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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Indonesian Journal of Business and Entrepreneurship (IJBE) Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Social Science and Business Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ekonomika dan Bisnis Islam Eduvest - Journal of Universal Studies Influence: International Journal of Science Review Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Management Analysis Journal
Ira Fachira
School Of Business And Management - Institut Teknologi Bandung
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Influence Of Servicescape And Service Quality On Customer Satisfaction And Repurchase Intention At One Eighty Café In Bandung Armayoga Mukti Al-ghifari; Ira Fachira
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 1 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.284 KB) | DOI: 10.36624/jisora.v4i1.91

Abstract

Servicescape and Service Quality play essential roles in the sustainability of the hospitality industry, particularly in Bandung restaurant business. One-Eighty Café is in the heart of Bandung Tourism Area, which has to deal with tight competition, leading to a focus on improving these factors. This study aims to help One Eighty café to overcome the problem and retain its customers by enhancing Servicescape and Service Quality, leading to Customer Satisfaction and Repurchase Intention. The preliminary data using observation and qualitative methods, followed by a quantitative approach by questionnaire, which is expected to be completed by at least 200 respondents. Quantitative data will be analyzed with SEM analysis. The findings of this study are expected to show the relationship between Servicescape (i.e., ambience and interior layout and design) and Service Quality (i.e., tangible, reliability, responsiveness, assurance, and empathy) influence on Customer Satisfaction and Repurchase Intentions in details. The recommendations of this study are expected to respond to the specific elements that management should focus on to save costs and maximize Customer Satisfaction to retain customers.
The Willingness of Motivations to Fund The Visual Game Project: A Case Study in Crowdfunding From Visual Novel Game – Xagia Wars Atik Aprianingsih; Teresia Debby; Iqro Setiawan Jati; Ira Fachira
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.116

Abstract

Nowadays, crowdfunding is an alternative way to find funds to develop a product or service. It is no exception for game creators who want to get funds to develop the games they will create. This study is unique and was made based on a case study of Xagia Wars, a visual game created by a game creator in Jakarta called Vifth Floor. This study analyzes the motivations to increase a funder's willingness to fund a visual game project. This study used observation and netnography to get data and regression analysis to measure the motivation to fund the visual game project. The results showed that the factors that influence the funders' willingness to fund are the level of innovation of the project, reward, involvement, and support for the project. Several things need to be considered for project creators to increase the rate of successful crowdfunding. Such as the value of the reward, whether it makes people interested, a visual game must-have innovation, and invite the funders to participate in the game creation process so that funders can provide support for what is needed is not only in the form of funds. Keywords: crowd-funding, funding, game, visual novel game
Proposed Marketing Strategy XYZ to Increase Revenue In The Covid-19 Pandemic Divani Rafitya Amanda; Ira Fachira; Budi Permadi Iskandar
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.098 KB) | DOI: 10.36418/syntax-literate.v7i4.6836

Abstract

XYZ is a semi fine dining restaurant with unique and thematic indoor-outdoor space concept, and a wide selection of Indonesian and Western food. During the COVID-19 Pandemic, the activity limitations enforced by the government and changing in consumer behaviour during the pandemic that affects XYZ’s revenues negatively. The problem that will be discussed in this research is regarding the decrease in revenue from direct customers of XYZ. Therefore, the discussion of this research focuses on making business proposals to create an effective marketing strategy for XYZ by optimizing their digital marketing. To propose the appropriate digital marketing strategy, the author analyzes the company's internal and external elements. Internal analysis is performed using STP Analysis and Marketing Mix 7Ps, whilst external analysis is performed using PEST Analysis, Porter’s Five Forces Analysis, and Porter’s Framework for Competitor Analysis. Furthermore, the author distributes questionnaires to existing customers of XYZ. Then, the author conducts Root Cause Analysis to identify the true cause of problem and conducts TOWS Matrix Analysis to propose solutions to its business issues. The result of this research is the author suggests six strategies for dealing with its business challenges, which is by actively create promotions on social media Instagram, optimizing social media Instagram, marketed XYZ as an indoor-outdoor venue, create photo competition campaign as requirement to participate product giveaway, expand the online channel by partnering with food delivery services provider as merchant, and create catchy banner advertisements to place it on Cibubur housing complex.
The Influence of Different Digital Content Marketing on Consumer Engagement in The Tourism Sector Asmara Khairani; Ira Fachira
International Journal of Social Science and Business Vol. 5 No. 3 (2021): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i3.38109

