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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS DINAMIKA DOTCOM Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis JAIM (Jurnal Abdi Masyarakat) J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Adbis : Jurnal Administrasi dan Bisnis Jurnal ABM Mengabdi Akuntansi Bisnis & Manajemen (ABM) Jurnal Pengabdian Kepada Masyarakat Nomico Jurnal Pengabdian Kepada Masyarakat Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat
Dwi Danesty Deccasari
STIE Malangkucecwara
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Akuntansi Bisnis

 1 
ANALISIS FAKTOR-FAKTOR BAURAN PEMASARAN JASA YANG DIPERTIMBANGKAN OLEH KONSUMEN UNTUK MENGINAP PADA HOTEL BINTANG DUA DI KABUPATEN MALANG Dwi Danesty Deccasari
Akutansi Bisnis & Manajemen ( ABM ) Vol 7 No 2 (2000): Oktober
Publisher : STIE Malangkucecwara

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Abstract

Dari hasil analisis faktor bauran pemasaran jasa (marketing mix) yang menjadi pertimbangan konsumen dalam menginap di hotel berbintang Kabupaten Malang, menunjukkan prosentase total varian sebesar 70,1. Hal ini menunjukkan bahwa konsumen dalam menginap di hotel berbintang Kabupaten Malang tersebut 70,1% mempertimbangkan faktor-faktor bauran pemasaran jasa (marketing mix) yang diteliti. Ternyata dari hasil penelitian didapat bahwa faktor process merupakan faktor yang paling dipertimbangkan konsumen dalam menginap di hotel berbintang Kabupaten Malang
Pengaruh Budaya Organisasi dan Motivasi Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening Studi Kasus Pada PT Karya Mekar Dewatamali di Kota Jombang Deccasari, Dwi Danesty
Akutansi Bisnis & Manajemen ( ABM ) Vol 26 No 1 (2019): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.902 KB) | DOI: 10.35606/jabm.v26i1.393

Abstract

The purpose of this study is to examine and analyze the influence of organizational culture and motivation on employee performance, examine and analyze organizational culture and motivation on employee performance through job satisfaction as an intervening variable. This research was conducted at PT Karya Mekar Dewatamali Jombang. The number of respondents as many as 60 respondents. This study used a purposive sampling technique. It can be concluded that simultaneously or together, Organizational Culture (X1), Motivation (X2) and Job Satisfaction (Z) on Performance (Y). Moreover, this research also shows that each variable has an influence on the performance variable partially. It states that a good organizational culture will directly make employee performance good without paying too much attention to job satisfaction. The effect of Motivation variable (X2) on Employee Performance (Y) directly is 0.529 while the indirect effect is 0.054. And also, the direct influence of Motivation on Employee Performance is greater than the indirect effect (through intervening variables of job satisfaction).
Pengaruh CSR, Reputasi dan Ekuitas Merek pada Kinerja Bisnis: RBV Perspektif (CSR’s Impact, Reputation and Brand Equity on Business Performance: RBV Perspectives) Deccasari, Dwi Danesty; Andiani, Lidia; Sudiarto, Edi
Akutansi Bisnis & Manajemen ( ABM ) Vol 31 No 2 (2024): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v31i2.1443

Abstract

This study aims to examine the influence of CSR on corporate reputation and brand equity, as well as its follow-up impact on business performance. Data was collected through the distribution of questionnaires to 160 owners. The results of the analysis show that CSR has a significant positive influence on the company's reputation and brand equity. A good reputation, in turn, will contribute to an increase in brand equity. The company's reputation and brand equity have proven to have a positive influence on business performance. This shows the importance of CSR as a business strategy that not only improves the company's image, but also has a positive impact on company performance. Besides, the implications of this study reveal the need for companies to develop the right metrics to measure the impact of CSR on the company, so that it can evaluate the effectiveness of the CSR programs that have been implemented.
Co-Authors Ali Lating Aminul amin Anang Amir Kusnanto Andiani, Lidia Andini, Lydia Ari Sulistyani Bunyamin Bunyamin Dheva Novianda Saputri Dian Mawar Didik Priyo Didik Priyo Sugiharto Edi Sudiarto Eko Sudjawoto Evi Maria Gredy Yudha Ardian Hedher Tuakia Janan, Suci Syifaun Kadarusman . Lailatul Badriyah Lailatus Sa’adah Lating, Noval Ali Lindananty Lindananty Marli Marli - - Marli, Marli Maulina Mesak Yandri Masela Ni Nyoman Suarniki Renna Li’is Raaqi Nuurika Rina Rahmawati Rina Rahmawati Shafira, Maura Siti Munfaqiroh Siwi Dyah Ratnasari Sri Indrawati Widanarni Pudjiastuti Wiyarni Wiyarni Yupono Bagyo Yuyuk Liana Zainul Arifin