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All Journal Buletin Studi Ekonomi Jurnal Manajemen Bisnis Jurnal EMT KITA Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal REKOMEN (Riset Ekonomi Manajemen) IJBE (Integrated Journal of Business and Economics) Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL PEMASARAN KOMPETITIF JEMMA | Journal of Economic, Management and Accounting Jurnal Ekonomi Manajemen Value: Jurnal Manajemen dan Akuntansi Jurnal Pendidikan dan Konseling Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Abdi Insani Value : Journal of Management and Business Jurnal Marketing Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research
Ajat Sudrajat
Universitas Singaperbangsa Karawang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA JAZZ Ajat Sudrajat, SE., MM.; Nuraini Nuraini; Muhammad Jazim Hamidi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 1 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i1.392

Abstract

The purpose of this study to obtain the empirical evidence and to find clarity of phenomena and conclusions about the influence of these two variables above on Car Buying Honda Jazz Decision to consumers Honda Jazz in Karawang. Samples were collected by using Purposive Sampling with a sample of 100 respondents. Data analysis techniques used are Scale Range Analysis and Path Analysis with the help of Method of Successive Interval (MSI), Microsoft Excel 2010 and SPSS 21 computer programs. From the analysis of research data, obtained some conclusions are follows: Honda Jazz Car Image of 393.6 is on criteria Agreed. Quality of Honda Jazz Car Product of 382.2 is on criteria Agreed. Car Buying Honda Jazz decision of 398.53 is on criteria Agreed. There is a partial influence between Brand Image and Product Quality of 0.651. This shows a strong and undirectional relationship because it has a positive value. There is partial influence between Brand Image to Purchase Decision equal to 38.3% and there is partial influence between Product Quality to Purchase Decision equal to 47.3%. There is simultaneous influence between Brand Image and Product Quality on Car Buying Decision of Honda Jazz to consumers in Karawang equal to 60.3%, while the rest are other factors not examined equal to 39.7%.
Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang Faisal Cahya Pramudiya; Ajat Sudrajat
Jurnal Maksipreneur Vol 11, No 1 (2021)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v11i1.844

Abstract

The automotive industry is a company engaged in the production of land transportation equipment, including motorcycles. The rapid development of the automotive industry is in line with the human need to move more dynamically. This study aims to determine the role of brand image and product quality perceptions on purchasing decisions for Suzuki Satria F150 motorcycle products in the Karawang Regency. This research is quantitative research that uses a preliminary study and a questionnaire as a data collection instrument. This study uses the formula of unknown populations to determine the number of samples. The sample used in this research is 96 respondents. The primary data that has been collected is processed using SPSS version 25. The results of this study found that brand image and product quality perceptions had a significant effect on purchasing decisions for Suzuki Satria F150 motorcycle products in Karawang Regency.
PENGARUH KUALITAS JASA PELAYANAN AKADEMIK DAN KEPUASAN MAHASISWA TERHADAP LOYALITAS MAHASISWA DI UNIVERSITAS SINGAPERBANGSA KARAWANG Ajat Sudrajat
Value : Journal of Management and Business Vol. 1 No. 1 (2016): Value Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

