Articles
<![CDATA[Technological Mindset for Young Generation in Transportation Industry ]]>
<![CDATA[Pane, Zulfikar Ikhsan]]>;
<![CDATA[Simatupang, Rosida]]>;
<![CDATA[Murtiharso, Yosaphat Danis]]>;
<![CDATA[Nuraryo, Imam]]>
<![CDATA[ Asian Journal of Community Services Vol. 3 No. 12 (2024): December 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajcs.v3i12.12403
<![CDATA[Technological innovation in transportation firms is currently supported by presence of directors with engineering / technology education background and younger generation as audience for this community service activity because they should give motivation and awareness that a technological mindset is needed to achieve success. They should equip themselves not only with formal education but also knowledge about technology to become top level carrier. This can be done through bootcamps, training and others. This service activity was carried out through a seminar at National Leader Forum event organized by KAPPIJA 21, various universities and the South Sumatra Provincial Government. As a result, students get enlightened to start looking for their character and passion when starting a career embedded with technology.]]>
<![CDATA[Pelatihan Strategi Merancang Video Iklan Promosi Produk UMKM dalam Media Sosial ]]>
<![CDATA[Nuraryo, Imam]]>;
<![CDATA[Meisyaroh, Siti]]>;
<![CDATA[Suatmi, Bernadetta Dwi]]>
<![CDATA[ Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 1 (2023): Oktober 2023 - Maret 2024 ]]>
Publisher : <![CDATA[Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/abdimas.v1i1.1076
<![CDATA[Tujuan dari pelatihan ini adalah membuat video iklan promosi produk UMKM dari masing-masing anggota koperasi yang dapat digunakan dalam media online. Kegiatan pengabdian masyarakat ini dibagi menjadi tiga langkah yaitu pelaksanaan program pelatihan, program pendampingan, dan program tindak lanjut. Pelatihan dan pendampingan berkelanjutan dilakukan dan dirancang dalam tiga kali pertemuan untuk seluruh pengurus dan anggota Koperasi Garudayaksa Nusantara DKI Jakarta. Pertemuan dilakukan pada awal September 2020 menggunakan Zoom Meeting Conference. Hasilnya peserta lebih memahami langkah-langkah yang perlu dilakukan di dalam mempersiapkan diri menghadapi dunia bisnis yang semakin global dan berkembang pesat salah satunya dapat memiliki kemampuan membuat video produk UMKM yang menarik di dalam media sosial.]]>
<![CDATA[Penguatan Public Speaking untuk Meningkatkan Profesionalisme dan Kapasitas Komunikasi Karyawan PT Spill Indonesia ]]>
<![CDATA[Nuraryo, Imam]]>;
<![CDATA[Basuki, Rizqy Aziz]]>;
<![CDATA[Mardewi, Criana]]>
<![CDATA[ Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 2 (2025): April - September 2025 ]]>
Publisher : <![CDATA[Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/abdimas.v2i2.1390
<![CDATA[Public speaking is a critical skill for employees across various professional fields, especially in work environments that demand effective and representative communication. In today’s dynamic workplace, public speaking is not only essential for conveying information but also for building trust, persuading audiences, and reinforcing corporate image. However, many employees still lack access to formal opportunities for developing this skill. This community engagement program aimed to enhance the public speaking competence of employees at PT SPILL Indonesia through an interactive and practical training module. The training methods included interactive lectures, role-play simulations, group discussions, and direct speaking practice. Participants were guided to understand verbal and non-verbal communication techniques, manage anxiety, and develop structured and engaging presentations. The results indicated a significant improvement in participants’ understanding of public speaking principles, narrative construction, and confidence in public speaking. High levels of enthusiasm throughout the training reflected a strong demand for communication skill development in the workplace. This program demonstrates that a participatory and contextual training approach can serve as an effective strategy to enhance professional communication capacity within corporate environments.]]>
<![CDATA[Corporate Identity, Reputation, And Satisfaction as Determinants of Student Study Persistence (Case in One Private University) ]]>
<![CDATA[Nuraryo, Imam]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v13i1.1532
<![CDATA[This study aims to analyze the impact of corporate identity on student retention and satisfaction at the one of private university in North Jakarta, with corporate reputation serving as a mediating variable. The research framework is based on the Information Integration Theory and Behavior Change Theory as applied frameworks. Swails’ model is useful for explaining the process of student resilience and illustrating the balance between students' internal resources and the institutional support provided by the university This study employs an explanatory survey approach, aiming to understand the reasons for a condition or the factors influencing an event. The population of this study was all new undergraduate students entering the undergraduate program in a private university in North Jakarta. The findings reveal that corporate identity has a direct but modest influence on student retention. it is recommended that private universities continue to improve the quality of their human resources, both in terms of services (including teaching) and facilities However, corporate identity significantly affects corporate reputation. Additionally, corporate identity influences student satisfaction. Corporate reputation strongly affects student satisfaction and also contributes to student retention. Lastly, student satisfaction moderately impacts student retention.]]>
