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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Kajian Jurnalisme Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian LINIMASA: JURNAL ILMU KOMUNIKASI Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Signal Media Nusantara KENDALI: Economics and Social Humanities Community Service Seminar and Community Engagement (COSECANT) Indonesian Journal of Digital Public Relations
Hadi Purnama
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENERAPAN CITIZEN JOURNALISM PADA KONTEN DIGITAL VLOG YOUTUBE MENGENAI MUSEUM SRI BADUGA Raessa Adliashany; Hadi Purnama
Media Nusantara Vol 15, No 1 (2018): Juli 2018
Publisher : Media Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.073 KB) | DOI: 10.30999/medinus.v15i1.577

Abstract

Vlog or video blog is a new trend in society since the birth of social media erawhich is accessible and reachable for every kind of people. In general, a vlogcontent is all about daily activity of the content maker that tend to purpose onlyfor their existent and fun. But however, there are actually vlogs that serve usefulinformation for society in that case is travel vlog about museum in “Belajar PraSejarah di Museum Sri Baduga Bandung”. This vlog then had some analyticalprocess on its element and principle to seek if there is actually citizen journalismelement, because the purpose of a vlog is similar to citizen journalism contentfor soft news category. This research used qualitative method and constructivistparadigm with descriptive study approach to collect all the data and informationneeded through observation, in depth interview and a few documentations ofthis research. The result of this research is that vlog “Belajar Pra Sejarah diMuseum Sri Baduga Bandung” includes useful content and information forsociety about Sri Baduga Museum existent and this vlog overall is similar tocitizen journalism content in feature news category because it includes all theelement and characteristics of feature journalism and the function of press injournalism product. But however, in all conclusions this vlog needs some revisions in camera shots and contents in order to make audiens understand and find comfort in the vlog.
The Important Role of New Media During the COVID-19 Pandemic Martha Tri Lestari; Hadi Purnama; Anisa Diniati
Jurnal Kajian Jurnalisme Vol 6, No 1 (2022): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v6i1.32235

Abstract

March 2020 became the beginning of a global phenomenon for global citizens when the World Health Organization (WHO) designated it as an “extraordinary event” that became known as the COVID-19 pandemic. More media, especially social media, are reporting on issues related to the pandemic. This research aims to analyze the important role of new media as a new tool that is applied during the current pandemic, using qualitative descriptive methods. The research results show that in this pandemic era, the use of new media has become a new “habit”. Every day, community activities, starting from work and schooling, have used new media, such as online channels that can support work or school activities as if done face-to-face. Currently, there are a number of activities carried out by the community using new media such as the Zoom Meeting application, Google Meet, IG Live, Youtube, WhatsApp Video, IG Video, and even other applications that may be custom-made by several company agencies to support the continued running of activities, in times of this pandemic. So, it can be concluded that current activities by the community during a pandemic era such as Work from Home (WFH) or School from Home (SFH), has become a pattern of cultural change in the society during a pandemic.
Pelatihan Menjadi Presenter Handal di SMK Telkom Bandung Sri Wahyuning Astuti; Martha Tri Lestari; Hadi Purnama
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): Januari 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/altifani.v3i1.351

Abstract

Berbicara di depan umum masih menjadi momok yang menakutkan bagi sebagain orang. Ketakutan berbicara di depan umum, pada umumnya terjadi karena ketidaksiapan materi. Padahal untuk dapat menjalin hubungan yang positif dengan lingkungan sekitar, dan membuat content media sosial mereka diperlukan kemampuan public speaking yang handal. Menjadi News Anchor, adalah satu dari sekian banyak ragam public speaking. Menjadi News Anchor adalah milik siapa saja dan ketrampilan menjadi News Anchor adalah bagian dari kurikulum merdeka belajar. Karena itulah, pengabdian masyarakat dengan masyarakat sasar SMK Telkom memberikan pelatihan menjadi news Anchor yang handal mulai dari membuat naskah berita hingga teknik announcing dan membawakan berita untuk khalayak. Pengabdian Masyarakat ini menyasar Siswa SMK Telkom jurusan Multimedia yang berjumlah 30 orang. Selain memberikan Materi tertulis, Siswa juga melakukan praktek langsung terkait teknik pembuatan naskah berita dan penyajian berita di televisi maupun media digital.
WORKSHOP PEMBUATAN INFOGRAFIS BAGI PATRIOT DESA DI PROVINSI JAWA BARAT Hadi Purnama; Muhammad Al Assad Rohimakumullah; Aditya Ali
Prosiding COSECANT : Community Service and Engagement Seminar Vol 1, No 2 (2021)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.943 KB) | DOI: 10.25124/cosecant.v1i2.17535

