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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi ProTVF Sociae Polites: Majalah Ilmiah Sosial-Politik PRofesi Humas Kajian Jurnalisme Jurnal Manajemen Komunikasi JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomi Perusahaan International Journal of Media and Communication Research Asian Journal of Community Services (AJCS) Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Global Research on Economy, Business, Communication, and Information
Imam Nuraryo
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Pelatihan Strategi Merancang Video Iklan Promosi Produk UMKM dalam Media Sosial Nuraryo, Imam; Meisyaroh, Siti; Suatmi, Bernadetta Dwi
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 1 (2023): Oktober 2023 - Maret 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i1.1076

Abstract

Tujuan dari pelatihan ini adalah membuat video iklan promosi produk UMKM dari masing-masing anggota koperasi yang dapat digunakan dalam media online. Kegiatan pengabdian masyarakat ini dibagi menjadi tiga langkah yaitu pelaksanaan program pelatihan, program pendampingan, dan program tindak lanjut. Pelatihan dan pendampingan berkelanjutan dilakukan dan dirancang dalam tiga kali pertemuan untuk seluruh pengurus dan anggota Koperasi Garudayaksa Nusantara DKI Jakarta. Pertemuan dilakukan pada awal September 2020 menggunakan Zoom Meeting Conference. Hasilnya peserta lebih memahami langkah-langkah yang perlu dilakukan di dalam mempersiapkan diri menghadapi dunia bisnis yang semakin global dan berkembang pesat salah satunya dapat memiliki kemampuan membuat video produk UMKM yang menarik di dalam media sosial.
Penguatan Public Speaking untuk Meningkatkan Profesionalisme dan Kapasitas Komunikasi Karyawan PT Spill Indonesia Nuraryo, Imam; Basuki, Rizqy Aziz; Mardewi, Criana
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 2 (2025): April - September 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i2.1390

Abstract

Public speaking is a critical skill for employees across various professional fields, especially in work environments that demand effective and representative communication. In today’s dynamic workplace, public speaking is not only essential for conveying information but also for building trust, persuading audiences, and reinforcing corporate image. However, many employees still lack access to formal opportunities for developing this skill. This community engagement program aimed to enhance the public speaking competence of employees at PT SPILL Indonesia through an interactive and practical training module. The training methods included interactive lectures, role-play simulations, group discussions, and direct speaking practice. Participants were guided to understand verbal and non-verbal communication techniques, manage anxiety, and develop structured and engaging presentations. The results indicated a significant improvement in participants’ understanding of public speaking principles, narrative construction, and confidence in public speaking. High levels of enthusiasm throughout the training reflected a strong demand for communication skill development in the workplace. This program demonstrates that a participatory and contextual training approach can serve as an effective strategy to enhance professional communication capacity within corporate environments.
Therapeutic Communication Regarding Patient Anxiety in Orthopedic Surgical Services: An Exploration Study Husain, Fadlyansyah Farid; Nuraryo, Imam
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1119

Abstract

This research investigates the impact of therapeutic communication, particularly the way nurses can help pre-major surgical patients in the ward feel less anxious by giving them pre-surgical information. It is hoped that this essay would have a major positive impact on patients, families, medical facilities, and educational institutions. Offering preoperative patients’ therapeutic conversation is one way to lower their anxiety levels. This is predicated of nursing care, which emphasizes the patient, the nurse, and the interaction process that develops a relationship between the two. The goal of therapeutic communication is to support the client's healing process. It has been argued that therapeutic communication is a client-centered procedure that nurses use with a purposeful, intentionally designed approach. It is necessary for nurses to communicate with patients in a variety of scenarios. The research investigates first the conversations between nurses and clients on the objectives, outcomes, and procedures of surgery at one hospital in Jakarta. Second, anxiety: worry experienced by patients with femur fractures prior to significant surgery. This research uses secondary data analysis collected from various relevant research. This was the most common level of anxiety experienced by men. Male informants were more nervous than female informants. In addition, before and after receiving pre-surgical information, there was a difference in the degree of anxiety. There was a reduction in anxiety from a moderate level to a mild one.
Pengaruh E-Learning terhadap Motivasi Belajar Mahasiswa Ilmu Komunikasi IBI Kwik Kian Gie Kristianto, Raymond; Nuraryo, Imam
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 2 (2024): November 2024 - April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i2.1377

