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<![CDATA[STUDI EKSPLORATIF PERILAKU PEMBELIAN PRODUK – PRODUK DI TIGA SITUS BELANJA ONLINE ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 6 No. 2 (2018): November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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<![CDATA[The rapid development of Information and Communication Technology has experienced the birth of various kinds in everyday life such as e-commerce activities that currently has spread to various elements of society. Online shopping activities have grown significantly with the interest and interest of people to make purchases online. Consumers today are accustomed to purchases through online shopping sites that arise due to various factors, including product factors, pricing, promotions, easy ways of transacting and communicating via live chat on websites that feature chat, satisfaction, and consumer confidence from sellers on line. This study aims to determine what factors that make consumers. The research approach used is qualitative research method. This study interviewed seven informants who explained about the shopping experience at Lazada, Tokopedia or Shopee and the trust and satisfaction of one of the shopping sites in general. The results of the analysis of this study indicate customer satisfaction with consumer trust and loyalty so that repeat orders from buyers,Keywords: E-Commerce, Customer Satisfaction and Trust, Online Shopping Experience]]>
<![CDATA[THE CONTENT ANALYSIS OF COMMITTED TO JUVENILE VIOLENCE IN INDONESIAN MOVIES IN 70s-80s-2000s ]]>
<![CDATA[Deifty Dianita Katiandagho]]>;
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 7 No. 1 (2019): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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<![CDATA[Penelitian ini dimaksudkan untuk mengetahui perbandingan serta perbedaan unsur kekerasan verbal/nonfisik dan kekerasan nonverbal/fisik diantara Periode Tahun 1970an, 1980an dan 2000an yang diwakili oleh tiga film yang dipilih oleh peneliti yaitu Ratapan Anak Tiri (1973), Anak-anak Tak Beribu (1980) dan Joshua Oh Joshua (2001). Film merupakan sarana hiburan yang digemari sejak Tahun 1970an, perkembangan film di Indonesia sudah mulai bertumbuh dan mulai muncul artis-artis ibukota. Film yang seharusnya menampilkan hiburan dan kelucuan ternyata mulai tercemar dengan unsur-unsur kekerasan sejak Tahun 1970an. Konsep dalam penelitian ini adalah untuk mengetahui perbandingan serta perbedaan unsur kekerasan baik verbal/nonfisik dan nonverbal/fisik yang terjadi dari tiga film yang mewakili masing-masing periode. Teori yang digunakan dalam penelitian ini adalah Model Agresi Umum.Kata Kunci : Analisis Isi, Film Indonesia, Agresi]]>
<![CDATA[ETNOGRAPHY OF COMMUNICATION OF ANIMAL LOVERS COMMUNITY JAKARTA ]]>
<![CDATA[Lusyana]]>;
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 9 No. 1 (2021): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v9i1.730
<![CDATA[This research examines ethnography of communication in Jakarta Dog Lovers can be divided into three main problems: first is a form of communication activities undertaken in the community, second is the communication components that make up the communication activities, and third is the communication competencies of community members while performing a communication activity. This study was studied by looking at the theory and method of ethnography of communication from Dell Hymes. The method of communication ethnography is one of the study of communication ethnography of some qualitative researchstudies (interpretive or constructivistparadigm),which is found in the discovery of various communication patterns used by humans in a speech society. The data collection techniques utilized is through the method of introspection, in-depth interviews, participant observation, and document analysis. The techniques of data analysisin this study uses the gradual advancement of 12-step flow analysisresearch approach created by James P. Spradley. The results of this research are divided into three main points based on the research objectives. First is the form of the communication activities in the community of Jakarta Dog Lovers as seen on the public gathering conducted routinely every weekend, charities, active participation on campaign events, as well as providing education to inform the general members of the public about the issues surrounding dogs. Second, there are ten components that make up the concept of communication activities. Third, the competencies of the members when interacting with fellow peers of their community. This research concludes that the communication activities conducted by the general public of the community is supported by the presence of communication elements and competencies of the members in interacting with one another in Jakarta Dog Lovers Community. This context is evidence of ethnography or cultural cultivation that occurs in Jakarta Dog Lovers. Researchers also suggest that research on Jakarta dog lovers community topics will be more developed in the future. Key words: Ethnography of Communication,Community, Jakarta Dog Lovers]]>
<![CDATA[KUALITAS LAYANAN PERGURUAN TINGGI YANG BERPENGARUH TERHADAP KEPUASAN MAHASISWA DAN KONSEKUENSI PERILAKU MAHASISWA ]]>
<![CDATA[Imam nuraryo]]>
