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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis Owner : Riset dan Jurnal Akuntansi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL PEMASARAN KOMPETITIF eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH KOHESI Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Barelang Jurnal Abdi Anjani Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Triana Ananda Rustam
Universitas Putera Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Kualitas Produk, Citra Merek dan Promosi Terhadap Kepuasan Pelanggan Pada Produk Maybelline di Kota Batam Natania Natania; Triana Ananda Rustam
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.638

Abstract

Maybelline is a various splendor product with pleasant that is not inferior to nearby merchandise, however, Maybelline ought to be able to compete with nearby manufacturers thinking about that presently there are many Indonesian humans, in particular ladies who honestly like nearby products, that is due to the fact neighborhood merchandise are able to offer great merchandise. the excellent, as well as a logo image that is easy to don't forget and a very appealing promoting, consequently it substantially influences patron pleasure. As for the motive of this examine to discover how product first-class, logo photo and promoting can have an effect on patron pleasure with Maybelline merchandise in Batam town. This studies combines quantitative and descriptive techniques. The population used consists of buyers or consumers of Maybelline merchandise in Batam town which might be determined with the aid of the Jacob Cohen method and 204 responses. The analytical contraptions encompass statistical descriptive exams, facts first-class assessments, classical assumption exams, affect exams, and speculation trying out. The findings of this take a look at imply that product pleasant, brand image, and promoting have a fine and statistically enormous impact on customer pride with Maybelline merchandise in Batam metropolis
Pengaruh Respon Konsumen, Daya Tarik dan Citra Merek Terhadap Keputusan Pembelian Alfamart Buana Impian Batam Triana Ananda Rustam; Sri Widya Ningsih
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1484

Abstract

Mengetahui bagaimana reaksi pelanggan, persepsi merek, dan daya tarik mempengaruhi keputusan pembelian di Alfamart Buana Impian Batam menjadi tujuan penelitian ini. Teknik kuantitatif eksploratif dari penelitian sebelumnya digunakan dalam penelitian ini. Pelanggan Alfamart Buana Impian 2 Kelurahan Tembesi Kecamatan Sagulung Kota Batam menjadi populasi penelitian dengan jumlah sampel sebanyak 204 orang. analisis. Karena besarnya populasi tidak dapat dipastikan, pengambilan sampel bergantung pada gagasan Jacob Cohen. Pertanyaan langsung terhadap responden digunakan dalam pengumpulan data. Program SPSS v.26 akan digunakan untuk membantu dalam pengolahan data yang diperoleh. Keputusan pembelian Alfamart Buana Impian Batam dipengaruhi secara signifikan oleh daya tanggap pelanggan, daya tarik, dan citra merek, hal ini dibuktikan dengan kesimpulan penelitian dan hasil uji f sebesar 110,014. Nilai thitung variabel respon pelanggan sebesar 2,823 > 1,971 dengan nilai sig berdasarkan temuan uji t. 0,002 < 0,05, menandakan diterimanya hipotesis H1. Dengan ambang batas signifikansi 0,000 < 0,05, maka nilai t hitung untuk variabel citra merek adalah 6,603 < 1,971, sehingga hipotesis H2 diterima. Nilai t hitung variabel daya tarik sebesar 3,396 > 1,971 dengan tingkat signifikansi 0,000 < 0,05 menunjukkan diterimanya hipotesis H3. Adapun hasil uji koefisien determinasi sebesar 0,718, didapatkan daya tarik dan citra merek mempunyai pengaruh sebesar 71,8% terhadap keputusan pembelian konsumen Alfamart Buana Impian Batam.
Analisis Financial Literacy dan Financial Attitude Terhadap Financial Management Behavior Dan Financial Satisfaction Hikmah Hikmah; Triana Ananda Rustam
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The financial aspect is one of the most important things to think about before starting a family since a family needs money to nurture and develop their family life; buying stocks, improving the quality of life, bringing children to school, and so on. Financial literacy has a very close relationship with financial management. Financial attitudes can be influenced by routine activities and the way a person works to see financial actions as good or bad by looking at his own perspective or the perspective of others; though, financial experience also contributes here. Therefore, without a good financial attitude, it will become a big difficulty in getting financial benefits for the future because these two factors are correlated to conquer short and long-term life goals. Financial Attitude and Financial Satisfaction The population in this study is the people of Batam City who have income. The number of samples is 204 respondents. The analysis tool used uses SEM with the SmartPLS 3.0 application. Questionnaire distribution is done through Google Form. The results of the study are that Financial literacy has a positive and significant effect on Financial Management Behavior in the people of Batam City, Financial Literacy has a significant effect on Financial satisfaction in the people of Batam City, Financial Attitude has a positive and significant effect on Financial management behavior in the people of Batam City, Financial Attitude has a positive effect. and significant to the financial satisfaction of the people of Batam City, Financial management behavior has an effect on the financial satisfaction of the people of Batam City
Pengaruh Relationship Marketing Terhadap Loyalitas Konsumen Klinik Navaagreen Batam Inda Sukati; Triana Ananda Rustam
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8088