Abstract

Salah satu ujung tombak perubahan di desa adalah keberadaan para Patriot Desa, berfungsi sebagai integrator, inisiator, sekaligus komunikator. Sebagai komunikator, para Patriot Desa mengemban tugas menjadi “penyambung lidah” warga selain mengharuskannya memiliki kompetensi membangun narasi besar terkait berbagai program yang dilaksanakan di desa, begitu pun dengan berbagai potensi desa di bidang sosial ekonomi dan lingkungan. Sesuai dengan data yang dimiliki oleh Dinas Pemberdayaan Masyarakat dan Desa (DPM-Desa), salah satu kompetensi yang harus dimiliki dan dikembangkan oleh para Patriot Desa adalah pengolahan data dan menarasikannya secara visual menjadi sebuah informasi berbasis grafis, atau yang dikenal sebagai infografis. Pemanfaatan infografis dapat menjadi alat bagi para Patriot Desa dalam melaksanakan tugasnya mendiseminasi informasi secara visual kepada masyarakat desa. Penggunaan infografis melalui perangkat teknologi digital, merupakan bagian dari pemanfaatan IPTEK bagi pengembangan daerah perdesaan. Setelah mengikuti kegiatan workshop pembuatan infografis yang diselenggarakan oleh dosen dan mahasiswa Prodi Hubungan Masyarakat, Fakultas Komunikasi dan Bisnis, Telkom University, diharapkan para Patriot Desa akan terbantu dalam tugas diseminasi informasi melalui pemanfaatan infografis sebagai sarana penyampaian informasi secara visual.
PENGELOLAAN BRANDING PERUSAHAAN DI MEDIA SOSIAL MELALUI PENDEKATAN CONTENT MARKETING Falaah Saputra Siregar; Hadi Purnama; Slamet Parsono
Indonesian Journal of Digital Public Relations (IJDPR) Vol 1 No 2 (2023): Januari
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v1i2.5519

Abstract

As a newly established company, Etapasbar is aiming to further increasing their brand awareness and branding to customers and Pasar Baru Bandung Merchant. Etapasbar chose to use instagram @etalasepasarbaru as the main social media to communicate with the audience. This research is done to find out how do Etapasbar manage company branding by using content marketing approach in Instagram based on case study of Bahenol, Balantik, and Beja ti Pasbar. Bahenol, Balantik, and Beja ti Pasbar are three main content programs created for fulfilling the need of brand awareness and branding. This research object is the strategic and management of branding in Etapasbar. Data is collected by using interview and observation. Researcher will analyze the three main content programs based on observation then researcher will ask for futher indepth information of the programs. Discussion will be breakdown into three section, flow and strategic management of content, effort of increasing brand awreness, and building branding. This research resulting in the strategic formulation that is used by Etapasbar based on market segmentation, the attempt of increasing brand awareness is done by using attribute that is shown in the content in Instagram, Etapasbar branding is created and formed by satisfaction of customer and registered merchant at Etapasbar. Keywords: content marketing, corporate branding, erapasbar, social media
Penerapan Omnichannel Untuk Caring Pelanggan Indihome Pada Customer Care Telkom Witel Bandung Rahayu Adha Putri; Hadi Purnama
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2770

