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All Journal International Journal of Social Science and Business Majalah Ilmiah Bijak JURNAL PEMASARAN KOMPETITIF Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat DEDIKASI PKM Jurnal PKM Manajemen Bisnis Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Jurnal Intelek Dan Cendikiawan Nusantara
Ahyani Ahyani
Universitas pamulang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Sinergi Pemasaran dan Pengelolaan Keuangan dalam Katalis Kepercayaan Masyarakat pada Yayasan Pendidikan Tajaul Karomatu Kabupaten Tangerang Amanda Rizkyani; Hanifah Septiani; Muhammad Ponco; Ahyani Ahyani
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2110

Abstract

Public trust is a crucial factor in supporting the sustainability and development of educational institutions. In educational foundations, effective marketing strategies and sound financial management play important roles in enhancing institutional credibility and strengthening stakeholder confidence. Therefore, community service activities were conducted at Tajaul Karomatu Educational Foundation, Tangerang Regency, to improve participants’ understanding of marketing and financial management as catalysts for public trust. The purpose of this Community Service Program (PKM) was to enhance the knowledge and skills of teachers and staff regarding integrated marketing strategies and transparent financial management practices to support institutional development and community confidence. The activity was carried out on August 31, 2025, at Tajaul Karomatu Educational Foundation. The PKM team consisted of three lecturers from Pamulang University, involving 20 participants comprising teachers and administrative staff. The implementation method included three stages: preparation, implementation, and reporting. During the implementation stage, activities were conducted through material presentations, practical exercises, discussions, and question-and-answer sessions to encourage participant engagement and understanding. The results showed an increase in participants’ awareness of the importance of strategic marketing and accountable financial management in building public trust. Participants demonstrated improved understanding of promotional planning, financial recording, transparency, and accountability practices. The activity also fostered greater readiness among teachers and staff to apply these concepts in supporting the foundation’s institutional performance and reputation.
Co-Authors Aden Prawiro Sudarso Ading Sunarto Ahmad Nur Ihsan Ainurohmah Ainurohmah Amanda Rizkyani Amirudin Amirudin Danur Muhammad Ikhsan Darmadi Darmadi Dede Solihin Desi Prasetiyani Didi Sunardi Elsa Khanaya Putri Eza Putra Darmawan Hanifah Septiani Hendri Hermawan Adinugraha Hira Maulida Iriana Kusuma Dewi Irma Sari Octaviani Karolina Karolina Liawati Liawati Lidya Pricilla Muhammad Ponco Noto Susanto Rahmad Setiawan Ratna Dumilah Ruth Vera Evelyna Siti Aprilliani Widowati Widowati Yayan Sudaryana