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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ekonomi dan Bisnis Dharma Andalas BALANCE: Economic, Business, Management and Accounting Journal Jurnal Studi Islam dan Kemuhammadiyahan (JASIKA) Improvement: Jurnal Manajemen dan Bisnis JRAP (Jurnal Riset Akuntansi dan Perpajakan) ARMADA : Jurnal Penelitian Multidisiplin Economie : Jurnal Ilmu Ekonomi ADM : Jurnal Abdi Dosen dan Mahasiswa Jurnal Simki Economic Proceeding UMSurabaya International Conference on Economics, Management, Business, and Accounting
Rosmaniar, Asyidatur
Universitas Muhammadiyah Surabaya
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Performa Digital Marketing Pada Tingkat Konversi Penjualan dan Tingkat Pelanggan Kembali Ashari, Rizqi Putri; Rosmaniar, Asyidatur; Futuwwah, Ali Imaduddin
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2024): Vol 4 No 1 Maret 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i1.24348

Abstract

This research was conducted to find out how digital marketing performs on sales conversion rates and customer return rates for PT XYZ products on Shopee in 2022. The data collection method and technique used in this research is secondary data analysis (ADS). The analysis tools used are Google Spreadsheet and Google Studio. The results of this research state that the sales conversion performance value and customer return rate of PT. XYZ is good. The role of digital marketing in sales conversion rates and return customer rates is very much needed by companies. Keywords: Conversion Rate, customer return rates, digital marketing Penelitian ini dilakukan untuk mengetahui bagaimana performa digital marketing terhadap tingkat konversi penjualan dan tingkat pelanggan kembali produk PT. XYZ di Shopee tahun 2022. Metode dan teknik pengumpulan data yang digunakan dalam penelitian ini adalah analisis data sekunder (ADS). Alat analisis yang digunakan yaitu Google Spreadsheet dan Google Studio. Hasil dari penelitian ini menyatakan bahwa nilai performa konversi penjualan dan tingkat pelanggan kembali produk PT. XYZ adalah baik. Peran digital marketing dalam tingkat konversi penjualan dan tingkat pelanggan kembali sangat dibutuhkan oleh perusahaan. Keywords: Tingkat Konversi Penjualan, Tingkat Pelanggan Kembali, Pemasaran Digital
Penggunaan Pupuk Organik Cair sebagai Alternatif Pengendalian Biaya Produksi Petani Mauliddah, Nurullaili; Rosmaniar, Asyidatur
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 4 (2021): November
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i4.10160

Abstract

ABSTRAK  Kegiatan pengabdian ini bertujuan untuk memberikan pelatihan keterampilan menekan biaya produksi dan meningkatkan pendapatan petani sawi melalui penggunaan pupuk organik cair di Kelurahan Gunung Anyar Tambak Kecamatan Gunung Anyar Kota Surabaya. Pada masa pandemi covid 19 ini pasokan pupuk kimia tersendat dan mengakibatkan harga pupuk semakin mahal. Pada tahun 2010 pemerintah memunculkan wacana global untuk kembali ke alam (back to nature) di sektor pertanian, di antaranya dengan pemanfaatan bahan alam (bahan baku hayati). Untuk itu kegiatan ini memanfaatkan gulma yang terdapat diarea pertanian tumpang sari dimana area pertanian ini terdapat lahan untuk tanaman sawi, jeruk dan jambu kristal namun sebagian lagi merupakan area tambak ikan yang banyak terdapat gulma seperti kangkung liar dan buah yang sudah busuk. Dengan demikian, dilakukan pembuatan pupuk organik cair dengan menambahkan mikro organisme EM4 kepada bahan baku yaitu gulma. Diperoleh hasil bahwa penggunaan pupuk organik cair ini dapat menurunkan biaya produksi dan meningkatkan produktivitas sawi dan hasil pertanian lainnya. Berdasarkan hasil wawancara diperoleh adanya peningkatan pendapatan petani sebesar 22% dari penggunaan pupuk organik cair ini. Luaran dari kegiatan ini adalah produk berupa pupuk organik cair yang dibuat sendiri oleh peserta pelatihan dan meningkatkan motivasi para petani untuk mengembangkan secara mandiri alternatif pupuk organik sesuai dengan kebutuhan. Kata Kunci: Pupuk organik cair, biaya produksi, gulma ABSTRACT This service activity aims to provide skills training to reduce production costs and increase the income of mustard farmers through the use of liquid organic fertilizer in Gunung Anyar Tambak Village, Gunung Anyar District, Surabaya City. During the COVID-19 pandemic, the supply of chemical fertilizers stagnated and resulted in increasingly high fertilizer prices. In 2010 the government raised a global discourse to return to nature (back to nature) in the agricultural sector, including natural materials (biological raw materials). For this reason, this activity utilizes weeds found in the intercropping agricultural area. This agricultural area has land for mustard, citrus, and crystal guava plants but partly is a fish pond area with many weeds such as wild kale and rotten fruit. Thus, a liquid organic fertilizer was made by adding EM4 micro-organisms to the raw material, namely weeds. The results show that liquid organic fertilizer can reduce production costs and increase the productivity of mustard greens and other agricultural products. Based on the interview results, it was found that there was an increase in farmers' income by 22% from the use of this liquid organic fertilizer. The output of this activity is a product in the form of liquid organic fertilizer, which is made by the trainees themselves and increases the motivation of the farmers to develop alternative organic fertilizers according to their needs independently. Keywords: Liquid organic fertilizer, production costs, weeds
Gen Z’s Gender, Hedonic Shopping Motives and Impulse Buying Rosmaniar, Asyidatur
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 24 No 2 (2022): April - June, 2022
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2022.24.2.5410