<![CDATA[ Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2 ]]>
Publisher : <![CDATA[Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta ]]>
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DOI: 10.46806/jep.v23i2.168
<![CDATA[The purpose of this paper is to  analyze  the  influence of  perceived  service  quality,  perceived  value, image  on student satisfaction, and determine the consequences of student satisfaction in  one private Bandung University (Prima University). In order to accomplish the objectives proposed, a  model reflecting the influence of perceived service quality, perceived value, image on student satisfaction, and reflecting the relationship bet ween satisfaction and behavioral consequences, the model is tested by structural equations and the final sample is 280 students. The findings show that image has a positive effect on student satisfaction, and  the  satisfaction has a  positive  effect  on student  loyalty ,and  negative effect  on  student complaint, if higher education institutions have to compete through student  satisfaction, It  is proven by  this paper  that the construct  which  most  influences student  satisfaction in  higher education is the image construct ,also it is proven that if  the student satisfaction rises, the loyalty will increase and complaint will decrease.]]>
<![CDATA[IDENTITAS KORPORAT DAN PENGARUHNYA TERHADAP DAYA TAHAN STUDI MELALUI REPUTASI DAN KEPUASAN MAHASISWA ANGKATAN 2015 INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Jurnal Ekonomi Perusahaan Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN ]]>
Publisher : <![CDATA[Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta ]]>
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DOI: 10.46806/jep.v22i2.261
<![CDATA[This research purposes to explain the influence of corporate identity through corporate reputation on student retention and students satisfaction in A business school in jakarta. This research used mixed method, combined with quantitative research method and concurrent embedded strategy model qualitative research method. The theories used in this research are S-O- R theory as middle theory and Information Integration theory and Behavioral Change as applied theory. The results of research indicated that corporate identity simultaneously has influence to the student retention. The influence percentage was 11,9% (small). The corporate identity has very significant influence to the corporate reputation (67,4%). The corporate identity has influence to the student satisfaction. The influence percentage was 12,4% (small). The corporate reputation has significant influence to the student satisfaction (62,1%). The corporate reputation has influence to the student retention. The influence percentage was 14.8% (small). The student satisfaction has influence to the student retention. The influence percentage was 19.3% (moderate).]]>
<![CDATA[Campaign Video Usage in Preventing Cervical Cancer among Female Students ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 1 No. 2 (2020): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v1i2.5276
<![CDATA[Cervical cancer prevention campaign video contains information ranging from understanding, the symptoms caused to how to avoid cervical cancer. This campaign video is one way to educate the public about the importance of knowing cervical cancer. The purpose of this study was to find out how effective a cervical cancer prevention campaign video on knowledge attitude and intend to behavior among female students. The theory used is Planned Behavior theory which is the result of the refinement of the reasoned action theory developed by Ajzen and Fishbein (1980). The method used is quantitative with the experimental methods. This study used an experimental pre-post-post-test static group design. It could estimate the equivalence of the two groups and have the opportunity to correct differences that have arisen before the event. It must have access to groups before and after events. The controlled group and the experiment group consisted of 15 people per each group. The research data obtained from the questionnaires were processed and analyzed using independent samples t-test. The technique of collecting data by spreading the questionnaire which was distributed into a couple of groups. The result of this research is campaign video does not give a significant effect on knowledge, attitude and behavioral intention of female students neither in the controlled groups nor in experiment group.]]>
<![CDATA[PERILAKU KONSUMEN DALAM PERILAKU PEMBELIAN SUSU KEMASAN : STUDI EKSPLORATIF ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Jurnal Manajemen Vol 6 No 2 (2017): Mei ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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<![CDATA[Milk is one of the many products in the consumption by the public. This research purposes to know consumer behavior in North Jakarta in purchasing tetrapacked milk. The Data collection was conducted with distributing questionnaires.the sampling technique used in this research was accidental sampling. The number of respondents was 76 people. The result indicated that the determinants of consumers in purchasing dairy products is based on the taste then followed by a brand that has been known by the public.Keywords:.Consumer Behavior, Purchasing Behavior, Explorative Study]]>
