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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) International Journal of Social Science and Business Jurnal Ekonomika dan Bisnis Islam Eduvest - Journal of Universal Studies Influence: International Journal of Science Review Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Management Analysis Journal
Ira Fachira
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Neuroscience Public Health Social Sciences Other

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The Influence of Service Quality, Amenities, and Value on Customer Satisfaction and Customer Loyalty at Bobocabin Cikole Bandung Nimeesha, Danniella Nathannia; Fachira, Ira
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 7 No. 1 (2025): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v7i1.253

Abstract

Although Indonesia's hotel industries have made an outstanding recovery, the developing glamping sector has specific challenges. These challenges include inadequate infrastructure and limited access to glamping locations, which hinder the ability to provide an exceptional customer experience. This study aims to address this issue by examining the impact of service quality, facilities, and value on customer satisfaction and loyalty at Bobocabin Cikole Bandung, with the goal to improve glamping experiences. The study utilizes a quantitative approach to examine the relationship between service quality, amenities, volume customer satisfaction, and loyalty. An online questionnaire is employed to collect data from 200 respondents. The data gathered is then analyzed using PLS-SEM to confirm relationships and generate actionable insights and recommendations. The findings indicate that service quality does not significantly impact customer satisfaction or loyalty. However, amenities and value significantly impact customer satisfaction. Customer satisfaction mediates the relationship between amenities, value, and loyalty, but not between service quality and loyalty. Glamping operators should improve amenities, value, and unique experiences to enhance customer satisfaction and loyalty. Further research should examine various glamping types, larger samples, and reasons for service quality’s limited impact. This study emphasizes the importance of amenities and perceived value for sustained success.
Determining The Right Market Segmentation and Marketing Tactic to Increase Sales at Teguk Indonesia Catur Gunandi, Muhamad; fachira, Ira
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.50791

Abstract

This research aims to determine the existence of a piece rate payment scheme that has an impact on the non-receipt of pocket money rights for remote internship participants, which should be obtained based on Indonesian Labor Law. This legal research is conducted with a doctrinal type research method that presents a systematic explanation of regulations, synchronization between laws and regulations and policy analysis in a prescriptive analytical manner to provide coherence truth. The results show that the Piece Rate Payment scheme has the potential to deprive remote internship participants of their rights in terms of pocket money. This is because the payment of pocket money will not be fulfilled by the company if the intern does not meet a certain target based on the internship contract. In addition, because Law No. 13 of 2003 concerning Manpower and Regulation of the Minister of Manpower and Transmigration No. PER.08/MEN/V/2008 concerning Procedures for Licensing and Implementation of Overseas Apprenticeship, do not regulate the allowance payment scheme. So, the economic protection efforts that can be done are by providing provisions in the relevant regulations regarding the company's obligation to provide a non-target-based allowance scheme, as well as supervision of overseas apprenticeship providers.
Exploring Psychological Determinants in Using Jasa Titip with an Approach of Theory of Planned Behavior and Perceived Trust Sitanggang, Rosalina; Fachira, Ira
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.26818

Abstract

The purpose of this study is to explore Theory Planned Behavior with Perceived Trust for analyzing the behavior of consumers in the purchase decision making process of exclusive and inclusive products using jasa titip. The preliminary study determined that this service maintains the purchase of cheaper luxury products even though the local product has the same advantages. Following that, this study uses a quantitative method approach with Partial Least Square Structural Equation Modeling for the analysis data process to know about the perspective from the user of jasa titip. The result of this study confirms that attitude, subjective norms, perceived behavioral control, and perceived trust is a strong determiner from consumers while making a decision in purchasing exclusive products through the jasa titip. Thus, this study was interpreted as a theoretically and empirically studied in a new online shopping method on social media.
Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Aprianingsih, Atik; Sofyan, Mahardhika Dwi Ananta; Debby, Teresia; Fachira, Ira; Toha, Mohamad
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
Proposed Marketing Strategies To Achieved Target For The Indonesian Creator Economy Reyhan, Achmad; Fachira, Ira
Kompetensi (Competence : Journal of Management Studies) Vol 17, No 2 (2023): Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v17i2.22142

Abstract

Micro, Small, and medium enterprises (MSMEs) are businesses that have the ability to develop and contribute to the country's economy. The number of MSMEs in Indonesia continues to increase and the government continues to push to join the digital ecosystem. Indonesia Creator Economy (ICE) is an influencer management in Indonesia. ICE aims at providing accurate, engaging and informative digital media content. This study uses a case study model with qualitative descriptive method, and the data collection used is observation, interviews, documentation. As a result of FDG (Focus Group Discussion), This new business model canvas was developed based on fish bones and equipped with supporting data obtained from FDG. Based on the fishbone, the cause of low target achievement is caused by ICE's lack of understanding of the segment and target market. Related identification and analysis of strategy on ICE is done through the application of nine elements on the business model canvas include ; customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. So the strategy implemented by ICE is to increase awareness on marketing aspects with several programs and increase workforce.
Co-Authors Abdullah Fikri Ismanto, Abdullah Fikri Achmad Reyhan Al Farisa, Muhammad Alyaningtyas, Farah ASMARA KHAIRANI Atik Aprianingsih Budiarta, Sandy Indimas Catur Gunandi, Muhamad Christie Chandra Susianto, Christie Chandra Debby, Teresia Eka M, Trishanty Evan Nathan Iskandar, Safira Azaria Jene Lokasthiri Az Komo, Reza Tiopan Listiyani Indriya Novianthi, Listiyani Indriya Maharani, Actualita Michael, Andrew Octavianus Mohamad Toha Muhammad, Irsyad Naima, Fairuza Najwa Assilmi Ni Putu Radha Naraswari, Ni Putu Radha Nimeesha, Danniella Nathannia Pangihutan, Yehezkiel Pramura, Rayendra Abiyasa Prasetya, Savitri Sekar Putri, Kintan Andyarmalasari Rahma Putri, Aldila Rendika Nugraha Reza Ashari Nasution Sitanggang, Rosalina Soerjanatamihardja, Karissa Adhyaningrum Sofyan, Mahardhika Dwi Ananta Supriyanto, Muhammad Tejo Sandi Saputra Vania Griselda Pardede, Maria Wibowo, Sumintong