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All Journal Jurnal Komunikasi Jurnal Sosioteknologi urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Common Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) LINIMASA: JURNAL ILMU KOMUNIKASI DIALEKTIKA Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora IJAIT (International Journal of Applied Information Technology) Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences eProceedings of Management
Ira Dwi Mayangsari
Universitas Telkom
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Effect of Celebrity Endorser Keanu Angelo in Advertising on Pantene's Brand Image Nisa Nur Azizah Rukmana; Ira Dwi Mayangsari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6894

Abstract

The use of celebrity endorsers as a marketing strategy is increasingly being used by well-known brands, one of which is the Pantene brand. Currently, Pantene is at the center of the audience's attention for choosing Keanu Angelo as the star of his new advertisement, namely in the Micrales Hair Supplement Bye #Rambutcapek Hello #Rambutkecharge advertisement. The purpose of this study was to determine whether there is an influence and how much influence the celebrity endorser variable has on brand image. This study uses a quantitative approach with non-probability sampling and purposive sampling techniques so that the number of samples taken from Pantene's Instagram followers for this study is 395 respondents. The data analysis technique used is simple linear regression analysis. Where the results show that there is a significant effect between the X variable (celebrity endorser) on the Y variable (brand image). As much as 68.8% of the influence or contribution is given by the celebrity endorser variable for the brand image variable while 32.1% is influenced by other variables not examined in this study. The celebrity endorser variable with the brand image variable also has a relationship that is included in the very strong relationship category, namely 0.830. 
The Effect of the Promotional Mix on the Interest of Village Visitors Kampung Patin Riau Mutiara Salsabila; Ira Dwi Mayangsari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6009

Abstract

This research was conducted to determine the results of the Effect of Promotional Mix on Visitor Interest in Kampung Patin Riau Tourism Village. This study uses a probability sampling technique, namely simple random sampling. The technique that will be used in this research is simple random sampling, namely the process of taking samples of members of the population at random without regard to the overall level in the population. The exact number of the population in this study cannot be known with certainty because the number varies. So in this study sampling using the formula from Lemesshow, then obtained a sample of 96.4 and rounded up to 100 respondents. In this study, with the results of hypothesis testing with t-test, the results of T-count > T-table (2,936 > 1.985) and a significance of 0.004 < 0.05 then Ho is rejected and Ha is accepted, so it can be stated that there is a significant effect of the promotion mix on interest visitors to the Patin Village Tourism Village. Based on the results of research on "The Influence of Promotional Mix on Visitor Interest in Kampung Patin Tourism Village", the conclusions are as follows: Promotional mix variable (X) is included in the very good category with a percentage of 85%. This shows that the promotional mix used by the Kampung Patin Tourism Village has been effective in attracting visitors. Interest variable (Y) is included in the very good category with a percentage of 84.6%. This shows that the respondents have a high level of interest in the Kampung Patin Tourism Village. The coefficient of determination shown in the R square results is 0.113 or 11.3%, this shows that 11.3% of the contribution of the influence of the promotion mix variable on the variable visitor interest, while the remaining 88.7% is the contribution of the influence of other variables outside this study.
Co-Authors Adi Bayu Mahadian Alila Pramiyanti Annisa Nurul Fildzah Clara Novita Anggraini Dhea Listiana Syam Elis Hernawati Fiona Suwana Hasyanita, Arina Nafi Hutomo Ryan Maulana Rezi Ramadhana Meliana, Siska Mutiara Salsabila Nisa Nur Azizah Rukmana Nugroho, Rizky Fauzan Adi R Salma Nur Samsiar Rachman, Muhammad Aulia Ariel Reni Nuraeni, Reni Saphira, Annisa Putri Sutrisno, Agnes Pertiwi Syam, Dhea Listiana Tania Putri Rizkiyah Yanisa Sukma Andarsih Yasinta Firdaus