<![CDATA[DIFUSI INOVASI “BELANJA DARING†DI MEDIA SOSIAL DAN DAMPAKNYA PADA MOTIF BERBISNIS DI KALANGAN ANAK MUDA ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Jurnal Manajemen Vol 6 No 1 (2016): November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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<![CDATA[This research used communication and marketing concept, marketing communication concept and Diffusion of Innovation Theory, which explain the process of how an innovation was encoded (communicated) through certain channels along a period of time to a community of a social system. The method in this research is quantitative. Researcher would be able to know whether there are any impacts of the diffusion of innovation for online shop on Facebook as the marketing communication in business. There were 100 respondents of college students. This research shows that as the communication media, Facebook impacts the business motivation of students with 35.5% simulators while the other 64.5% are the impacts of any other influencers that are not in the term of this research. The conclusion of this research is that only the variable of communication media/ channels significantly impacts the students’ business motivation. Simultaneously proven, the Online Shop’s diffusion of innovation through Facebook as the communication media has impacted the business motivation of students. Keywords : Online Shopping, Marketing Communication, Diffusion Innovation]]>
<![CDATA[Pemanfaatan Instagram sebagai Media Promosi Wisata Banten ]]>
<![CDATA[Ratu Nadira Elfandari]]>;
<![CDATA[Imam Nuraryo]]>
<![CDATA[ IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 3 No. 2 (2023): December ]]>
Publisher : <![CDATA[Universitas Terbuka ]]>
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DOI: 10.33830/ikomik.v3i2.5757
<![CDATA[Provinsi Banten adalah salah satu provinsi di Indonesia yang memiliki beragam destinasi wisata. Ragam destinasi wisata bisa menjadi pilihan bagi wisatawan untuk menjadi destinasi wisata tujuan. Ragam destinasi wisata tujuan tidak akan terinformasikan kepada masyarakat tanpa promosi wisata yang optimal. Penelitian ini menjelaskan tugas dari Dinas Pariwisata Provinsi Banten sebagai Organisasi Perangkat Daerah (OPD) pada Pemerintah Provinsi Banten yang membidangi pengembangan pariwisata dan ekonomi kreatif Provinsi Banten, yang salah satu tugasnya adalah untuk mempromosikan wisata Provinsi Banten. Promosi wisata dapat dilakukan dengan pemanfaatan media sosial. Instagram sebagai salah satu media sosial, menjadi salah satu alat promosi yang digunakan Dinas Pariwisata Provinsi Banten untuk mempromosikan wisata Banten melalui akun @visitbanten.id. Promosi wisata melalui Instagram memiliki manfaat sebagai media informasi wisata agar destinasi wisata lebih dikenal luas di masyarakat juga sebagai media untuk mengajak masyarakat berwisata. Strategi komunikasi pemasaran yang efektif pada akun @visitbanten.id dilakukan untuk menjadikan destinasi wisata Banten menjadi puncak pikiran masyarakat saat ingin berwisata.]]>
<![CDATA[Perilaku Penggunaan Gawai pada Kualitas Hafalan Santriyah Rumah Qur'an Hafidzatun Qanitaat ]]>
<![CDATA[Harum Kusumanafisa, Shabira]]>;
<![CDATA[Nuraryo, Imam]]>
<![CDATA[ IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 4 No. 2 (2024): December ]]>
Publisher : <![CDATA[Universitas Terbuka ]]>
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DOI: 10.33830/ikomik.v4i2.10588
<![CDATA[Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor internal dan eksternal yang mempengaruhi kualitas hafalan Al-Qur'an di kalangan santriyah Rumah Qur'an Hafidzatun Qanitaat, serta melepaskan peran gawai dalam mendukung atau menghambat proses hafalan. Penelitian dilakukan dengan metode deskriptif kualitatif melalui wawancara terbuka dengan santriyah yang berusia 18–27 tahun. Teori yang digunakan adalah Teori Komunikasi Transendental yang bermakna perilaku komunikasi yang terjalin antara seorang hamba dengan Tuhannya. Hasil penelitian menunjukkan bahwa faktor internal seperti rasa malas, bosan, dan hubungan yang tidak harmonis dengan orang lain menjadi hambatan utama dalam proses hafalan. Sedangkan faktor eksternal meliputi tuntutan perkuliahan, lingkungan pertemanan yang kurang mendukung, serta penggunaan gawai yang tidak terkontrol. Meski gawai sering menjadi sumber distraksi, hasil wawancara juga mengungkapkan manfaat positif seperti kemudahan mengakses aplikasi Al-Qur'an untuk muroja'ah dan mendengar murottal, serta penggunaan untuk kebutuhan akademik. Pengaruh negatif gawai lebih dominan ketika penggunaan tidak diatur, dengan banyak santriyah melaporkan penurunan kualitas hafalan akibat godaan media sosial dan hiburan digital. Beberapa santri melaporkan perbedaan signifikan dalam kecepatan dan fokus hafalan antara saat menggunakan gawai dan tanpa gawai. Namun, sebagian besar mengakui bahwa gawai juga menjadi alat bantu yang berguna jika digunakan secara bijak. Penelitian ini menyimpulkan bahwa keberhasilan hafalan dipengaruhi oleh pengendalian diri para santriyah dalam mengelola waktu, emosi, dan teknologi. Selain itu, dukungan lingkungan yang positif, baik dari asrama maupun pertemanan, juga menentukan keberhasilan program hafalan. Diperlukan strategi manajemen waktu dan regulasi penggunaan gawai yang lebih efektif untuk meningkatkan kualitas hafalan santriyah.]]>
