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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Ahmad Fauzi
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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OPTIMASI KEMASAN PRODUK BINAAN POLITEKNIK NEGERI MALANG UNTUK MENINGKATKAN DAYA SAING DAN PERLUASAN PENJUALAN MELALUI OLEH- OLEH KUNJUNGAN DI POLINEMA Ayu Sulasari; Ellyn Eka Wahyu; Tri Yulistyawati Evelina; Baroroh Lestari; Siti Nurbaya; Ahmad Fauzi
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6122

Abstract

This service activity program is carried out with the aim of increasing competitiveness and expanding the marketing of superior products produced by the Malang State Polytechnic to partner villages and Polinema entrepreneurial students. This is done by providing encouragement and motivation to increase productivity through efforts to expand the marketing network. Assistance to PKM partners is provided in the form of knowledge, skills and best practices to market products as typical Polinema souvenirs. This service program is carried out together with DUWET partner villages, Tumpang sub-district, Malang district and the Malang State Polytechnic ETU Business Incubator. Apart from that, assistance and marketing access are also provided in order to increase the potential empowerment of village areas and increase business productivity so as to encourage improvements in the welfare of village communities and student businesses. The problem currently faced by partners is that partners (assisted village residents and entrepreneurial students of the ETU Polinema business incubator tenants) have production results in the form of processed products and handicraft products as well as creative industries that have the opportunity to be marketed, however, the trained partners have not been able to maximize their potential. So that superior products cannot be marketed optimally, they do not have sales access to market the resulting products to become superior products. Meanwhile, Malang State Polytechnic partners do not yet have superior products as souvenirs that Polinema colleagues can bring as typical Polinema products. The fostered partners do not yet have a good understanding of village economic development (Rural Economic Development) as an effort to improve the welfare of village communities and young Polinema entrepreneurial tenants through business development and exploiting market opportunities. Understanding the importance of packaging not only as product protection, but also as branding and product promotion media. It is hoped that good packaging will increase the value of the product to be sold.  The solution offered is to map superior products that are suitable and ready to be widely marketed as souvenirs from Polinema, design a product catalog from the mapping, design product packaging dosages as typical souvenirs from Polinema, and provide additional knowledge about the importance of optimizing product packaging. as well as marketing access for Polinema's fostered partners at events/activities held on the Malang State Polytechnic campus as well as ready stock product displays as souvenirs from Polinema.  Keywords: Community Empowerment, Social Entrepreneurship, Packaging Optimization, competitiveness.  
Optimalisasi Promosi Digital UMKM Raymais  Berbasis CapCut dan AISDALSLove Adinia Novika Ramadhani; Ahmad Fauzi; Dwi Sudjanarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7a2xv732

Abstract

Raymais MSME is a producer of traditional Malang cookies that still faces challenges in utilizing digital media for promotion, causing its product advantages to be communicated suboptimally. This study aims to design, measure the quality of, and evaluate the impact of CapCut-based promotional videos published on TikTok on Raymais MSME's promotional performance. The study employed an action research approach through the stages of planning, action, observation, and reflection. Data were collected through a questionnaire based on the AISDALSLove model and audience interactions on social media. The results showed that optimizing the promotional video improved content quality across all AISDALSLove dimensions. Enhanced storytelling, brand identity, visual quality, and audio attracted audience attention and interest, encouraged information seeking, increased purchase desire and action, and generated positive evaluations, sharing behavior, and emotional attachment to the product. These findings indicate that the CapCut-based promotional video improved the quality of promotional messages, strengthened brand identity, and increased audience engagement, while the AISDALSLove model can serve as a reference for continuous promotional content evaluation.
Pelatihan Creative Teaching untuk Guru: Kolaborasi Kegiatan antara  Politeknik Negeri Malang dengan Universiti Sains Malaysia Isnaini Nur Safitri; Zubaidi Zubaidi; Rizky Kurniawan Murtiyanto; Farika Nikmah; Ahmad Fauzi; Maya Rizki Fauzia; Dhimas Dwi Nugraha Hadistya; Karina Ega Nirwana
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.967

