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All Journal Komunikator KAREBA : Jurnal Ilmu Komunikasi ARISTO RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya urnal Interaksi: Jurnal Ilmu Komunikasi specta: Journal of Photography, Arts, and Media SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik Jurnal Ilmu Komunikasi dan Bisnis INTEGRITAS : Jurnal Pengabdian Community Development Journal: Jurnal Pengabdian Masyarakat JOPPAS: Journal of Public Policy and Administration Silampari Jurnal Ilmu Komunikasi Network Media MALLOMO: Journal of Community Service Journal Of Human And Education (JAHE) Jurnal Ilmu Komunikasi Dan Media Jurnal Pengabdian Mandiri JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Jurnal Audiens Proceedings of Jogjakarta Communication Conference (JCC)
Muhammad Hidayatullah
Universitas Muhammadiyah Buton
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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REPRESENTASI PESAN MORAL PADA FILM LIKE & SHARE (SEMIOTIKA ROLAND BARTHES) Aprianti, Aprianti; Hastuti, Hastuti; Hidayatullah, Muh.
Jurnal Network Media Vol 8, No 1 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i1.4790

Abstract

Dalam komunikasi, media selalu menjadi elemen penting dalam penyampaian pesan. Media adalah sarana atau alat yang digunakan oleh komunikator untuk mengirimkan pesan kepada komunikan atau khalayak. Proses komunikasi dibagi menjadi dua cara: primer dan sekunder. Komunikasi primer adalah penyampaian pesan dari komunikator ke komunikan menggunakan media primer, seperti lambang atau bahasa. Film merupakan salah satu media massa yang sangat populer dan memiliki fungsi hiburan dalam komunikasi. Film memiliki daya tarik tersendiri bagi khalayak dibanding media massa lainnya dan terus berkembang seiring kemajuan teknologi. Analisis film menggunakan semiotika, terutama teori Roland Barthes, memungkinkan pemahaman mendalam tentang tanda dalam konteks skenario, gambar, teks, dan adegan film. Penelitian ini tertarik pada film "Like & Share," sebuah film drama remaja Indonesia yang mengangkat isu kekerasan seksual, pelecehan, dan revenge porn. Film ini menampilkan realitas fenomena sosial sehari-hari dan menyiratkan pesan moral tentang eksplorasi dunia remaja, kecanduan pornografi, komunikasi buruk, dan perjuangan korban pelecehan seksual. Dengan analisis semiotika Roland Barthes, penelitian ini mengungkap representasi kekerasan seksual dan objektifikasi perempuan dalam film "Like & Share." Film ini bukan hanya media hiburan, tetapi juga alat penyampai pesan moral dan pengetahuan yang mampu mempengaruhi penontonnya melalui kekuatan visual dan audio.
Analysis of Main Account Versus Second Account Instagram as A Media for Self-Disclosure of Generation Z in Baubau City Zayana; Muhammad Hidayatullah; Muhammad Rizal Ardiansyah Putra
Mediakita Vol. 9 No. 2 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i2.2936

Abstract

This study analyzes the differences in main account and second account Instagram uploads as a medium for self-disclosure among Gen Z students in Baubau city, and how the process of selecting information is carried out before being uploaded to each account. This research employs a descriptive qualitative approach to understand social events or symptoms, focusing on the overall picture of the research subject. The results of this study indicate that there are differences in uploads on the main account and secondary account of Instagram, considering various factors such as audience, level of trust, type of content, purpose, and socio-cultural aspects. Thus, it is not uncommon for informants to use private accounts and close friend features on their Instagram accounts. This process illustrates how informants have differentiated between the front stage and the back stage, specifically identifying which aspects of private life and which aspects of public life to balance and manage in terms of self-disclosure, privacy, and image.
Representasi dan Dampak Kolonialisme dalam Film The East Wulandari, Nur Astrid; Hidayatullah , Muhammad; Putra, Muh Rizal Ardiansah
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19967

Abstract

This study aims to reveal the representation and impact of colonialism in the film The East (2020) through Charles Sanders Peirce's semiotic approach. This film depicts the Dutch military aggression after Indonesian independence and presents the perspective of the perpetrators of colonialism who experience inner conflict. The study uses a qualitative descriptive method with semiotic analysis techniques on visual, verbal, and narrative elements in the film. The results of the study show that signs such as KNIL uniforms, military posts, Dutch, and acts of violence are symbols of repressive and dehumanizing colonial domination. The impact of colonialism in this film is not only shown physically through events and violence, but also psychologically on the main characters and socio-culturally on the local community. This representation provides a deep understanding of colonialism as a system of power that not only controls territory, but also influences individual identity and morality. The film The East is present as a medium for criticism and reflection on the complex and traumatic colonial history.
STUDI FENOMENOLOGI RAHMAT HADI KUSUMA DALAM MEMBANGUN PERSONAL BRANDING SEBAGAI FOTOGRAFER KOTA BAUBAU Al Muhayat, Ahmadin Nur; Nurfida, Wa; Hidayatullah, Muh.
specta Vol 9, No 2 (2025): Specta: Journal of Photography, Arts, and Media
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/specta.v9i2.17820