<![CDATA[Pola Komunikasi Orang Tua dalam Membentuk Karakter Anak ]]>
<![CDATA[Yosefi, Alvina]]>;
<![CDATA[Nuraryo, Imam]]>
<![CDATA[ Jurnal Inovasi Global Vol. 2 No. 12 (2024): Jurnal Inovasi Global ]]>
Publisher : <![CDATA[Riviera Publishing ]]>
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DOI: 10.58344/jig.v2i12.232
<![CDATA[Agar dua orang dapat berkomunikasi satu sama lain, komunikasi sangatlah penting. Sebagai makhluk sosial, manusia akan terlibat dalam berbagai macam hubungan, masing-masing dengan gaya dan metode uniknya sendiri dalam memengaruhi dan berinteraksi dengan orang lain. Mengetahui tantangan yang dihadapi orang tua dan pola komunikasi orang tua dalam pengembangan karakter merupakan tujuan utama penelitian ini. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif. Hasil penelitian ini akan menjelaskan pentingnya pengaruh orang tua terhadap pengembangan karakter anak-anak mereka, terutama pada tahun-tahun pembentukan masa kanak-kanak, dan tentang metode komunikasi yang efektif. Affection exchange Theory (AET), yang sering dikenal sebagai teori pertukaran kasih sayang, adalah teori yang digunakan dalam penelitian kualitatif yang berpusat pada hubungan interpersonal. Ini adalah tempat untuk melakukan penelitian tentang hal-hal yang dapat dilihat, diwawancarai, atau didokumentasikan untuk mempelajari lebih lanjut tentang suatu fenomena. Temuan penelitian ini menyoroti pentingnya pola komunikasi orang tua dalam membentuk perspektif, perilaku, dan kognisi anak-anak. Perilaku yang baik akan membentuk karakter dan akhlak yang baik.]]>
<![CDATA[The Influence of K-Pop Idol Brand Ambassadors and Brand Images on the Buying Interest of Tokopedia E-Commerce Users (Survey on Office Employees, Tugu Utara Village, North Jakarta) ]]>
<![CDATA[Kuhu, Silke Esmeralda]]>;
<![CDATA[Nuraryo, Imam]]>
<![CDATA[ Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/jrssem.v5i3.1113
<![CDATA[This study aims to analyze the influence of brand ambassadors and brand image on purchase intention among Tokopedia users, with a mediating variable, in the Tugu Utara Village Office (North Jakarta). The phenomenon of using public figures, particularly K-Pop idols, as a marketing strategy has become increasingly prevalent to attract consumer attention and build a strong brand image. This research adopts a quantitative approach with a survey method. The sample was selected using purposive sampling from Tokopedia users who are aware of and exposed to promotions involving K-Pop idol brand ambassadors. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The analysis results show that brand ambassadors have a positive and significant effect on purchase intention, and brand image also has a positive and significant effect on purchase intention. The findings highlight that choosing a brand ambassador who aligns with the brand image and has relevant appeal to the target market can enhance consumer purchase intention. In addition, a positive, consistent, and distinctive brand image strengthens consumer trust and influences purchase intention. The study recommends that Tokopedia continue to optimize the synergy between brand ambassadors and brand image through creative, relevant, and sustainable marketing communication strategies.]]>
<![CDATA[Branding as Communication: Understanding Students in Continuing to Open and Distance University ]]>
<![CDATA[Sedyaningsih, Sri]]>;
<![CDATA[Nuraryo, Imam]]>;
<![CDATA[Wiradharma, Gunawan]]>;
<![CDATA[Arisanty, Melisa]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/jkiski.v8i2.939
<![CDATA[Although branding is now widespread among Indonesian universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. Universities need to communicate these characteristics effectively and consistently to all of the relevant stakeholders. This study explains the influence or impact of brand awareness and brand association on the interest in continuing their studies of high school students from three areas in Indonesia, especially Universitas Terbuka (UT). This survey used 812 respondents in random clusters from three senior high school regions from three regions of Indonesia, namely Bandung representing the western area, Makassar (middle area), and Jayapura (east area). The quantitative research approach was taken as the method of this research, through pilot testing, validity, and reliability testing with the hypothesis that there is a positive relationship between brand awareness, brand association, and interest in continuing open and distance learning studies in Indonesia. The results showed that the respondents' responses indicated that the brand awareness at Universitas Terbuka as a whole is quite good, especially for brand unaware and top of mind. Both simultaneously and partially, brand awareness and brand association significantly affect interest in continuing studies at Universitas Terbuka.]]>
