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Adil Fadillah
STIE Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Aplikasi Bisnis Kesatuan

 1 
Implementasi Personal Selling Pada Wardah Kosmetik Dina, Hani Maulida Rangga; Fadillah, Adil; Purnama, Denta
Jurnal Aplikasi Bisnis Kesatuan Vol 1 No 1 (2021): JABKES Edisi Agustus 2021
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v1i1.785

Abstract

Personal Selling atau Penjualan Personal adalah hubungan interpersonal dimana berbagai upaya dikerahkan untuk mendidik pelanggan dan mendorong pemilihan merek atau produk tertentu. Pemjualan Personal juga dapat diartikan sebagai komunikasi langsung atau tatap muka antara penjual dengan calon pelanggan untuk memperkenalkan suatu produk kepada calon pelanggan dan membentuk pemahaman pelanggan terhadap produk sehingga kemudian mereka akan mecoba dan membelinya. Hal ini tentunya tenaga penjual merupakan ujung tombak bagi perusahaan, karena di tangan penjuallah terletak kunci keberhasilan atau tidaknya dari komunikasi pemasaran penjualan langsung tersebut, maka dari itu penulis tertarik untuk meninjau personal Selling pada Wardah Kosmetik yang dilakukan oleh Beauty Advisor selaku tenaga penjual.
Implementasi Strategi Direct Marketing Pada Hotel Grand Savero Bogor Saputri, Eka Nur; Mekaniwati, Ani; Fadillah, Adil; Sulistiono, Sulistiono
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1862

Abstract

ABSTRACT The development of the times causes changes, one of which is the changes that occur in the hospitality business. The high competition in hotels requires every company to be able to carry out promotions. Direct marketing is one type of promotion that can be done in order to compete in the market. The purpose of this research is to find out: 1) how to implement direct marketing at the Grand Savero Bogor hotel. 2) obstacles in carrying out direct marketing promotions at the Grand Savero Bogor hotel 3) efforts to deal with direct marketing obstacles at the Grand Savero Bogor hotel. The results of this study indicate that Hotel Grand Savero Bogor carries out direct marketing promotions by implementing several channels of direct marketing. The channels used are: 1) face-to-face sales; 2) telemarketing; 3) catalog marketing; 4) online marketing; 5) direct mail. There are obstacles in implementing direct, not being able to carry out a sales blitz in the company building if there is no appointment, marketing, namely providing information through incomplete catalogs, unstable internet connections that hinder the promotion process through telemarketing. The efforts that can be made by the Hotel Grand Savero Bogor are by making an appointment before entering the company building where you are going, as soon as possible asking for a mobile phone number to contact to avoid an unstable internet connection and preventing lost business, looking for alternative ways to send a letter of offer. i.e. via WhatsApp. Keywords : Direct Marketing, Sales Promotion, Telemarketing
Prosedur Pelayanan Customer Service Pada PT Bank Rakyat Indonesia Unit Cijeruk Tantonio, Michael Claudius; Fadillah, Adil; Sulistiono, Sulistiono
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 2 (2024): JABKES Edisi Agustus 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i2.1891

Abstract

Customer Service is an art that combines human emotions, behavior, understanding, feelings, and impressions from the customer's point of view. Customer satisfaction will increase through the provision of good service, thus making customers loyal and having a positive impact on the business. which makes customers use the company's products and services repeatedly and contributes to the profit desired by the business at the bank.The purpose of this discussion is to understand Customer Service services provided to customers, know the problems or obstacles faced and understand the alternatives in dealing with obstacles.The results of this discussion indicate that the services provided to customers when performing services have been carried out in accordance with procedures, the services provided have met the needs and expectations of customers. There are obstacles from banks and customers, from the bank, namely the Internet network provided sometimes errors, from customers, namely different customer characters, little customer knowledge about the terms of management, and not completing the requirements. The alternative is to improve and update facilities and systems, and explain to customers based on the regulations that apply to the company.   Keywords: Service, Customer Service
Tinjauan Atas Pengendalian Internal Persediaan Bahan Baku Produksi Pada PT Tirta Fresindo Jaya Tarwiyah, Reza Fitria; Fadillah, Adil; Permana, Yudi
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 2 (2023): JABKES Edisi Agustus 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i2.2197