Abstract

The concept of relationship marketing emerged in the fields of services marketing and industrial marketing. Relationship marketing combines offline and online strategies to strengthen bonds between businesses and customers. In essence, it involves investing heavily in connections with customer.. The objective of this study is to investigate how he trust, commitment, communication, and conflict handling influence the customer loyalty. The data collection instrument used was a questionnaire which was administrated to a total sample of 100 consumers of Navaagreen Batam Clinic. The analyses involved statistical methods such reliability and validity tests and multiple regression. The results indicated that there are positive significant relationship between (a) trust, (b) commitment, (c) communication and consumer loyalty at Navaagreen Batam Clinic. The finding also indicated that there is negative insignificant relationship between Handling Customer Complaints/Conflicts and consumer loyalty at Navaagreen Batam Clinic. The study therefore recommends that Navaagreen Batam Clinic need to implement the strategy to maintain customer trust, commitment and communication. The current study also suggest to Navaagreen Batam Clinic for improving the customer’s complaint handling system as well as to show more care and concern when relating to their customers as all these give the consumers a seen as assurance and honor as revealed by the study result.
Konseptualisasi Green Marketing:Pendekatan Pemasaran Dalam Upaya Mempertahankan Loyalitas Pada Klinik Navaagreen Tiban Kota Batam Triana Ananda Rustam; Inda Sukati
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8126

Abstract

This research aims to examine the emergence of the back to nature movement which influences the lifestyle of millennial people who prefer environmentally friendly products in skincare products that are based on green products even though they are more expensive. Products that still use containers or raw materials that are not environmentally friendly are no longer a top priority. The next phenomenon is the increasing awareness of having healthy skin, which is a unique form of consumer behavior, especially experienced by women. The increasing trend in beauty care has also encouraged the growth of beauty products that do not have official permission from the Food and Drug Supervisory Agency (BPOM). Indirectly, this will reduce the level of consumer use of beauty products in the long term. This research contextually includes four supporting dimensions which provide the foundation for the existence of green marketing-based skincare products, namely green product, green price, green place and green promotion. This research uses a quantitative survey method with samples taken from 100 users of Naavagreen beauty clinic services. This research is a quantitative descriptive research where the data analysis process uses linear regression analysis between construct variables. The results of the research are that variables X1, X2 and X3 have a positive and significant effect, while variable X4 has a negative and insignificant effect. Meanwhile, simultaneously the variables in this research have a positive and significant effect.
The Influence Of Product Quality, Brand Trust, And Customer Satisfaction On Customer Loyalty Of Bening’s Skincare Products In Batam Aurora Maulidina Nabila; Triana Ananda Rustam
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3112

Abstract

The evolution of time and technology has ushered in a new era where societal needs have expanded beyond the basics of sustenance to include elements like appearance and beauty. This shift has catalyzed significant growth within the beauty industry, with services proliferating to meet the burgeoning demand. Understanding the dynamics that govern customer loyalty in this context is crucial for businesses operating within the sector. This study aims to explore how product quality, brand trust, and customer satisfaction impact the loyalty of customers using Bening's Skincare products in Batam. A sample size of 100 respondents was selected through purposive sampling, a method aimed at ensuring representation by deliberately selecting participants based on specific criteria. Data was collected through questionnaire distribution to gather valuable insights from the study population. The analysis utilized SPSS application version 25, involving data quality tests, classical assumption tests, influence tests, and hypothesis testing, with multiple linear regression as the analysis method. Results indicated that Product Quality, Brand Trust, and Customer Satisfaction had a positive and significant impact, either individually or collectively, on Customer Loyalty towards Bening's Skincare products in Batam.
PEMBINAAN KEWIRAUSAHAAN BERBASIS FINTECH (FINANCIAL TECHNOLOGY) DAN DIGITAL MARKETING DI SMK REAL BATAM David Humala Sitorus; Hermaya Omposunggu; Poniman Poniman; Triana Ananda Rustam; Neni Marlina; Sunarto Wage
Jurnal Pengabdian Barelang Vol 6 No 2 (2024): Jurnal Pengabdian Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jpb.v6i2.8760