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Abstract

Dalam memberikan rangsangan motivasi terhadap mahasiswa dalam memiliki jasa pendidikan yang dibuktikan dengan ijazah kelulusan terhadap masa kuliah yang ditempuhnya di Universitas Singaperbangsa Karawang harus senantiasa berorientasi terhadap keinginan mahasiswa sebagai konsumen guna memberikan kepuasan yang berdampak positif terhadap peningkatan nilai loyalitas. Hal ini dilakukan dengan cara memberikan perhatian dan perbaikan yang dilakukan oleh pimpinan lembaga perguruan tinggi yang ada di  Universitas Singaperbangsa Karawang guna memberikan pelayanan jasa pendidikan yang diharapkan oleh mahasiswa.Tujuan penelitian ini untuk mengetahui bagaimana kualitas jasa pelayanan akademik, kepuasan mahasiswa dan loyalitas mahasiswa Universitas Singaperbangsa Karawang dengan metode penelitian menggunakan deskriptif veripikatif dengan teknik analisis jalur, dengan respondennya adalah mahasiswa Universitas Singaperbangsa Karawang dengan jumlah populasi 3000 mahasiswa aktif yang sudah melakukan pembayaran registrasi ulang 2012 dan diambil sampel sebanyak 312 orang dengan taraf kesalahan 5%.Adapun hasil penelitian mengenai variabel kualitas jasa pelayanan akademik, kepuasan mahasiswa dan loyalitas mahasiswa pada skala cukup, pengaruh parsial secara langsung variabel kualitas jasa pelayanan akademik (X1) sebesar 6,3% (?2yx1). Adapun variabel kepuasan mahasiswa  (X2) sebesar 51%  (?2yx2) sedangkan pengaruh tidak langsung kedua variabel tersebut (X1,X2) terhadap loyalitas mahasiswa (Y) sebesar 5,2%. Pengaruh perilaku mahasiswa (X1) dan citra lembaga (X2) secara simultan terhadap keputusan menjadi mahasiswa (Y) sebesar 62,5%, sedangkan pengaruh variabel lain di luar model adalah sebesar 37,5%. Kata kunci : kualitas jasa pelayanan akademik, kepuasan mahasiswa dan loyalitas mahasiswa
ANALISIS EKUITAS MEREK DESTINASI WISATA BERDASARKAN PERSPEKTIF WISATAWAN: KASUS PADA PANTAI-PANTAI DI KARAWANG, JAWA BARAT Abdul Yusuf; Ajat Sudrajat
Value : Journal of Management and Business Vol. 2 No. 1 (2017): Value Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

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Abstract

Karawang merupakan salah satu kabupaten yang berada di jalur pantura dan juga berada di jalur lalu lintas strategis antara Jakarta dan Bandung. Karawang juga merupakan kota pangkal perjuangan yang memiliki banyak objek wisata serta Karawang yang berada di jalur pantura tersebut memliki banyak objek wisata pantai.Pantai di Kabupaten Karawang merupakan destinasi wisata komersil yang berkontribusi terhadap PAD Karawang. Oleh karena itu, wisata pantai harus dikelola dengan baik agar mampu meningkatkam PAD Karawang, salah satu caranya adalah dengan mengelola ekuitas merek destinasi wisata pantai tersebut.Ekuitas merek berdasarkan perpektif konsumen pada destinasi wisata merupakan seperangkat aset dari merek yang diukur berdasarkan kesadaran, citra, kualitas dan loyalitas (Konecnik. 2010).Penelitian ini bertujuan untuk mengetahui gambaran keseluruhan ekuitas merek mulai dari awareness, image, quality dan loyality. Sampel pada penelitian ini adalah wisatawan domestik yang pernah berkunjung ke destinasi wisata pantai di Kabupaten Karawang. Tekniksampling yang digunakan pada penelitian ini adalah probability sampling khusunya cluster sampling dengan teknik analisis menggunakan analisis jalur.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK KARAWANG Ery Nurhasanah; Eka Syarifah; Ajat Sudrajat
Jurnal Marketing Vol 4 No 1 (2020): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.391 KB)

Abstract

Penelitian ini dilakukan untuk menilai pengaruh kualitas produk dari Batik Karawang dan citra merek dari Batik Karawang terhadap keputusan pembelian dari pada konsumen Batik Karawang itu sendiri. Jenis metode yang digunakan pada penelitian ini adalah kuantitatif, dengan menggunakan populasi penduduk karawang yang merupakan konsumen dari Batik Karawang. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden yang diambil menggunakan rumus slovin dengan tingkat kesalahan 10%. Penelitian ini menggunakan analisis deskriptif dan analisis verifikatif, hasil dari analisis verifikatif adalah terdapat pengaruh parsial dan simultan dari kualitas produk dan citra merek terhadap keputusan pembelian. Dari hasil penelitian ini diharapkan Batik Karawang dapat lebih dikenal dengan kualitas produk dan citra merek yang baik, khususnya kualitas produk yang ditingkatkan karena memiliki nilai rendah pada penelitian ini.
PENGARUH FEEL, THINK DAN ACT TERHADAP CITY BRANDING DAN IMPLIKASINYA TERHADAP KEPUTUSAN MENGUNJUNGI DESTINASI WISATA (Survei Terhadap Wisatawan Wisata Sejarah Di Kabup Ajat Sudrajat
Eqien - Jurnal Ekonomi dan Bisnis Vol 5 No 1 (2018): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