Abstract

Social media marketing and change in consumer behavior when traveling in the digital era, present opportunities for tourism sector. Aligned with these facts, digital content marketing becomes more important in improving consumer engagement through social media. Content marketing currently has shifted to a digital world known as digital content marketing. The more people view content on social media, the more it affects consumer engagement. Thus, a study is required to determine how social media marketing can help promote Indonesian locations, especially when Indonesia is trying to cope with many losses due to the pandemic. This study used content analysis to identify the differences between digital content marketing of the travel content by identifying 150 informative and persuasive content and analyzing consumer engagement on the social media platform Instagram. The results show that persuasive content has the most impact on consumer engagement. Also, this study can contribute to digital content marketing and consumer engagement concept literature in the tourism context. In addition, it can be a reference for company in the tourism sector to market their content by paying more attention to the type of content that is of interest to the public to attract public interest in the intended destination (destination branding).
The Influence Of Servicescape And Service Quality On Customer Satisfaction And Repurchase Intention At One Eighty Café In Bandung Armayoga Mukti Al-ghifari; Ira Fachira
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 4 No 1 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.284 KB) | DOI: 10.36624/jisora.v4i1.51

Abstract

Servicescape and Service Quality play essential roles in the sustainability of the hospitality industry, particularly in Bandung restaurant business. One-Eighty Café is in the heart of Bandung Tourism Area, which has to deal with tight competition, leading to a focus on improving these factors. This study aims to help One Eighty café to overcome the problem and retain its customers by enhancing Servicescape and Service Quality, leading to Customer Satisfaction and Repurchase Intention. The preliminary data using observation and qualitative methods, followed by a quantitative approach by questionnaire, which is expected to be completed by at least 200 respondents. Quantitative data will be analyzed with SEM analysis. The findings of this study are expected to show the relationship between Servicescape (i.e., ambience and interior layout and design) and Service Quality (i.e., tangible, reliability, responsiveness, assurance, and empathy) influence on Customer Satisfaction and Repurchase Intentions in details. The recommendations of this study are expected to respond to the specific elements that management should focus on to save costs and maximize Customer Satisfaction to retain customers.
Consumer Brand-Relationship and Privacy Concerns to Repurchase Intention in Online Shopping Application Nadia Anggraini Putri; Ira Fachira
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 5 No 1 (2023): August 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v5i1.4087

Abstract

This study examines how the consumer relationship with a brand on repurchase intention after their data are leaked through online and able to be accessed by many people. This paper is proposing to analyze the concept of consumer brand-relationship about the consumer trust and consumer satisfaction and analyze the effect after consumer privacy concern towards their intention to repurchase it in the same online shopping application. This research was conducted using a PLS-SEM. The results finds that trust has no impact towards repurchase intention because the findings of its consumer have already lost their trust and put their concern about their privacy about their data first before do the repurchase intention in a brand and the others are have impact towards the purchase intention.
Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Atik Aprianingsih; Mahardhika Dwi Ananta Sofyan; Teresia Debby; Ira Fachira; Mohamad Toha
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
Proposed Marketing Strategy For Hijab2day Rahma Putri, Aldila; Fachira, Ira
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 1 (2020): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economic growth of Muslim middle class society in Indonesia has started a hijab revolution among the Muslim women and this fashion trend provides new opportunities for fashion businesses to focus on to Islamic fashion, especially hijab. The prospect of hijab business is promising, especially with the advancement of communication technology, making the process of trading online much simpler for both sellers and buyers. Hijab2day is one hijab businesses who uses Instagram as their trading platform and in the last five years, they have been offering a variety of hijab designs and hijab accessories online. However competition is unavoidable and the simplicity of trading online has attracted new people to venture into the hijab business. Hijab2day admits that competitors with stronger promotion and marketing strategy have become a particular concern, and with a decrease in sales in 2015, Hijab2day feels that this is something that needs to be analyzed further. This research is designed to highlight Hijab2day’s problems that affected their performance in 2015 as well as to propose a better marketing strategy that will increase Hijab2day’s sales. To identify Hijab2day’s problems, this research conducted PESTEL analysis, Competitor analysis and Porter 5 Forces analysis. Researcher also conducted marketing analysis using Marketing Mix analysis and STP analysis. A SWOT analysis was also conducted to identify Hijab2day’s strengths and weaknesses, which will help to form a more efficient strategy to develop the business. This research analyzed 164 questionnaires, filled by respondents who are all Muslim women who are often purchase hijabs online. The respondents come from different ages and backgrounds. Based on the questionnaire, researcher found out that most respondents are more responsive to a ‘buy 2 get 1’ promotional method, the second highest of the questionnaire result are more receptive towards hijab related promotional event, while 16 respondents suggest holding ‘sales’ would be more attractive. Nearly all respondents prefer to shop via Instagram, while half of the respondents choose to browse and purchase through company’s websites. Research also found out that half of the respondents tend to go online between 18.00 and 21.00. Based on these findings, researcher is recommending three new strategies to improve Hijab2day’s promotional and marketing approach, which will hopefully lead to sales growth : to create better promotional and marketing approach, utilize the new insights of the importance of timing in social media by scheduling posts at the most efficient time for maximum exposure, improve and expand Hijab2day sales platform, expand Hijab2day chosen communication platforms. Researcher hopes that by implementing the recommended suggestions, Hijab2day can maximize their sales and increase growth.
Determining The Right Market Segmentation and Marketing Tactic to Increase Sales at Teguk Indonesia Catur Gunandi, Muhamad; fachira, Ira
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.50791