Abstract

Siswa tingkat SD dan SMP  di saat ini merupakan generasi alpha. Generasi yang tumbuh di era digital yang canggih dengan akses luas terhadap teknologi seperti smartphone, tablet, dan internet sejak usia dini. Sehingga, sudah sepatutnya jika pengajaran yang mereka terima mengacu pada model inovasi yang melibatkan teknologi dan pembelajaran interaktif. Kegiatan ini merupakan kolaborasi antara tim dari Politeknik Negeri Malang, Universiti Sains Malaysia, dan Bakorwil Guru Kecamatan Tumpang Kabupaten Malang, dengan khalayak sasaran adalah guru SD dan SMP. Tujuan kegiatan yaitu memberikan pelatihan creative teaching, kegiatan dilaksanakan dengan beberapa tahap, yaitu diskusi, pelaksanaan kegiatan dan keberlanjutan program. Pelatihan ini memberikan pemahaman dan pengalaman kepada guru bagaimana creative teaching yang sesuai dengan perkembangan siswa saat ini. Pelatihan fokus pada bagaimana memilih media interaktif untuk pembelajaran, tugas berbasis project, serta mendorong siswa untuk bereksplorasi dalam ruang praktik. Harapannya, guru dapat menerapkan creative teaching dan menjadikan pembelajaran interaktif yang berpusat pada siswa.
Pendampingan dan Pelatihan Digital Marketing Untuk Meningkatkan Penjualan UMKM Lily Gembira Karya di Malang Fullchis Nurtjahjani; Umi Khabibah; Dwi Sudjanarti; Mahmudatul Himma; Yulis Nurul Aini; Ahmad Fauzi
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.7492

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian nasional, baik dari sisi penciptaan lapangan kerja maupun kontribusinya terhadap Produk Domestik Bruto (PDB). Namun, dalam menghadapi era digital, banyak UMKM yang masih mengalami kesulitan dalam mengadopsi teknologi pemasaran digital karena keterbatasan pemahaman dan keterampilan. Pengabdian kepada masyarakat ini dilatarbelakangi oleh pentingnya peningkatan kapasitas digital marketing pelaku UMKM, khususnya dalam menghadapi tantangan persaingan pasar yang semakin kompetitif. Tujuan dari kegiatan ini adalah untuk memberikan pelatihan dan pendampingan mengenai strategi pemasaran digital kepada mitra UMKM Lily Gembira Karya, sebuah usaha mikro di Kota Malang yang bergerak dalam produksi makanan ringan abon jamur tiram. Metode pelaksanaan pengabdian mencakup kegiatan ceramah, tutorial praktik, diskusi interaktif, serta evaluasi hasil pelatihan. Kegiatan dilaksanakan selama dua hari, dengan total peserta sebanyak 12 orang yang terdiri dari pemilik dan staf operasional UMKM. Fokus materi pelatihan meliputi pengenalan digital marketing, strategi media sosial, pembuatan konten promosi, serta analisis sederhana performa pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam menggunakan media digital, khususnya media sosial Instagram dan platform e-commerce. Peserta berhasil membuat akun bisnis, memproduksi konten promosi, serta mulai mengelola akun media sosial secara aktif dan konsisten. Kegiatan ini memberikan dampak positif dalam meningkatkan kapasitas promosi digital UMKM dan diharapkan menjadi awal dari transformasi pemasaran konvensional menuju pemasaran berbasis teknologi digital yang berkelanjutan. Diperlukan tindak lanjut berupa pelatihan lanjutan yang mencakup strategi pemasaran lanjutan dan penggunaan fitur iklan berbayar agar UMKM semakin mampu bersaing di pasar digital
Pembuatan Feed Instagram sebagai Media Promosi untuk Meningkatkan Brand Awareness pada UMKM Hataraya Food Kota Malang Amanda Yogi Febrianita; Ahmad Fauzi; Dwi Sudjanarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qcqgwe14

Abstract

The growth of social media has made Instagram one of the most popular digital promotional media used by MSMEs to increase brand awareness. Hataraya Food has used Instagram as a promotional medium, but its feed management has not been optimal, resulting in inconsistent visuals, unclear product information, and low audience engagement. This study aims to create an Instagram feed as a promotional medium, measure its feasibility based on content quality dimensions, and analyze its effectiveness in increasing the brand awareness of Hataraya Food. This study used the action research method with a descriptive quantitative approach conducted through two cycles, each consisting of planning, action, observation, and reflection. The population consisted of the audience and prospective consumers of Hataraya Food, with a purposive sample of design experts, marketing experts, and prospective consumers as questionnaire respondents. Data were analyzed using a Likert scale and mean score to measure content quality based on six Kingsnorth dimensions, and the RACE model (Reach, Act, Convert, Engage) together with Engagement Rate to measure effectiveness. The study produced 9 Instagram feed contents published according to a content calendar. Content quality testing showed that all dimensions were in the Very Good category, so the feed was considered feasible as a promotional medium. RACE effectiveness measurement showed scores of 4.51 for Reach, 4.47 for Act, 4.44 for Convert, and 4.51 for Engage, all in the Very Good category. The feed implementation also increased the account reach, impressions, interactions, and followers of the Hataraya Food Instagram account. This study concludes that the developed Instagram feed is effective as a promotional medium in increasing the brand awareness of Hataraya Food, so that consistency of visual design and content planning should be continuously maintained.
Implementasi dan Dampak Media Promosi UMKM Marsalia Malang Melalui Pembuatan Video di Instagram Menggunakan Aplikasi Capcut Salsabila Salsabila; Ahmad Fauzi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/de8h5m69