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Abstract

In the competition against the number of tourist visits need to create a strong brand of a region, and found no cavities, avoid the aspect of vehicle congestion during the hours of work, clean environment conditions and neat and not chaotic city layout and the beauty of the city is always considered and resulted in the decline of tourists.The purpose of this research is to know how Feel, Think and Act, city branding and decision to visit historical tourism object with research method using descriptive veripikatif with path analysis technique, with respondent is domestic tourists with population 1580 and taken sample as much 286 people. The feel (X1) variables are on an agreed scale, think (X2) is on a very strong scale, act (X3), city branding (Y) and visiting decision (Z) are on the agreed scale. The relationship between the free variables of feel (X1), think (X2) and act (X3) shows the correlation of 0,544 (rx1x2), 0.642 (rx2x3) and 0.612 (rx1x3). The magnitude of the total influence of the independent variables: feel (X1), Think (X2) and Act (X3) on City Branding (Y) is expressed by the determinant coefficient (Ryx) 2 value of 34%. The magnitude of the total influence of the free variables: feel (X1), Think (X2) and Act (X3) on visiting decisions (Z) through City Branding (Y) is expressed by the coefficient of determination (Ryx) 2 of 70% outside model is 30%. Keywords: Feel, Think and Act, City Branding and Decision to visit
PENGARUH CITRA PERUSAHAAN DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN PADA RUMAH SAKIT MITRA MEDIKA NAROM KABUPATEN BEKASI Ajat Sudrajat
Eqien - Jurnal Ekonomi dan Bisnis Vol 7 No 1 (2020): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.539 KB) | DOI: 10.34308/eqien.v7i1.111

Abstract

Patient satisfaction at the hospital is a benchmark that is a benchmark for patients in getting health care. Each hospital must run a variety of strategies so that patients feel satisfied with health services, one of the strategies is through a good corporate image and trust, where a good corporate image can increase trust. So that affecting patient satisfaction Mitra Medika Narom Hospital Kabupaten Bekasi. This research was conducted with descriptive and verification methods, namely knowing, analyzing, explaining and testing hypotheses, and making conclusions and suggestions. The sample in this study amounted to 240 respondents using the Eksplanary Survey method. Data analysis techniques used are ordinal scale techniques and path analysis using the Method of Successive Interval (MSI) tool, Microsoft Excel 2016 computer programs and SPSS 16. The results of this study reveal that the company's image at the Mitra Medika Narom Hospital in Kabupaten Bekasi is in the agreed criteria, meaning that Mitra Medika Narom Hospital has built and made a good company image so that it is better known to all people. Furthermore, trust in Mitra Medika Narom Hospital in Kabupaten Bekasi is in the agreed criteria, meaning that Mitra Medika Narom Hospital has succeeded in building a good and optimal Trust so that patients trust Mitra Medika Narom Hospital to obtain health services. Then the patient satisfaction at the Mitra Medika Narom Hospital in Kabupaten Bekasi is in the agreed criteria, meaning that the patients as respondents feel a high level of satisfaction after completing treatment at the Mitra Medika Narom Hospital. There is a positive, strong and two-way correlation between company image and trust variables of 0.646. There is a partial influence of company image on patient satisfaction at Mitra Medika Narom Hospital significantly by 11.98%. There is a partial influence of trust on patient satisfaction at Mitra Medika Narom Hospital significantly by 25.08%. Then there is a simultan influence of corporate image and trust on patient satisfaction at Mitra Medika Narom Hospital positively and significantly by 37.06% while the remaining 62.94% is contributed by other variables not examined
PENGARUH PROMOSI ONLINE TERHADAP CUSTOMER SATISFACTION DENGAN REPURCHASE INTENTION PADA TOKO FORY SPORT KARAWANG Nayla fata Salsabila; Yuanita Melliana Putri; Ajat Sudrajat
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 1 (2021): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.088 KB) | DOI: 10.34308/eqien.v8i1.203

