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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) International Journal of Social Science and Business Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ekonomika dan Bisnis Islam Eduvest - Journal of Universal Studies Influence: International Journal of Science Review Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Management Analysis Journal
Ira Fachira
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Neuroscience Public Health Social Sciences Other

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EFFECT OF ONLINE SERVICE QUALITY OF MAKEUPPUCINO WEBSITE STORE TO CUSTOMER SATISFACTION Iskandar, Safira Azaria; Fachira, Ira
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Recently there are a lot of online retail in Indonesia. Makeupuccino is an online store based in Bandung that sales makeup and other cosmetics stuff. As the competition between online retails getting higher, Makeupuccino need improves their service quality to maintain their customer’s satisfaction.  This study aims to explore customers’ perception of online retail store service quality and how it effects customer satisfaction. Reliability, responsiveness, security and web-design represent the service quality. Data was collected from Makeupuccino customers. Makeupuccino’s website store has already got an excellence online service quality. Customer’s satisfaction of Makeupuccino website store is also considered as excellence. From four of the online service quality dimensions : reliability, responsiveness, security and web-design, the reliability dimension is believed as the most significant dimensions  towards customers satisfaction. Makeupuccino needs to maintain their excellence online service quality. And Makeupuccino needs to keep the trust from the customers. Trust is also important for the reliability dimensions of the online service quality. For further research, researchers recommend to increase the samples in order to have more reliable results for the population. And give adjustment on the online service quality measurement tools in order to obtain the desired results.
Real estate marketing plan for pt mahika tirta Wibowo, Sumintong; Fachira, Ira
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Mahika Tirta as a new comer in developer real estate business wants to take opportunity in backlog of house issue.  At this stage company already have lands and through permit and permission process, the block plan already approved, already get bank support and building process in progress. One problem that appears now is this company not have clear marketing plan yet to success selling all the houses. To create impact full marketing plan the company first need to know is their customer behavior through information what customer consider most and from what communication channel customer get information about houses most. To deal with these issues analyzed both external and internal using PESTEL, Porter Five Forces, Competitor Analysis, Marketing Strategy and 7Ps Marketing Strategy Mix which generate SWOT items. To strengthen the analysis researcher also spread questioners to 200 target customers. The proposed marketing plan for Mahika Tirta has been made based on that analysis result. Marketing plan consist of four aspects which are three aspects (Product, Price and Promotion) describe resume of customer’s most consideration and one aspect which is Place describe communication channel that customer use most.  With all that aspect the researcher expects company can have a guide line to run impact full marketing plan and can deliver it to their target customer through effective and efficient communication channel. The most of all, the researcher also expect this marketing plan also can overcome company’s weakness and threat.  Keywords: Developer real estate, Marketing Plan, SWOT, 7Ps Marketing Strategy Mix
Proposed Business Strategy For Contemporary Rattan Furniture Company Case Study: Studi Hiji Vania Griselda Pardede, Maria; Fachira, Ira
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Furniture industry is one of potential industries that continue to grow along with development of property industry in Indonesia. Every year, the domestic demand for furniture products has increased in line with growth of property business. In 2015, it is projected to raise 15 percent and will continue to increase. Furniture market development in Indonesia is also supported by rising incomes of middle class economy especially those who live in urban areas. It gives big opportunity for Indonesia furniture manufacturer to cover domestic needs rather than just for exporting market. Studio Hiji is a Jakarta–based design studio that creates contemporary rattan furniture. Studio Hiji furnitures are designed by Mr.Abie abdillah, a reputable furniture designer who is known as one of the best rattan designer from Indonesia. Studio Hiji products had won several award and had been exhibited in International exhibition. Since beginning of 2014, Studio Hiji starts selling their furniture product such as chair, benches, stool, and tables. 90 percent of Studio Hiji furniture sales were bought by domestic market and there also small sales from buyer that came from South East Asia Region. Unfortunately, Studio Hiji company revenue has not given significant profit to the company compared to operational and marketing expense. Studio Hiji faced issue of having difficulty to expand their team and to hire new employee because of limited funds they had in this start up phase. Therefore, Studio Hiji need to have more effective and efficient marketing strategy. Acquiring new costumer to increase their sales is very important for Studio Hiji to increase their growth and sustainability in this industry.  