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All Journal Assets: Jurnal Akuntansi dan Pendidikan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Jurnal Literasiologi Jurnal Review Pendidikan dan Pengajaran (JRPP) JEMMA | Journal of Economic, Management and Accounting Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Perspektif Akuntansi Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Science and Society (IJSOC) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Ekonomi Bisnis dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Return : Study of Management, Economic and Bussines Inkubis: Jurnal Ekonomi dan Bisnis Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Manajemen dan Ekonomi Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Inovasi Pengabdian Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Journal of Innovative and Creativity Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Atestasi : Jurnal Ilmiah Akuntansi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Ade Lisa Matasik
Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Konsumen pada PT Toyota Hadji Kalla Kabupaten Toraja Utara Salu, Nova; Mengga, Grace S.; Matasik, Ade Lisa
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.15221

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh strategi pemasaran terhadap keputusan pembelian konsumen pada PT Toyota Hadji Kalla Kabupaten Toraja Utara. Penelitian ini menggunakan metode analisis kuantitatif dengan pendekatan regresi linier sederhana. Sampel penelitian berjumlah 32 responden yang merupakan konsumen yang pernah melakukan pembelian kendaraan di PT Toyota Hadji Kalla Kabupaten Toraja Utara. Data penelitian diperoleh melalui penyebaran kuesioner, observasi, dan dokumentasi. Instrumen penelitian diuji menggunakan uji validitas dengan korelasi Product Moment dan uji reliabilitas dengan Cronbach’s Alpha. Teknik analisis data yang digunakan meliputi uji prasyarat (uji normalitas, heteroskedastisitas, dan multikolinearitas), uji regresi linier sederhana, uji t, serta uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa strategi pemasaran memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Hal ini ditunjukkan oleh hasil uji t yang menyatakan bahwa variabel strategi pemasaran (X) berpengaruh terhadap keputusan pembelian (Y) pada tingkat signifikansi 0,05. Temuan penelitian juga mengungkapkan bahwa indikator produk dan harga merupakan aspek strategi pemasaran yang memperoleh penilaian tertinggi dari konsumen, sedangkan indikator promosi dan tempat tetap memberikan kontribusi positif namun berada pada kategori baik. Dengan demikian, dapat disimpulkan bahwa semakin tepat strategi pemasaran yang diterapkan oleh PT Toyota Hadji Kalla, maka semakin tinggi keputusan pembelian konsumen.
Penguatan Peran Dasawisma Sebagai Penggerak Ekonomi melalui Budidaya Tanaman Hortikultura pada Pekarangan di Kelurahan Botang, Kec Makale, Kab Tana Toraja Dwibin Kannapadang; Oktavianus Pasoloran; Ade Lisa Matasik; Antoni Steven Sirande
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 2 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i2.11016

Abstract

Limited utilization of household yards and low optimization of horticultural crops remain obstacles to strengthening family economies at the sub-district level. Dasawisma (Family Gardening Group) holds a strategic position as a social unit closely connected to household activities and has the potential to become a driver of the local resource-based economy. This community service program aims to strengthen the role of Dasawisma groups as drivers of the family economy through optimizing horticultural crops in their yards. Implementation methods include outreach, short-term horticultural cultivation training, practical planting assistance, and simple financial record-keeping training. The results of the activity indicate an increase in participants' knowledge about horticultural cultivation, an increased interest in managing their yards effectively, and a strengthening of Dasawisma's collective awareness as household economic agents. This program contributes to changing the community's perspective on yards as economic assets. It was concluded that educational interventions and participatory mentoring were effective in encouraging yard optimization and strengthening Dasawisma's role as drivers of the local economy.
Pemberdayaan Kelompok Tani dalam Penguatan Ekonomi Rumah Tangga Melalui Edukasi Budidaya Sayuran Pekarangan di Kelurahan Buntu Burake Ellyn Patadungan; Oktavianus Pasoloran; Ade Lisa Matasik; Marsanda Delvi
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 2 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i2.11017

Abstract

The utilization of home yard land is one of the efforts that can be undertaken to improve household food security and economic resilience. However, in Buntu Burake Village, the utilization of home yards has not been optimal due to the limited knowledge of the community regarding cultivation techniques and simple farm management. This activity aims to empower the community and farmer groups through education on home yard vegetable cultivation as well as strengthening household-scale farm management. The method used is a participatory and applicative approach that actively involves the community in the planning, implementation, and evaluation processes of the program. The activities were carried out through socialization on yard utilization, training on vegetable cultivation using raised bed technology, and education on farm business analysis and simple financial record-keeping. The results of the activity indicate an increase in the community's knowledge and skills in utilizing home yards productively. The community has begun to apply vegetable cultivation techniques in their yards and understand the economic potential of harvests that can be used for household consumption or sold to surrounding communities. This program provides positive implications for improving household food security and strengthening the household economy in a sustainable manner.
Performance-Based Structural Compensation Model for Structural Officials in Private Universities (A Case Study of Universitas Kristen Indonesia Toraja) Matasik, Ade Lisa; Pasoloran, Oktavianus
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.208