Abstract

Football is a game sport that is very popular with the Indonesian people. many also make football a hobby and an aspiration. based on the survey football has a rating of 47.6%. Seeing the great opportunity for the large number of people who love soccer, the ForY sport Karawang store started a business selling soccer equipment. From the many competition for sports equipment stores in Karawang, the ForY sport shop to win the competition, the ForY sport shop must be able to provide special treatment for its consumers. Online promotions carried out by ForY sports stores, namely holding give away, giving discounts, and serving customers well, aims to determine the level of customer satisfaction which will have an impact on repeat purchases. Data collection using a questionnaire with a total of 100 respondents who live in Karawang, have visited and bought at least once at the ForY sport shop, aged at least 17 years using purposive sampling technique. The analysis technique in this study uses SPSS with quantitative analysis methods (validation and reliability tests), verification analysis (t test, F test, coefficient of determination, and descriptive analysis. The results of this study are 1) Online Promotion has a significant effect on customer repurchase intention at ForY Sport stores 2) Customer Satisfaction has a significant effect on customer repurchase intention at ForY Sport stores 3) Online promotions have a significant effect on customer satisfaction in customers at ForY Sport stores. future suggestions for stores It would be nice if the variety of promotions be increased again so that in the future it can be more convincing in the decision of consumers to buy apparel and sport shoes so that consumers are satisfied when shopping at ForY sports stores. Maintain the quality of the product being sold. Make sure the quality of service provided is further improved and pay more attention to the waiting room for consumers so that they feel comfortable.
PENGARUH KELOMPOK REFERENSI DAN BUDAYA TERHADAP KEPUTUSAN MENJADI ANGGOTA SANGGAR TARI Elvira Pradipta Sutiana; Risha Fatikha Sari; Ajat Sudrajat
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.027 KB) | DOI: 10.34308/eqien.v8i2.221

Abstract

"The Influence of Reference Groups and Culture on the Decision to Become Members of the Dance Studio" under the guidance of Ajat Sudrajat, SE., MM. The consumer behaviour in making purchasing decisions can be influenced by three factors including internal factors, external factors, and the decision-making process. The study entitled "The Influence of Reference Group and Culture on the Decision to Become a Member of the Dance Studio aims to analyze the influence of X1 and X2 on Y" has a population of 329 people and a sample of 100 people. By using a quantitative approach and descriptive analysis, in the variable X1 the dimension of value expression obtained the highest average score with a percentage of 51.82%, in the X2 variable the highest was the view of 59.50%, in the variable Y the highest was personality at 25.57%. Whereas in the verification analysis, the relationship between X1 and X2 is 0.426 which means that the correlation is moderate. For 5% error the two-tailed test and df = n - 3 = 97 is 1.66071. Because the t statistic> from t table (4.328> 1.66071), Ho is rejected. The significant column number is 0.000 or the probability is far below 0.05. So it means that X1 and X2 partially have a significant effect on Y.From the ANOVA test or F test, it is found that the F count is 19.714 with a significant level indicating a value of 0.000 which means less than 5%, it can be concluded that X1 and X2 are Simultaneously affects Decision Y. Keywords : Reference Group, Culture, Purchasing Decision
PENGARUH VIRAL MARKETING DAN TURBO MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW Laura Natalia; Ajat Sudrajat
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 11, No 1 (2022)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v11i1.980