Abstract

Personal branding merupakan aspek penting bagi fotografer profesional dalam membangun identitas dan meningkatkan daya saing di industri fotografi. Penelitian ini bertujuan untuk mengetahui bagaimana strategi Rahmat Hadi Kusuma dalam membangun personal branding sebagai fotografer profesional di Kota Baubau, serta faktor faktor yang mempengaruhi proses tersebut. Penelitian ini, menggunakan pendekatan kualitatif dan fenomenologi digunakan untuk mengeksplorasi pengalaman subjektif dan strategi yang digunakan Rahmat Hadi Kusuma untuk membentuk citra profesionalnya. Data dikumpulkan melalui observasi, wawancara mendalam, dan analisis portofolio fotografi dan media sosial digunakan untuk mengumpulkan data. Hasil penelitian menunjukkan bahwa personal branding Rahmat Hadi Kusuma terbentuk melalui kombinasi gaya fotografinya yang unik, publikasi karya yang konsisten, penggunaan media sosial yang efektif, dan hubungan aktif dengan klien. Selain itu, keyakinannya sebagai fotografer yang unik di Kota Baubau  didukung sebagian besar oleh prinsip prinsip pribadinya, seperti inovatif, profesional, dan unik. Studi ini membantu fotografer lain yang ingin membangun personal branding mereka. Ini juga menyoroti betapa pentingya membangun citra profesional di era digital dengan strategi komunikasi visual dan interaksi sosial.
An Experimental Study of OTT–Influencer Effects and Cultural Moderation for Indonesia’s Culinary Nation Branding Hidayatullah, Muhammad; Awaluddin, Muhammad; Firdaus, Acmad; Suherman, Ansar
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.28483

Abstract

This study compares OTT and influencer advertising across Malaysia and Russia and examines how cultural proximity shapes destination-marketing outcomes. A 2×2 between-subjects experiment (OTT vs. influencer × Malaysia vs. Russia) was conducted with online adult participants. The results show a significant main media effect on visit and purchase intention, as well as a Media × Culture interaction: influencer advertising performs better in Malaysia, whereas OTT performs better in Russia. Cultural proximity is positively associated with ad attitude, intention, and destination brand equity, and it also amplifies media effects. Practically, in markets similar to Malaysia, organizations should prioritize influencer-led strategies featuring culturally resonant creators. In markets similar to Russia, they should anchor reach and frequency through OTT, complemented by curated influencer activations. Overall, the findings clarify an operational bridge between nation-branding objectives, straightforward reach–frequency planning, and cultural proximity.
Influencer Communication Strategies in Building Personal Branding on Social Media Ld. Muh. Zaitullah; Muhammad Hidayatullah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The rapid growth of social media has transformed the way individuals communicate, construct identity, and build influence in digital environments. Within this context, influencers play an important role in shaping audience perceptions, promoting products, and disseminating information through online platforms. This study aims to analyze the communication strategies used by local influencers in Baubau City to build personal branding on social media and to examine differences between influencers who consciously develop personal branding and those whose branding emerges organically. This research employed a qualitative descriptive approach to explore influencer communication practices within their natural digital environments. Data were collected through observation, in depth interviews, and documentation involving three local influencers who actively produce content on social media. The data were analyzed using the Miles and Huberman -qualitative analysis model, which includes data reduction, data presentation, and conclusion drawing. The findings reveal that influencers produce content for multiple purposes, including gaining recognition, supporting local businesses, and generating economic benefits through digital collaborations. Storytelling, simple language, and audienceoriented communication styles were identified as the main strategies used to deliver messages effectively. The study also found differences in personal branding awareness among influencers. Some influencers deliberately design their branding through consistent content themes, slogans, and distinctive communication styles, while others develop their online identities gradually through ongoing interaction with audiences. Authenticity and ethical communication practices were also found to be essential for building audience trust and sustaining credibility. Overall, the study highlights the importance of strategic communication, authenticity, and content consistency in developing personal branding among local influencers. The findings contribute to the understanding of influencer communication within regional digital ecosystems and provide practical insights for emerging influencers seeking to build sustainable online identities.
Pendekatan Literasi Digital Berbasis Website Dalam Pengelolaan Desa Wisata Wasuemba Kabupaten Buton Andy Arya Maulana Wijaya; L.M Azhar Sa'ban; Muhammad Hidayatullah; Laode Arwan; Jasti Jahami; Putri Mawangsari; Narwati Narwati; Fadel Arroyan; Nirmala Sari Anwar
MALLOMO: Journal of Community Service Vol 6 No 1 (2025): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v6i1.2356

