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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar International Journal of Social Science and Business Jurnal Pengembangan Wiraswasta Jurnal Pendidikan Jambura Economic Education Journal Jurnal Ilmiah Poli Bisnis Jurnal Manajemen Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) LEBAH Jurnal Pelita Ilmu Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Maha Putra
Universitas Pelita Bangsa
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UMKM Kreatif Karangbahagia Menuju Pasar Digital Wira Syuhada; Maha Putra; Ahmad Turmudi Zy
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1685

Abstract

Micro, Small and Medium Enterprises (MSMEs) in the creative industry sector have great potential in driving economic growth. However, the main challenge faced by MSMEs is limited market access, especially in the current digital economy era. The development of information technology and e-commerce platforms opens new opportunities for MSMEs to expand their marketing reach and increase competitiveness. This research aims to design a human resource development program for creative industry MSMEs in Cikarang Baru in effectively utilizing e-commerce platforms. The research methodology used is a mixed method approach with data collection techniques through surveys, in-depth interviews, and literature studies. Surveys are conducted to identify the profiles, challenges, and opportunities of creative industry MSMEs in Cikarang Baru. In-depth interviews are conducted to explore more information about the constraints and obstacles in utilizing e-commerce platforms as well as the need for human resource development. The research results show that most MSMEs have not optimally utilized e-commerce platforms due to limited knowledge and skills of human resources in managing online sales. The proposed development program includes training, assistance, and capacity building for human resources to operate and manage sales through e-commerce effectively. The development materials cover digital marketing strategies, product and content optimization, online store management, and customer service. With the improvement of human resource skills through this program, it is hoped that creative industry MSMEs in Cikarang Baru can increase market access, expand their marketing reach, and improve competitiveness in the digital economy era
PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS PUZZLE "SUGAM" UNTUK MENINGKATKAN HASIL BELAJAR IPAS SISWA KELAS IV SEKOLAH DASAR Sarah Saripah; Maha Putra
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10 No. 01 Maret 2025 In Press.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.23205

Abstract

This study aims to: (1) determine the design of the "Sugam" puzzle-based learning media to improve the learning outcomes of fourth-grade elementary school students in IPAS (Integrated Science and Social Studies), (2) assess the feasibility of the media through validation by experts in content, media, and language, and (3) evaluate the effectiveness of the Sugam media. This research uses the ADDIE model, which includes analysis, design, development, implementation, and evaluation. The instruments used are teacher response questionnaires (92%) and student response questionnaires (98%) to measure the practicality of the media. The expert validation results indicate the feasibility of the media, with percentages of 90% (media expert), 96% (language expert), and 98% (content expert). The field test results show a significant improvement in the pre-test (56) and post-test (94) scores, with an N-gain value of 0.86, indicating a high improvement. Thus, the developed learning media is effective for use in teaching.
Co-Authors Adi Maryadi Ahmad Turmudi Zy Anna Wulandari Dian Rachmawati Afandi Edora Edora Khaerul Saleh Mukharom Mukharom Novi Fitria Hermiati Nugroho, Arief Teguh Riski Eko Ardianto Rudi Yacub Sarah Saripah Wira Syuhada Yuningsih Nining