Abstract

Abstract The usage of cheap internet access via cell phones, along with the fact that Gen Z is growing up in the era of globalization, has resulted in a generation that is completely reliant on the internet. The goal of this study was to see how hedonic shopping motives and gender influenced Gen Z's impulse internet purchases. The participants in this study were Management Study Program students who made online purchases through Shopee. The participants in this study are management students between the ages of 18 and 26. Purposive sampling was utilized as the sample approach. Multiple Linear Regression with Dummy Variables was used to determine the effect of hedonic shopping motives and gender on impulse buying at Shopee. The t test and the test of the coefficient of determination are used to test hypotheses. Multiple Linear Regression results with dummy variables show that the results indicating that the hedonic shopping motives have a favorable and significant effect on impulse buying, whereas gender has no effect on impulse buying
Pelatihan Pembuatan Kerupuk Telur Asin Guna Menumbuhkan Minat Berwirausaha Ibu-Ibu PKK Desa Banjar Tuban Rosmaniar, Asyidatur; Nurullaili Mauliddah; Muhammad Sohibul Karib; Nilam Kusuma
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 1 No. 3 (2023): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v1i3.427

Abstract

Desa Banjar merupakan salah satu desa yang berada di wilayah Kecamatan Widang Kabupaten Tuban. Ibu-Ibu PKK Desa Banjar sebagian besar merupakan ibu rumah tangga petani dan hanya sebagaian kecil telah memiliki usaha sendiri. Produk telur asin matang yang telah dihasilkan oleh warga Banjar terkadang bentes atau kulitnya rusak serta tidak tahan lama sehingga diperlukan pengembangan produk. Tujuan pengabdian Masyarakat ini adalah untuk sosialisasi pembuatan kerupuk telur asin guna menumbuhkan minat berwirausaha ibu-ibu PKK di Desa Banjar. Selain sosialisasi pembuatan kerupuk telur asin, dilakukan pula sosialisasi terkait packaging dan labelling. Harapan dari kegiatan ini ibu-ibu PKK dapat mengembangkan produk telur asin matang serta berminat memiliki usaha sendiri dan pada akhirnya mampu membantu perekonomian keluarga.
From Scroll to Purchase: Dampak Social Media Marketing, Persepsi Label Halal, dan Gaya Hidup terhadap Pembelian Kosmetik Lokal di Kalangan Gen Z Surabaya Asyidatur Rosmaniar; Trihana Ratih; Hario Tamtomo
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1299