<![CDATA[Therapeutic Communication Regarding Patient Anxiety in Orthopedic Surgical Services: An Exploration Study ]]>
<![CDATA[Husain, Fadlyansyah Farid]]>;
<![CDATA[Nuraryo, Imam]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1119
<![CDATA[This research investigates the impact of therapeutic communication, particularly the way nurses can help pre-major surgical patients in the ward feel less anxious by giving them pre-surgical information. It is hoped that this essay would have a major positive impact on patients, families, medical facilities, and educational institutions. Offering preoperative patients’ therapeutic conversation is one way to lower their anxiety levels. This is predicated of nursing care, which emphasizes the patient, the nurse, and the interaction process that develops a relationship between the two. The goal of therapeutic communication is to support the client's healing process. It has been argued that therapeutic communication is a client-centered procedure that nurses use with a purposeful, intentionally designed approach. It is necessary for nurses to communicate with patients in a variety of scenarios. The research investigates first the conversations between nurses and clients on the objectives, outcomes, and procedures of surgery at one hospital in Jakarta. Second, anxiety: worry experienced by patients with femur fractures prior to significant surgery. This research uses secondary data analysis collected from various relevant research. This was the most common level of anxiety experienced by men. Male informants were more nervous than female informants. In addition, before and after receiving pre-surgical information, there was a difference in the degree of anxiety. There was a reduction in anxiety from a moderate level to a mild one.]]>
<![CDATA[Pengaruh E-Learning terhadap Motivasi Belajar Mahasiswa Ilmu Komunikasi IBI Kwik Kian Gie ]]>
<![CDATA[Kristianto, Raymond]]>;
<![CDATA[Nuraryo, Imam]]>
<![CDATA[ Global Research on Economy, Business, Communication, and Information Vol. 2 No. 2 (2024): November 2024 - April 2025 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/grebuci.v2i2.1377
<![CDATA[The development of information technology in the digital era has driven a transformation in learning from traditional face-to-face methods to more flexible and innovative approaches, one of which is e-learning. This study aims to examine the effect of using e-learning as a learning communication medium on students’ learning motivation. The study is grounded in Stimulus–Response theory as its theoretical framework. A quantitative method with a survey approach was employed by distributing questionnaires to students of the Communication Science Program at the Kwik Kian Gie Institute of Business and Informatics (IBI Kwik Kian Gie) who use e-learning in the learning process. The data were analyzed using regression techniques with the assistance of SPSS software. The results show a coefficient of determination of 0.645, indicating that the use of e-learning accounts for 64.5% of the variance in students’ learning motivation. These findings indicate that e-learning as a learning communication medium has a significant and effective influence on enhancing the intrinsic learning motivation of Communication Science students at IBI Kwik Kian Gie.]]>
<![CDATA[Marketing Communication Strategy Through Social Media Instagram @tntbeautyofficial ]]>
<![CDATA[Velia, Natasha]]>;
<![CDATA[Nuraryo, Imam]]>
<![CDATA[ Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/grebuci.v2i1.1756
<![CDATA[On these days, technology has a significant progress which caused the business competition is also getting tougher. To be able to compete with other business, they need a good marketing communication strategy by utilizing the technology development itself. The research was conducted to determine the role of marketing communication strategies in forming a well-known business. Based on internet marketing theory, they used internet in order to promote their business and maintain long relationship with consumers. This research method is descriptive qualitative and data collection technique from observation, documentation, and direct interview. The results of the research shows that marketing communication strategies which has been carried out by TnT Beauty Shop through social media Instagram @tntbeautyofficial are personal selling, sales promotion, and public relations. They actively create various contents such as informative content, promotional content, and other content in order to make their followers feel more confident in buying the products. So it was concluded that the role of marketing communication strategies through social media Instagram has become one of important tools to carry out TnT Beauty Shop.]]>
