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All Journal Syntax Literate: Jurnal Ilmiah Indonesia EQIEN - JURNAL EKONOMI DAN BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial AKSELERASI: Jurnal Ilmiah Nasional Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Jurnal Pengabdian kepada Masyarakat INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Media Bina Ilmiah Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Nusantara : Jurnal Ilmiah Pariwisata dan Perhotelan Pariwisata
Gagih Pradini
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Transportasi Wisata Mewah: Motivasi dan Pengalaman Pengguna Ema Rahmawati; Fera Dhian Anggraini; Gagih Pradini
JURNAL NUSANTARA Vol 8 No 1 (2025): Edisi 15 Mar 2025
Publisher : AKPARDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63986/nsn.v8i1.103

Abstract

Permintaan akan transportasi premium, didorong oleh meningkatnya daya beli dan preferensi akan kemewahan, perusahaan transportasi semakin menawarkan layanan kelas atas. Mereka bersedia membayar harga premium untuk menikmati fasilitas mewah dan, tentu saja, prestise. Penelitian ini berfokus pada bus pariwisata mewah Omah Sultan Juragan 99 Trans Malang, Jawa Timur dan mengeksplorasi motivasi dan pengalaman pengguna. Penelitian ini dilakukan selama 6 bulan, dengan menggunakan metode kualitatif, termasuk observasi, wawancara dengan manajer dan staf, serta mengumpulkan 46 formulir umpan balik dari 56 pengguna potensial. Studi ini mengkaji aspek-aspek kunci seperti motivasi, kualitas layanan, fasilitas, citra merek, dan pengalaman. Hasil menunjukkan bahwa pengguna termotivasi dengan rasa penasaran, prestise/ gengsi, kenyamanan dan keamanan, ingin perjalanan mewah ala sultan, dan perjalanan wisata privat dengan layanan berkualitas tinggi dan fasilitas yang lengkap dan canggih untuk mendapatkan pengalaman yang unik, berbeda, dan berkesan. Dengan 25 pengguna setia yang menyewa lebih dari satu kali memungkinkan mereka untuk terus menggunakan bus pariwisata mewah ini untuk tujuan perjalanan lainnya dan mendapatkan pengalaman yang berbeda di setiap perjalanannya.
Gastrodiplomacy in Action: The Role of the Indonesian Embassy in Promoting Indonesian Coffee at the Le Printemps du Café Event in Tunis, Tunisia Glenn Wibisono; Gagih Pradini
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1662

Abstract

This research aims to review the role of the Embassy of the Republic of Indonesia in Tunis in promoting Indonesian coffee products at the Le Printemps du Café event held in the Kram Exhibition Centre Tunis, Tunisia. The research method used is a descriptive qualitative approach with data analysis techniques using NVivo. The result using NVivo show that the challenges faced by the Indonesian Embassy in Tunis during their participation in the event included regulatory and policy issues, language barriers, and security concerns at the Indonesian booth. The participation of the Indonesian Embassy in Tunis successfully achieved its goals to promote Indonesian coffee products by adopting the theme “Kopi Indonesia Cita Rasa Surga” and showcasing Indonesian culture through traditional dances. The Indonesian Embassy also established business relationships with coffee industry players and distributors, as evidenced by the visitors' enthusiasm for the showcased Indonesian coffee products. The role of Indonesian embassy in Tunis in promoting Indonesian coffee products at the Le Printemps du Café event includes bridging communication between relevant parties, facilitating, and promoting Indonesia through its coffee products and culture.
PENGARUH PEMASARAN DIGITAL TERHADAP BRAND IMAGE CAFÉ JANJI JIWA Gagih Pradini; Anisa Putri Kusumaningrum; Glenn Abdillah Wibisono
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 7.A (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemampuan Understanding brand image in the digital era is a crucial strategy for gaining a competitive advantage. Digital marketing conducted via electronic devices or the internet enables consumers to seek information about products they intend to purchase and access testimonials from other consumers regarding their experiences with those products. This study aims to determine the impact of digital marketing on the brand image of Café Janji Jiwa. The growing coffee-drinking trend among tourists compels local coffee shops to innovate continuously; thus, this research is expected to provide appropriate strategic insights for Café Janji Jiwa. The variables employed in this study are Digital Marketing (X) as the independent variable and Brand Image (Y) as the dependent variable. A quantitative research approach was adopted, utilizing simple linear regression analysis based on data from 100 Café Janji Jiwa consumers in Jakarta. The findings indicate that digital marketing does not have a positive and significant effect on the brand image of Café Janji Jiwa.
The Influence of Tourist Attractions, Tourist Motivation, and Direct Marketing on the Decision to Visit the Amazing Farm Depok D'Kandang Tourist Attraction Alisya Nur Insani; Gagih Pradini; Anisa Putri Kusumaningrum
International Journal of Education, Information Technology, and Others Vol 9 No 1 (2026): International Journal of Education, information technology   and others
Publisher : Peneliti.net