Abstract

Industri kosmetik halal di Indonesia mengalami pertumbuhan pesat, terutama di kalangan Generasi Z yang sangat dipengaruhi oleh konten digital dan pola konsumsi yang selaras dengan nilai-nilai religius. Tujuan penelitian ini untuk menganalisis dampak Social Media Marketing, persepsi label halal, dan gaya hidup pada keputusan pembelian produk Azarine pada konsumen Generasi Z di Kota Surabaya. Dalam riset ini, pendekatan kuantitatif diimplementasikan dengan strategi penarikan sampel non-probabilitas, khususnya teknik purposive sampling. Sebanyak 160 responden dipilih sebagai sampel penelitian. Pengolahan data menggunakan software SmartPLS 3. 0, dengan metode PLS-SEM. Hasil menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian serta memiliki pengaruh positif terhadap persepsi terhadap persepsi label halal. Persepsi label halal juga terbukti berpengaruh positif signifikan terhadap keputusan pembelian. Selain itu, gaya hidup menunjukkan pengaruh positif dan signifikan terhadap keputusan pembelian. Seluruh jalur yang dianalisis menunjukkan efek yang signifikan. Perolehan ini mendukung kerangka teori Stimulus-Organism-Response (S-O-R), di mana Social Media Marketing bertindak sebagai stimulus, persepsi label halal dan gaya hidup sebagai respons psikologis (organism), dan keputusan pembelian sebagai respons akhir konsumen.
PENGARUH HEDONIC SHOPPING MOTIVES DAN PROMOTION TERHADAP IMPULSE BUYING (Studi pada Mahasiswa UMSurabaya Yang Menjadi Konsumen Shopee) Mochammad Faisal; Muhammad Anang Firmansyah; Asyidatur Rosmaniar; Ali Imaduddin Futuwwah
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Modern consumers tend to make unplanned purchases coupled with advances in technology and the flow of information that makes online shopping easier. Shopee is one of the well-known marketplaces and is widely used by the public. This study aims to determine the effect of hedonic shopping motives and promotions on impulse buying at UMSurabaya students who become Shopee consumers. There are three hypotheses tested, namely 1. Hedonic Shopping Motives have a positive and significant effect on Impulse Buying. 2. Promotion has a positive and significant effect on Impulse Buying. 3. Hedonic Shopping Motives and Promotions positively and significantly affect Impulse Buying. To determine the sample in this study, Cluster Sampling was used with the criteria of UMSurabaya students, Faculty of Economics and Business, Management Study Program, class of 2017 – 2019 who became Shopee consumers. This study used a sample size of 100 respondents using a questionnaire. This study uses the quantitative method and is processed with SPSS ver 25. This study reveals that hedonic shopping motives have a positive and significant influence on Impulse Buying in UMSurabaya students who become Shopee consumers. In contrast, promotions do not have a positive and significant effect on impulse buying on UMSurabaya students who Become Shopee consumers.    Keywords: Hedonic Shopping Motives; Promotion; Impulse Buying.
IMPLEMENTASI GAYA KEPEMIMPINAN PADA KINERJA KARYAWAN RESTORAN DAN BANQUET OPERATION PT. HARDAYAWIDYA GRAHA Muhammad Haqiqi Romadloni; Asyidatur Rosmaniar; Dina Novita
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resources are the main factor in an organization. In running the company's operations, it takes a leader to organize and lead its operations. This is what underlies that the company is very selective in choosing leaders to direct, encourage, motivate and lead employees in running the company's operations. A leader has a leadership style in carrying out the daily duties that arise from the habits of a leader himself. This research was conducted at the banquet operation and restaurant section of PT. Hardayawidya Graha to determine the implementation of leadership style on the performance of restaurant employees and banquet operation of PT. Hardayawidya Graha. This study uses descriptive qualitative methods by producing qualitative data in words and written sentences. The sampling technique in this study uses the snowball sampling method and the data triangulation method to find a harmonious relationship between the results of interviews, documentation, and observations on the company. This study uses the coding manual analysis method as data analysis. The results show that the Senior Operations Manager of PT implemented the leadership style. Hardayawidya Graha is good and by the theory that experts have put forward. Moreover, the result is strengthened by statements from other informants and documents researchers obtained during PT. Hardayawidya Graha company.Keywords: Implementation of Leadership Style; Employee Performance
Implementation and Role of Double Taxation Agreements (Tax Treaties) in International Transactions Adhar Putra Setiawan; Rieska Maharani; Asyidatur Rosmaniar; Marista Oktaviani
JRAP (Jurnal Riset Akuntansi dan Perpajakan) Vol. 13 No. 1 (2026): January - June
Publisher : Magister Akuntansi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jrap.2026.9980