Abstract

Abstrak Pesatnya pertumbuhan informasi serta teknologi tentunya mempengaruhi cara masyarakat berbelanja, salah satunya adalah belanja online. Pandemi Covid-19 juga memaksa orang untuk memakai masker, tetapi pada saat ini memakai masker bisa menyebabkan permasalahan pada kulit seperti infeksi karena bakteri, jerawat serta eksim. Selain itu, masyarakat sangat peduli dengan kesehatan kulitnya, sehingga sebagian besar aktivitasnya di dalam ruangan masih merupakan ancaman radikal bebas yang menyebabkan masyarakat menggunakan berbagai macam produk perawatan kulit. Salah satu produk perawatan kulit yang peneliti teliti adalah MS Glow. Tujuan penelitian ini ialah mengetahui pengaruhnya variabel viral marketing dan turbo marketing terhadap keputusan pembelian produk MS Glow. Penelitian ini menggunakan metode kualitatif dengan menggunakan teknik analisis data literature review melalui metode traditional review dimana peneliti menjadikan penelitian terdahulu dengan variabel yang serupa menjadi sumber atau acuan sebagai dasar improvisasi. Hasil dari penelitian ini menyatakan jikalau viral marketing dan turbo marketing berpengaruh signifikan terhadap keputusan pembelian produk MS Glow, serta juga viral marketing dan turbo marketing memiliki pengaruh secara simultan terhadap keputusan pembelian produk MS Glow. Kata Kunci: Keputusan Pembelian, Turbo dan Viral Marketing.  AbstractThe rapid development of information and technology certainly affects the way people shop, especially online shopping. The Covid19 pandemic also forced everyone to use masks, but currently the use of masks can cause skin problems such as bacterial infections, acne, and eczema. In addition, the public is very concerned about the health of their skin, therefore most indoor activities are still threatened by free radicals, which is the reason why people use this product. One of the skin care products that researchers are working on is MS Glow. This research aims to find out the influence of viral marketing and supercharged marketing variables on MS Glow product purchase decisions. The study uses a qualitative approach with data analysis techniques that review the literature through traditional review methods, where researchers conduct previous research with the same variables as sources or benchmarks as the basis for improvisation. The results of this study showed that viral marketing and turbo marketing have a significant influence on MS Glow product purchasing decisions, and viral marketing and turbo marketing also have a concurrent influence on MS Glow product purchasing decisions.Keywords: Purchase Decisions, Turbo and Viral Marketing.
Co-Authors Abdul Yusuf Abu Rizal Faqih Adlien Dhiva Syakira Afni Rizqi Anti Afni Rizqianti Ajat Rukajat Alex Zami Alifiah Ahadiah Anggi Fitriani Ramadani Anggi Nadia Jeni Saputri Anggi Nadia Jeni Saputri Anissa Ayuning Tazkiyah Annisa Fitri Rohana Anoesyirwan Moeins Anti, Afni Rizqi Apriliyanti Apriliyanti Bram Indra Maulana Chintia Nurdianty Chintya Dessy Syafitri Daud Munasto Dede Nuryati Dede Nuryati Eka Syarifah Elfrida Putri Ananda Elsha Eriadisvi Elvira Pradipta Sutiana Ery Nurhasanah Faisal Cahya Pramudiya Fajar Ramadhan Firanazulah Firanazulah Harries Madiistriyatno Ismi Salamah Jijah Hilyatul Ajijah Julia Valdah Ariany Abdillah Khoirunisa Putri Islamiyati Komalasari, Iis Kosasih Laura Natalia Lidya Yuvita Priharsari Lina Nurmayanti Liya Megawati Mariska Ayu Widyaningrum Muhamad Riyadli Tsani Muhammad Jazim Hamidi Mutiara Ramadhani Putri Jangkung Nabilla Puteri Angelina Naomi Khansa Zalty Nayla fata Salsabila Nayla Tri Audia Nelly Martini Nelly Martini Nindy Tri Widyastuti Nita Yunita Sari Nur Anggelia Putri Sulaeman Nur Fajli Septa Ardika Nuraini Nuraini Prajuliasti Riswanto Renita Hayuningtrias Rido Setiawan Risha Fatikha Sari Riska Nur Oktavia SofI Sophia Tania Agustin Tarishah Alfiyyahnita Tasya Salsabila Kadis Totoh Tauhidin Abas Trisna Sari Trisuwalo Trisuwalo Vera Yunita Aryani Vina Apriani Vinny Dwi Rahim Safavi Vira Rizky Septiani Wiguna Wiguna Yayu Sri Rahayu Yuanita Melliana Putri Yulianti, Tati