Based on the research, it was found that Studio Hiji has two types of customer profiles and why the issue could be experienced by this company because Studio Hiji did not have specific marketing strategies for its customer profiles which has different characteristic. Therefore, there were discrepancies between the target market and how companies apply the marketing techniques and promotion tools to reach the target market. This problem can be solved by analyzing both internal and external factors to identify opportunities and threats of the industry as well as the strengths and weaknesses of the company. Internal and external analysis results are used to make SWOT – TOWS matrix which later is summarized in EFAS, IFAS, and SFAS analysis. This analysis will determine what strategic factor gives most influence on Studio Hiji Company.  Based on research and finding, Studio Hiji need to maximize their marketing effort and focus on B2B marketing strategy. By focusing marketing effort for B2B market, Studio Hiji can increase their sales and sustainability in its first phase. The research also includes a survey that is conducted to view general opinion and point of view of potential business company which is really important for arranging next marketing strategies. Output of the research is business solution based on internal and external business situational analysis which is strengthen by improving marketing mix. At last, author will describe the implementation of the business solution that is shown with schedule activities. Keywords : Furniture Design Industry, Business Strategy.  SWOT-TOWS analysis, EFAS, IFAS, and SFAS analysis, Improvement Marketing Mix.
Business strategy for market development of photography and videography business in pt. Delapan pilar karya Nugraha, Rendika; Fachira, Ira
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Delapan Pilar Karya is a company that established in August 2014 and focusing the business in photography and videography with brand name Eight Motion. Current situation of Eight Motion is the revenue rely from business market segment, which has long payment term and occasional project that impact to instability of sales performance. Author conducts external analysis with some tools such as PEST and Porter five forces to examine what kind of external opportunities for market development that can be captured to earn stable revenue. Internal analysis with some tools such as STP, Marketing Mix 7P, Resource based view, VRIO, and business model canvas also conducted to examine current internal situation of Eight Motion.  SWOT analysis utilized to summarize external and internal analysis. In strategy formulation, author utilized EFAS and IFAS table in order to examine and quantify the strategic factors from SWOT analysis. TOWS matrix developed in order to create alternative strategies. Porter generic strategies utilized by the author to determine which business direction should be through. Diamond Strategy utilized in order to deliberate how the strategy formulation will works by explaining five elements of strategy from arenas, vehicle, differentiators, staging, and economic logic. Finally, author utilized business model canvas in order to capture business activity overview as the implication of strategy formulation. Activity plan that incorporates marketing, Product and operation strategy created in order to become guideline of strategy execution. Keywords: Photography and Videography Business, Market Development, Diamond Strategy
The Effectivity of Transmedia Brand Storytelling on Harry Potter Towards Brand Loyalty in Indonesia Putri, Kintan Andyarmalasari; Fachira, Ira
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Transmedia brand storytelling is one of the new creative strategies to control brand message in an engaging way across technology platforms. However, there are limited studies that explain how this method affects brand loyalty. Harry Potter is one of the brand that successfully gained massive success in their world using transmedia storytelling. The fact that after six years of vacuum from producing, Harry Potter still have high excitement from its customer. The objective of this research is to know the effectivity of transmedia awareness to customer engagement and to know the influence of customer engagement in brand loyalty. The research was conducted through an online questionnaire as a tool to collect data with the result total sample of 374 respondents. The author uses path analysis, which has a purpose of explaining the relationship between variables. Based on the calculation, the author found that transmedia awareness gives a significant influence on customer engagement as well as customer engagement brings significant positive influence on building brand loyalty.Moreover, there is a new finding which this research has quasi mediating effect mediation, which means transmedia awareness is already effectively used in Harry Potter. The finding of this research is expected to enhance knowledge about transmedia brand storytelling. The author also creates some recommendation for future research and business owner that will help them to improve their banding strategies.