Abstract

The development of information technology in the digital era has driven a transformation in learning from traditional face-to-face methods to more flexible and innovative approaches, one of which is e-learning. This study aims to examine the effect of using e-learning as a learning communication medium on students’ learning motivation. The study is grounded in Stimulus–Response theory as its theoretical framework. A quantitative method with a survey approach was employed by distributing questionnaires to students of the Communication Science Program at the Kwik Kian Gie Institute of Business and Informatics (IBI Kwik Kian Gie) who use e-learning in the learning process. The data were analyzed using regression techniques with the assistance of SPSS software. The results show a coefficient of determination of 0.645, indicating that the use of e-learning accounts for 64.5% of the variance in students’ learning motivation. These findings indicate that e-learning as a learning communication medium has a significant and effective influence on enhancing the intrinsic learning motivation of Communication Science students at IBI Kwik Kian Gie.
Marketing Communication Strategy Through Social Media Instagram @tntbeautyofficial Velia, Natasha; Nuraryo, Imam
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i1.1756

Abstract

On these days, technology has a significant progress which caused the business competition is also getting tougher. To be able to compete with other business, they need a good marketing communication strategy by utilizing the technology development itself. The research was conducted to determine the role of marketing communication strategies in forming a well-known business. Based on internet marketing theory, they used internet in order to promote their business and maintain long relationship with consumers. This research method is descriptive qualitative and data collection technique from observation, documentation, and direct interview. The results of the research shows that marketing communication strategies which has been carried out by TnT Beauty Shop through social media Instagram @tntbeautyofficial are personal selling, sales promotion, and public relations. They actively create various contents such as informative content, promotional content, and other content in order to make their followers feel more confident in buying the products. So it was concluded that the role of marketing communication strategies through social media Instagram has become one of important tools to carry out TnT Beauty Shop.
Manajemen komunikasi museum dan pengaruhnya pada kepuasan pengunjung museum sejarah di Bandung Nuraryo, Imam
Manajemen Komunikasi Vol 4, No 2 (2020): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v4i2.24519

Abstract

The purpose of this study was to determine how much influence the management of communication consisting of providing information on national and historical values to museum visitors, maintaining good communication between officers and visitors of the museum, and implementing the etiquette and manners to the satisfaction of the visitors to one of the historical museums of struggle in the city of Bandung.The concept used in this study is the three functions of public relations from Bertrand R Canfield, which have been modified into three functions of communication management of museum services. In addition, this study also uses Service Quality Theory from Parasuraman, Zeithaml and Bery. The research method used was an explanatory survey. Samples taken are the visitors who come to the museum from the 5th (fifth) to the 17th (seventeenth) August 2019.The results of this study indicate that communication management consisting of providing information on national and historical values to museum visitors (X1), maintaining good communication between officers and visitors of the museum (X2), and implementing etiquette and manners in serving museum visitors ( X3) affect the satisfaction of visitors (Y) of 67.2%. While the remaining 32.8% is the influence of other variables not examined.The conclusion is that the management of the museum's communication services to visitors has given satisfaction to its visitors during this period. In addition, it needs to be re-examined what factors can increase museum visitor satisfaction
Pengaruh Strategi Komunikasi Pemasaran Digital Shopee (Artificial Scarcity) Terhadap Pembelian Impulsif Melalui Fear of Missing Out (Fomo) Pada Konsumen Generasi Z Kelapa Gading Nurhayati, Dewi; Nuraryo, Imam
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5132

Abstract

Penelitian ini mengeksplorasi secara komprehensif dampak Strategi Pemasaran Digital berbasis Artificial scarcity terhadap Pembelian Impulsif di kalangan konsumen Generasi Z di Kelapa Gading yang dimediasi oleh Fear of Missing Out (FOMO). Penelitian kuantitatif ini menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa Strategi Pemasaran Digital Artificial scarcity memiliki pengaruh positif dan signifikan dalam meningkatkan FOMO, kemudian FOMO mendorong Pembelian Impulsif. Selain itu, Strategi Pemasaran Digital Artificial scarcity juga berpengaruh langsung pada Pembelian Impulsif, dan efek tersebut dimediasi secara moderat oleh FOMO. Secara spesifik, meskipun terdapat pengaruh signifikan, ditemukan kesenjangan dimana taktik scarcity berbasis waktu memiliki efektivitas terlemah (dengan rata-rata terendah) dalam memicu perilaku terburu-buru, menunjukkan adanya resistensi konsumen. Saran praktis menekankan perlunya Shopee melakukan riset kualitatif mendalam melalui Group Chat Instagram untuk memahami resistensi tersebut dan menemukan cara yang lebih otentik dalam menyampaikan urgensi demi membangun loyalitas jangka panjang. Penelitian selanjutnya disarankan untuk mengkaji variabel tingkat skeptisisme konsumen atau perbandingan antara promosi berbasis kelangkaan dan penghematan (seperti gratis ongkir) untuk mengukur mana yang lebih dominan dalam memicu impulsivitas.
Corporate Identity, Reputation, And Satisfaction as Determinants of Student Study Persistence (Case in One Private University) Imam Nuraryo
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1532