Abstract

This research aims to determine the existence of a piece rate payment scheme that has an impact on the non-receipt of pocket money rights for remote internship participants, which should be obtained based on Indonesian Labor Law. This legal research is conducted with a doctrinal type research method that presents a systematic explanation of regulations, synchronization between laws and regulations and policy analysis in a prescriptive analytical manner to provide coherence truth. The results show that the Piece Rate Payment scheme has the potential to deprive remote internship participants of their rights in terms of pocket money. This is because the payment of pocket money will not be fulfilled by the company if the intern does not meet a certain target based on the internship contract. In addition, because Law No. 13 of 2003 concerning Manpower and Regulation of the Minister of Manpower and Transmigration No. PER.08/MEN/V/2008 concerning Procedures for Licensing and Implementation of Overseas Apprenticeship, do not regulate the allowance payment scheme. So, the economic protection efforts that can be done are by providing provisions in the relevant regulations regarding the company's obligation to provide a non-target-based allowance scheme, as well as supervision of overseas apprenticeship providers.
Exploring Psychological Determinants in Using Jasa Titip with an Approach of Theory of Planned Behavior and Perceived Trust Sitanggang, Rosalina; Fachira, Ira
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.26818

Abstract

The purpose of this study is to explore Theory Planned Behavior with Perceived Trust for analyzing the behavior of consumers in the purchase decision making process of exclusive and inclusive products using jasa titip. The preliminary study determined that this service maintains the purchase of cheaper luxury products even though the local product has the same advantages. Following that, this study uses a quantitative method approach with Partial Least Square Structural Equation Modeling for the analysis data process to know about the perspective from the user of jasa titip. The result of this study confirms that attitude, subjective norms, perceived behavioral control, and perceived trust is a strong determiner from consumers while making a decision in purchasing exclusive products through the jasa titip. Thus, this study was interpreted as a theoretically and empirically studied in a new online shopping method on social media.
Co-Authors Abdullah Fikri Ismanto, Abdullah Fikri Achmad Reyhan Al Farisa, Muhammad Alyaningtyas, Farah Ario Bimo Wibisono Armayoga Mukti Al-ghifari Armayoga Mukti Al-ghifari Asmara Khairani ASMARA KHAIRANI Athalla, Giva Atik Aprianingsih Atik Aprianingsih Atik Aprianingsih Budi Permadi Iskandar Budiarta, Sandy Indimas Catur Gunandi, Muhamad Christie Chandra Susianto, Christie Chandra Danniella Nathannia Nimeesha Debby, Teresia Divani Rafitya Amanda Eka M, Trishanty Evan Nathan Farrell, Rheza Ivan Iqro Setiawan Jati Iskandar, Safira Azaria Jene Lokasthiri Az Komo, Reza Tiopan Listiyani Indriya Novianthi, Listiyani Indriya Maharani, Actualita Mahardhika Dwi Ananta Sofyan Michael, Andrew Octavianus Mohamad Toha Mohamad Toha Muhammad, Irsyad Nadia Anggraini Putri Naima, Fairuza Najwa Assilmi Ni Putu Radha Naraswari, Ni Putu Radha Pangihutan, Yehezkiel Pramura, Rayendra Abiyasa Prasetya, Savitri Sekar Putri, Kintan Andyarmalasari Rahma Putri, Aldila Rendika Nugraha Reza Ashari Nasution Sitanggang, Rosalina Soerjanatamihardja, Karissa Adhyaningrum Sofyan, Mahardhika Dwi Ananta Supriyanto, Muhammad Tejo Sandi Saputra Teresia Debby Vania Griselda Pardede, Maria Wibowo, Sumintong