Proposed Business Model for RockyBars Novianthi, Listiyani Indriya; Fachira, Ira
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Rockybars is a cookie shop founded by siblings Fintiawati Nurrachmah and Fauzi Andika which sells their original signature chewy cookies. Chewy cookies is one kind of snack right in the middle between cookies and brownies, which is not too crispy like cookies and not too soft like brownies. As a startup company, RockyBars still struggling to make the company known to the customer. Lack of marketing and the business are still new, not many people known this product are consider as the reason. The problem of this thesis, how to formulate business strategy to expand customer base and to keep increase sales in order to place the company in the culinary market as a start-up company. The strategy is to expand customer base by increase brand awareness toward improving its marketing strategies through offline and online media The proposed strategy for RockyBars has been made, based on survey customers and in-depth-interview with several customer conducted. These solutions are also supported by implementation plan with the purpose that RockyBars can reach its objective. Keywords: Start-up Business, Culinary, Business Model Canvas, Business Strategy Formulation
Technology and Servicescape Acceptance Influence on Self-Service Bank Michael, Andrew Octavianus; Fachira, Ira
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. The world of banking has been shifting, with the current trend causing the shift from conventional banks towards the self-service banks. Banks in Indonesia has started to shift also, with the example of CIMB Niaga with its Digital Lounge as a self-service bank. However, the transition from using the conventional bank services towards the usage of Digital Lounge is still low especially for the category of age older than or equal to 40. This study is determined to find whether technology acceptance and servicescape influencing customers’ intention to use self-service banking, in this case, Digital Lounge. The factors used to depict the relation are adapted from a theoretical framework of a previous research, that are Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Information on Self-Service Bank, Security and Privacy, Quality of Internet Connection, with the addition of a variable namely Servicescape. A survey was conducted with 258 respondents that fulfilled the criteria and were analyzed in order to find the factors that affects the intention to use of the self-service bank with Digital Lounge as the example. The proposed model was analyzed using Multilinear Regression and Pearson Correlation Coefficient. Finding showed that only Servicescape that significantly affects and has a positive relation towards the intention to use self-service bank for the customers with the age criteria of 40 and above. The descriptive analysis previously shown that Servicescape holds the highest mean score, while the lowest mean score being the factors of Information on Self-Service Bank. This could describe the factor that is highly considered by the customers and affects the hypothesis acceptance and rejections. It is also found that Servicescape needs to be highlighted by CIMB Niaga in order to raise the number of users for the age of 40 or older.Keywords: Banking, Self Service, Servicescape, Technology
Evaluasi Penerapan Pusat Kapabilitas Internasional Telkom Indonesia Dalam Mengembangkan Talenta Global Muhammad, Irsyad; Fachira, Ira
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. As the world becomes more and more connected due to globalization and various other factors, the demand of employees with global talent also increases. In 2014 Telkom Indonesia took an initiative to develop global talent for its employees due to the current international expansion they were going to conduct. Telkom International Capability Center was one of the program of the initiative which acts as the enabler for the whole thing, like its name it is a center dedicated to all affair related with international capability development. Specifically it was a center used to enhance employee’s skills and knowledge for international assignment by leveraging their global talent. It was quite effective seen from the fact that Telkom’s international expansion was successful without the need to hire a significant amount of expatriates. However with the progress of technology and new challenges in today’s world the Telkom International Capability Center has not been updated and reevaluated. The research interviewed key individuals with big involvement with Telkom International Capability Center to analyze the things which are needed to be changed in order to stay relevant and effective in its method to develop global talent, the research also conducts literature review to corroborate the findings from the interview. There were in fact a couple of things that needed to be changed such as the increased use of technological tools is needed to ensure a more efficient outcome, gamification also plays a big part to make certain that the participants is enthusiastic, the increased continuity of knowledge and feedback, and other minor adjustments. The researcher aims that it would benefit not only PT. Telkom but all other companies which are going through a similar condition. All things considered the researcher hopes that it could benefit Indonesia in enhancing their workforce in order to contribute the efforts of becoming a developed nation.Keywords: Globalization, Global Talent, Capability Center
The Influence of Different Digital Content Marketing on Consumer Engagement in The Tourism Sector Khairani, Asmara; Fachira, Ira
International Journal of Social Science and Business Vol 5, No 3 (2021): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i3.38109

Abstract

Social media marketing and change in consumer behavior when traveling in the digital era present opportunities for the tourism sector. Aligned with these facts, digital content marketing becomes more important in improving consumer engagement through social media. Content marketing currently has shifted to a digital world known as digital content marketing. The more people view content on social media, the more it affects consumer engagement. Thus, a study is required to determine how social media marketing can help promote Indonesian locations., especially when Indonesia is trying to cope with many losses due to the pandemic. This study used content analysis to identify the differences between digital content marketing of the travel content by identifying 150 informative and persuasive content and analyzing consumer engagement on the social media platform Instagram. The results show that persuasive content has the most impact on consumer engagement. Also, this study can contribute to digital content marketing and consumer engagement concept literature in the tourism context.
