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Journal : DIALEKTIKA

PENGARUH SIARAN PERS PT. NIPPON INDOSARI CORPINDO TBK. PASCA AKSI 212 TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SARI ROTI (STUDI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS TELKOM UNIVERSITY) Tino Dhamroni; Muhammad Sufyan Abdurrahman
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

This research uses quantitative research method with descriptive and associative research type using causal relation. Sampling technique used was nonprobability sampling technique. Technique taken from nonprobability sampling was purposive sampling technique and incidental sampling technique with number of sample counted 100 respondents. Data analysis technique used was descriptive analysis and simple linear regression analysis. Based on the results of partial hypothesis testing (t-test), obtained from PT. Nippon Indosari Corpindo Tbk. press release has a significant influence on purchase decision of Sari Roti among students of School of Economics and Business Telkom University. This is proofed by the results t-count> t-table (7.438> 1.984). Then, based on the results determined, obtained press release PT. Nippon Indosari Corpindo Tbk was able to explain consumer's purchase decision of 36.1%, while the rest equal to 63.9% by other factors not examined in this research such as brand image, and promotion in television media. The conclusion of this research is press release PT. Nippon Indosari Corpindo Tbk and consumer purchase decision of Sari Roti have entered into good category. Then, the influence of PT. Nippon Indosari Corpindo Tbk Press Release on consumer purchase decision of Sari Roti is already significantly.
PENGARUH INTENSITAS MENGAKSES YOUTUBE TERHADAP AKTIVITAS BELAJAR MAHASISWA FAKULTAS EKONOMI BISNIS TELKOM UNIVERSITY Raka Adnan Rifhano; Muhammad Sufyan Abdurrahman
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

This research was conducted to find out the effects of intensity in accessing YouTube against the learning activities of students of Economic Business Faculty Telkom University. The purpose of this research is to find out and analyze how big the effects between the intensity of accessing YouTube against learning activities among students of economic Business Faculty Telkom University. These studies use quantitative methods with types of descriptive research-causality. Sampling done by the method of probability sampling which is proportionate stratified random sampling, with the total number of respondents are 100 people. The techniques to analyze data that used in this research is descriptive analysis and simple linear regression analysis. Based on the results of hypothesis testing, the intensity of accessing YouTube has a fairly strong negative effects against learning activities that amount to 22.1%. This is evidenced from the value of the coefficient (r) of 0.470 belonging to the category of a fairly strong relationship tiers. While the rest as much as 77.9% is determined by other variables that are not the focus of this research, such as factors of psychology and family factors. Conclusion from this research indicates that the intensity of accessing YouTube student has done a fairly strong negative effects against the learning activities of students, whether at home or on campus. One example of negative effects is making the students hard to concentrate. This means that the higher of intensity of accessing YouTube that done by students, it has more negative effects to the learning activities of students of Econmic Business Faculty Telkom University.
POLA KOMUNIKASI KELUARGA SEBAGAI FAMILY CAREGIVER ISOLASI MANDIRI COVID-19 Muhammad Al Assad Rohimakumullah; Muhammad Sufyan Abdurrahman
Dialektika Vol 8 No 2 (2021): September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32816/dialektika.v8i2.1976

Abstract

Seorang anggota keluarga yang menjadi family caregiver bagi anggota keluargan yang terdampak covid-19 memiliki tantangan ekonomi, waktu, hingga psikologis dapat merubah pola komunikasi keluarga mereka. Penelitian ini akan dilakukan dengan metode kualitatif dengan menggunakan pendekatan fenomenologi Alfred Schuz dan mengintegrasikan konsep dan teori komunikasi keluarga. Data penelitian penelitian ini akan didapatkan melalui teknik observasi, wawancara mendalam, studi pustaka, dan tringulasi data sebagai usaha menvalidasi data yang diperolah. Informan pada penelitian ini ditentukan menggunakan teknik purposive dengan menentukan 5 kritera yang berbeda. Hasil penelitian ini menunjukan bahwa pengalaman komunikasi keluarga family caregiver dengan anggota keluarga lainnya berbeda dengan semustinya, hal tersebut terjadi karena bergesernya peran seorang anggota keluarga. Pengalaman yang di alami oleh family caregiver banyak terlihat merasa kerepotan, khawatir yang bukan berasal dari pasien covid-19