Abstract

The development of information technology has encouraged businesses to utilize digital media as a promotional tool, including Instagram. Marsalia MSME has used Instagram for promotion; however, its promotional videos have not delivered product information effectively. This study aimed to develop promotional videos using the CapCut application for Instagram, evaluate their quality using the AIDA (Attention, Interest, Desire, Action) model, and analyze changes in the Engagement Rate by Reach (ERR) after publication. This study employed an action research approach based on the Kemmis and McTaggart model, consisting of the planning, acting, observing, and reflecting stages. Data were collected through observation, interviews, documentation, and questionnaires involving 10 respondents, consisting of the owner, employee, marketing experts, multimedia experts, and consumers. The results showed that the promotional video achieved effectiveness scores of 87.2% based on expert assessment and 93.3% based on public respondents' assessment, both categorized as excellent. All AIDA dimensions were rated as excellent, while the Engagement Rate by Reach increased from 3.13% to 7.7% after the video was published. These findings indicate that promotional videos developed using CapCut are effective as a digital promotional medium for Marsalia MSME. Future studies are recommended to apply similar promotional media on other digital platforms and employ additional effectiveness indicators.
Pembuatan Video Promosi Menggunakan Adobe Premiere untuk Meningkatkan Engagement di Instagram Toko Thrift Baju Defiant Kabupaten Blitar Muhammad Jauhar Annas Daud; Ahmad Fauzi; Umi Khabibah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4wg4ra22

Abstract

Defiant Thrift Store is a secondhand-clothing store in Blitar Regency that has relied on Instagram as its main promotional channel, yet its video content has not been planned systematically, resulting in low audience engagement and limited brand awareness. This study aims to design a promotional video using the Adobe Premiere application as a digital promotional medium for Instagram Reels and to measure its effectiveness in increasing audience engagement on the Instagram account of Defiant Thrift Store. This study used the action research method comprising four stages: planning, action, observation, and reflection. Primary data were obtained through observation, interviews, and questionnaires distributed to 20 respondents consisting of the business owner, employees, computer experts, marketing experts, and consumers, while secondary data were obtained from Instagram Insight. The effectiveness of the video was measured using the EPIC Model (Empathy, Persuasion, Impact, Communication) and the Customer Response Index (CRI), while audience engagement was measured through Engagement Rate by Reach (ERR) and Engagement Rate by Impression (ERI). The results show that the EPIC Rate reached 4.10, categorized as effective, while the CRI score reached 63.9%, categorized as fairly effective. Instagram Insight data recorded an increase in account reach by 96.28% to 1,268 accounts, impressions by 96.93% to 3,653 views, and interactions by 62.22% to 78 interactions, with ERR of 5.83% and ERI of 2.14%. This study concludes that the promotional video produced through Adobe Premiere is effective in increasing engagement on the Instagram account of Defiant Thrift Store, so that consistency in visual identity and content planning needs to be maintained sustainably.
Co-Authors Adinia Novika Ramadhani Adiratna Ariyani Amanda Yogi Febrianita Anacitta Shafa Firrizqi Ayu Sulasari Baroroh Lestari Dhimas Dwi Nugraha Hadistya Dwi Sudjanarti Eko Boedi Santoso Ellyn Eka Wahyu Fahmi Muhammad Farida Akbarina Farika Nikmah Fath Zulfa Ali Isnaini Nur Safitri Karina Ega Nirwana Kartika Indah Mahmudatul Himma Mahmudatul Himmah Maskur, M Maya Rizki Fauzia Muhammad Jauhar Annas Daud Nilawati Fiernaningsih Nurtjahjani, Fullchis Pudji Herijanto Rena Feri Wijayanti Rizky Kurniawan Murtiyanto Salsabila Salsabila Shinta Maharani Trievena Shinta Maharani Trivena Siti Nurbaya Tri Yulistyawati Evelina Umi Khabibah Widjanarko Widjanarko Yulis Nurul Aini Zubaidi Zubaidi