Abstract

This study aims to analyze the impact of corporate identity on student retention and satisfaction at the one of private university in North Jakarta, with corporate reputation serving as a mediating variable. The research framework is based on the Information Integration Theory and Behavior Change Theory as applied frameworks. Swails’ model is useful for explaining the process of student resilience and illustrating the balance between students' internal resources and the institutional support provided by the university This study employs an explanatory survey approach, aiming to understand the reasons for a condition or the factors influencing an event. The population of this study was all new undergraduate students entering the undergraduate program in a private university in North Jakarta. The findings reveal that corporate identity has a direct but modest influence on student retention. it is recommended that private universities continue to improve the quality of their human resources, both in terms of services (including teaching) and facilities However, corporate identity significantly affects corporate reputation. Additionally, corporate identity influences student satisfaction. Corporate reputation strongly affects student satisfaction and also contributes to student retention. Lastly, student satisfaction moderately impacts student retention.
Intimidasi Terhadap Jurnalis Daerah Ditinjau dari Faktor Pendorong dan Implikasi Psikologis Nuraryo, Imam
Jurnal Kajian Jurnalisme Vol 4, No 1 (2020): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v4i1.24134

Abstract

Para jurnalis rentan menghadapi kekerasan dan intimidasi. Kekerasan terhadap insan pers, justru di era reformasi ini cenderung semakin meningkat.Tujuan penelitian ini adalah untuk mengetahui jenis-jenis kekerasan yang menimpa pada para jurnalis lokal,  faktor-faktor yang mendorong terjadinya intimidasi pada wartawan lokal, dan implikasinya pada wartawan tersebut di Kota “A” . Kajian konseptual yang mendasari penelitian ini adalah konsep kekerasan verbal dan non verbal. Pemikiran dari Pierre Bourdieu mengenai kekerasan simbolik yang merupakan hasil dari relasi kuasa juga digunakan dalam penelitian ini. Metode penelitian yang digunakan adalah kualitatif. Hasil penelitian ini menunjukkan bahwa para jurnalis dari daerah tersebut sering menerima intimidasi berupa bentakan, cacian, teriakan, tamparan bahkan pengusiran. Para jurnalis tersebut bahkan sering mendapatkan teror melalui SMS dan ancaman pembunuhan.  Faktor yang mendorong adanya kekerasan pada jurnalis adalah karena para jurnalis itu sendiri seringkali ceroboh dan bertindak gegabah dalam peliputan. Implikasi dari bentuk intimidasi ini adalah trauma secara psikologis, rasa dendam dan perasaan cemas yang berlebih. Saran dari hasil penelitian ini perlunya peningkatan kompetensi dalam peliputan bagi para jurnalis daerah, pemahaman dalam upaya perlindungan hukum bagi para jurnalis saat meliput, dan pelatihan dalam pengendalian emosi serta trauma sebagai akibat dari perlakuan intimidasi.
Memberdayakan UMKM dan Literasi Digital Berdasarkan Kearifan Lokal Masyarakat Tengger, Gunung Bromo Imam Nuraryo; Yosaphat Danis Murtiharso; Mas Budi Widiyo Iryanto
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 1 (2025): Oktober 2025 - Maret 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i1.1999

Abstract

This Community Service Program (PKM) aims to enhance digital literacy capacity and online promotion skills of Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom in the Surabaya and Bromo areas, East Java, and was implemented as part of the international collaboration of KAPPIJA-21 through the National Leader Forum (NLF) and the International Youth Leadership Academy (IYLA) held on December 4–7, 2025. The main problem faced by MSME actors is the relatively low ability to utilize digital technology and social media as effective marketing tools; therefore, this program was designed using a community empowerment approach through digital literacy training, promotional content creation workshops, and social media-based marketing assistance that integrates local wisdom values. The implementation methods included preliminary observation to identify partners’ needs, interactive training and workshops, field assistance (community mentoring), and evaluation through surveys and assessment of participants’ practical outputs. The results indicate an improvement in participants’ understanding and skills in using social media, creating promotional content in the form of product photos and videos, and developing more effective digital marketing strategies, while also strengthening collaborative networks among academics, students, communities, and MSME actors in supporting culture-based local economic development. Thus, this PKM program is expected to contribute to increasing the competitiveness of MSMEs and to promote sustainable digital transformation in the development of the community’s creative economy.
Co-Authors Awad, Siraj Ribhi Deifty Dianita Katiandagho Dewi Nurhayati Dyah Nurul Maliki Fadly Husain Harum Kusumanafisa, Shabira Idrus, Mustafa Habibie Kristianto, Raymond Lusyana Mardewi, Criana Mas Budi Widiyo Iryanto Ratu Nadira Elfandari Rizqy Aziz Basuki Simatupang, Rosida Siti Meisyaroh Siti Meisyaroh, Siti Suatmi, Bernadetta Dwi Velia, Natasha Yosaphat Danis Murtiharso Zulfikar Ikhsan Pane