Proposed Marketing Strategy For Hijab2day Rahma Putri, Aldila; Fachira, Ira
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 1 (2020): April
Publisher : Universitas Negeri Surabaya

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The economic growth of Muslim middle class society in Indonesia has started a hijab revolution among the Muslim women and this fashion trend provides new opportunities for fashion businesses to focus on to Islamic fashion, especially hijab. The prospect of hijab business is promising, especially with the advancement of communication technology, making the process of trading online much simpler for both sellers and buyers. Hijab2day is one hijab businesses who uses Instagram as their trading platform and in the last five years, they have been offering a variety of hijab designs and hijab accessories online. However competition is unavoidable and the simplicity of trading online has attracted new people to venture into the hijab business. Hijab2day admits that competitors with stronger promotion and marketing strategy have become a particular concern, and with a decrease in sales in 2015, Hijab2day feels that this is something that needs to be analyzed further. This research is designed to highlight Hijab2day’s problems that affected their performance in 2015 as well as to propose a better marketing strategy that will increase Hijab2day’s sales. To identify Hijab2day’s problems, this research conducted PESTEL analysis, Competitor analysis and Porter 5 Forces analysis. Researcher also conducted marketing analysis using Marketing Mix analysis and STP analysis. A SWOT analysis was also conducted to identify Hijab2day’s strengths and weaknesses, which will help to form a more efficient strategy to develop the business. This research analyzed 164 questionnaires, filled by respondents who are all Muslim women who are often purchase hijabs online. The respondents come from different ages and backgrounds. Based on the questionnaire, researcher found out that most respondents are more responsive to a ‘buy 2 get 1’ promotional method, the second highest of the questionnaire result are more receptive towards hijab related promotional event, while 16 respondents suggest holding ‘sales’ would be more attractive. Nearly all respondents prefer to shop via Instagram, while half of the respondents choose to browse and purchase through company’s websites. Research also found out that half of the respondents tend to go online between 18.00 and 21.00. Based on these findings, researcher is recommending three new strategies to improve Hijab2day’s promotional and marketing approach, which will hopefully lead to sales growth : to create better promotional and marketing approach, utilize the new insights of the importance of timing in social media by scheduling posts at the most efficient time for maximum exposure, improve and expand Hijab2day sales platform, expand Hijab2day chosen communication platforms. Researcher hopes that by implementing the recommended suggestions, Hijab2day can maximize their sales and increase growth.
Co-Authors Abdullah Fikri Ismanto, Abdullah Fikri Achmad Reyhan Al Farisa, Muhammad Alyaningtyas, Farah ASMARA KHAIRANI Atik Aprianingsih Budiarta, Sandy Indimas Catur Gunandi, Muhamad Christie Chandra Susianto, Christie Chandra Debby, Teresia Eka M, Trishanty Evan Nathan Farrell, Rheza Ivan Iskandar, Safira Azaria Jene Lokasthiri Az Komo, Reza Tiopan Listiyani Indriya Novianthi, Listiyani Indriya Maharani, Actualita Michael, Andrew Octavianus Mohamad Toha Muhammad, Irsyad Naima, Fairuza Najwa Assilmi Ni Putu Radha Naraswari, Ni Putu Radha Nimeesha, Danniella Nathannia Pangihutan, Yehezkiel Pramura, Rayendra Abiyasa Prasetya, Savitri Sekar Putri, Kintan Andyarmalasari Rahma Putri, Aldila Rendika Nugraha Reza Ashari Nasution Sitanggang, Rosalina Soerjanatamihardja, Karissa Adhyaningrum Sofyan, Mahardhika Dwi Ananta Supriyanto, Muhammad Tejo Sandi Saputra Vania Griselda Pardede, Maria Wibowo, Sumintong