Abstract

Pengendalian internal atau kontrol internal didefinisikan sebagai suatu proses yang dipengaruhi oleh sumber daya manusia dan sistem teknologi informasi yang dirancang untuk membantu organisasi mencapai suatu tujuan atau objektif tertentu. Keterlambatan produksi, kualitas produk yang buruk merupakan beberapa masalah yang sering terjadi akibat kurangnya penerapan pengendalian internal. Tujuan penyusunan tugas akhir ini adalah mengetahui bagaimana pengaruh pengendalian internal bahan baku terhadap proses produksi di PT Tirta Fresindo Jaya serta mengetahui apakah pengendalian internal bahan baku terhadap proses produksi di PT Tirta Fresindo Jaya telah berjalan dengan baik. Pembahasan ini dilakukan dengan pendekatan kualitatif melalui metode diskusi terhadap Unit Head (UH), Operator, tim Quality Control (QC), dan lainnya serta membahas penerapan pengendalian internal berdasarkan instrument COSO. Hasil pembahasan menunjukkan bahwa PT Tirta Fresindo Jaya telah menerapkan sistem pengendalian bahan baku dengan baik sesuai dengan instrumen COSO. Namun, beberapa aspek pengendalian yang belum memenuhi komponen pengendalian yakni keterbatasan sarana komunikasi antar bagian dan belum intensifnya evaluasi maupun diskusi antar karyawan dan manajemen. Oleh karena itu, perusahaan perlu melakukan perbaikan dalam aspek-aspek tersebut untuk mempertahankan kualitas pengendalian bahan baku dan produk yang dihasilkan. Internal control or internal control is defined as a process influenced by human resources and information technology systems designed to help organizations achieve a specific goal or objective. Production delays, poor product quality are some of the problems that often occur due to the lack of implementation of internal control. The purpose of preparing this final project is to find out how the internal control of raw materials affects the production process at PT Tirta Fresindo Jaya and to find out whether the internal control of raw materials on the production process at PT Tirta Fresindo Jaya has been running well. This discussion is carried out with a qualitative approach through discussion methods with the Unit Head (UH), Operator, Quality Control (QC) team, and others and discusses the application of internal control based on the COSO instrument. However, some aspects of control that do not meet the control components are limited means of communication between sections and not intensive evaluation and discussion between employees and management. Therefore, the company needs to make improvements in these aspects to maintain the quality of control of raw materials and production.
Tinjauan Atas Penerapan Sistem Informasi Akuntansi Pemberian Kredit Dalam Mendukung Pengendalian Internal Pada Bank Tabungan Negara (Persero) Tbk Sultonia, Siti; Fadillah, Adil; Sari, Ervina Indria
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 1 (2025): JABKES Edisi April 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i1.1941

Abstract

Sistem informasi akuntansi dan pengendalian internal merupakan keterkaitan satu sama lain yang dibutuhkan oleh perusahaan dalam pengambilan keputusan pemberian kredit kepada nasabah. sistem infromasi akuntansi memiliki tujuan dalam menjalankan perannya agar informasi yang dihasilkan oleh sistem dapat membantu perusahaan dan pengguna dalam pengambilan keputusan. Tujuan dari peninjauan ini adalah untuk mengetahui “bagaimana sistem informasi akuntansi pemberian kredit pada PT. Bank BTN cabang Cibinong serta bagaimana pengendalian internal pemberian kredit pada PT. Bank BTN cabang Cibinong. Berdasarkan hasil dari peninjauan diketahui bahwa dalam”prosedur pemberian kredit pada PT. Bank BTN cabang Cibinong sudah melakukan prinsip penilaian yang dapat dijadikan pedoman dalam mengidentifikasi risiko usaha dengan prinsip perbankan dan didukung oleh komponen pengendalian internal yaitu lingkungan pengendalian, penilaian risiko, sistem informasi yang relevan dengan pelaporan keuangan dan akuntansi, aktivitas pengendalian, dan pemantauan.”
Co-Authors A.A. Ketut Agung Cahyawan W Apriany, Ade Bintang Sahala Marpaung Budi Setiawan Dina, Hani Maulida Rangga Elsiana, Elsiana Erliyantina, Mutiara Fauzani M, M Zulfi Gen Gen Gendalasari Iriyadi Iriyadi Koyum, Koyum Larasati, Dhiya Riska Lisa Charisa Maryana, Hesti Meinar, Ratna Mekaniwati, Ani Mulyana, Muhamad Mumuh Mulyana Permana, Yudi Purnama, Denta Rainanto, Bambang Hengky Rini Syarif Said, Jamaliah Saputri, Eka Nur Sari, Ervina Indria Septiani, Murti Stefani, Stefani Sulastri, Nurfadillah Sulistiono Sultonia, Siti Supardi, Frans Tania Hanyani Tantonio, Michael Claudius Tarwiyah, Reza Fitria Tifani, Novia Wijaya, Titus Haryanto Zulkarnain, Pingky Dezar