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All Journal Jurnal Ilmiah Komunikasi Makna ANIDA : Aktualisasi Nuansa Ilmu Dakwah Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Studi Komunikasi Alignment: Journal of Administration and Educational Management DIALEKTIKA Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Indonesia Sosial Teknologi eProceedings of Management JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Muhammad Sufyan Abdurrahman
Universitas Telkom
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ilmiah Komunikasi Makna

 1 
Analysis of Instagram Social Media Management @livingintelkom in Forming Public Opinion on the Digistar Class Program Marvella, Sadira Ayu; Abdurrahman, Muhammad Sufyan
Jurnal Ilmiah Komunikasi Makna Vol 12, No 2 (2024): Agustus 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.39502

Abstract

Digistar Class is a free and flexible online class program organized by PT Telkom Indonesia (Persero) Tbk through the Living in Telkom community, aiming to improve digital skills (hard skills & soft skills) for students and fresh graduates. This study analyzes Instagram social media management @livingintelkom in shaping public opinion towards the Digistar Class Program. Based on the Circular Model of SOME theory and the public opinion theory of Leonard W. Doob, this study identifies that @livingintelkom accounts successfully increase participation and positive sentiment through the strategy of "Share, Optimize, Manage, and Engage." Proper social media management, including the management of comments and direct responses, as well as the use of relevant and engaging content, has proven to be effective in attracting subscribers and building positive public opinion. Active interaction and quick response to participant input are also key in maintaining a positive image of the program in the eyes of the public. The results of the study show that this strategy has succeeded in increasing the number of registrants and strengthening positive public opinion of the Digistar Class Program.
Co-Authors Aditama, Norwahidin Aditya Ali Ali, Aditya Armanyta, Putri Atmaja, Fajri Hamim Nata Fathiah, Nurul Firdaus, Naila Azzahra Gayatri D.K, Arya Nyoman Hanna Wisudawaty Herdandi, Zhaiyan Rafli Ismi N.D, Mulyana Kristiyanto, Raffael Gerald Margesta, Zakhi Marvella, Sadira Ayu Miqdad Meutuah F Muhammad Al Assad Rohimakumullah Mujahidah, Rina Nurhakim, Muhammad Fadhlan Paulandhika, Michelle Gabriella Virgiallo Puspitasari, Diva Annasya Putri, Najwa Aliyah Putri, Namira Dwitanaya Quddus, Zayyin Abdul Rahmat Kinasih, Lintang Cahya Raka Adnan Rifhano Rasyid, Muhammad Ahlam Salma, Aqidah Nuril Septiana Yustika Widyaningrum Shaalihah, Nazela Safrina Slamet Parsono Tarigan, Hana Olivia Tino Dhamroni Wahyuni, Haria Saputry Wardaningtyas, Cindy