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Abstract

This study investigates how the decision to visit the D'Kandang Amazing Farm in Depok is influenced by tourist attractions, tourist motivation and direct marketing. The aim of this study is to investigate the extent to which tourist attractions, tourist motivation and direct marketing have a significant influence on visitors' decision to visit D'Kandang Amazing Farm. This study involved 100 respondents who visited the D'Kandang Amazing Farm. Data was collected quantitatively using questionnaires and the results were analysed using the Statistical Package for Social Sciences (SPSS version 25). Probability sampling method was used in this study and descriptive analysis and inferential analysis by multiple linear regression were conducted. The results showed that the decision to visit D'Kandang Amazing Farm is positively and relevantly influenced by tourist attractions, tourist motivation and direct marketing simultaneously
DAMPAK LINGKUNGAN DAN SOSIAL PENGEMBANGAN PARIWISATA DI DESA WISATA PULESARI JOGYAKARTA Sheva Aulia; Gagih Pradini
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2286

Abstract

Pulesari tourism village located near mount merapi, located in the Turi subdistrict, Sleman regency, Jogyakarta. Having a river flow that comes from springs and also barking plantations makes Pulesari tourism village as ecotourism and agrotourism. Where one of the activities carried out in the Pulesari village are : Tracking rivers and cultivating salak gardens, besides that the people of Pulesari village usually make the pavilion a gathering place when holding traditional ceremonies. The purpose of this research is to identify the impact of tourism development and activities in Pulesari village. In this study, the data analysis technique used was qualitative where the research carried out observation, interviews and SWOT analysis.
Co-Authors Achmad Mas Nugroho Agustus Sani Nugroho & Ema Rahmawati Heryaman, Agustus Sani Nugroho & Akristi Eni Alisya Nur Insani Alisya Nur Insani Anisa Putri Kusumaningrusm Anisa Sesar Yuni Purwati Asep Syaiful Bahri, Asep Syaiful Aulia Ananda Azril Azahari B Syarifudin Latif Bagus Syarifuddin Bambang Subiyanto Dipa Teruna Awaloedin Diva Alya Emilio Angga Fera Dhian Anggraini Fitri Agustiani Fitri Agustiani Frita Pratami Glenn Abdillah Wibisono Glenn Wibisono Heliyu Binti Indah Triwulan Dari Intan Suci Amalia Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Liliana Dewi Muhammad Andriansyah Satritama Muhammad Zaqi Nava Annisya Febrianti Nova Nur Rizkia Octavia Miranti Padila Padila Prili Diana Rosa Putri Aisyah Prisilia Putri Aulia Ardani Rahayu Lestri Resti Hardini Reza Ardian Putra Rizky Andhika Gumelar Sheva Aulia Tonny Hendratoni Tutut Herawan Vironika Agustin Saputra