communication Technology (ICT) to Build Competitive Advantage for Batik Craftsmen Zuhri, Fahmi Muhammad Az; Sukma, Erlangga Andi; Nikmah, Farika; Rahmawati, Rizka
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 3 (2024): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i3.7969

ICT implementation is the application of information technology carried out in business to improve performance, maintain sustainability and gain competitive advantage. ICT implementation in this study is ICT infrastructure, ICT management and ICT proactive. ICT implementation in this study emphasizes the commitment to invest in information technology software and hardware. Then synergize ICT with its business processes. This study uses a quantitative approach, with a sample of 280 batik craftsmen in East Java, Indonesia. Data were obtained by distributing questionnaires, and 264 questionnaires were returned and considered suitable for use as research data. Data were analyzed statistically with SEM PLS. The independent variables in this study are ICT infrastructure, ICT management, ICT proactive and ICT implementation and the dependent variable is competitive advantage. The results of the study found that there was a positive and strong relationship, both for direct and indirect relationships. ICT implementation provides positive and significant support as a moderator in the relationship between ICT infrastructure, ICT management, ICT proactive and competitive advantage. ICT implementation also has a positive and significant direct effect on competitive advantage. ICT is currently not only considered, but should be implemented for batik craftsmen for competitive advantage.

The Influence of Online Advertising and Perceived Usefulness and Its Impact on Actual Use through Payment Intention among ShopeePay E-Wallet Users Permanasari, Kartika Indah; Azzuhri, Fahmi Muhammad; Asmar, Asmar; Salam, Rudi
PINISI Discretion Review Volume 8, Issue 1, September 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i1.66587

This study aims to identify and explain whether there is an influence of online advertising on payment intention and actual use among ShopeePay e-wallet users, to determine whether perceived usefulness affects payment intention among ShopeePay users, and whether online advertising influences perceived usefulness among ShopeePay e-wallet users. Additionally, it seeks to identify and explain whether there is an effect of payment intention on actual use among ShopeePay e-wallet users, and whether perceived usefulness affects actual use of ShopeePay. The methodology involves 250 respondents who use ShopeePay, have seen online advertisements, and are between the ages of 15 to 50. The results indicate that online advertising significantly influences perceived usefulness, and has a significant effect on payment intention and actual use. Likewise, perceived usefulness significantly influences both payment intention and actual use. These findings support previous research on the antecedents of advertising attitudes in the context of social media, confirming that online advertising influences product evaluation, and reinforcing that advertising attitude, product evaluation, and incentives are important factors in determining consumer purchase intentions. Practical implications—these findings are crucial for advertising marketing managers. Online advertising on credible social media platforms and apps increases consumers' purchasing intentions. Advertisers should build a good reputation for the online advertisements they broadcast.

Inovasi Pemasaran guna Meraih Pasar Relung untuk Industri Batik Nikmah, Farika; Hasan, Halid; Ramadani Arjo, Tri; Muhammad Azzuhri, Fahmi; Ega Nirwana, Karina
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i3.14036

Industri batik sebagai UKM, mampu menyerap tenaga kerja, berarti membantu pemerintah dalam mengurangi tingkat pengangguran. Sehingga keberadaan industri batik penting, karena sebagai salah satu tempat untuk mencari penghasilan bagi masyarakat. Maka, industri batik perlu setiap saat melakukan inovasi untuk menjaga survival usaha. Kegiatan ini dilaksanakan di Batik Bambu Kenanga, merupakan industri batik yang ada di Kabupaten Malang, Jawa Timur, Indonesia. Tujuan kegiatan PkM ini, untuk memberikan pengetahuan dan pengalaman kepada industri batik dalam berinovasi pemasaran untuk meraih pasar relung untuk produk batik dengan pewarna alami. Kegiatan dilaksanakan dengan beberapa tahap, pertama, diskusi yaitu untuk mencapai kesepakatan dalam menjalankan kegiatan, kedua, pendampingan yaitu mendampingi mitra untuk mengoptimalkan website sebagai media pemasaran online untuk meraih pasar relung luar negeri. Ketiga, dilakukan uji coba inovasi pemasaran dengan mempertemukan mitra pada kegiatan-kegiatan yang dapat menguatkan merek Batik Bambu Kenanga serta meluaskan pasar batik dengan pewarna alami untuk disampaikan di pasar relung. Pasar relung memberikan keuntungan untuk Batik Bambu Kenanga, karena di pasar relung akan bertemu dengan pembeli yang spesifik, harga bukan pertimbangan utama, dengan pembeli seperti kolektor batik atau pembeli yang memprioritaskan pada produk ramah lingkungan. Haapannya, setelah kegiatan ini mitra mampu melanjutkan inovasi pemasaran pada pasar relung dengan cara yang lebih ditingkatkan

Pelatihan Event Management Lanjutan Untuk Menumbuhkan Kemampuan Event Organizer (EO) Penyelenggaraan Pagelaran Seni Suharto, Ririn Pratiwi; Zubaidi; Permanasari, Kartika Indah; Astuti, Fina Andika Frida; Fachrudin, Arif Rochman; Az Zuhri, Fahmi Muhammad
Khidmah Nusantara Vol. 2 No. 1 (2025): Agustus 2025
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/1ycwv844

Permasalahan utama yang dihadapi oleh mitra di Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang yaitu permasalahan kurangnya pengetahuan tentang manajemen event lanjutan untuk kegiatan penyelenggaraan pertunjukan seni dan budaya. Dengan demikian, mitra belum optimal dalam melaksanakan penyelenggaraan event seni budaya. Mitra masih membutuhkan bantuan dari pihak luar untuk menyelenggarakan sebuah pertemuan kegiatan seni dan budaya. Solusi yang ditawarkan melalui kegiatan pengabdian ini yaitu Pelatihan Manajemen Event Lanjutan yang didalamnya terdapat praktik sederhana untuk menyelenggarakan Event Seni Budaya di Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang. Pelatihan tersebut juga dibekali dengan kemampuan Event Organizer (EO) sehingga mitra disiapkan untuk mampu menyelenggarakn event seni dan budaya secara mandiri tanpa bantuan dari pihak luar. Dengan demikian, mitra tidak hanya mendapatkan pengetahuan tentang materi Pelatihan Manajemen Event, tetapi juga belajar mempraktikkan penyelenggaraan Event Seni Budaya yang diminati wisatawan. Manfaat yang diperoleh mitra dari kegiatan ini yaitu a) Menyiapkan mitra menjadi Event Organizer (EO) kegiatan Seni dan Budaya Di Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang; b) Meningkatkan pengetahuan dan keterampilan mitra untuk melaksanakan penyelenggaraan Event Seni Budaya; dan c) Mempromosikan Desa Seni Budaya Tulusbesar dengan memanfaatkan kemajuan IPTEKS sehingga mitra mendapatkan pemasukkan dari wisatawan yang datang ke desa tersebut. Hasil kegiatan yang telah dicapai yaitu mitra sebagai peserta pelatihan juga dibekali pemanfaatan teknologi praktik menyelenggarakan event sederhana di Desa Tulusbesar.

Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika; Muhammad Az Zuhri6, Fahmi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.

Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika; Muhammad Az Zuhri6, Fahmi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.

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