Abstract

Background: Remuneration systems in private universities often lack transparency and performance-based incentives, leading to perceived inequity among structural officials—those in formal academic and managerial leadership positions. At Universitas Kristen Indonesia Toraja (UKI Toraja), the existing compensation system is primarily determined by position classification and length of service, without systematically evaluating the actual complexity and responsibilities of each role. This administrative approach fails to reflect genuine contributions, thereby undermining motivation, internal equity, and institutional competitiveness. Objective: This study aims to develop a performance-based remuneration model for structural officials in private universities through a case study at Universitas Kristen Indonesia Toraja. Methods: A qualitative case study was conducted at Universitas Kristen Indonesia Toraja through document analysis, semi-structured interviews, and a limited confirmatory questionnaire. Data were analyzed using thematic analysis following Corbin and Strauss, with triangulation across interview, documentary, and questionnaire data sources to enhance validity. Results: The findings indicate that the application of the Factor Evaluation System (FES) is relevant for objectively assessing positions based on responsibilities and work complexity rather than personal attributes. The adaptation of the nine FES dimensions results in a more holistic assessment of academic and managerial roles in private universities. The nine-level scoring system (1–9) improves fairness, transparency, and accuracy in job grading and strengthens the linkage between performance and compensation. Conclusion: The adaptive FES model constitutes a strategic instrument for merit-based human resource governance in private universities. It offers a replicable framework for institutions seeking to align structural compensation with performance, responsibility, and institutional values.
A Strategic Budgeting Model and Development Strategy for Private Universities: A Study of the Toraja Indonesian Christian University Oktavianus Pasoloran; Ade Lisa Matasik
Return : Study of Management, Economic and Bussines Vol. 5 No. 4 (2026): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v5i4.452

Abstract

This research aims to develop an integrated strategic budgeting model for Private Universities (PTS) with a case study at the Indonesian Christian University of Toraja. Although UKI Toraja has implemented a digital financial system and activity-based budgeting (ABB), the relationship between budget allocation and strategic objectives has not been fully identified as required in performance-based budgeting (PBB). This study uses a qualitative approach through document analysis, in-depth interviews, and observation of the budgeting process to examine the characteristics of the current budgeting system and the internal-external factors that affect it. The results show that UKI Toraja has a good financial system foundation, but still needs to strengthen performance indicators, consolidate cross-unit planning, and results-based evaluation mechanisms. These findings are the basis for formulating an integrated strategic budgeting model that synergizes ABB, UN principles, and institutional development directions. The novelty of the research lies in the thorough integration between the budgeting system and the institutional strategy designed according to the context of Indonesian private universities. The resulting model is expected to be a reference for private universities in increasing the effectiveness of resource allocation and achieving strategic goals.
Development of a Conceptual Model of Organizational Culture Engagement: A Literature Synthesis Approach Randi Tangdialla; Dian Intan Tangkeallo; Ade Lisa Matasik
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9951

Abstract

This study aims to construct and develop a conceptual model of Organizational Culture Engagement through a literature synthesis approach. Three important steps were taken during the process: 1. Editing and rechecking the collected data, especially regarding completeness, clarity of meaning, and consistency of meaning between variables. 2. Organizing and arranging the data collected into the required structure. 3. Analyzing: applying accepted theories, methodologies, and principles to further analyze the results of data organization to reach conclusions that answer the research objectives. According to the study's findings, employee engagement and organizational culture dimensions interact to generate organizational culture engagement. The work environment that affects employee behavior and attitudes is shaped by aspects of organizational culture, including roles, accomplishments, support, innovation and risk-taking, attention to detail, results orientation, people orientation, team orientation, stability, and aggressiveness.
Co-Authors Abedneigo C. Rambulangi Agustinus Mantong Allo, Anggreni Takin Althon K. Pongtuluran Andre Kala'tiku Anjelin Anjelin Antoni Steven Sirande Anugerah Bu’tu Rongrean Anugrah Parerungan Biringkanae, Astriwati Citra Tiku Datu Batara Datu Ma’dika Desiliana Dian Intan Tangkeallo Dian Sandalayuk Dina Ramba' Dorce Lapik Dwi Natalia Dwibin Kannapadang Edianus Edianus Edianus, Edianus Ellin Ellin Fitri Banne Fransiskus Randa Fransiskus Randa Grace Sriati Mengga Iindarda Sangkung Panggalo Isak Pasulu Jens Batara Marewa Jesbin Kondolele Joi Matius Jois Ta’nak Karua, Gusriani Arrang Luther P. Tangdialla Luther P. Tangdialla Luther P. Tangdialla Luther Tangdialla Marsanda Delvi Melda Ria Saba’ Padatuan Mengga, Grace S. Mesi Pabetta Mince Batara Mutia, Surianti OKTAVIANUS PASOLORAN Oktavianus Pasoloran Otto, Otto Ovianti Yuris Pablo, Claudio Emilio Juan Parerung, Catrina Aprilla Priskila, Crecentia Ramba, Dina Randi Tangdialla Randy Tangdialla Rati Pundissing Risna Risna Salu, Nova Sape, Barnice Sisilia Pakiding Srisetyawanie Bandaso Stefani Marina Palimbong Ta’dung, Yohanis Lotong Tandilino, Prisca Tandilolo, Lusi Ta’dung, Yohanis L. Theresia Woro Damayanti Tiku, Ovita To’alla’, Verti Westerini Lusdani Wilma Dian Ardiyanti Yohanis Lotong Ta'dung Yonaldes Qreistamara Sarunan Putra