Abstract

This study aims to find out and describe the application of omnichannel for IndiHome customer caring programs carried out by the customer care unit from a digital public relations perspective, because to build long-term relationships to maintain customer loyalty is Customer Relations which is one of the Public Relations activities. The research uses a qualitative approach with a constructivism paradigm to find meaning in an event or activity through interviews and observation, and the case study method. Based on the results of this study, the implementation of omnichannel by customer care through various digital media, namely telephone, email, Whatsapp, dashboard Omnichannel Communication Assistant, and Online Integrated Notification focuses on building customer engagement and increasing customer loyalty, and refers to the goals set based on the company's customer journey which are integrated. The problems experienced during the customer caring program in the form of telephone rejection, messages not being answered, and invalid customer data. So that the evaluation is carried out by the customer care unit through reports, Net Promoter Score results, and the results of successful complaint handling.
Analisis Rasio Keuangan dalam Menilai Kinerja Perusahaan pada PT. XYZ parlindungan, edison; Hadi Purnama; Rimadianto; Nova Nilakrisma Nasution; Oktafiani, Susi
KENDALI: Economics and Social Humanities Vol. 3 No. 2 (2024): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i2.628

Abstract

Laporan keuangan berfungsi sebagai alat informasi yang menghubungkan perusahaan dengan pihak-pihak yang berkepentingan, yang menunjukkan kondisi kesehatan keuangan perusahaan dan kinerja perusahaan. Analisis atas laporan keuangan dapat dijadikan alat dalam menilai kinerja perusahaan dengan menggunakan rasio keuangan. Penelitian ini dilakukan dengan tujuan untuk mengetahui kinerja dari PT. XYZ periode 2020, 2021, dan 2022 melalui rasio likuiditas, solvabilitas, aktivitas, dan profitabilitas. Penulis menggunakan studi pustaka dalam metode penelitian ini. Berdasarkan hasil perhitungan dan analisis rasio keuangan menunjukkan bahwa kondisi Perusahaan tidak sepenuhnya baik. Dilihat dari rasio likuiditas, solvabilitas, aktivitas, dan profitabilitas, perusahaan harus lebih efektif dan efisien dalam mengelola aktivanya terutama pada piutang, persediaan, dan aset tetap untuk meningkatkan tingkat penjualan dan laba bersih yang diperoleh.
Analisis Pengaruh Promosi Terhadap Kepuasan Konsumen pada Travel Umroh di PT Ventura Semesta Wisata Depok Nova Nilakrisma Nasution; Hadi Purnama; Rismadianto; Edison Parlindungan; Elis Chalisyah
KENDALI: Economics and Social Humanities Vol. 3 No. 2 (2024): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i2.629

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi terhadap kepuasan konsumen dengan perjalanan umrah di PT Ventura Semesta Wisata Depok. Jenis pengujian ini menggunakan metode kuantitatif deskriptif, dengan analisis regresi linier sederhana dengan bantuan SPSS. Dalam penelitian ini teknik yang digunakan untuk pengujian adalah sampel jenuh, dimana seluruh populasi dijadikan contoh. Pengumpulan informasi dalam penelitian ini adalah dengan cara jajak pendapat (kuesioner). Hasil yang diperoleh menunjukkan bahwa variabel promosi mempunyai pengaruh yang positif dan besar dengan nilai 0,000 yang lebih kecil dari 0,05 dan nilai t ditentukan sebesar 7,098 yang lebih besar dari t tabel sebesar 2,012 terhadap kepuasan konsumen.
Co-Authors Abdullah Adnan Aditya Ali Anisa Diniati Arie Prasetio Catur Nugroho Choiria Anggraini Edison Parlindungan Elis Chalisyah Emanuela Athalia Fahrizal Gifari Falaah Saputra Siregar Hikmad Drajat Kharisma Nasionalita Martha Tri Lestari Melati Agustin Yumikosari Muhammad Al Assad Rohimakumullah Nova Nilakrisma Nasution Oktafiani, Susi parlindungan, edison Raessa Adliashany Rahayu Adha Putri Ravenna Ravika Rimadianto Rismadianto Rizka Trisna Arianti Slamet Parsono Sri Astuti