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All Journal JMM (Jurnal Masyarakat Mandiri) Buletin Ilmiah IMPAS Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Journal of Agricultural Socio-Economics (JASE) Journal of Applied Agricultural Science and Technology
Tomycho Olviana
Program Studi Agribinis, Fakultas Pertanian, Universitas Nusa Cendana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

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STRATEGI PENGEMBANGAN USAHA CEMILAN MARNING JAGUNG DI KOTA KUPANG Mariana Djamituka; Tomycho Olviana; Santhy Chamdra
Buletin Ilmiah Impas Vol 24 No 1 (2023): Volume: 24 No.: 1 Edisi April 2023
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v24i1.11434

Abstract

This study aims to determine the internal and external factors that influence the development of a corn marning business, and an alternative strategy for developing a corn marning business at the Tibers Production House. The location of the research was carried out with the case study method. The data used consists of primary and secondary data. Analysis of the data used is descriptive analysis by describing the internal and external environment. Then formulate a development strategy using SWOT analysis (IFAS-EFAS analysis, SWOT matrix, and SWOT quadrant). The results showed that the internal and external factors that influenced the development of the corn marning business at the Tibers Production House were internal factors consisting of strengths, namely: quality products, low prices, strategic locations, skills in management and adequate workforce. While the weaknesses are, they have never participated in an exhibition, the promotion strategy is still simple, the management is not well organized and the equipment is limited. Meanwhile, external factors that include opportunities are: market demand, technological developments, improving the family economy, cooperation with partners, and government support. While the threats are the emergence of many new competitors, weather factors, high prices of raw materials, and the Covid-19 pandemic. The alternative strategy for developing corn marning business at the research location at the Tibers Production House business in Kupang City is more focused on the turn around strategy. Turn around strategy is a strategy where the company backs off from previous wrong decisions, and changes the company's position from loss to profitability. The WO (Weakness-Opportunities) strategy aims to improve internal weaknesses by taking advantage of external opportunities.
POTENSI PASAR TRADISIONAL UNTUK MENINGKATKAN PENDAPATAN PEDAGANG Patrisia Savera Bu’u; Tomycho Olviana; Marten R Pellokila
Journal of Management Small and Medium Enterprises (SMEs) Vol 16 No 2 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v16i2.11323

Abstract

The purpose of this study is to determine the increase and the decrease in the income of traders in the Noemuti Traditional Market. Data collection was carried out using an interactive model analysis survey method. The results of the study show that Noemuti Traditional Market has little possibility of increasing the income of market traders due to three factors: unstable prices, substandard facilities and infrastructure, and unorganized market organization. The amount of income every week or month fluctuated because of the uncertainty or no buyers who shopped at the Noemuti Traditional Market. Thus, the income factors that influence the income of traders in the Noemuti Traditional Market are location, environment, communication, consumers, trader characteristics, and types of merchandise. Suggestions for future researchers are to focus more on the level of income of each trader and provide solutions for traders to overcome all existing deficiencies. Keywords: Potential; Traditional Market; Trader's Income
DIVERSIFIKASI PRODUK, PENGEMBANGAN KEMASAN DAN BRAND PRODUK GULA LEMPENG PADA HOME INDUSTRI UNTUK MENUNJANG PARIWISATA PANTAI LASIANA-NTT I Wayan Nampa; Tomycho Olviana
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21690

Abstract

Abstrak: Gula merah berbahan baku nira lontar merupakan salah satu produk khas lahan kering kepualaun seperti di NTT, NTB dan Maluku bagian Selatan. Gula merah merupakan gula yang diproduksi dengan kearifan lokal yang diproduki oleh UMKM. Produk gula merah sangat potensial dikembangkan sebagai produk cindramata untuk menunjang aktivitas pariwisata. Diperlukan inovasi produk baik ukuran produk dan juga kemasan agar memenuhi selera konsumen pariwisata. Pada aspek produk, kegiatan pengabdian ini bertujuan untuk mengembangkan disain produk, kemasan dan brand produk. Sedangakn pada aspek SDM, kemampuan mitra dapat meningkat, khususnya dalam aspek inovasi produk, teknik produksi dan membangun citra produk. Kegiatan pengabdian dilakukan dengan metoda ceramah, diskusi pemecahan masalah dan workshop. Mitra kegiatan adalah dua kelompok pelaku UMKM yang berlokasi di kawasan pariwisata Panati Lasiana, Kota Kupang. Jumlah Peserta yang mengikuti kegaitan ini sebanyak 20 orang. Evaluasi hasil pengembangan produk menggunakan panel test terhadap kelompok konsumen, sedangkan peningkatan skill peserta dilakukan penyebaran angket dan dianalisis secara deskriptif kualtitaif. Hasil kegiatan menunjukkan bahwa peserta telah mengalami peningkatan skill khususnya dalam memproduksi gula merah dengan disain yang lebih fungsional, penggunaan kemasan dan menjaga higienitas produk. Hasil analisis uji panel test menunjukkan bahwa konsumen respons positif terhadap produk yang dikembangkan, bahkan bersedia membeli dengan harga 30% lebih tinggi. 78,5% Peserta dapat memahami materi yang disampaikan, tetapi memiliki tingkat kesediaan menerapkan teknologi yang masih sedang (60,5%). Namun demikian, 85,5% responden akan menerapkan teknologi apabila mendapatkan insentif pendapatan.Abstract: Brown sugar is a typical product produced from archipelagic dry land agriculture, such as in NTT, NTB and southern Maluku. Brown sugar is produced with local wisdom and is produced by MSMEs. Brown sugar products have great potential to be developed as souvenir products to support tourism activities. Product innovation is needed in both product size and packaging to meet the tastes of tourism consumers. In the product aspect, this service activity aims to develop product design, packaging and product branding. Meanwhile, in the human resource aspect, partners' abilities can increase, especially in the aspects of product innovation, production techniques and building product image. Service activities are carried out using lecture methods, problem solving discussions and workshops. The activity partners are two groups of MSMEs located in the tourism destinations of the Panati Lasiana, Kupang City. The number of participants who took part in this activity was 20 people. Evaluation of product development results uses panel tests on consumer groups, while improving participants' skills is carried out by distributing questionnaires and explained qualitatively. The results of the activity showed that participants had improved their skills, especially in producing brown sugar with a more functional design, using packaging and maintaining product hygiene. The results of the panel test analysis show that consumers responded positively to the product being developed, and were even willing to buy at a 30% higher price. 78.5% of participants were able to understand the material presented, but had a moderate level of willingness to apply technology (60.5%). However, 85.5% of respondents will implement technology after receiving income incentives.
Co-Authors Ana Yunita. K Muda Antunia Finit Aurelia M. Da Silva Doppy R. Nendissa Doppy Roy Nendissa Elfis Umbu K Retang I Gusti Ayu Diah Yuniti I Made Kartika Jessica Yuliana Bunga Jhon Hardy Purba John Roni Olang Mariana Djamituka Marthen Robinson Pellokila Nampa, I Wayan Nanang Sasmita Patrisia Savera Bu’u Paulus Un Santhy Chamdra, Santhy Selfius P.N Nainiti Serman Nikolaus Sondang S. P. Pudjiastuti Sukma Wati Yakobus C. W. Siubelan Yohanis Bili Yovita Luruk Lekik