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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) EKONOMIS : Journal of Economics and Business Owner : Riset dan Jurnal Akuntansi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL PEMASARAN KOMPETITIF eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH KOHESI Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi JUPADAI : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Triana Ananda Rustam
Universitas Putera Batam
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : eCo-Buss

 1 
Pengaruh Kualitas Pelayanan, Kepercayaan dan Kepuasan Nasabah Terhadap Loyalitas Nasabah PT. Bravo Engineering Batam Carissa Alverina; Triana Ananda Rustam
eCo-Buss Vol. 4 No. 3 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i3.303

Abstract

Companies must pay attention to customers demand for the services offering. Company may following the desired also need of customers which were always change, creating producted design to meeting that are need and continuously study the possible benefits that will be obtained from the services provided. The ultimate goal of the steps taken by the company is to create improvements in service quality, trust, and customer satisfaction so this many customers remainng loyals to the good and services offering by the company. That studies aims to determining the effects of service quality, trust, and customer satisfaction on customer loyalty at PT Bravo Engineering Batam. That researches designed using researches designed and quantitatives researches methods. Data collections technique by distributed questionnaires to 123 respondents, namely customers of PT Bravo Engineering Batam. The results of these studies indicated that service quality (X1), trust (X2), and customer satisfaction (X3) partially and simultaneously has a significants effects on customer loyalty (Y). The resulting of the coefficients of determinations tests showed these service quality (X1), trust (X2), and customer satisfaction (X3) affect customer loyalty (Y). by 93.3 percents, while the rests is influence by other variables not examining in these studies.
Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sari Roti pada Indomaret Griya Piayu di Kota Batam Erik Nelson Sibuea; Triana Ananda Rustam
eCo-Buss Vol. 5 No. 1 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i1.305

Abstract

In today's era, there are many business people with similar product commodities. Products that are able to provide the highest satisfaction will definitely get a place in the hearts of consumers and can survive in the market. The purpose of this study was to find the effect of price, promotion, and product quality on the purchasing decision of Sari Roti at Indomaret Griya Piayu in Batam City. The sample technique used is simple random sampling which uses questionnaires to 206 respondents, namely visitors who shop at Indomaret Griya Piayu. The analysis used multiple linear regression analysis with SPSS 25. The results showed that the results of the significant level of price effect were 0.001 < 0.05, the effect of promotion resulted in a significant level of 0.01 < 0.05, and the product quality level of significance was 0.000 < 0.05. which means the significant value of the three variables has a positive and significant effect on purchasing decisions. And the simultaneous effect of price, promotion, and product quality on purchasing decisions.
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Keputusan Konsumen Dalam Menggunakan Layanan Grabfood Di Batam Serni Sari Septiati; Triana Ananda Rustam
eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i2.444

Abstract

The study aimed to look out is it promotion and service qualiy affect the consument decision of using Grabfood service in Batam. Data collecting technique is by used by spreading out a whole list of questioner up to 138 respondant. data then analyzed using test of validity, reliable test, normal test, multicolinearity test, heterocedasticity test, multiple liniarregresion analytict, coeficient of determination analytic, t test and F test by using the help of software SPSS 26. This test obtained a calculated f value of 125.128, with table F the magnitude is 2.67. In this test, the relationship of all promotion, the quality of service on customer decision was fulfilled. This statement is supported by the calculated F which is higher than the F table, and the significant value is 0.000 which is fewer than 0.05. and that gave a conlusion that the promotion and service quality affect customer decision of using Grabfood service.
Pengaruh Promosi, Kemudahan Dan Kepercayaan Terhadap Keputusan Pembelian Pada Marketplace Lazada (Studi Kasus Di Tiban Indah) Sandra Tria Karinina; Triana Ananda Rustam
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.618

Abstract

Penelitian dilakukan bertujuan menguji dari hipotesis pengaruh promosi, kemudahan dan kepercayaan terhadap keputusan pembelian. Penelitian yang dilakukan pada masyarakat yang berjumlah 204 responden yang diteliti di daerah Tiban Indah, Sekupang, Batam. Penelitian ini menggunakan rumus Jacob Cohen karena populasi yang tidak terhingga dan pengambilan teknik sampling purposive sampling dengan ciri khas khusus pada responden yang diambil. Penelitian dengan regresi linier berganda dibantu dengan pengolahan data SPSS 25. Pada hasil terlihat uji t 3,678 > t tabel 1,972 pada variabel promosi, pada X2 ditemukan uji t 3,516 > 1,972 dan X3 ditemukan uji t 2,754 > 1,972 yang berarti secara keseluruhan telah diterima and signifikan dan uji simultan terdapat pengaruh dan signifikan. Hasil koefisien determinasi didapat 41,4% dan sisanya 58,6% yang dipengaruhi oleh faktor lainnya
Pengaruh Keamanan dan Kepercayaan Konsumen Terhadap Keputusan Pembelian E-Commerce Pada Facebook Sindiah Sindiah; Triana Ananda Rustam
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.624