Abstract

The Digital Literacy Action Program Based on a Website in Wasuemba Tourism Village, Buton Regency, is a community empowerment initiative to address limited digital literacy and underdeveloped tourism promotion. Despite being listed in the Top 100 ADWI 2024, marine, cultural, and local product potentials have not significantly improved community welfare due to inadequate internet infrastructure, low digital skills, and reliance on simple social media content. This program, implemented by Universitas Muhammadiyah Buton with Pokdarwis Lahonduru, involved socialization, management training, the development of an official village website (https://wasuemba-desa.id), Starlink internet installation, and digital content workshops. Results indicate improved digital literacy, with participants’ understanding rising from 38% (pre-test) to 60% highly proficient (post-test). Academically, the program contributes a community-based digital literacy model for tourism village development. Socio-economically, it fosters community participation, broadens promotion, increases tourist visits, and creates new entrepreneurial opportunities. Hence, the program emphasizes the importance of integrating digital literacy, infrastructure, and community participation to enhance rural tourism competitiveness in the digital era.
Deconstructing Bullying in Indonesian Animation: A Semiotic Analysis of Jumbo (2025) Wa Ode Nur Aziza Rahmawati Elha; Muhammad Hidayatullah; Harry Fajar Maulana
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The film Jumbo (2025) presents a compelling portrayal of bullying through the experiences of the protagonist, Jumbo, a young elephant marginalized by his peers. This study aims to analyze the representation of bullying in Jumbo using Roland Barthes’ semiotic theory to explore how visual and narrative elements construct bullying behaviors, power dynamics, and moral messages. The research employs a qualitative, descriptive methodology, focusing on key scenes from the film. Through semiotic analysis, this study identifies the various forms of bullying depicted in the film—verbal, physical, and relational—and explores how the film critiques societal norms surrounding physical superiority. The findings highlight the transformative journey of Jumbo, whose personal growth challenges the normalization of bullying and promotes values of empathy, solidarity, and courage. By examining the ideological constructs embedded in the film, this research contributes to the understanding of how media, particularly animated films, can serve as powerful tools for social education and moral development. The study suggests that Jumbo offers important lessons for young audiences and calls for further research on the role of local animated films in addressing social issues in Indonesia.
Optimizing Internal Communication for Leadership Service Delivery in Local Government Wa Ode Suci Fitriani; Muhammad Hidayatullah; Harry Fajar Maulana
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study focuses on analyzing the internal communication patterns within the Protocol and Leadership Communication Section (PROKOPIM) of the Baubau City Regional Secretariat, with the aim of enhancing leadership service delivery. The research employed a qualitative, descriptive approach, utilizing in-depth interviews, observations, and document analysis. The study reveals that effective internal communication, characterized by intensive coordination, well-structured scheduling, two-way communication to resolve issues, adherence to protocol, and strong team cohesion, is essential for the smooth execution of leadership tasks. Findings indicate that communication tools such as WhatsApp and social media play a vital role in ensuring timely coordination, while regular briefings improve transparency and alignment. The study contributes to the literature by exploring the specific communication dynamics within local government organizations and their impact on leadership efficiency. The findings have practical implications for improving communication strategies in the public sector. Future research could focus on the role of digital communication platforms in enhancing public sector communication and examine the broader applicability of these findings in other local government settings.
Co-Authors Al Muhayat, Ahmadin Nur Alfirnatul Salam Andi Putri Hardiyanti Tompo Andy Arya Maulana Wijaya Ansar Suherman, Ansar Aprianti, Aprianti Ariendika, Rama Aulia Saputri Dahlia Dahlan Erlina Sri Khadijatun Haqqu Fadel Arroyan Fajar Fajar Fida, Wa Nur Filanti, Wa Ode Safnano Firdaus, Acmad Haryanto, Yusran Hastuti Hastuti Ichsan Hidayat Rifaham Ikawati Irfan J Jamal , Risman Saputra Jasti Jahami Jeanny Maria Fatimah Juliana Juliana Jumaddil Jumaddil Jumawati Jumawati Jundi Syahrul Ramadan L.M. Azhar Sa'ban Laode Arwan Ld. Muh. Zaitullah Maulana, Harry Fajar Meri Meliyanti Saputri Muh. Rizal Ardiansyah Putra Muhammad Awaluddin, Muhammad Muhammad Qolby Zulfaqar Eshaya Muhammad Rizal Ardiansah Putra muhammad rizal ardiansah putra Muhammad Rizal Ardiansah Putra Ardiansah Muhammad Rizal Ardiansyah Putra Muhammmad Rizal Ardiansyah Putra Narwati Narwati Nastia Nastia Nirmala Sari Anwar Nurfida, Wa Nurlinda Nurlinda Nursalim Nursalim Pangibi, Abdul Azis Puput Burhan Putra, Muh Rizal Ardiansah Putri Mawangsari R. Fakril Aditama Safrul Muhammad Salsabilah A.H, Inayah Rayhan Saputra, Rizky Febry Sitti Nurcahyani Tuti Bahfiarti Viki Yana Wa Nur Fida Wa Ode Nur Aziza Rahmawati Elha Wa Ode Risna Zaindra Wa Ode Suci Fitriani Wulandari, Nur Astrid Yanti Yanti Zayana