Abstract

Purpose: This study examines the role and implementation of Double Taxation Agreements (DTAs), focusing on their effectiveness in preventing double taxation, encouraging foreign investment, and addressing tax avoidance practices. Methodology: The research uses a qualitative approach with a normative juridical method. Data were collected through library research and analyzed using statutory and conceptual approaches, covering domestic tax regulations, tax treaties, the OECD Model Tax Convention, the Base Erosion and Profit Shifting (BEPS) framework, and the Multilateral Instrument (MLI). Findings: The results show that tax treaties contribute to reducing double taxation, increasing legal certainty, and supporting foreign direct investment in Indonesia. The adoption of BEPS standards and the MLI has strengthened Indonesia’s international tax framework and improved transparency in cross-border taxation. However, challenges remain, including treaty shopping, profit shifting, and regulatory inconsistencies that may reduce the effectiveness of treaty implementation. Implication: The study emphasizes the need to strengthen anti-abuse measures, improve tax administration, and harmonize domestic regulations with international tax standards to ensure a fair and sustainable taxation system. Originality: This study provides an integrated analysis of tax treaty implementation in Indonesia by combining legal and international taxation perspectives. It highlights the dual function of tax treaties as instruments for investment promotion while also identifying their potential misuse for tax avoidance.
MEDIATING CUSTOMER SATISFACTION: THE IMPACT OF SERVICE QUALITY ON REPURCHASE INTENTION AT THE SURABAYA MUHAMMADIYAH UNIVERSITY SURYAMART RETAIL STORE Farhan Arifirlana Akbar; Asyidatur Rosmaniar; Muhammad Alhakim Danurwindo; Muhammad Anang Firmansyah
International Conference on Economics, Management, Business, and Accounting Vol 1 No 1 (2024): International Conference on Economics, Management, Business, and Accounting Journ
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v1i1.22661

Abstract

This research was conducted to determine the influence of each variable service quality, repurchase intention and consumer satisfaction as intermediary variables. The population in this study were students, lecturers and local people who had made at least 1 purchase at the Suryamart retail store, University of Muhammadiyah, Surabaya. The sample chosen was based on a formula calculation of 60 respondents and the method used was a non-probability sampling technique (non-random sample) which means that each population has the same probability of being used as a sample or can also be called purposive sampling. Data calculations are carried out using the SmartPLS tool. The stages carried out are instrument testing, model measurement (outer model), model evaluation (inner model) and hypothesis testing. The results of the research show that the service quality variable has a positive and significant effect on the consumer satisfaction variable. The consumer satisfaction variable has a significant positive effect on repurchase intention. And, the service quality variable has a direct and significant effect on the repurchase intention variable through the consumer satisfaction variable. These results state that each variable has a positive and significant influence on other variables, because the P value is <0.05.
The Influence of Brand Ambassadors on Repurchase Intention with Impulsive Buying as Mediating Variable of TOS X NCT Dream Products at NCTZEN Surabaya Hauri Uljanati Beralldy; Asyidatur Rosmaniar; Ali Imaduddin Futuwwah
International Conference on Economics, Management, Business, and Accounting Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v2i1.30152

Abstract

The increasing popularity of K-pop fandom-based marketing strategies in Indonesia is considered effective in building emotional closeness and increasing consumer loyalty. This study aims to determine the effect of Brand ambassador (X) on Repurchase intention (Y) with Impulsive buying (Z) as a mediating variable for the TOS TOS X NCT DREAM product among K-pop fans, particularly NCTZEN in Surabaya. The research method used here is quantitative, utilizing descriptive and explanatory approaches. The data collection technique was carried out through an online questionnaire distributed to 113 respondents who were NCTZEN in Surabaya and had purchased TOS TOS X NCT DREAM products. The data analysis technique used Partial Least Square - Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0 software. The results of the study show that: (1) Brand ambassador has a direct effect on Repurchase intention; (2) Brand ambassador has a significant effect on Impulsive buying; (3) Impulsive buying has a significant effect on Repurchase intention; and (4) Impulsive buying is proven to be a mediating variable in the relationship between Brand ambassador and Repurchase intention. So, it is clear that partnering with K-pop idol Brand ambassadors can encourage impulse purchases and create stronger customer loyalty because it makes people more likely to buy again.
Co-Authors Adhar Putra Setiawan Ali Imaduddin Ali Imaduddin Futuwwah Ashari, Rizqi Putri Dina Novita Dwi Hana Prahesti Farhan Arifirlana Akbar Habibi, Pahman Hario Tamtomo Hauri Uljanati Beralldy M Anang Firmansyah Mauliddah, Nurullaili Mochammad Faisal Mochklas, Mochamad Muhammad Alhakim Danurwindo Muhammad Anang Firmansyah Muhammad Haqiqi Romadloni Muhammad Sohibul Karib Nasihatin Husna Nilam Kusuma Nurullaili Mauliddah Nurullaili Mauliddah Nurullaili Mauliddah Oktaviani, Marista Ratih, Trihana Rieska Maharani, Rieska Rushami Zien Yusoff Salman Al Farisi, Salman Samsul Hadi Sufyandi Sufyandi Tamtomo, Hario Trihana Ratih