Abstract

Penelitian dilakukan bertujuan menguji dari hipotesis pengaruh keamanan dan kepercayaan terhadap keputusan pembelian. Penelitian yang dilakukan pada masyarakat yang berjumlah 204 responden yang diteliti di daerah Tj.piayu, kecamatan Sei Beduk, Batam, Batam. Penelitian ini menggunakan rumus Jacob Cohen karena populasi yang tidak terhingga dan pengambilan teknik sampling purposive sampling dengan ciri khas khusus pada responden yang diambil. Penelitian dengan regresi linier berganda dibantu dengan pengolahan data SPSS 25. Pada hasil terlihat uji t 10,902 > t tabel 1,972 pada variabel promosi, pada X2 ditemukan uji t 14,384 > 1,972 yang berarti secara keseluruhan telah diterima and signifikan dan uji simultan terdapat pengaruh dan signifikan. Hasil koefisien determinasi didapat 74,7% dan sisanya 25,3% yang dipengaruhi oleh faktor lainnya.
Pengaruh Kualitas Produk, Citra Merek dan Promosi Terhadap Kepuasan Pelanggan Pada Produk Maybelline di Kota Batam Natania Natania; Triana Ananda Rustam
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.638

Abstract

Maybelline is a various splendor product with pleasant that is not inferior to nearby merchandise, however, Maybelline ought to be able to compete with nearby manufacturers thinking about that presently there are many Indonesian humans, in particular ladies who honestly like nearby products, that is due to the fact neighborhood merchandise are able to offer great merchandise. the excellent, as well as a logo image that is easy to don't forget and a very appealing promoting, consequently it substantially influences patron pleasure. As for the motive of this examine to discover how product first-class, logo photo and promoting can have an effect on patron pleasure with Maybelline merchandise in Batam town. This studies combines quantitative and descriptive techniques. The population used consists of buyers or consumers of Maybelline merchandise in Batam town which might be determined with the aid of the Jacob Cohen method and 204 responses. The analytical contraptions encompass statistical descriptive exams, facts first-class assessments, classical assumption exams, affect exams, and speculation trying out. The findings of this take a look at imply that product pleasant, brand image, and promoting have a fine and statistically enormous impact on customer pride with Maybelline merchandise in Batam metropolis
Pengaruh Respon Konsumen, Daya Tarik dan Citra Merek Terhadap Keputusan Pembelian Alfamart Buana Impian Batam Triana Ananda Rustam; Sri Widya Ningsih
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1484

Abstract

Mengetahui bagaimana reaksi pelanggan, persepsi merek, dan daya tarik mempengaruhi keputusan pembelian di Alfamart Buana Impian Batam menjadi tujuan penelitian ini. Teknik kuantitatif eksploratif dari penelitian sebelumnya digunakan dalam penelitian ini. Pelanggan Alfamart Buana Impian 2 Kelurahan Tembesi Kecamatan Sagulung Kota Batam menjadi populasi penelitian dengan jumlah sampel sebanyak 204 orang. analisis. Karena besarnya populasi tidak dapat dipastikan, pengambilan sampel bergantung pada gagasan Jacob Cohen. Pertanyaan langsung terhadap responden digunakan dalam pengumpulan data. Program SPSS v.26 akan digunakan untuk membantu dalam pengolahan data yang diperoleh. Keputusan pembelian Alfamart Buana Impian Batam dipengaruhi secara signifikan oleh daya tanggap pelanggan, daya tarik, dan citra merek, hal ini dibuktikan dengan kesimpulan penelitian dan hasil uji f sebesar 110,014. Nilai thitung variabel respon pelanggan sebesar 2,823 > 1,971 dengan nilai sig berdasarkan temuan uji t. 0,002 < 0,05, menandakan diterimanya hipotesis H1. Dengan ambang batas signifikansi 0,000 < 0,05, maka nilai t hitung untuk variabel citra merek adalah 6,603 < 1,971, sehingga hipotesis H2 diterima. Nilai t hitung variabel daya tarik sebesar 3,396 > 1,971 dengan tingkat signifikansi 0,000 < 0,05 menunjukkan diterimanya hipotesis H3. Adapun hasil uji koefisien determinasi sebesar 0,718, didapatkan daya tarik dan citra merek mempunyai pengaruh sebesar 71,8% terhadap keputusan pembelian konsumen Alfamart Buana Impian Batam.
Co-Authors Agustina Agustina Anggun Permata Husda Asron Saputra BELLA NURFADILA Carissa Alverina Egi Ovando Ovando Erik Nelson Sibuea Febriyanda Prasetya Fenny Verawaty Friscilla Sipayung Hermaya Ompusunggu Hikmah Hikmah Khadijah Khadijah Natania Natania NELSI DALAME Nur Iswati Pani Handayani Purba Revina Br Silaban Sandra Tria Karinina Serni Sari Septiati Sindiah Sindiah Sri Widya Ningsih Sukati, Inda Vicky Vicky Winda Evyanto Yvonne Wangdra