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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan
Adil Fadillah
STIE Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Informatika Kesatuan

 1 
Pengaruh Kepercayaan Merek Dan Promosi Penjualan Terhadap Minat Beli Online Di E-Commerce Shopee Larasati, Dhiya Riska; Fadillah, Adil
Jurnal Informatika Kesatuan Vol. 2 No. 1 (2022): JIKES Edisi Maret 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i1.1381

Abstract

In this era, marketing 4.0 was introduced. Marketing that combines conventional and modern types. Marketing 4.0 can be understood like that. In the era of the digital economy, digital interactions are not enough. In fact, it is precisely at a time when the online world is growing that offline touch has become a strong point of differentiation. The purpose of this study is to analyze the Influence of Brand trust and Sales Promotion On Online Buying Interests In E-Commerce Shopee Shopee Case Study in Bogor City. The purpose of this study is (1) To find out the influence of brand trust on buying interests, (2) To know the influence of sales promotions on buying interests, (3) To know the influence of brand trust and sales promotions together affect buying interests. The number of respondents was 120 respondents taken who used Shopee. Processed with SPSS version 25, the results of the study are (1) Brand trust has a partially significant positive influence of 5,187 and greater than t-table ( df=n-k-1 or df=120-3-1=116; α=5%) = 1.65, thus H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between Brand trust (X1) on Buying Interest (Y), (2) Sales Promotion has a positive and significant influence in total of 5 ... The purpose of this study is to analyze the Influence of Brand trust and Sales Promotion On Online Buying Interests In E-Commerce Shopee Shopee Case Study in Bogor City. The purpose of this study is (1) To find out the influence of brand trust on buying interests, (2) To know the influence of sales promotions on buying interests, (3) To know the influence of brand trust and sales promotions together affect buying interests. The number of respondents was 120 respondents taken who used Shopee. Processed with SPSS version 25, the results of the study are (1) Brand trust has a partially significant positive influence of 5,187 and greater than t-table ( df=n-k-1 or df=120-3-1=116; α=5%) = 1.65, thus H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between Brand trust (X1) on Buying Interest (Y), (2) Sales Promotion has a positive and significant influence in total of 50,8%. Keywords: Brand trust, Sales Promotion, and Buying Interest.
Pengaruh Celebrity Endorser Dan Social Media Terhadap Minat Beli Erliyantina, Mutiara; Fadillah, Adil
Jurnal Informatika Kesatuan Vol. 2 No. 2 (2022): JIKES Edisi September 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1457

Abstract

Nowadays we have entered the digital world, everything possible can be controlled from any place through the internet network with gadget devices / smartphones. It makes it easier for human mobility in daily activities including in the business world, especially in the field of creative economy, so that this phenomenon further strengthens the world towards the direction of the digital economy. For example, we are simply familiar with email, website usage, applications, online product management, and online transactions. The purpose of this study is to analyze the Influence of Celebrity Endorser And Social Media On The Interests of Buying Case Studies On Tokopedia. The purpose of this research is to analyze the influence of Celebrity Endorser tehadap Buy Interest on Tokopedia. To analyze the influence of Social Media on Buying Interests on Tokopedia.And To analyze the social influence of edia and Celebrity Endorser on Buying Interests on Tokopedia The number of respondents is 130 respondents taken who use Tokopedia. Processed with SPSS version 25, the results of the study is Celebrity Endorser has a positive and significant influence on Tokopedia's Buying Interest. Celebrity Endorser has a significant positive effect on Buying Interest indicated by the value of β = 0.184 and p value or sig. = 0.000, Social Media has a positive and significant influence on Tokopedia's Buying Interest. Social Media has a significant positive effect on Buying Interest indicated by the value of β = 0.783 and p value or sig. = 0.021, Celebrity Endorser and Social Media together have a positive and significant influence on Tokopedia's Buying Interests. Based on the test table F obtained the value of F count of 49,668 and table F of 3.07 thus F count greater than F table or (61,862 > 3.07). The R-Square value is 65.9% while the rest is explained by other variables. Keywords: Social Media, Celebrity Endorser, Buying Interest
Co-Authors A.A. Ketut Agung Cahyawan W Apriany, Ade Bintang Sahala Marpaung Budi Setiawan Dina, Hani Maulida Rangga Elsiana, Elsiana Erliyantina, Mutiara Fauzani M, M Zulfi Gen Gen Gendalasari Iriyadi Iriyadi Koyum, Koyum Larasati, Dhiya Riska Lisa Charisa Maryana, Hesti Meinar, Ratna Mekaniwati, Ani Mulyana, Muhamad Mumuh Mulyana Permana, Yudi Purnama, Denta Rainanto, Bambang Hengky Rini Syarif Said, Jamaliah Saputri, Eka Nur Sari, Ervina Indria Septiani, Murti Stefani, Stefani Sulastri, Nurfadillah Sulistiono Sultonia, Siti Supardi, Frans Tania Hanyani Tantonio, Michael Claudius Tarwiyah, Reza Fitria Tifani, Novia Wijaya, Titus Haryanto Zulkarnain, Pingky Dezar