Abstract

Revolusi industri 4.0 menuntut lulusan SMK untuk memiliki keterampilan kewirausahaan dan pemasaran digital yang mumpuni. SMK Real Batam sebagai salah satu sekolah yang fokus pada pengembangan kewirausahaan bagi siswanya, menyelenggarakan kegiatan pengabdian masyarakat (PKM) dengan tema "Pembinaan Kewirausahaan Berbasis Fintech (Financial Technology) dan Digital Marketing". Kegiatan ini bertujuan untuk membekali siswa dengan pengetahuan dan keterampilan dalam memanfaatkan teknologi keuangan dan pemasaran digital untuk menunjang usaha mereka. Metode yang digunakan dalam PKM ini adalah pelatihan, pendampingan, dan mentoring. Materi pelatihan meliputi pengenalan fintech, penggunaan aplikasi fintech untuk transaksi keuangan, strategi pemasaran digital, dan pembuatan konten media sosial. Pendampingan dan mentoring dilakukan untuk membantu siswa dalam menerapkan ilmu yang telah mereka pelajari. Hasil dari PKM ini menunjukkan bahwa siswa memiliki peningkatan pengetahuan dan keterampilan dalam memanfaatkan fintech dan digital marketing. Siswa juga menunjukkan antusiasme dan motivasi yang tinggi untuk memulai usaha mereka sendiri. Diharapkan dengan kegiatan PKM ini, siswa SMK Real Batam dapat menjadi wirausahawan yang sukses di era digital
Pembinaan Motivasi dan Pelatihan Digital Marketing Bagi Siswa SMK Muhammdiyah 1 Kota Batam M Khoiri; Triana Ananda Rustam; Muhammad Haldy
Jurnal Abdi Anjani Vol 1 No 2 (2023): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v1i2.915

Abstract

Pembinaan motivasi dan pelatihan digital marketing sangat perlu dilakukan terhadap siswa dan siswi sekolah menengah atas. Tujuan utama kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan motivasi dan kompetensi siswa-siswa SMK Muhammadiyah 1 Kota Batam dalam bidang digital marketing. Kegiatan pengabdian yang dilakukan ini menggunakan beberapa Teknik pendekatan. Pada tahap awal tim yang terdiri dari 3 orang dosen melakukan pra survey, kemudian setelah memperoleh hasil yang telah didapatkan selanjutnya dilakukan sosialisasi tentang perencanaan kegiatan yang akan dilakukan oleh tim kepada pihak sekolah dalam hal ini SMK Muhammadiyah 1 Kota Batam. Tahapan berikutnya adalah melaksanakan kegiatan pembinaan motivasi dan pelatihan digital marketing bagi siswa dan siswi SMK Muhammadiyah 1 Kota Batam dan Pendekatan terakhir adalah dengan melakukan evaluasi terhadap siswa dan siswi dengan memberikan sejumlah pertanyaan terkait dengan motivasi dan ketertarikan mereka menjadi seorang pengusaha dan bagaimana mengimplementasikan digital marketing dengan baik. Hasil yang diperoleh dari kegiatan ini adalah adanya umpan balik yang positif dari para siswa dan siswi selama mengikuti kegiatan pembinaan dan pelatihan. Berdasarkan hasil post-test para siswa menyatakan sangat berniat dan berminat untuk menjadi seorang pengusaha dimasa yang akan datang, mereka sengat antusias dan termotivasi serta tertarik dengan digital marketing karena sangat menjanjikan untuk memperoleh keuntungan. Kegiatan pembinaan dan pelatihan terhadap siswa dan siswi di SMK Muhammadiyah 1 Kota Batam memberikan dampak positif bagi siswa dan siswi dalam menumbuh kembangkan minat siswa untuk menjadi seorang pengusaha serta mampu memaksimalkan platform digital sebagai media promosi atau digital marketing.
Co-Authors Agustina Agustina Anggun Permata Husda Asron Saputra Aurora Maulidina Nabila BELLA NURFADILA Carissa Alverina David Humala Sitorus Egi Ovando Ovando Erik Nelson Sibuea Febriyanda Prasetya Fenny Verawaty Friscilla Sipayung Hermaya Omposunggu Hermaya Ompusunggu Hikmah Hikmah Khadijah Khadijah M Khoiri Muhammad Haldy Natania Natania NELSI DALAME Neni Marlina Nur Iswati Pani Handayani Purba Poniman Poniman Revina Br Silaban Sandra Tria Karinina Serni Sari Septiati Sindiah Sindiah Sri Widya Ningsih Sukati, Inda Sunarto Wage Vicky Vicky Winda Evyanto Yvonne Wangdra